Musamus Journal of Business & Management
The aims of this MulaRev is to provide a venue for academicians, resear, and practitioners for publishing the original research articles or review articles. The scope Journal of Business & Management the articles publiched in this journal deals with a:
-Mananamemen resources manausia
-Marketing Management
-Operational management
-Financial management
Articles
105 Documents
<![CDATA[Analisis Bauran Pemasaran Dengan Strategi Segmenting, Targeting Dan Positioning Terhadap Penjualan Batik ]]>
<![CDATA[Sarmini Sarmini]]>;
<![CDATA[Ahmad Nihaul Khazani]]>;
<![CDATA[Mohamad Irfan]]>;
<![CDATA[Aris Maulana]]>
<![CDATA[ Musamus Journal of Business & Management Vol 5 No 1 (2022): Musamus Journal of Business & Management ]]>
Publisher : <![CDATA[Musamus University, Merauke Papua Indonesia. ]]>
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DOI: 10.35724/mjbm.v5i01.4517
<![CDATA[To win market competition, companies must have segmentation, targeting, positioning and marketing. Of the four actions, it is necessary to include strategies related to the four activities, both individually and as a whole. This study aims to determine the segmentation, targeting, positioning strategy of Batik Products in Pekalongan. The data collected in this study are primary data and secondary data. Data collection methods in this study used interviews and documentation. The analytical technique used is descriptive analysis, which is a part of statistics that discusses how to collect data and collect observational figures obtained by collecting, summarizing, and presenting data. The results showed that the sales segmentation of Batik Products was the lower middle class. Considerations for choosing the lower social class because the company said that the number of lower middle class people was much larger than the upper middle class. The selected target market was the concentration segment or single market, product sales. Batik in the lower middle class of high quality.]]>
<![CDATA[Penerimaan Terhadap Sistem Pembayaran QRIS Berdasarkan Model TAM dan UTAUT 2 ]]>
<![CDATA[Efendi Efendi]]>;
<![CDATA[Albertus Kristiadi]]>
<![CDATA[ Musamus Journal of Business & Management Vol 5 No 1 (2022): Musamus Journal of Business & Management ]]>
Publisher : <![CDATA[Musamus University, Merauke Papua Indonesia. ]]>
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DOI: 10.35724/mjbm.v5i01.4648
<![CDATA[QRIS is a new payment system launched by Bank Indonesia to become a national standard digital payment instrument. This study aims to analyze the impact of implementing QRIS as a new payment system using the TAM model moderated by innovation. Sampling used non-probability sampling method and purposive sampling technique. Respondents are those who have previously made transactions using the QRIS system. Researchers for the number of samples using 200 respondents who have used the QRIS payment system. In conducting data analysis, the application used is SmartPLS 3.2.9. The results showed that perceived ease of use and attitude had an influence on perceived satisfaction with QRIS which was mediated by intention to use. In addition, perceived usefulness and risk had no effect on the perceived satisfaction of QRIS mediated by intention to use. Intention to use does not affect the perceived satisfaction of QRIS moderated by innovativeness. If the public already understands how the QRIS system works, it is hoped that they can use it more easily and provide benefits for digital transaction services. To increase the usefulness of QRIS, Bank Indonesia also needs to expand the QRIS system support service network so that people can use it as a digital transaction tool to meet their daily needs.]]>
<![CDATA[Analisis Lingkungan Internal Dan Eksternal Pada Bisnis Advertising CV. Nabila Advertising ]]>
<![CDATA[Sari Mariahma Nova Sipayung]]>
<![CDATA[ Musamus Journal of Business & Management Vol 5 No 1 (2022): Musamus Journal of Business & Management ]]>
Publisher : <![CDATA[Musamus University, Merauke Papua Indonesia. ]]>
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DOI: 10.35724/mjbm.v5i01.4700
<![CDATA[This study aims to examine, describe and analyze the internal and external environment in the advertising business of CV. Nabila Advertising. This type of research is qualitative research with a descriptive approach using primary and secondary data sources. This study focused on internal factors with SWOT analysis (Strength, Weakness, Opportunities, Threat) and external factors with PEST (Political, Economic, Social, Technology) analysis. Data collection techniques are in-depth interviews, observation, and documentation. From the SWOT analysis, the resulting SWOT quadrant position is in quadrant II, which means the company has strength but faces external threats. The strategy that must be applied is to use strength to take advantage of long-term opportunities with a diversification strategy (product/service). Meanwhile, from the PEST analysis, we get a big picture of external influences that are important and affect the company so that the company can be better prepared to face the threats and dangers faced.]]>
<![CDATA[Pengaruh Brand Image Dan Brand Trust Terhadap Loyalitas Pengguna Helm KYT ]]>
<![CDATA[Muhammad Awal]]>;
<![CDATA[Aldisa Arifudin]]>;
<![CDATA[Florentina B Parapaga]]>
<![CDATA[ Musamus Journal of Business & Management Vol 5 No 1 (2022): Musamus Journal of Business & Management ]]>
Publisher : <![CDATA[Musamus University, Merauke Papua Indonesia. ]]>
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DOI: 10.35724/mjbm.v5i01.4866
<![CDATA[The purpose of this research is to examine the impact of brand trust and brand image on the brand loyalty of KYT brand helmet consumers in the city of Merauke. The technique employed is a quantitative method. The sample for this research was comprised of 70 persons, and the respondents had to be KYT helmet users who reside in Merauke and its surroundings, are at least 17 years old, and have made at least one repeat purchase. The program SPSS version 25 is used to do multiple regression analysis as the analysis methods. In hypothesis testing, the results obtained are 0.04 < from a significant level of 0.05, then brand image has a significant effect on loyalty, while 0.001 < from a significance level of 0.005 means brand trust has a significant influence on customer loyalty. Furthermore, by using the f test obtained 0.001 < from the significance level of 0.005 then brand image and brand trust simultaneously affect loyalty. The results indicated that brand image and brand trust had an influence on customer loyalty, either concurrently or partially, with a magnitude of 76.3% and the remaining 23.7% affected by variables not researched in this research]]>
<![CDATA[Implementasi Strategi Pemasaran Usaha Jasa Pembuatan Furnitur Pada Mebel Tiga Putra Selatan ]]>
<![CDATA[Rindy Rahmawaty]]>;
<![CDATA[Semuel Batlajery]]>;
<![CDATA[Fenty Manuhutu]]>
<![CDATA[ Musamus Journal of Business & Management Vol 5 No 1 (2022): Musamus Journal of Business & Management ]]>
Publisher : <![CDATA[Musamus University, Merauke Papua Indonesia. ]]>
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DOI: 10.35724/mjbm.v5i01.4869
<![CDATA[The purpose of this study was to determine the application of marketing implementation in the service business sector in the manufacture of furniture at the Tiga Putra Selatan Furniture which is located on the Street of Seringgu Jaya. To obtain research data, researchers interviewed 10 informants. In this study, non-probability sampling method is used, which means that the sampling technique is not chosen at random, then snowball sampling is used, which is taking samples that are initially small in number and then develop into larger ones. This study uses a qualitative method with a descriptive approach, while the data analysis technique uses three stages: Data Reduction (Data Reduction), Data Display (Data Display), Verification (Conclusion Drawing). Based on the results of the research conducted, using SWOT analysis, as well as internal and external analysis, the IE matrix and the SWOT matrix, the results showed that Tiga Putra Selatan Furniture was in quadrant 1 (Aggressive). The strategy that can be used is the SO strategy, which is to increase the strengths possessed by taking advantage of existing opportunities to minimize weaknesses and prevent future threats.]]>
<![CDATA[Analisis Proses Penyusunan Anggaran Berbasis Kinerja ]]>
<![CDATA[Cici Girik Allo]]>;
<![CDATA[Asrudi Asrudi]]>
<![CDATA[ Musamus Journal of Business & Management Vol 5 No 2 (2023): Musamus Journal of Business & Management ]]>
Publisher : <![CDATA[Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia. ]]>
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DOI: 10.35724/mjbm.v5i2.5026
<![CDATA[Tujuan dari penelitian ini adalah untuk mengetahui pelaksanaan anggaran berbasis kinerja, apakah sudah sesuai dengan ketentuan dari Permendagri No. 77 Tahun 2020. Pengumpulan data dan informasi yang dibutuhkan dalam penelitian ini dilakukan dengan penelitian lapangan. Data yang digunakan adalah data primer diperoleh langsung dengan wawancara, dan data sekunder melalui data yang diperoleh berupa laporan dan informasi lainnya yang berhubungan dengan masalah yang diteliti seperti dokumen anggaran satuan kerja, laporan kinerja dinas.Hasil peneltian menunjukkan bahwa proses penyusunan anggaran berbasis kinerja berjalan dengan baik sebagaimana yang telah ditentukan oleh Permendagri No.77 Tahun 2020. Namun masih terdapat beberapa kendala dalam pelaksanaan kegiatan, seperti anggaran yang direncanakan tidak dapat dilaksanakan secara optimal, yang berdampak pada evaluasi kinerja.]]>
<![CDATA[Pengaruh Promosi Dan Brand Image Terhadap Keputusan Pembelian Produk Nikki Jaya Roti ]]>
<![CDATA[Sigma Wulandari]]>;
<![CDATA[Semuel Batlajery]]>;
<![CDATA[Fenty Yoseph Manuhutu]]>
<![CDATA[ Musamus Journal of Business & Management Vol 5 No 2 (2023): Musamus Journal of Business & Management ]]>
Publisher : <![CDATA[Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia. ]]>
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DOI: 10.35724/mjbm.v5i2.5068
<![CDATA[This study aims to determine the effect of promotion and brand image on product purchasing decisions Nikki jaya rot.the population in this research is all costumers at Nikki jaya roti.Breand wich numbered 1201 people the sample of this researchis 92 person.The sampling product used in this study is non propolity with purposive sampling .technigue app roach version 26. The research used is a quantitative approach and using multiple linear regression analysis with SPSS toots from the result of multiple linear regression analysis that has bean processed isobtained eguation Y = 2.11 + 0.421 X1 + 0.727 X2 + e.from the fest results the hypothesis,namely uji t and uji f shows that the promation variable and brand image has influence and is significant partially or product purchase decisions at Nikki jaya roti metter this is evidenced by the thumy promation value of 5.766 < ttabel of 1.986 .with a signiticant level signifikan 0.000 < 0.05.That is accepted,Ho is rejected brand image thitung Brand Image(X2) nilai 20.891 > nilai ttabel 1.986 with level significant 0,000 < 0,05 .that Ha is accepted and Ho is rejected .then Fhitung (511,43) > value Ftabel (3,10) with a significance level of 0,000 < 0,05 so that Ha is accepted HO is rejected the R-Square value 0.929 or 92.9% means that the purchase decision is ex plained by promotion and brand varables image contributes to purchasing decisions by 92.9% with the rema 7.8 % influced by other variabels that are not examined in this study .]]>
<![CDATA[Perceived Enjoyment dan Kepercayaan Terhadap Minat Perilaku Penggunaan Mobile Banking PT. Bank BPD ]]>
<![CDATA[Ni Luh Putu Nita Yulianti]]>;
<![CDATA[Luh Nyoman Rai Ardani]]>
<![CDATA[ Musamus Journal of Business & Management Vol 5 No 2 (2023): Musamus Journal of Business & Management ]]>
Publisher : <![CDATA[Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia. ]]>
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DOI: 10.35724/mjbm.v5i2.5087
<![CDATA[Penelitian ini bertujuan untuk mengetahui apakah perceived enjoyment dan kepercayaan user berpengaruh positif dan signifikan terhadap minat perilaku penggunaan mobile banking PT. Bank BPD Bali. Teknik pengumpulan data menggunakan kuesioner. Populasi yang digunakan dalam penelitian ini adalah nasabah yang menggunakan mobile banking PT. Bank BPD Bali. Sampel pada penelitian ini sebanyak 98 responden dan pengambilan sampel menggunakan metode nonprobability sampling yaitu accidental sampling. Metode analisis yang digunakan adalah analisis kuantitatif yaitu analisis regresi linier berganda dengan menggunakan alat uji SPSS. Hasil uji f menunjukkan bahwa perceived enjoyment, dan kepercayaan secara simultan berpengaruh positif dan signifikan terhadap minat perilaku penggunaan mobile banking PT. Bank BPD Bali. Sedangkan hasil uji t menunjukkan bahwa perceived enjoyment berpengaruh positif dan signifikan terhadap minat perilaku penggunaan mobile banking PT. Bank BPD Bali dan kepercayaan berpengaruh positif dan signifikan terhadap minat perilaku penggunaan mobile banking PT. Bank BPD Bali.]]>
<![CDATA[Pengaruh Desain Dan Kualitas Produk Terhadap Kepuasan Konsumen Pada Toko Serba Alumunium ]]>
<![CDATA[Kevin Josua Manabung]]>;
<![CDATA[Irfan Wildzan Muafa]]>;
<![CDATA[Apolinaris Sapuk Awotkay]]>
<![CDATA[ Musamus Journal of Business & Management Vol 5 No 2 (2023): Musamus Journal of Business & Management ]]>
Publisher : <![CDATA[Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia. ]]>
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DOI: 10.35724/mjbm.v5i2.5091
<![CDATA[Permasalahan dalam penelitian ini terkait keterbatasan penewaran desain dan kualitas produk. Penelitian ini bertujuan untuk mengetahui Pengaruh Desain dan Kualitas Produk Terhadap Kepuasan Konsumen Pada Toko Serba Alumunium Merauke. Populasi yang digunakan berjuamlah 334 sampel yang digunakan 77 responden, teknik pengambilan datanya menggunakan metode dalam penelitian ini adalah penelitian kuantitatif , sumber data yang digunakan yaitu data primer dan sekunder sedangkan teknik pengumpulan data meliputi kuesioner, wawancara, observasi dan studi pustaka. Pengukuran dalam penelitian ini menggunakan pengukuran sakala Likert dan menggunakan program SPSS versi 25 dengan metode analisis yang digunakan adalah metode analisis regresi linear berganda. Desain berpengaruh signifikan dan positif terhadap kepuasan konsumen yang membeli produk pada Toko Serba Alumunium Merauke, terlihat dari nilai thitung 2,414 > ttabel 1,675. Kualitas produk berpengaruh signifikan dan positif terhadap kepuasan konsumen yang membeli produk padaToko Serba Alumunium, dilihat dari nilai thitung 5,843 > ttabel 1,675. Desain dan kualitas produk berpengaruh secara signifikan dan positif terhadap kepuasan pelanggan yang membeli produk pada Toko Serba Alumunium Merauke, dilihat dari nilai Fhitung 31,990 > Ftabel 3,12.]]>
<![CDATA[Determinan Penggunaan Informasi Akuntansi terhadap Kualitas Laporan Keuangan ]]>
<![CDATA[Ade Sri Ulita]]>;
<![CDATA[Kristianus Hiktaop]]>;
<![CDATA[Caecilia Henny Setya Wati]]>
<![CDATA[ Musamus Journal of Business & Management Vol 5 No 2 (2023): Musamus Journal of Business & Management ]]>
Publisher : <![CDATA[Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia. ]]>
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DOI: 10.35724/mjbm.v5i2.5106
<![CDATA[Penelitian ini merupakan penelitian yang dilakukan atas dasar semakin berkembangnya dunia usaha di era teknologi 4.0 dan era society 5.0 yang menuntut setiap individu untuk mampu berpikir kreatif menciptakan produk kreatif yang berdaya saing guna dan unggul yang diharapkan mampu meningkatkan daya taraf hidup melalui kegiatan ekonomi. Salah satu usaha pemerintah dalam meningkatkan taraf hidup masyarakat dan perkembangan usaha kreatif yaitu dengan mendukung usaha kreatif perorangan maupun badan sesuai dengan kriteria usaha mikro, kecil dan menengah. Namun, para pelaku UMKM memiliki tantangan tersendiri untuk melakukan pencatatan keuangan dan pembukuan dalam mengelola keuangan. Hal ini menjadi minat penulis dalam melakukan penelitian untuk mengetahui apa saja determinan penggunaan informasi akuntansi yang mempengaruhi minat pelaku UMKM pada sector usaha mikro yang berada di kota Merauke dalam menyusun laporan keuangan dan kualitas laporan keuangan yang disusun oleh para pelaku UMKM. Adapun jenis penelitian ini merupakan penelitian kuantitatif dengan sumber data primer. Teknik pengumpulan data dilakukan melalui kuesiner dengan skal likert. Penentuan jumlah sampel dilakukan dengan metode purposive sampling. Hasil penelitian menunjukkan bahwa umur usaha mempengaruhi kualitas laporan keuangan, namun tidak dengan tingkat pendidikan, pengalaman usaha, motivasi usaha, pelatihan akuntansi dan pemanfaatan teknologi. Sedangkan, moderasi pengetahuan tidak mampu memoderasi hubungan pendidikan dnegan kualitas laporan keuangan begitu juga dengan skala usaha yang tidak mampu memoderasi hubungan antara umur ushaa dengan kualitas laporan keuangan.]]>
