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Jurnal Ecoment Global: Kajian Bisnis dan Manajemen
Published by Universitas Indo Global Mandiri
ISSN : "2540816     EISSN : 26856204     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Ecoment is intended to be the journal for publishing articles reporting the results of research on business and management. The Ecoment invites manuscripts in the areas of finance, international business, management strategy, marketing, economics, risk, accounting, and insurance. The Ecoment accepts articles in any business-related subjects and any research methodology that meet the standards established for publication in the journal. The primary, but not exclusive, audiences are academicians, graduate students, practitioners, and others interested in business and management research.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 196 Documents
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Strategi Kebijakan Pengembangan Industri Kecil Dan Menengah Di Era Perdagangan Bebas Irawati, Annisa; Istiqomah, Annisa; Cintya Anabela, Chelsea; Ni’matul Azizah, Amelia; Rahma, Sri
Jurnal Ecoment Global Vol. 10 No. 2 (2025): Volume 10 No.2 Edisi Agustus 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i2.5767

Abstract

Tujuan: Artikel ini bertujuan untuk mengkaji dan merumuskan langkah-langkah strategis yang efektif guna mengembangkan sektor Industri Kecil dan Menengah (IKM) di Indonesia, khususnya dalam menghadapi persaingan dan peluang di era perdagangan bebas. Desain/Metode/Pendekatan: Penelitian ini dilakukan dengan pendekatan kualitatif, melalui peninjauan mendalam terhadap berbagai literatur terkait kebijakan, teori-teori perdagangan internasional, serta model-model pengembangan IKM. Analisis komprehensif kemudian diterapkan pada data sekunder yang bersumber dari laporan pemerintah, publikasi ilmiah, dan statistik relevan mengenai IKM dan perdagangan bebas. Temuan: Hasil studi menunjukkan bahwa IKM menghadapi tekanan persaingan yang kuat di tengah perdagangan bebas, disebabkan oleh keterbatasan dalam kapasitas produksi, akses pasar, inovasi, dan sumber daya manusia. Namun, ada potensi besar bagi IKM untuk meningkatkan daya saingnya dengan berfokus pada spesialisasi produk, pemanfaatan teknologi digital, penguatan kolaborasi, dan peningkatan kualitas SDM. Kebijakan yang efektif seyogyanya berpusat pada peningkatan akses modal, standarisasi produk, pengembangan pusat inkubasi bisnis, dan promosi produk IKM ke pasar global. Orisinilitas/Nilai: Artikel ini memberikan kontribusi unik dengan menggabungkan perspektif kebijakan dan ekonomi untuk merancang strategi komprehensif bagi pengembangan IKM di tengah dinamika perdagangan bebas. Nilai utama penelitian ini terletak pada identifikasi kesenjangan kebijakan dan penyajian rekomendasi strategis yang dapat diterapkan. Implikasi Praktis/Kebijakan: Rekomendasi kebijakan dari penelitian ini dapat menjadi pedoman bagi para pembuat kebijakan untuk merancang program-program yang lebih terfokus guna memperkuat daya saing IKM, seperti pelatihan ekspor, insentif pajak untuk inovasi, dan pembentukan pusat informasi perdagangan bagi IKM. Penerapan strategi ini diharapkan dapat mendorong pertumbuhan ekonomi yang inklusif dan berkelanjutan melalui pemberdayaan IKM.
The Influence of Perceived Value on Purchase Decision Mediated by Brand Image in Garuda Indonesia Airline Priscillia, Amanda sona; Yauwry, Andhika; Rendi Santo, So; Imanuella Dara, Pricilia; Ang, Angel
Jurnal Ecoment Global Vol. 10 No. 2 (2025): Volume 10 No.2 Edisi Agustus 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i2.5770

Abstract

Objective: This study aims to examine the influence of perceived value on consumer purchase decisions, with brand image acting as a mediating variable, in the context of Garuda Indonesia Airlines. The objective is to provide empirical evidence that contributes to both theoretical understanding and practical strategy development in the airline service sector. Design/Methods/Approach: The study adopts a quantitative approach with an associative method. Data were collected through a survey of 61 Garuda Indonesia passengers aged over 18 who had flown with the airline more than twice. The sampling technique employed was saturated sampling. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0 software to evaluate both the measurement and structural models. Findings: The results show that perceived value has a positive and significant effect on both brand image and purchase decision. Additionally, brand image positively influences purchase decision and plays a mediating role in the relationship between perceived value and consumer decision-making. The analysis confirms that perceived value contributes not only directly to consumer behavior but also indirectly by shaping a strong brand image that reinforces purchasing intentions. Originality/Value: This study offers a novel integrative model by simultaneously examining perceived value, brand image, and purchase decision within the airline industry, particularly for a national carrier. It fills a gap in existing literature by exploring the mediating effect of brand image in a service context where intangible value perceptions significantly influence consumer choices. Practical/Policy implication: The findings suggest that airline companies should focus on enhancing perceived value through improved service quality, customer experience, and fair pricing. Simultaneously, reinforcing a strong and consistent brand image is essential to strengthen customer trust and loyalty, ultimately influencing purchase behavior and sustaining competitive advantage.
The Influence of Online Promotion, Trust, and Website Quality on Online Impulsive Purchases as well as Emotional Responses to Online Impulsive Sulaiman, Muhammad; Suripto, Suripto; Agung P, Maulana; Wardianto, K Bagus
Jurnal Ecoment Global Vol. 10 No. 2 (2025): Volume 10 No.2 Edisi Agustus 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i2.5832

Abstract

Objective; This study aims to determine the impact of online promotions, trust, and website quality on online impulsive purchases, as well as to examine consumers' emotional responses after making online impulsive purchases. Methods; It specifically investigates the influence of online impulsive purchases on both positive and negative emotions. This study used an explanatory method with a quantitative approach. Originality/Value;Furthermore, the samples were 100 consumers of the Shopee Marketplace located in Lampung Province, Indonesia. The data were obtained through a questionnaire and analyzed using descriptive statistics and Partial Least Squares (PLS) analysis. Findings; The results showed online promotions and website quality had a significant influence on online impulsive purchases, while trust had no significant influence. Also, online impulsive purchases were found to have a significant influence on positive emotions, but no significant influence on negative emotions. Practical/Policy implication: Research shows that engaging online promotions and a high-quality website can encourage impulse buying, which is driven by emotions and situations, not beliefs. Impulse buying also increases positive emotions, so marketing strategies that stimulate it have the potential to increase customer satisfaction and loyalty.
Audit Quality in State-Owned Enterprise: Audit Costs, Rotation, and Company Size Yuki; Mustika, Ira Grania; Muhsin
Jurnal Ecoment Global Vol. 10 No. 2 (2025): Volume 10 No.2 Edisi Agustus 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i2.5839

Abstract

Objective: The purpose of this study is to empirically investigate and contribute to the existing effect of audit fees, auditor rotation, and company size on audit quality in companies listed on IDX during the 2018-2024 period. The research aims to expand the knowledge and insights related to audit quality through rigorous empirical analysis, with a focus on how audit fees, auditor rotation, and company size influence audit outcomes. Design/Methods/Approach: This section encompasses a concise description of the research process employed such as details about the sample, research method, and statistical analysis conducted. Findings: The audit fees significantly negative affect audit quality (Sig. 0.029; Exp(B) = 0.254), contrary to the initial hypothesis. Company size significantly positive effect on audit quality (Sig. 0.047; Exp(B) = 2.801), while auditor rotation does not have a statistically significant impact (Sig. 0.292). Originality/Value: The audit literature highlighting the unique dynamics of State-Owned Enterprises (BUMN) in Indonesia, particularly the relationship between high audit fees and non-technical pressures such as agency conflicts. It also emphasizes the importance of considering the scale of companies and the reputability of KAP in the auditing process. Practical/Policy implication: The findings suggest that regulatory oversight of audit fee setting and consideration of KAP quality in auditor rotation are crucial for ensuring high audit quality. Policymakers and businesses should focus on improving audit practices by addressing the non-technical pressures associated with high audit fees and ensuring the use of reputable KAPs in auditor rotation.
A QUALITATIVE STUDY OF OBSTACLES TO THE IMPLEMENTATION OF THE 4P MARKETING STRATEGY AT SUGI COFFEE HOUSE IN PALU CITY Palawa, Muh. Riswandi; Ibrahim, Andi Indriani; Asri, Nilam Cahya; Padondan, Anita Clara; Mardiani, Dewi
Jurnal Ecoment Global Vol. 10 No. 2 (2025): Volume 10 No.2 Edisi Agustus 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i2.5842

Abstract

Objective: This study aims to identify the obstacles faced by Sugi Coffee House in implementing the 4P marketing strategy, focusing on product, price, place, and promotion. It provides insights into how these factors affect the café’s market reach and overall performance. Design/Methods/Approach: Using a qualitative approach with descriptive analysis, data were collected through in-depth interviews with managers and direct observation. The study examines the real-world challenges faced by the café in a competitive environment in Palu City, Indonesia. Findings: The research identifies key obstacles in each of the 4P areas: in product, there are challenges with raw material storage due to limited cooling facilities; in price, an initial high price was adjusted to make it more affordable for a broader market; in place, limited parking space affects customer comfort; and in promotion, fierce competition from neighboring cafés is a significant barrier to attracting customers’ attention. Originality/Value: This study contributes to the literature on marketing strategies in the context of small and medium-sized enterprises (SMEs), especially in the food and beverage sector in Indonesia. It emphasizes the practical constraints faced by SMEs and offers insights into how the 4P strategy can be adapted to better address these challenges. Practical/Policy Implication: The study suggests that café owners should enhance storage facilities, improve parking arrangements, and explore more diverse promotional strategies, including paid ads. Additionally, policymakers could assist SMEs by providing support in marketing and operational improvements to ensure the sustainability of local businesses.
The Effect of Workload and Internal Communication on Employee Performance of BPS Kubu Raya Regency with Work Motivation as Mediation: PENGARUH BEBAN KERJA DAN KOMUNIKASI INTERNAL TERHADAP KINERJA PEGAWAI BPS KABUPATEN KUBU RAYA DENGAN MOTIVASI KERJA SEBAGAI MEDIASI Priyatama, Andika; Pratiwi, Windi; Ariffin, Muchammad; Aisyah, Aisyah
Jurnal Ecoment Global Vol. 10 No. 2 (2025): Volume 10 No.2 Edisi Agustus 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i2.5925

Abstract

This study aims to examine and analyze the effect of workload and internal communication on the performance of employees at the Central Bureau of Statistics (BPS) of Kubu Raya Regency, with work motivation as a mediating variable. The research employed a quantitative approach with an associative-causal design, involving all 30 employees as the sample using a saturated sampling technique. Data were collected through questionnaires, interviews, and literature reviews, and analyzed using multiple regression and the Sobel test with SPSS 31. The findings reveal that workload and internal communication significantly and positively influence work motivation, while workload and internal communication both have a significant negative effect on performance. Furthermore, work motivation does not mediate the relationship between workload and performance but significantly mediates the effect of internal communication on performance. This study contributes to the literature by highlighting the mediating role of work motivation and provides practical implications for improving performance through proportional workload management, enhancing the quality of internal communication, and strengthening work motivation.

Page 20 of 20 | Total Record : 196

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