Business Innovation and Entrepreneurship Journal
Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, business and entrepreneurship.
Articles
269 Documents
<![CDATA[Optimizing Marketing Red Ginger Drink Products as an Effort to Increase Income ]]>
<![CDATA[Sunduz, Siti]]>;
<![CDATA[Rosidin, Cecep]]>;
<![CDATA[Mulyana, Eldi]]>;
<![CDATA[Dahlena, Alni]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v6i1.937
<![CDATA[The development of the spread of the Covid-19 pandemic in West Java, which is increasingly becoming a health problem, has an impact on various sectors of people's lives. Where this disease must still be watched out for because the rate of spread is relatively fast, thus causing a higher mortality rate that cannot be ignored. The process of developing the Covid-19 pandemic in the West Java region, including Garut regency, is quite natural, making people need to increase their immunity, in addition to implementing the rules on health protocols. In an effort to increase the body's immunity, the public can consume foods that are in accordance with health recommendations. One of the herbal drinks that can increase the body's immunity is the Red Ginger drink. Red is an herbal product from local resident's agriculture in an effort to increase body immunity during the Covid-19 pandemic. The research method used in this study is a qualitative method through case studies and literature reviews. The results of this study indicate that; (1) Youth Organizations in Garut regency play a very important role in achieving Red Ginger agricultural products which are managed into herbal drinks to increase immunity of the community during the Covid-19 pandemic, (2) Karang Taruna Garut Regency play an active role in distributing Red Ginger drinks but has not optimally until only technology such as social media or media partners, (3) The activity of managing Red Ginger as a herbal drink by Karang Taruna, Garut Regency, has become an alternative driving force for the economy during the Covid-19 pandemic for farmers and foster and entrepreneurial spirit for the youth.]]>
<![CDATA[The Influence of Entrepreneurial Knowledge and Entrepreneurial Skills on Business Success ]]>
<![CDATA[Fauziah, Anjani]]>;
<![CDATA[Hamdani, Nizar Alam]]>;
<![CDATA[Nugraha, Sukma]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v6i2.938
<![CDATA[Garut Regency is a city that offers great opportunities to start a business, especially in the culinary sector. The increasing number of culinary businesses that local residents in Garut are interested in. Because their enthusiasm for culinary tourism is quite large, it creates tempting opportunities for entrepreneurs who want to plan to open a business in this sector. This research was conducted at Kerkof Culinary Tourism which is located on Jl. Merdeka Tarogong Kidul District. The aim of this research is to test a hypothesis that explains the relationship between the variables of entrepreneurial knowledge and entrepreneurial skills on business success in the Kerkof Culinary Tourism, Garut Regency. The reason for carrying out this research is to understand how these factors are interconnected and contribute to the success of Kerkof Culinary Tourism Micro, Small and Medium Enterprises (MSMEs). The research method used was a quantitative method with a descriptive approach, primary data was obtained through distributing questionnaires to 47 respondents who were actors in the Kerkof Culinary Tourism Micro, Small and Medium Enterprises (MSMEs) using a saturated sampling technique. The data analysis technique uses Partial Least Square-Structural Equation Modeling with the help of SmartPLS 4.0 software. The research results show that entrepreneurial knowledge has a positive and significant effect on business success and entrepreneurial skills have a positive and significant effect on business success.]]>
<![CDATA[Analyzing the Role of Knowledge, Family Influences, and Personality in Shaping Entrepreneurial Behavior ]]>
<![CDATA[Mutmainah, Arum]]>;
<![CDATA[Solihat, Asri]]>;
<![CDATA[Nugraha, Sukma]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v6i2.939
<![CDATA[This study aims to examine the influence of entrepreneurial knowledge, family factors, and personality on interest in entrepreneurship among students of the Faculty of Entrepreneurship, Garut University. This study used quantitative with a descriptive approach. The sample used was 201 respondents who were distributed using a questionnaire through Google Forms and processed using the SPSS version 26 statistical application using a simple random sampling technique. The data was analyzed by multiple linear regression analysis and hypothesis testing. The results of the study showed that the Entrepreneurship Knowledge Variable had a significant influence of 13,860 on interest in entrepreneurship; Family factors also have a significant influence on interest in entrepreneurship of 11,943; and personality variables had a significant influence on interest in entrepreneurship of 12,998. Entrepreneurial knowledge variables, family factors, and personality have an influence of 97% on interest in entrepreneurship, and the remaining 3% is influenced by other variables.]]>
<![CDATA[Entrepreneurship Education and Family Environment as Determinants of Entrepreneurial Interest among Vocational Students in Garut District ]]>
<![CDATA[Novian, Muhamad Ilham]]>;
<![CDATA[Hamdani, Nizar Alam]]>;
<![CDATA[lindayani, Lindayani]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v6i2.941
<![CDATA[This research examines the relationship between entrepreneurship education and family environmental factors on their interest in starting an entrepreneur. Entrepreneurship education is an important part in terms of how the family environment and education influence students' future, especially in relation to entrepreneurship. This research examines three variables, namely entrepreneurial interest, education, and family environment. The research subjects were graduates of SMK Negeri 2 Garut in 2019. Quantitative methods based on non-experimental or survey designs were used in this research. Using SPSS 26 statistics and simple purposive sampling procedures, 87 participants were selected for this study from a pool of Google Form responses. Based on the results of this study, entrepreneurship education is an important predictor of interest in entrepreneurship, with a positive effect size of 33%. There is a positive and statistically significant relationship of 21.7% between family environment variables and entrepreneurial interest. The variables entrepreneurship education and family environment have a positive and statistically significant relationship of 35% with interest in entrepreneurship. Other variables not included in this analysis are 65%.]]>
<![CDATA[Exploring the Role of Digital Literacy and E-Commerce in Shaping Digital Entrepreneurial Interest ]]>
<![CDATA[Fauziah, Nida]]>;
<![CDATA[Mubarok, Teten Muhamad Sapril]]>;
<![CDATA[Maulani, Galih Abdul Fatah]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v6i2.942
<![CDATA[This study examines the impact of digital literacy and e-commerce experience on students' digital entrepreneurship intention. Digital literacy is important in the digital technology era and e-commerce experience also play a role in shaping the view of the digital business world. This study aims to explore the relationship between digital literacy, e-commerce experience, and students digital entrepreneurial intention. Through this study, it it is expected that the important factors that influence the digital entrepreneurship intention among students will be revealed, as well as the importance of digital understanding in the context of today's business. The population in this study are students at Garut University. This type of research is quantitative research with non-experimental / survey research type. The sample used in this study were 359 respondents who were distributed to respondents using a questionnaire directly and through Google form media then processed using SPSS statistics 26 using simple purposive sampling technique. The analytical tool used in this study is multiple linear regression, data quality test coefficient of determination and hypothesis test. The purpose of this study is to determine whether there is an influence of Digital Literacy and E-commerce on Students Digital Entrepreneurship Interest at Garut University. The results of the study states that the Digital Literacy Variable has a positive and significant effect of 46.7% on Digital Entrepreneurship Interest. The E-commerce Variable has a positive and significant effect of 40.8% on Digital Entrepreneurship Interest. The Digital Literacy and E-commerce Variables have a positive and significant effect of 49.1% on Digital Entrepreneurship Interest. While the remaining 50.9% is influenced by other variables not mentioned in this research model.]]>
<![CDATA[Influence of Electronic Word of Mouth on Consumer Purchase Intentions: A Brand Image Perspective ]]>
<![CDATA[Dinar, Anisa Mesa]]>;
<![CDATA[Solihat, Asri]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v6i2.943
<![CDATA[This research is intended to test the influence of electronic word of mouth (E-WOM) on online purchase intention through brand image. The population in the research is potential luxury crime consumers with an unknown population size. This type of research is quantitative research which is included in the category of non-experimental research or survey with a correlational approach. The sample used in this research was 96 respondents who were distributed using offline and on line questionnaire which were then processed using SPSS software to test the validity and reliability of the instrument as well as SmartPLS software to carry out data analysis. The analysis used in this research is the outer model and inner model. The aim of this research is to determine the influence of E-WOM on on line purchase intention, the influence of E-WOM on brand image, the influence of brand image on online purchasing interest and finally the influence of E-WOM on online purchase intention through brand image. The research results show that E-WOM has an influence on online purchase intention by 65.6%, E-WOM has an influence on brand image by 24%, brand image has an influence on online purchase intention by 24% and E-WOM has an influence on online purchase intention through brand image by 6.8%.]]>
<![CDATA[Integration of the Pentahelix Concept in the Development of Tourism Based Halal Culinary Business ]]>
<![CDATA[Daryana, Aditiya Pratama]]>;
<![CDATA[Yudhistira, Prima]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v6i2.944
<![CDATA[This study aims to analyze the integration of the Pentahelix model in the development of halal culinary businesses based on tourism destinations in Indonesia. The research objects include three halal tourism villages: Nusa Lhoknga (Aceh), Perlang (Bangka Tengah), and Aeng Tong-Tong (Madura). Employing a qualitative descriptive approach and multiple case studies, data were collected through in-depth interviews, participatory observation, and program documentation. The results reveal that cross-sector collaboration involving government, academics, business, community, and media is crucial to strengthening the halal culinary ecosystem. Four collaboration models were identified, showing the dominant role of local communities and regulatory support in ensuring program sustainability. This research contributes to the conceptual development of the Pentahelix model in value-based creative economies and offers a practical framework for sustainable halal tourism development.]]>
<![CDATA[The Influence Of Entrepreneurial Spirit and Creativity On The Success Of Garutan Batik Business In District ]]>
<![CDATA[Wahyudin, Billy Reza]]>;
<![CDATA[Mubarok, Teten Mohamad Sapril]]>;
<![CDATA[Lindayani, Lindayani]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v6i2.946
<![CDATA[This study aims to investigate the influence of entrepreneurial spirit and creativity on the success of Garutan batik business in Garut Regency. The research method used is a quantitative approach with a non-experimental type. The participants of this study were business owners of the Garutan batik industry in Garut Regency, with a population of 34 units. The sampling technique used was Non Probability Sampling with Exhaustive Sampling type. The results showed that entrepreneurial spirit and creativity had a positive effect of 34.6% on the success of the Garutan batik industry business. The entrepreneurial spirit makes a greater contribution than creativity to business success. The results showed that the entrepreneurial spirit had a significant effect on the success of the Garutan batik business with an effect of 34.6%. Meanwhile, creativity has no effect on the success of Garutan batik business. The implication of this study is that the combination of a strong entrepreneurial spirit and skillful creativity can help in achieving a higher level of business success. The results of this study are expected to provide a deeper understanding of the factors that influence business success in batik businesses, especially in Garut Regency. The findings of this study are expected to serve as a reference for other industries in the craft subsector to improve their business success. In addition, this research can also provide benefits for the development of entrepreneurship science, both in academic and practical contexts and it is hoped that the results of this study can enrich the literature and become a foundation for further research in the field of entrepreneurship and creativity.]]>
<![CDATA[The Effect of Brand Image and Customer Satisfaction on Manasta Customer Loyalty ]]>
<![CDATA[Anwar, Syifa Zakiyah]]>;
<![CDATA[Mubarok, Teten Mohammad Sapril]]>;
<![CDATA[Herlianti, Anggun Oktavia]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v6i2.947
<![CDATA[This study aims to determine and analyze the effect of brand image and customer satisfaction on Manasta Catering customer loyalty. Data was collected using q questionnaire distribution techniques using a Likert scale. the population in this study was obtained from manasta catering customer data in 2023, namely 400 customers. the sample was selected using the simple random sampling method and obtained a sample of 80 respondents using the Slovin formula. In this study using the classic assumption test, multiple linear analysis, and hypothesis testing. The hypothesis testing consists of the t test, f test and the coefficient of determination. The results stated that the brand image variable has an influence on customer loyalty of 58.7%, and the customer satisfaction variable has a significant value on customer loyalty of 41.2%. This means that the relationship between brand image and satisfaction with customer loyalty is 55.8%, which means that the hypothesis is accepted.]]>
<![CDATA[Strategies for Strengthening Business Agility through Business Ecosystems in Culinary MSMEs in Regency ]]>
<![CDATA[Lutfia, Lutfia Nurhakim]]>;
<![CDATA[Fatah M, Galih Abdul]]>;
<![CDATA[Sapril M, Teten Mohamad Sapril M Mohamad]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v6i2.948
<![CDATA[This study is intended to test and analyze the effect of business ecosystem on business agility (survey on culinary micro, small and medium enterprises in Garut Regency). Micro, small and medium enterprises have a very fast role in increasing economic growth. Findings reveal that operations, research and development, transformation, and strategy are important dimensions in business agility. The purpose of this study was to determine the effect of business ecosystem on business agility in small and medium culinary businesses in Garut Regency. The population in this study were culinary micro, small and medium enterprises in Garut Regency. This type of research is explanatory survey research using a quantitative approach. The sample used in this study was 399 respondents, then processed using SPSS statistic 26 using purposive sampling technique. The analytical tools used in this research are simple linear regression, instrument test, classical assumption test, and hypothesis testing. The results of this study state that the business ecosystem variable has an influence of 62.8% on business agility. The conclusion from the results of this study is that the ability in business agility is very necessary and cannot be separated from bringing together harmony between ecosystem components in a company.]]>
