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Jurnal Ecoment Global: Kajian Bisnis dan Manajemen
Published by Universitas Indo Global Mandiri
ISSN : "2540816     EISSN : 26856204     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Ecoment is intended to be the journal for publishing articles reporting the results of research on business and management. The Ecoment invites manuscripts in the areas of finance, international business, management strategy, marketing, economics, risk, accounting, and insurance. The Ecoment accepts articles in any business-related subjects and any research methodology that meet the standards established for publication in the journal. The primary, but not exclusive, audiences are academicians, graduate students, practitioners, and others interested in business and management research.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 206 Documents
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Strategi Kebijakan Pengembangan Industri Kecil Dan Menengah Di Era Perdagangan Bebas Irawati, Annisa; Istiqomah, Annisa; Cintya Anabela, Chelsea; Ni’matul Azizah, Amelia; Rahma, Sri
Jurnal Ecoment Global Vol. 10 No. 2 (2025): Volume 10 No.2 Edisi Agustus 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i2.5767

Abstract

Tujuan: Artikel ini bertujuan untuk mengkaji dan merumuskan langkah-langkah strategis yang efektif guna mengembangkan sektor Industri Kecil dan Menengah (IKM) di Indonesia, khususnya dalam menghadapi persaingan dan peluang di era perdagangan bebas. Desain/Metode/Pendekatan: Penelitian ini dilakukan dengan pendekatan kualitatif, melalui peninjauan mendalam terhadap berbagai literatur terkait kebijakan, teori-teori perdagangan internasional, serta model-model pengembangan IKM. Analisis komprehensif kemudian diterapkan pada data sekunder yang bersumber dari laporan pemerintah, publikasi ilmiah, dan statistik relevan mengenai IKM dan perdagangan bebas. Temuan: Hasil studi menunjukkan bahwa IKM menghadapi tekanan persaingan yang kuat di tengah perdagangan bebas, disebabkan oleh keterbatasan dalam kapasitas produksi, akses pasar, inovasi, dan sumber daya manusia. Namun, ada potensi besar bagi IKM untuk meningkatkan daya saingnya dengan berfokus pada spesialisasi produk, pemanfaatan teknologi digital, penguatan kolaborasi, dan peningkatan kualitas SDM. Kebijakan yang efektif seyogyanya berpusat pada peningkatan akses modal, standarisasi produk, pengembangan pusat inkubasi bisnis, dan promosi produk IKM ke pasar global. Orisinilitas/Nilai: Artikel ini memberikan kontribusi unik dengan menggabungkan perspektif kebijakan dan ekonomi untuk merancang strategi komprehensif bagi pengembangan IKM di tengah dinamika perdagangan bebas. Nilai utama penelitian ini terletak pada identifikasi kesenjangan kebijakan dan penyajian rekomendasi strategis yang dapat diterapkan. Implikasi Praktis/Kebijakan: Rekomendasi kebijakan dari penelitian ini dapat menjadi pedoman bagi para pembuat kebijakan untuk merancang program-program yang lebih terfokus guna memperkuat daya saing IKM, seperti pelatihan ekspor, insentif pajak untuk inovasi, dan pembentukan pusat informasi perdagangan bagi IKM. Penerapan strategi ini diharapkan dapat mendorong pertumbuhan ekonomi yang inklusif dan berkelanjutan melalui pemberdayaan IKM.
The Influence of Perceived Value on Purchase Decision Mediated by Brand Image in Garuda Indonesia Airline Priscillia, Amanda sona; Yauwry, Andhika; Rendi Santo, So; Imanuella Dara, Pricilia; Ang, Angel
Jurnal Ecoment Global Vol. 10 No. 2 (2025): Volume 10 No.2 Edisi Agustus 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i2.5770

Abstract

Objective: This study aims to examine the influence of perceived value on consumer purchase decisions, with brand image acting as a mediating variable, in the context of Garuda Indonesia Airlines. The objective is to provide empirical evidence that contributes to both theoretical understanding and practical strategy development in the airline service sector. Design/Methods/Approach: The study adopts a quantitative approach with an associative method. Data were collected through a survey of 61 Garuda Indonesia passengers aged over 18 who had flown with the airline more than twice. The sampling technique employed was saturated sampling. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0 software to evaluate both the measurement and structural models. Findings: The results show that perceived value has a positive and significant effect on both brand image and purchase decision. Additionally, brand image positively influences purchase decision and plays a mediating role in the relationship between perceived value and consumer decision-making. The analysis confirms that perceived value contributes not only directly to consumer behavior but also indirectly by shaping a strong brand image that reinforces purchasing intentions. Originality/Value: This study offers a novel integrative model by simultaneously examining perceived value, brand image, and purchase decision within the airline industry, particularly for a national carrier. It fills a gap in existing literature by exploring the mediating effect of brand image in a service context where intangible value perceptions significantly influence consumer choices. Practical/Policy implication: The findings suggest that airline companies should focus on enhancing perceived value through improved service quality, customer experience, and fair pricing. Simultaneously, reinforcing a strong and consistent brand image is essential to strengthen customer trust and loyalty, ultimately influencing purchase behavior and sustaining competitive advantage.
The Influence of Online Promotion, Trust, and Website Quality on Online Impulsive Purchases as well as Emotional Responses to Online Impulsive Sulaiman, Muhammad; Suripto, Suripto; Agung P, Maulana; Wardianto, K Bagus
Jurnal Ecoment Global Vol. 10 No. 2 (2025): Volume 10 No.2 Edisi Agustus 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i2.5832

Abstract

Objective; This study aims to determine the impact of online promotions, trust, and website quality on online impulsive purchases, as well as to examine consumers' emotional responses after making online impulsive purchases. Methods; It specifically investigates the influence of online impulsive purchases on both positive and negative emotions. This study used an explanatory method with a quantitative approach. Originality/Value;Furthermore, the samples were 100 consumers of the Shopee Marketplace located in Lampung Province, Indonesia. The data were obtained through a questionnaire and analyzed using descriptive statistics and Partial Least Squares (PLS) analysis. Findings; The results showed online promotions and website quality had a significant influence on online impulsive purchases, while trust had no significant influence. Also, online impulsive purchases were found to have a significant influence on positive emotions, but no significant influence on negative emotions. Practical/Policy implication: Research shows that engaging online promotions and a high-quality website can encourage impulse buying, which is driven by emotions and situations, not beliefs. Impulse buying also increases positive emotions, so marketing strategies that stimulate it have the potential to increase customer satisfaction and loyalty.
Audit Quality in State-Owned Enterprise: Audit Costs, Rotation, and Company Size Yuki; Mustika, Ira Grania; Muhsin
Jurnal Ecoment Global Vol. 10 No. 2 (2025): Volume 10 No.2 Edisi Agustus 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i2.5839

Abstract

Objective: The purpose of this study is to empirically investigate and contribute to the existing effect of audit fees, auditor rotation, and company size on audit quality in companies listed on IDX during the 2018-2024 period. The research aims to expand the knowledge and insights related to audit quality through rigorous empirical analysis, with a focus on how audit fees, auditor rotation, and company size influence audit outcomes. Design/Methods/Approach: This section encompasses a concise description of the research process employed such as details about the sample, research method, and statistical analysis conducted. Findings: The audit fees significantly negative affect audit quality (Sig. 0.029; Exp(B) = 0.254), contrary to the initial hypothesis. Company size significantly positive effect on audit quality (Sig. 0.047; Exp(B) = 2.801), while auditor rotation does not have a statistically significant impact (Sig. 0.292). Originality/Value: The audit literature highlighting the unique dynamics of State-Owned Enterprises (BUMN) in Indonesia, particularly the relationship between high audit fees and non-technical pressures such as agency conflicts. It also emphasizes the importance of considering the scale of companies and the reputability of KAP in the auditing process. Practical/Policy implication: The findings suggest that regulatory oversight of audit fee setting and consideration of KAP quality in auditor rotation are crucial for ensuring high audit quality. Policymakers and businesses should focus on improving audit practices by addressing the non-technical pressures associated with high audit fees and ensuring the use of reputable KAPs in auditor rotation.
A QUALITATIVE STUDY OF OBSTACLES TO THE IMPLEMENTATION OF THE 4P MARKETING STRATEGY AT SUGI COFFEE HOUSE IN PALU CITY Palawa, Muh. Riswandi; Ibrahim, Andi Indriani; Asri, Nilam Cahya; Padondan, Anita Clara; Mardiani, Dewi
Jurnal Ecoment Global Vol. 10 No. 2 (2025): Volume 10 No.2 Edisi Agustus 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i2.5842

Abstract

Objective: This study aims to identify the obstacles faced by Sugi Coffee House in implementing the 4P marketing strategy, focusing on product, price, place, and promotion. It provides insights into how these factors affect the café’s market reach and overall performance. Design/Methods/Approach: Using a qualitative approach with descriptive analysis, data were collected through in-depth interviews with managers and direct observation. The study examines the real-world challenges faced by the café in a competitive environment in Palu City, Indonesia. Findings: The research identifies key obstacles in each of the 4P areas: in product, there are challenges with raw material storage due to limited cooling facilities; in price, an initial high price was adjusted to make it more affordable for a broader market; in place, limited parking space affects customer comfort; and in promotion, fierce competition from neighboring cafés is a significant barrier to attracting customers’ attention. Originality/Value: This study contributes to the literature on marketing strategies in the context of small and medium-sized enterprises (SMEs), especially in the food and beverage sector in Indonesia. It emphasizes the practical constraints faced by SMEs and offers insights into how the 4P strategy can be adapted to better address these challenges. Practical/Policy Implication: The study suggests that café owners should enhance storage facilities, improve parking arrangements, and explore more diverse promotional strategies, including paid ads. Additionally, policymakers could assist SMEs by providing support in marketing and operational improvements to ensure the sustainability of local businesses.
The Effect of Workload and Internal Communication on Employee Performance of BPS Kubu Raya Regency with Work Motivation as Mediation: PENGARUH BEBAN KERJA DAN KOMUNIKASI INTERNAL TERHADAP KINERJA PEGAWAI BPS KABUPATEN KUBU RAYA DENGAN MOTIVASI KERJA SEBAGAI MEDIASI Priyatama, Andika; Pratiwi, Windi; Ariffin, Muchammad; Aisyah, Aisyah
Jurnal Ecoment Global Vol. 10 No. 2 (2025): Volume 10 No.2 Edisi Agustus 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i2.5925

Abstract

This study aims to examine and analyze the effect of workload and internal communication on the performance of employees at the Central Bureau of Statistics (BPS) of Kubu Raya Regency, with work motivation as a mediating variable. The research employed a quantitative approach with an associative-causal design, involving all 30 employees as the sample using a saturated sampling technique. Data were collected through questionnaires, interviews, and literature reviews, and analyzed using multiple regression and the Sobel test with SPSS 31. The findings reveal that workload and internal communication significantly and positively influence work motivation, while workload and internal communication both have a significant negative effect on performance. Furthermore, work motivation does not mediate the relationship between workload and performance but significantly mediates the effect of internal communication on performance. This study contributes to the literature by highlighting the mediating role of work motivation and provides practical implications for improving performance through proportional workload management, enhancing the quality of internal communication, and strengthening work motivation.
The Role of Work-Life Harmony on Job Satisfaction of Generation Z Employees in Banyumas: The Role of Work-Life Harmony on Job Satisfaction of Generation Z Employees in Banyumas RISQI, ADI SETIAWAN RISQI; Novarizka, Shalsabilla; Sa'adati Rizqillah, Asma
Jurnal Ecoment Global Vol. 10 No. 3 (2025): Volume 10 No. 3 (Edisi Desember 2025)
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i3.5805

Abstract

Objective: This study aims to analyze the influence of work-life harmony on job satisfaction among Generation Z employees in Banyumas Regency. Generation Z, known as digital natives, exhibits unique characteristics in the workplace, such as a preference for flexible schedules, work-life balance, and work environments that support mental well-being. Design/Methods/Approach: Using a quantitative approach and a cross-sectional design, the study involved 200 respondents selected through purposive sampling. Data were collected using the Work-Life Harmony Questionnaire by Katrina Murphy Coaching and a job stress scale developed based on job satisfaction dimensions proposed by Luthans (2006). Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. Findings: The results indicate that work-life harmony has a positive and significant effect on job satisfaction (β = 0.609; T = 12.887; p < 0.001). These findings are supported by various theoretical frameworks, including the Conservation of Resources Theory, Self-Determination Theory, and Person-Environment Fit Theory, which emphasize the importance of role harmony in maintaining psychological well-being. The study concludes that work-life harmony is a strategic factor in enhancing job satisfaction among Generation Z employees, especially in regions with collectivist cultural values such as Banyumas. Originality/Value: While previous studies have predominantly focused on work-life balance, limited attention has been given to the concept of work-life harmony particularly in the context of Generation Z in Indonesia. This study offers a novel contribution by adopting the work-life harmony framework, which better reflects the integrative and value-driven preferences of digital natives. The use of PLS-SEM further strengthens its methodological value, providing relevant insights for the development of flexible and adaptive work policies. Practical/Policy implication: The results offer valuable implications for organizations in designing flexible, adaptive, and employee-centered work policies that support the integration of professional and personal life roles.
Analysis of External Factors Affecting the Rumah Anggur Ardo Nursery Business Using PESTEL and Porter's Five Forces: External Factors Affecting the Rumah Anggur Ardo Nursery Business Using PESTEL and Porter's Five Forces manalu, tresia; Nadya Stefania Hutauruk; Sri Rahayu Sinaga; Riza Indriani
Jurnal Ecoment Global Vol. 10 No. 3 (2025): Volume 10 No. 3 (Edisi Desember 2025)
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i3.6035

Abstract

Objectives: This study aims to analyze the external factors affecting the sustainability of the Rumah AnggurArdo nursery business in Medan, Indonesia, using the PESTEL framework and Porter's Five Forces. Thestudy highlights how political, economic, social, technological, environmental, and legal conditions, as wellas the competitive dynamics of the industry, shape opportunities and challenges for small agribusinessesbased on urban farming.Methods: The study used descriptive qualitative methods through in-depth interviews with businessowners and literature review. Data were collected using a structured questionnaire that identified politicalsupport, market behavior, technological adaptation, environmental risks, and legal status, along with anindustry competition analysis.Findings: Results show that Rumah Anggur Ardo operates in a relatively favorable competitiveenvironment with low rivalry and minimal threat of substitution. The main opportunity comes from thetrend of urban farming as a hobby, while the biggest challenges are high rainfall that damages seedlingsand the absence of material support from the government. Consumers prioritize seedling quality and post-sales consultation services over price, making service differentiation a key competitive advantage.Originality/Value: Unlike previous studies that emphasized profit-oriented agribusiness and internalfactors, this study presents a new perspective by analyzing hobby-based nursery businesses through anexternal environmental approach.Practical/Policy Implications: The research findings emphasize the importance of governmentfacilitation, development of local breeding farms, and investment in greenhouse facilities. For practitioners,strengthening community engagement and utilizing digital platforms are key strategies to maintaincompetitiveness.Keywords: External, PESTEL, Porter, Agribusiness
Dental Service Quality and Facilities Influence BPJS Patient Loyalty with Patient Satisfaction as Mediation at Rizkia Dental Clinic : Service Quality and Facilities Influence BPJS Patient Loyalty with Patient Satisfaction as Mediation at Rizkia Dental Clinic Noventika, Rizkia Anisnur; Marnoto, Marnoto; Sunarto, Stephanus
Jurnal Ecoment Global Vol. 10 No. 3 (2025): Volume 10 No. 3 (Edisi Desember 2025)
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i3.6238

Abstract

Objective: The purpose of this study is to analyze the Quality of Dental Health Services and Facilities on BPJS Patient Loyalty with BPJS Patient Satisfaction as a Mediating Variable at Rizkia Dental Clinic. Design/Methods/Approach: The population in this study were patients who had undergone dental and oral care at Rizkia Dental Clinic Jepara in 2024. The sampling technique used was purposive sampling with a sample of 110 patients. The variables in this study included service quality, facilities, patient loyalty, and patient satisfaction. Data collection was conducted using a questionnaire/Google Form. Data analysis was carried out using SEM-PLS software. Findings: The analysis results show that the quality of dental health services and facilities significantly influence patient satisfaction at Rizkia Dental Clinic by 80.2% with a p-value <0.05. Furthermore, there is an influence of the quality of dental health services and facilities through patient satisfaction on patient loyalty at Rizkia Dental Clinic by 94.8% with a p-value <0.05. All research hypotheses are accepted, confirming the importance of quality services and adequate facilities in building patient satisfaction and loyalty. Originality/Value: The originality of this study lies in its analysis of the relationship between dental service quality and facilities and BPJS patient loyalty, with satisfaction acting as a mediator, specifically in the context of Rizkia Dental Clinic Jepara. This approach offers a new perspective that has not been widely researched in BPJS dental services. Practical/Policy implication: This study confirms that service quality and facilities affect BPJS patient satisfaction and loyalty at Rizkia Dental Clinic, with satisfaction serving as an essential mediator. Theoretical implications strengthen the literature on health service management, while managerial implications highlight the need to improve services, facilities, and follow-up care. It is recommended that the clinic regularly evaluate patient satisfaction, enhance facilities, and that future researchers expand the sample, add new variables, and apply mixed methods for more comprehensive findings.
PENGARUH PERSEPSI STRATEGI PRODUK, PENETAPAN HARGA, DAN BRANDING TERHADAP KEPUASAN PELANGGAN KOPI KENANGAN AR.HAKIM TEGAL: Strategi Produk, Penetapan Harga dan Branding Terhadap Kepuasan Pelanggan Kopi Kenangan Khansa Nisrina Najla; Vera Sagita; Sari Wiyanti
Jurnal Ecoment Global Vol. 10 No. 3 (2025): Volume 10 No. 3 (Edisi Desember 2025)
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i3.6321

Abstract

Penelitian ini bertujuan menganalisis pengaruh parsial dan simultan dari variabel Strategi Produk, Penetapan Harga, dan Branding terhadap Kepuasan Pelanggan pada Kopi Kenangan AR. Hakim Tegal. Pertumbuhan industri kopi kekinian yang kompetitif menuntut perusahaan untuk memahami persepsi konsumen di tingkat gerai spesifik. Penelitian ini menggunakan pendekatan kuantitatif dengan 100 responden, yang merupakan pelanggan Kopi Kenangan AR.Hakim Tegal yang telah melakukan pembelian. Teknik analisis data yang digunakan adalah Regresi Linear Berganda.Hasil pengujian parsial (Uji t) menunjukkan bahwa Strategi Produk, Penetapan Harga, dan Branding berpengaruh positif dan signifikan secara individual terhadap Kepuasan Pelanggan (Sig. Strategi Produk =0,021; Sig. Penetapan Harga = 0,006; Sig. Branding = 0,007; semua < 0,05). Selanjutnya, Uji F (simultan) menunjukkan bahwa Strategi Produk, Penetapan Harga, dan Branding secara bersama-sama berpengaruh signifikan terhadap Kepuasan Pelanggan (F-hitung = 6,198; Sig. = 0,001 < 0,05). Koefisien Determinasi (R2)sebesar 0,162 menunjukkan bahwa 16,2% Kepuasan Pelanggan dipengaruhi oleh ketiga variabel bebas tersebut7. Kontribusi praktis penelitian ini adalah memberikan masukan komprehensif kepada manajemen Kopi Kenangan AR.Hakim Tegal dalam mengevaluasi strategi bauran pemasaran guna meningkatkan daya saing di pasar lokal.

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