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Jurnal Ecoment Global: Kajian Bisnis dan Manajemen
Published by Universitas Indo Global Mandiri
ISSN : "2540816     EISSN : 26856204     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Ecoment is intended to be the journal for publishing articles reporting the results of research on business and management. The Ecoment invites manuscripts in the areas of finance, international business, management strategy, marketing, economics, risk, accounting, and insurance. The Ecoment accepts articles in any business-related subjects and any research methodology that meet the standards established for publication in the journal. The primary, but not exclusive, audiences are academicians, graduate students, practitioners, and others interested in business and management research.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 196 Documents
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THE EFFECT OF CAREER DEVELOPMENT, JOB SATISFACTION AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT PT CERAH SINERGI SEJAHTERA agustian, wiwin; Esa, Gilang Anugrah; Mellita, Dina; Noviardi, Andrian
Jurnal Ecoment Global Vol. 10 No. 1 (2025): Edisi April 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i1.5269

Abstract

Abstract. Objective: This study aims to determine whether career development, job satisfaction and work motivation affect employee performance at PT. Cerah Sinergi Sejahtera. The type of quantitative research aims to determine the effect of career development, job satisfaction and work motivation as independent variables and employee performance as dependent variables. Design/Method/Approach: the method used in this study is a quantitative descriptive method with an analysis tool using multiple regression. The data used are primary data sourced from questionnaires with a sample of 54 respondents. Discussion: The results of the analysis using the t test show that career development does not affect employee performance at PT. Cerah Sinergi Sejahtera. Job satisfaction has a positive effect on employee performance at PT. Cerah Sinergi Sejahtera. Work motivation has a positive effect on employee performance at PT. Cerah Sinergi Sejahtera. The results of the determination coefficient test of the regression model show an R Square value of 0.828. This explains that 82.8% of career development variables, job satisfaction and work motivation have an effect on employee performance at PT. Cerah Sinergi Sejahtera and the remaining 19.8% is influenced by other variables outside of this study. Conclusion/suggestion: PT. Cerah Sinergi Sejahtera should prepare a structured career development program, including regular training, mentoring and fair promotion opportunities, this will be able to help employees to increase motivation so that employee job satisfaction can be achieved. Keywords: Career Development, Job Satisfaction, Work Motivation, Employee Performance
Destination Brand Awareness, Association, and Image in Building Agrotourism Destination Brand Equity Anak Agung Sagung Devi Suamba Pradnyandari; Dwi Putra Darmawan; Gede Mekse Korri Arisena
Jurnal Ecoment Global Vol. 10 No. 1 (2025): Edisi April 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i1.5302

Abstract

Abstract   Objective: Destination brand equity is a collection of assets and liabilities of a brand that add or subtract value from a product or service to a company or its customers. Destination brand equity plays a significant role in the characteristics and segmentation of tourist destinations and in increasing tourist loyalty and revenues derived from the destination. Three variables can influence destination brand equity: destination brand awareness, association, and image. This study aims to determine destination brand equity, namely, destination brand awareness, destination brand association, destination brand image, and destination brand equity. Design/Methods/Approach: This study uses a library research method with three main stages: 1) Planning a literature review by determining the research topic through journal searches and academic discussions. 2) Conducting a literature review by collecting and analyzing literature sources related to coffee farmers' income, welfare levels, and food security. 3) Reporting a literature review, namely compiling the results of literature findings systematically based on themes and patterns found in the literature. Findings: This study emphasizes the importance of destination brand awareness, association, and image in building destination brand equity. Originality/Value: This study offers a new perspective on understanding destination brand equity by comprehensively highlighting the role of destination brand awareness, destination brand association, and destination brand image. With a systematic literature study approach, this study contributes to developing a conceptual framework that can be used for further research and provides insight for practitioners in tourism destination management strategies. Practical/Policy implications: Company management recommendations should focus on destination brand awareness, destination brand association, and destination brand image in building the company's destination brand equity. The limitations of this study lie in the limited scope of variables, so further research is needed to obtain other variables with in-depth discussions.   Keywords:Brand; Awareness; Association; Image; Equity
The Influence of the Implementation of Business Ethics on the Sustainability of Candikuning Traditional Market Traders Indrianisa, Nur Laili; Arisena, Gede Mekse Korri
Jurnal Ecoment Global Vol. 10 No. 1 (2025): Edisi April 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i1.5335

Abstract

Objective: Business ethics play an essential role in forming patterns and transaction systems of a business, which ultimately determines the fate of a business run by a person. This study aims to identify the characteristics of traders, identify the description of the application of Islamic business ethics of traders, and see and analyze the effect of the application of Islamic business ethics on the success of Candikuning traditional market traders. Design/Methods/Approach: The research sample was taken from as many as 71 respondents using a random sampling technique selected using the Slovin formula with a 5% error balance. The data analysis method uses qualitative descriptive analysis, class interval analysis, and multiple linear regression analysis with software tools, namely SmartPLS 4.0. Findings: The results of the study show that management ethics, marketing ethics, business environmental ethics, and sustainable environmental ethics have a significant effect on business blessings, which in turn have a positive impact on financial growth, customer growth, and growth and learning. Business actors must develop and implement business ethics and focus on maintaining business blessings by prioritizing sustainability in various aspects of the business to create a strong foundation for growth and customer loyalty, build a positive image, and improve business performance. Originality/Value: The novelty of the research is to see how much influence the application of management ethics, marketing ethics, business environmental ethics, and sustainable environmental ethics affects the blessing of the business, which will then affect financial growth, customer growth, growth and learning of traditional market traders in Candikuning. Practical/Policy implication: The findings of this study have significant implications for the practice of business ethics by following Islamic law which will affect the success of the business. These implications highlight the relevance of research in the real world.
THE INFLUENCE OF SELF-CONTROL AND RELIGIOSITY ON THE CONSUMPTIVE BEHAVIOUR OF GENERATION Z SOCIETY IN BEKASI CITY. Muhammad Luthfi Hasan; Ina, Ratnasari
Jurnal Ecoment Global Vol. 10 No. 1 (2025): Edisi April 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i1.5214

Abstract

Abstract Objective: This study aims to determine, analyse and explain whether self-control and religiosity can influence consumptive behaviour in generation Z society partially or simultaneously. Design/Methods/Approach: Research Methods Using a Quantitative Approach, Descriptive Analysis, which is a method used to describe and summarise data quantitatively. This technique is used to provide an overview of the data, so that it can be used to draw conclusions and make decisions. Using the literature review method is a description of the theories, findings and other research materials obtained from reference materials to serve as the basis for important studies. Findings: self-control and religiosity have a significant negative effect on the consumptive behaviour of generation Z people in Bekasi city partially or simultaneously. This means that the higher the level of self-control or religiosity, the lower the consumptive behaviour and vice versa, the lower the level of self-control or religiosity, the higher the level of consumptive behaviour Originality/Value: This study discusses the effect of self-control and religiosity on consumptive behaviour in the generation Z community in Bekasi city. Practical/Policy implication: This research is expected to help generation Z and related governments in controlling and controlling the consumptive behaviour of the younger generation or generation Z.
THE EFFECT OF EDUCATIONAL TRAINING, ORGANIZATIONAL SUPPORT, EMOTIONAL INTELLIGENCE AND WORK FACILITIES ON EMPLOYEE PERFORMANCE Prabowo, Adelia Maritza Prabowo; Kusumastuti, Yuni
Jurnal Ecoment Global Vol. 10 No. 1 (2025): Edisi April 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i1.5249

Abstract

Abstract Objective: This study aims to determine the effect of Education Training, Organizational Support, Emotional Intelligence and Work Facilities on Employee Performance at the Meteorology, Climatology and Geophysics Agency Region II. Design/Methods/Approach: The research method used is quantitative descriptive. The data analysis technique employed in this study is multiple linear regression. The sampling method used in this research is saturation sampling, with a total sample size of 80 employees. Data were collected through a questionnaire using a Likert scale, which was processed using Microsoft Excel 19 and Statistics Product Service and Solution (SPSS) version 26 software. Findings: The results of this study indicate that the variables of Education Training and Emotional Intelligence have a positive and significant effect on Employee Performance, while the variables of Organizational Support and Work Facilities have a positive and insignificant effect on Employee Performance. Originality/Value: The novelty of this study lies in the results that are different from previous studies, thus proving that the results of the research presented by previous researchers are inconsistent. Practical/Policy implication: The results of this study are expected to contribute to the development of human resource management strategies at BBMKG Region II Tangerang Selatan. Keywords: Education Training, Organizational Support, Emotional Intelligence, Work Facilities, Employee Performance
Analyzing Factors Influencing Investment Decisions in the Indonesian Capital Market Karo, Geontsinimus; Barus, Habibi Ghulam; Salsabila, Nazwa Lexano; Harahap, Rajwa Nur Aisyah; Syahutra, Reza; Rayoga, R. Bima
Jurnal Ecoment Global Vol. 10 No. 1 (2025): Edisi April 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i1.5383

Abstract

Objective: This study aims to identify and comprehensively analyze the factors influencing investment decisions in the Indonesian capital market based on a descriptive qualitative literature study. This study seeks to broaden the understanding of investment decision-making dynamics by highlighting various perspectives and findings from previous studies.Design/Method/Approach: The method used is qualitative descriptive with a literature study method (library research). Data was collected from various relevant and credible secondary literature, including scientific journals, reference books, research reports, and official publications from OJK, IDX, and BI in the last five years. Data analysis was carried out using content analysis techniques to identify patterns, themes, and variables related to investment decisions in the Indonesian capital market. Findings: The results of the literature analysis identified five main themes influencing investment decisions in the Indonesian capital market: (1) Investment Knowledge, which improves the quality of decisions; (2) Social influence, including herding behavior and the role of social media, especially for young investors; (3) Profit Motivation, as the main driver although it needs to be balanced with risk understanding; (4) Risk Perception, which negatively affects interest in volatile assets; and (5) Availability of transparent information, which is crucial for informed decision-making.Originality/Value: This study provides a comprehensive synthesis of various factors influencing investment decisions in the Indonesian capital market based on a recent literature study. A key contribution lies in the in-depth identification and analysis of the interaction between rational and irrational factors, as well as their implications for investor behavior in the Indonesian contextPractical/policy implications: The findings of this study imply the need to improve financial literacy through effective education programs, strengthen regulations related to information transparency, consider the social and psychological dimensions in education and marketing of investment products, and develop investment instruments in accordance with the preferences of Indonesian investors to increase participation and strengthen the domestic capital market.
A Revisit Intention Wana Wisata Sumber Biru: A Review of Content Marketing and Customer Experience Fahimah, Mar'atul; Rizal Zulmi, Mohammad
Jurnal Ecoment Global Vol. 10 No. 2 (2025): Volume 10 No.2 Edisi Agustus 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i2.5368

Abstract

Objective: The aim of this study is examine how content marketing and customer experience, both separately and together, revisit intention Design/Methods/Approach: The method used in this research is a quatitative approach. The research population consists of tourists who access the Instagram content of Sumber Biru tourist destination and those who have visited the destination. A total of 100 respondents were chosen through purposive sampling. The data was then analyzed using methods suitable for the study's objectives, this study uses Multiple Linear Regression Analysis. Findings: Content marketing has a strong and meaningful impact on revisit intention. Likewise with customer experience, which is proven to have a positive and significant impact on the desire of tourists to return to visit the destination.. Originality/Value: This research explores the connection between content marketing and customer experience on visitors' intention to return to Sumber Biru Tourism Park. In this study, the authors analyze the various factors that influence customer experience and how content marketing can increase visitors' desire to return. This research is useful for marketing professionals, destination managers, and researchers interested in the effect of digital marketing strategies on visitor behavior. The authors focused on developing a thorough research method with a quantitative approach to measure the relationship and provide new insights into the influence of content marketing and customer experience in the tourism industry. Practical/Policy implication: This study focuses on visitors to Sumber Biru Tourism Park, offering insights for managers to optimize content marketing and enhance customer experiences to boost return visits. Future research could explore other destinations and include variables like visitor demographics or promotion types to deepen understanding of factors influencing revisit intention.
A ANALISIS PEMILIHAN BENTUK BADAN HUKUM DALAM KESESUAIANNYA DENGAN MODEL BISNIS UMKM SONGKOK RECCA’ DI KABUPATEN BONE: SONGKOK RECCA’ DI KABUPATEN BONE Sakinah, Nurul Sakinah
Jurnal Ecoment Global Vol. 10 No. 2 (2025): Volume 10 No.2 Edisi Agustus 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i2.5591

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui seberapa banyak pelaku usaha Songkok Recca' di Kabupaten Bone dan memahami tentang peran badan hukum sebagai elemen penting dalam membangun bisnis yang berkelanjutan. Studi ini menggunakan pendekatan kualitatif deskriptif bersama dengan metode penelitian lapangan. Penelitian ini melibatkan semua pemilik usaha Songkok Recca' di Desa Polewali, Dusun Boda', dengan empat pemilik usaha aktif yang dipilih secara acak. Metode yang digunakan adalah wawancara mendalam. Hasil penelitian menunjukkan bahwa pelaku usaha tidak tahu banyak tentang jenis badan hukum. Mereka tidak tahu tentang istilah usaha perseorangan, persekutuan, atau perseroan terbatas, dan mereka tidak tahu tentang legalitas usaha dan kewajiban perpajakan. Sebaliknya, pelaku usaha tetap tradisional dan belum terorganisir secara formal, memahami karakteristik dan pengelolaan usaha secara intuitif. Oleh karena itu, agar pelaku usaha Songkok Recca dapat mengembangkan bisnisnya secara legal, profesional, dan berkelanjutan, diperlukan pelatihan hukum dan dukungan terus menerus.
Credit Risk Analysis On Banking Financial Performance (Case Study on State-Owned Banks Listed on the IDX for the 2022-2024 Period) Zeta, Cindy; Herwati, Helmi; Fransisca Salim, Cindy; Sesi, Sesi
Jurnal Ecoment Global Vol. 10 No. 2 (2025): Volume 10 No.2 Edisi Agustus 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i2.5628

Abstract

This study aims to examine and analyze the impact of credit risk on banking financial performance, focusing on State-Owned Banks (BUMN) listed on the Indonesia Stock Exchange (IDX) during the period 2022-2024. Credit risk, measured using the Non-Performing Loan (NPL) ratio, is the main independent variable, while banking financial performance is measured using Return On Asset (ROA) as the dependent variable. Other relevant control variables such as Loan to Deposit Ratio (LDR), Capital Adequacy Ratio (CAR), Operating Costs to Operating Income (BOPO), and Net Interest Margin (NIM) are also considered to provide a comprehensive picture. Based on the literature review, it is generally anticipated that credit risk will have a significant negative relationship with financial performance. However, previous studies have shown mixed findings, including insignificant or even positive relationships in some contexts. This study will contribute to clarifying this relationship in the post-COVID-19 pandemic context in Indonesia, especially for state-owned banks that have a strategic role in the national economy.
Strategic Analysis and Experiential Learning in Business Education: A Case Study of PT Eksonindo MPI Nurjanah, Erni; Rahmawati, Lusiana; Sumirat, Irham; Maria Intan, Cyndy
Jurnal Ecoment Global Vol. 10 No. 2 (2025): Volume 10 No.2 Edisi Agustus 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i2.5755

Abstract

Objective: This study aims to analyze the strategic position of PT Eksonindo Multi Product Industry (PT EMPI), a national manufacturing firm, while simultaneously exploring the pedagogical value of Project-Based Learning (PBL) in strategic management education. The research seeks to contribute empirical insights into how structured strategy models can be applied in real business contexts and translated into practical decision-making processes. Design/Methods/Approach: The research adopts a qualitative descriptive method using a case study approach. Data were collected from student projects involving interviews, company documents, and reflective journals, all structured according to Fred R. David’s three-stage model—input, matching, and decision. Strategic analysis tools used include IFE, EFE, Strategic Group Mapping (SGM), SWOT, SPACE, and QSPM. Findings: The results indicate that PT EMPI is in a favorable strategic position, supported by strong internal capabilities and attractive external opportunities. The company is best suited to adopt an aggressive growth strategy, with market penetration emerging as the most attractive option based on the QSPM analysis. The SGM illustrates the company’s position in a high-differentiation, mid-to-high price cluster, supporting its competitive orientation. Additionally, the use of real-world cases enhanced students’ ability to apply theory to practice, improving their analytical, collaborative, and reflective skills. Originality/Value: This study offers an integrative perspective by combining strategic analysis with experiential learning. It showcases how students can engage in applied strategy formulation through real business projects, contributing to both academic literature and teaching practices in management education. Practical/Policy implication: The findings provide valuable insights for SMEs on how to use structured strategy tools for decision-making and highlight the effectiveness of academic–industry collaboration. The research also demonstrates the practical value of integrating real cases into university curricula to build future-ready managerial skills. Keywords: Manufacturing industry case study, Project-Based Learning (student-centered), Strategic business, Strategic management

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