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Cakrawala Management Business Journal
Published by Universitas Papua
ISSN : 26229951     EISSN : 26230887     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Journal of Cakrawala management business journal [CM-BJ] publishes papers on the Indonesian management and business for international academicians, practitioners, regulators, and public societies. The Cakrawala management business journal [CM-BJ] accepts empirical or conceptual papers with any methods or approach, particularly those that are relevant to the economic and business issues, which fit one of three salient disciplines: (1)Management, (2) Business, and (3) Entrepreneurship.
Arjuna Subject : -
Articles 142 Documents
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PENGARUH KERAGAMAN PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA “TIKTOK SHOP” Vera Wilidia; Fani Firmansyah
Cakrawala Management Business Journal Vol 6 No 1 (2023): cover mei 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v6i1.265

Abstract

ABSTRAK Permasalahan dalam penelitian ini adalah apakah terdapat pengaruh keragaman produk, harga dan promosi terhadap keputusan pembelian pada pengguna Tiktok Shop. Tujuan penelitian ini untuk mengetahui pengaruh keragaman produk, harga, dan promosi terhadap keputusan pembelian pada pengguna Tiktok Shop. Penelitian ini menggunakan jenis kuantitatif yang mengkaji pengaruh keragaman prodk (X1), harga (X2), dan Promosi (X3) terhadap Keputusan Pembelian (Y) dengan objek penelitian yaitu mahasiswa UIN Malang sebagai pengguna Tiktok Shop. Teknik pengambilan sampel yang digunakan pada penelitian ini adalah accidental sampling, dimana sampel yang digunakan yaitu responden yang secara kebetulan ditemui oleh peneliti. Jumlah sampel yang diteliti adalah 100 responden. analisis yang digunakan peneliti regresi linier berganda Hasil penelitian ini menunjukkan bahwa keragaman produk berpengaruh secara parsial terhadap keputusan pembelian, harga berpengaruh secara parsial terhadap keputusan pembelian, promosi tidak berpengaruh secara parsial terhadap keputusan pembelian, keragaman produk, harga, dan promosi berpengaruh secara simultan terhadap keputusan pembelian pada pengguna Tiktok Shop.
EFEKTIVITAS PEMANFAATAN MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN CITRA BATIK PAMEKASAN Innani Fita Sashela
Cakrawala Management Business Journal Vol 6 No 1 (2023): cover mei 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v6i1.235

Abstract

Media sosial menjadi sangat penting ketika menjalankan suatu usaha atau bisnis, terutama di era teknologi yang berkembang begitu pesat pada saat ini. Dengan mengoptimalkan akses jejaring media sosial tentu saja dapat membantu memudahkan pemilik usaha dalam mengenalkan produknya pada konsumen. “Citra Batik” merupakan usaha batik tulis yang ikut mempromosikan usaha batiknya di media sosial seperi Instagram. Penelitian ini membahas tentang bagaimana Efektivitas pemanfaatan media sosial, terutama instagram dalam memasarkan produk “Citra Batik”. Tujuan diadakannya penelian ini untuk mengetahui prospek keberhasilan media sosial Instagram, yang digunakan sebagai media pemasaran dalam membantu meningkatkan penjualan batik tulis di “Citra Batik” Pamekasan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, sedangkan untuk metode pengumupulan data yang digunakan yaitu wawancara, observasi, dokumentasi dan studi kepustakaan. Dalam hal ini Peneliti menarik kesimpulan bahwa “Citra Batik” berhasil melakukan efektivitas pemanfaatan media sosial dalam kegiatan usahanya sehingga dapat meningkatkan minat pasar dalam membeli produk ”Citra Batik”.
PENGARUH SOCIAL MEDIA MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN BRAND SCARLETT Sylvia Margareth Sabarofek
Cakrawala Management Business Journal Vol 6 No 1 (2023): cover mei 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v6i1.225

Abstract

Penelitian ini bertujuan menganalisis pengaruh social media marketing dan brand awareness terhadap keputusan pembelian brand Scarlett (studi kasus konsumen VIDA Shop di Kabupaten Manokwari). Jenis penelitian yang digunakan adalah pendekatan kuantitatif dengan jenis permasalahan assosiatif. Populasi dalam penelitian ini adalah jumlah followers Instagram VIDA Shop yang menggunakan dan pernah menggunakan produk brand Scarlett. Teknik pengumpulan sampel adalah non probability sampling dengan jumlah sampel 100 responden. Data primer yang digunakan yaitu dengan melakukan observasi, wawancara dan menyebarkan kuesioner. Data sekunder diperoleh dari jurnal, buku, website, Instagram dan data penjualan yang berkaitan dengan penelitian ini. Hasil penelitian ini menunjukkan bahwa variabel Social media marketing berpengaruh secara parsial terhadap Keputusan pembelian brand Scarlett, dan hasil uji selanjutnya menunjukkan bahwa variabel Brand awareness berpengaruh secara parsial terhadap Keputusan pembelian brand Scarlett. Serta secara simultan menujukkan bahwa variabel Social media marketing dan brand awareness berpengaruh secara simultan terhadap Keputusan pembelian brand Scarlett, artinya Social media marketing yang menarik dan brand awareness yang mudah diingat dapat meningkatkan keputusan pembelian brand Scarlett di VIDA Shop.
PENGARUH HARGA DAN PROMOSI TERHADAP MINAT BELI PRODUK MAKANAN KUCING DI MANOKWARI Makarius Bajari; Cindy Irianti Mongan; Nurwidianto Nurwidianto
Cakrawala Management Business Journal Vol 6 No 1 (2023): cover mei 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v6i1.269

Abstract

ABSTRACT Cat food is a special food consumed by cats to meet the nutritional needs of cats. The purpose of this study was to determine the effect of the promotion variable and price variable on the variable of buying interest in cat food products (case study of Animalia Vet Store Manokwari). This type of research uses a quantitative approach with the type of associative research. The population in this study were consumers who had purchased cat food at Animalia Vet Store Manokwari, with a research sample of 100 respondents. The sampling technique used purposive sampling. The data analysis method used in this research is multiple linear regression analysis. The results showed that promotion had a partial effect on product purchase intention and price had no partial effect on product purchase intention. Simultaneously promotion and price affect the interest in buying the product. Keywords :Cat food, Promotion, Price, Interested in buying products
the influence PENGARUH KAPASITAS SUMBER DAYA MANUSIA, PEMANFAATAN TEKNOLOGI INFORMASI DAN SISTEM PENGENDALIAN INTERNAL TERHADAP KEANDALAN PELAPORAN KEUANGAN (Studi Pada Bank Papua Kantor Cabang Manokwari) camelia lusandri numberi; Marlina Malino; Simson Werimon; Alvany Theresia Wanma
Cakrawala Management Business Journal Vol 6 No 1 (2023): cover mei 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v6i1.268

Abstract

The objectives of this research is to find out the impact of the human resource capacity, the utilization of information technology and the system of accounting internal control to the reliability of financial reporting (Case Study at the Main Branch Office of Papua Bank in Manokwari). Population in this research is all of the employees of the Main Branch Office of Papua Bank in Manokwari that carry out accounting and financial function which is 35 people. The sampling technique used saturated sample technique (census). The data used is primary data taken directly from the the distributed questionnaires. The results shows that the human resource capacity, the utilization of information technology and the internal control of accounting have a postive and significant impact on the reliability of financial reporting at Bank Papua Main Branch Office of Manokwari). Therefore, the human resource capacity, the utilization of information technology and the internal control of accounting determine the reliablity of financial reporting.
PEMASARAN KAKAO DI KECAMATAN TANGSE KABUPATEN PIDIE sri handayani; safrida safrida
Cakrawala Management Business Journal Vol 6 No 1 (2023): cover mei 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v6i1.247

Abstract

This study aims to analyze marketing channels, marketing margins and cocoa marketing efficiency in Tangse District, Pidie District, this research was conducted in January 2022 in Tangse District, Pidie District.sampling technique used was the Snowball Sampling technique. The types of data in this study are primary and secondary. The analytical method used in this research is descriptive and quantitative analysis methods. The results showed (1) the cocoa marketing channel consisted of two types, namely channel I from farmers, village traders then after that to sub-district traders then exported to the processing industry and channel II, namely from farmers to village traders, collectors and sub-district traders then exported. to the processing industry (2) in channel I produces a marketing margin of Rp. 8,000/kg while channel II produces a margin of Rp. 8,400/kg, Farmer's share in channel I is 76.05% and channel II is 75.65%, this shows the largest share received by farmers is channel I but in the research area the most widely used channel is channel II (3) marketing efficiency of channel I is 4.22% while channel II is 5.21%, both types of channels are efficient because both types include efficiency criteria between 0-33%, but in the research location the most widely used is type II, when viewed from the farmer share and p efficiency. The marketing is better for type I, this is because in type II the most benefit is the collector traders while type II is the village trader
PENGARUH KEPUASAN KERJA, LINGKUNGAN KERJA NON FISIK DAN KETERAMPILAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN LAPANGAN Wenny Pebrianti
Cakrawala Management Business Journal Vol 6 No 1 (2023): cover mei 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v6i1.238

Abstract

The purpose of this research is to know the effect of Job Satisfaction, Non Physical Work Environment, and Work Skills on Work Productivity of Field Employees at PT. Source of Prime Results in Serawai District. This research uses quantitative analysis with descriptive form. This research was conducted at PT. Excellent Source of Results in Batu Ketebung Village, Serawai District, Sintang Regency. The population in this study were field employees in the harvest division in one of the divisions in this company which had employees in the harvest division and the sample in this study was 53 respondents using saturated sampling technique (census). The data analysis model used in this study uses SPSS for windows 21. Based on the results of hypothesis testing, it shows that the variables of job satisfaction, non physical work environment, and work skills have a significant effect on the work productivity of field employees at PT. Source of Prime Results.
The Study of Consumer Behavior on Online Food Ordering System in The Metropolitan City Nur Ahmad Ruyani; Yana Sonjaya
Cakrawala Management Business Journal Vol 6 No 1 (2023): cover mei 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v6i1.198

Abstract

The recent development of the Internet has boosted the extension of online food services by enabling people to search, compare prices and conveniently access these services. Because, only with an online system, small and medium-sized economic actors can compete with established food company such as McD and KFC. Therefore, it is important to know consumer behavior patterns from online food ordering systems for developing marketing strategies. Exploring online consumer behavior provides a better understanding of consumer segmentation in food demand and thus helps to lay the foundation for developing an online marketing strategy for competitive advantage. The purpose of this study is to finding factors affecting attitude towards online food retailing. This study uses a quantitative approach by involving respondents who often use online food ordering systems (Go-Food) applications in Bandung. The results showed that hedonic motivation and price saving orientation had no significant effect on behavior intention toward OFD services by Go-Food, while time saving orientation, prior online purchase experience and convenience motivation had a significant effect on behavior intention toward OFD services.
ANALISIS PERILAKU PEMASARAN PADI DI KECAMATAN SEUNAGAN TIMUR KABUPATEN NAGAN RAYA Sufriadi Sufriadi; Bagio Bagio; Sulfiadi Sulfiadi; Akhmad Baihaqi
Cakrawala Management Business Journal Vol 6 No 1 (2023): cover mei 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v6i1.261

Abstract

Kecamatan seunagan Timur Kabupaten Nagan Raya mayoritas penduduknya berusahatani padi sawah. Tetapi sebagian besar petani menjual hasil panennya kepada agen luar Kabupaten tersebut, Selain itu gabah hasil panen petani yang ditampung oleh Pabrik besar Sebagian juga disalurkan ke Medan. Sedangkan berdasarkan informasi yang didapatkan di pasar beras yang terdapat di ibukota kabupaten menyatakan bahwa pemasok beras banyak didatangkan dari luar Kabupatendiantaranya Kabupaten Pidie dan Medan. Tujuan dari penelitian ini adalah untuk menganalisis Untuk menganalisis bagaimana perilaku pasar padi yang terjadi di Kecamatan Seunagan Timur Kabupten Nagan Raya. Berdasarkan hasil penelitian, perilaku pasar yang terjadi pada pemasaran padi di Kecamatan Seunagan Timur menunjukan bahwa petani lemah dalam penentuan harga. Harga padi dikuasai oleh agen dan pemilik pabrik besar dalam hal ini petani bentindak sebagai price taker. Sebagian Petani melakukan penjualan pada agen dikarenakan perjanjian norformal berupa peminjaman modal. Saluran pemasaran 2 lebih efisien dibandingkan tipe saluran lainnya, dengan nilai farmer share 42,2 persen. Sedangkan marjin pemasaran pada tipe saluran 5 merupakan tipe saluran yang paling efisien.
Analisis Pengaruh Tingkat Suku Bunga Kredit Dan Kualitas Pelayanan Terhadap Loyalitas Nasabah Kredit (Studi kasus Nasabah Kantor Pusat Koperasi LPN Multi Usaha di Nagari Kurnia Selatan) Hermawan, Ilham; Putri, Dini Elida; Resty, Fenisi
Cakrawala Management Business Journal Vol 7 No 1 (2024): Cakrawala Management Business Journal
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v7i1.289

Abstract

This research was conducted to identify and analyze and determine the influence of interest rates and service quality on credit customer loyalty (a case study of customers at the head office of the LPN Multi Usaha cooperative in Nagari Kurnia Selatan). The analytical method in this study is a quantitative method by collecting data using a questionnaire. The population in this study was 415 respondents and the sample in this study was 186, who was credit customers in Nagari Kurnia Selatan. Based on the results of research that has been done by researchers, it can be concluded that credit interest rates have a significant effect on the dependent variable, namely credit customer loyalty. In addition, there is a non-significant influence between service quality variables on credit customer loyalty. Based on the results of the F test, it was found that the credit interest rate (X1) and service quality (X2) had a significant simultaneous effect on credit customer loyalty (Y) in the Multi-Business LPN Cooperative in Nagari Kurnia Selatan.

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