Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

Communication

comm
Website

Published by Universitas Budi Luhur Jakarta

ISSN : 20865708 EISSN : 24427535 DOI : -

Core Subject : Social,

Social Sciences

Jurnal Communication published by the Communication Studies Program, Univ. Budi Luhur, twice a year. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.

Arjuna Subject : -

Articles 167 Documents

5 6 7 8 9

INTEGRATED MARKETING COMMUNICATIONS IN MARKETING PUBLIC RELATIONS PERSPECTIVE (Survey on TourismDestinationDevelopmentinThree Colorsof LakeKelimutu, Ende, East Nusa Tenggara Province) NUNUNG RUSMIATI
Communication Vol 5, No 2 (2014): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

The tourism industry also affects a tourist-destination country in term of cross-culturalunderstanding. To support the tourism activity in a tourist destination, it is necessary to have agood destination marketing strategy. Destination Marketing is a communication process withpotential visitor to influence their tour destination. Destination Marketing possessed major rolein the process of implementation. It does so, by its effort to communication the value, vision andmission and it competes to promote tourism destination. The potential Indonesian tourismindustry will continue to suffer if the image of Indonesia, as a safe and comfortable country, isnot correctly conveyed with the right strategy. It is time for the government to develop,communicate and promote tourism destination in other parts of Indonesia, especially in easternparts of Indonesia. The research questions of this case study of integrated marketingcommunications from the perspective of public relations regarding potential tourist destinationin one of eastern parts of Indonesia: Lake Tiga Warna Kelimutu, the Residence of Ende, theProvince of Nusa Tenggara Timur are: Is there any effect of word of mouth communication onthe attractiveness of tourist destination?, Is there any effect of marketing public relation on theattractiveness of tourist destination?, Is there any effect of destination marketing management onthe attractiveness of tourist destination? , Is there any effect of Integrated MarketingCommunication (IMC) on the attractiveness of tourist destination?, Is there any effect ofmarketing public relations (MPR) on the attractiveness of tourist destination?, Is there anyeffect of Integrated Marketing Communication (IMC) on destination marketing management?, Isthere any effect of tourism infrastructure on the attractiveness of tourist destination?, Is thereany effect of supporting tourism industry on the attractiveness of tourist destination?, Is thereany effect of the attractiveness of tourist destination on customer satisfaction?, and Is there anyeffect of customer satisfaction on behavior intention?

MAKNA SELF DISCLOSURE PEREMPUAN DALAM KELUARGA (STUDI KASUS PADA PEREMPUAN KARIER DI UNIVERSITAS BUDI LUHUR) Mulyati .
Communication Vol 9, No 2 (2018): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Women's self-disclosure in the family is very important, especially as a working woman or a career woman. Self-disclosure within the family is one factor to foster interpersonal communication skills. If the self-disclosure in the family is not done well then there will be misunderstandings. The purpose of this study is to gain knowledge about the meaning of self-disclosure of women in family careers at Budi Luhur University. This study uses interpersonal communication and media theory, the theory of symbolic interactionism, self-disclosure, family communication, and the dual role of a career woman. The method used is qualitative with case study approach, because this research emphasizes on the cases of communication that is happening in the life of society, especially about self-disclosure is a form of message and communication competence with the aim to minimize misunderstandings between communicators and communicants. From the results of this study found that: Interpersonal communication is a career woman to reveal more about his identity. While the self-disclosure of a career woman with her husband about the depth of information and situations or emotional feelings while in the office. The meaning of the family according to a woman's career at Budi Luhur University is the balance, the constant development of husband-wife relationships and the continuous development of relationships with children

PEMASARAN IDEOLOGI POLITIK ISLAM : ANTARA TUJUAN DAN KENYATAAN Fathurin Zen
Communication Vol 4, No 1 (2013): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Political issues in Indonesia today cannot be separated completely from the affairs ofreligion. Many politicians or political party's campaign cites religious moral messages(jargon) in performing its activities. Some of them make the Islamic ideology as the maintheme and superior political product. People as voters should have a good understanding ofthe meaning of Islamic ideology as a jargon on the one hand, with the values of Islam onpolitical and social in daily activities on the other hand. Fallacy would be done by the peoplefor differentiating Islamic jargon of political commodity and practical life covered byreligious values would cause the voter attitudes no respect toward the deviant politicians andwill eventually turn around to blame the political parties. The question is, should the ideologyof Islam as a political product is packaged and processed into commodities practicaloperational that useful for the voters?

LITERASI MEDIA DIGITAL GENERASI Z (STUDI KASUS PADA REMAJA SOCIAL NETWORKING ADDICTION DI JAKARTA) Riyodina G. Pratikto; Shinta Kristanty
Communication Vol 9, No 2 (2018): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Generation Z is a generation that is active in the use of the internet, they accept social media as something that is taken for granted, with the characteristics of this generation of Z, this generation will be a generation that plays an important role in the development of the State of Indonesia. The problem is that the Z generation of social media users is dominated by teenagers, the negative impact of excessive use of social media by teenagers can lead to addictive behavior which is referred to as social networking addiction. This behavior is caused by various things, from the lack of parental supervision to the lack of digital media literacy in adolescents, as well as to adolescents in Jakarta, especially in the Pesanggerah region, South Jakarta. Based on these problems, the purpose of this study was to find out how digital media literacy in using social media by teenagers in Jakarta belongs to social networking addiction at the level of technical skills, crtitical understanding and communicative abbilities. This study uses concepts related to media literacy, digital media literacy, characteristics of social media, social networking addiction and Generation Z. The research method used is case-1 case study, qualitative approach, data obtained by in-depth interviews and participant observation, as well as data Secondary sources are related documents, books and mass media. The results of this study were the informants were in a state of digital media literacy that was not optimal, at the technical skill level the informants were able to use social networking, but did not understand the negative impact if using it was too active. At the critical understanding level, the informants did not understand the function, how to sort the contents, and the application of the ITE Law, at the level of communicative abbilities the informants did not select their followers, so they often received negative content or negative comments.

IMPLEMENTASI REGULASI SISTEM STASIUN JARINGAN (Analisis Ekonomi Politik Media Pada RCTI Network Banten) AMIN AMINUDIN
Communication Vol 7, No 1 (2016): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Di Indonesia, sistem siaran televisi berjaringan berusaha diwujudkan dalamsemangat demokratisasi melalui kebijakan desentralisasi di bidang penyiaran. Sistemsiaran televisi berjaringan diidentikkan dengan pemenuhan diversity of content dandiversity of ownership sebagai prasyarat penyiaran yang demokratis. Undang-UndangNo. 32 tahun 2002 tentang Penyiaran mengamanatkan kepada semua lembagapenyiaran. Kebijakan ini dikeluarkan untuk menstimulus keikutsertaan sebanyakbanyakorang untuk berusaha di dunia penyiaran serta membangkitkan potensi lokalmelalui penyiaran televisi. Tujuan dari penelitian ini adalah untuk mengetahuibagaimana implementasi regulasi sistem stasiun jaringan pada RCTI Network Banten.Studi yang digunakan adalah teori ekonomi politik dari Vincent Moscow. Hasilpenelitian menunjukkan bahwa dengan diterbitkannya UU Penyiaran No. 32 Tahun2002 merupakan suatu bentuk campur tangan politik untuk meniadakan monopoliinformasi dan kepemilikan modal. Secara teoritis hal ini merupakan bentuk pendekatanspesialisasi. Regulasi sebagai struktur bisa diubah, ketika orang mulai mengabaikan,menggantikan, atau mereproduksinya secara berbeda. untuk implementasi kepemilikanRCTI Network Banten sudah menerapkan aturan sesuai UU yaitu PT RCTI SatuJournal Communication Volume 7, Nomor 1 April 2016 48sahamnya dimiliki oleh PT RCTI 90% dan Tuan Karmani selaku pengusaha lokalsebanyak 10%. Dan untuk Implementasi isi Siaran Lokal yang harus mengalokasikan10% siaran lokal belum di implementasikan secara keseluruhan mengingat kendalateknis yang dialami oleh RCTI Network Banten seperti keterbatasan SDM dan muatanlokal.

FUNGSI PUBLIC RELATION PT PLAZA INDONESIA REALTY, TBK DALAM MEMPERTAHANKAN POSITIONING PLAZA INDONESIA MELALUI KEGIATAN MEDIA RELATIONS Selvya Hutabarat
Communication Vol 3, No 1 (2012): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v3i1.17

The purpose of this study was to determine the function of Public Relations in PT Plaza Indonesia Realty Tbk. This study in constructivist paradigm, with a qualitative approach. Data collection with primary and secondary data. Primary Data with in-depth interviews and observation, while the secondary of data from the literature is to get media, online and so on. His study is PT Plaza Indonesia Realty Tbk. has succeeded in establishing the Public Relations functions to achieve the objectives in order to maintain the positioning Plaza Indonesia. Meanwhile, Public Relations, which is seconded by one person Public Relations Assistant can also be said to have been successful in implementing the specified function of the company through one of the ways that media relations activities, which the Public Relations, Supervisor has been working with the smart in taking the strategic benefits of such activities as efforts to confront and overcome the dynamism in the business competition.

PERSONAL BRANDING PUTRI DANIZAR SEBAGAI DISC JOCKEY MUDA INDONESIA (Studi Riset Naratif mengenai Personal Branding Putri Danizar Sebagai Disc Jockey Muda Indonesia) Christie Rachel Lumban Tobing; Trie Damayanti
Communication Vol 7, No 2 (2016): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

AbstractDisc Jockey describes a person with expertise in arranging a song or music using disc media. The presence of disc jockey is usually easily found in nightclubs, but the stigma that is present in the community about the work of the middle of the night did not decrease society's growing curiosity fond world phenomenon nightclubs and follow the trail to work as a disc jockey. The proliferation of young disc jockey in Indonesia is now making its own uniqueness. Putri Danizar, a disc jockey aged 19 years who had undergone this profession for more than five years and has delivered many achievements is one of them. Research with a qualitative approach to the narrative research method seeks to determine important events, stories of the conflict and stages of life's journey Putri Danizar in the form of personal branding. The data collectionswas done by in-depth interviews and observation. The results showed Putri Danizar realize the establishment of personal branding herself who is a disc jockey on the experiences starting from a fondness for music as a means of expression itself and the conflicts that happened to herwith the environment. In conclusion, dialectical process that happens to Putri Danizar shows the branding process herself to the profession is practiced.Key words: Personal Branding, Disc Jockey, Theory of Social Construction of RealityAbstrakDisc Jockey adalah seseorang yang terampil memilih dan memainkan lagu yang sudah tersimpan dalam rekaman sebelumnya dan dipadukan dengan lagu-lagu lain sehingga menghasilkan sebuah untaian lagu yang berbeda dengan lagu aslinya. “Deejay” menggambarkan seseorang dengan kemahirannya dalam mengatur lagu atau musik dengan menggunakan media cakram. Kehadiran disc jockey biasanya banyak ditemui di tempat hiburan malam, namun stigma yang hadir di tengah masyarakat tentang pekerjaan tengah malam ini tidak menurunkan rasa keingintahuan masyarakat yang semakin menggemari fenomena dunia hiburan malam dan mengikuti jejak untuk berprofesi sebagai disc jockey. Menjamurnya disc jockey muda di Indonesia kini membuat keunikan tersendiri. Putri Danizar, seorang disc jockey yang berusia 19 tahun yang sudah menjalani profesi ini selama lebih dari lima tahun dan telah banyak melahirkan prestasi adalah salah satunya. Penelitian dengan pendekatan kualitatif dengan metode riset naratif ini berupaya mengetahui kejadian penting, kisah-kisah konflik dan tahapan perjalanan hidup Putri Danizar dalam membentuk personal branding. Pengumpulan data dilakukan dengan wawancara mendalam dan observasi. Hasil penelitian menunjukkan Putri Danizar menyadari pembentukan personal branding dirinya yang berprofesi disc jockey dari pengalaman-pengalaman yang diawali dari kesukaan pada music sebagai alat ekspresi dirinya dan konflik-konflik yang terjadi pada dirinya dengan lingkungan. Kesimpulannya proses dialektika yang terjadi pada diri Putri Danizar menunjukkan proses diri dalam membrandingkan dirinya pada profesi yang ditekuninya.Kata kunci: personal branding, disc jockey, Teori Konstruksi Sosial Atas Realitas.

KONVERGENSI SIMBOLIK DI MEDIA ONLINE: STUDI PERBICANGAN NETIZENS TENTANG POLEMIK KASUS CENTURY DI ERA PEMERINTAHAN SBY-BOEDIONO HERYANTO, GUN GUN
Communication Vol 6, No 2 (2015): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Penggunaan media baru yakni internet sebagai saluran komunikasi politik semakin intensifdigunakan oleh warga (netizen). Migrasi web 1.0 ke web 2.0 telah melahirkan situasi barudimana pengguna internet tidak hanya menjadi konsumen berita melainkan juga menjadiprodusen gagasan di komunitas-komunitas virtual yang mereka miliki. Diantara komunitasvirtual tersebut adalah weblog interaktif Kompasiana dan grup facebook Forum IndonesiaSejahtera (FIS) . Salah satu isu yang kerap diperbincangkan di kedua komunitas itu adalaheksistensi pemerintahan SBY-Boediono dalam hubungannya dengan kasus Century. Secarametodologi, penelitian ini menggunakan intrinsic case study yang biasanya fokus pada orangsecara individu, kelompok atau komunitas khusus. Teori yang digunakan adalah TeoriKonvergensi Simbolik. Teknik pengumpulan data menggunakan FGD, wawancara mendalam,Journal Communication Volume 6, Nomor 2 Oktober 2015 173observasi teks dan dokumentasi. Subyek penelitian dalam riset ini adalah Netizen yang menjadianggota komunitas Kompasiana dan FIS. Hasil penelitian menunjukkan, dalam konteksdinamika ruang publik baru ada dua model komunitas yakni (1) model citizen media dengancitizen journalism sebagai aktivitasnya, (2) model fabian society sebagai komunitas pemikir.Konvergensi simbolik di Kompasiana dan FIS berlangsung secara intensif dan berjenjang mulaistruktur dasar, struktur pesan, struktur dinamis, struktur komunikator dan struktur evaluatif.

PENGARUH MOTIVASI DAN PERSEPSI KUALITAS TERHADAP MINAT BELI LAPTOP PADA MAHASISWA TANGERANG Satrio, Adhi; Rachmi Adiarsi, Gracia
Communication Vol 10, No 1 (2019): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v10i1.814

The development of information technology makes it easy for community members to interact with other members of society not limited to space and time. The producers create various forms of computers which are technological tools to facilitate communication. Desktops, laptops or notebooks with various brands on the market. The public is faced with offering laptop brands such as Apple, Asus, Acer, Dell, Lenovo, HP, and other brands. Based on data on global laptop shipments in 2017 there were 164.7 million units. The Apple brand outperformed Asus and won 4th place the previous year ranking 5. The success of Apple with Macbook Pro products in 2017 showed an increase in buying interest in Apple laptops. This is inseparable from Apple's laptop products perceived quality and meet what consumers want from a brand. The purpose of this study is to see whether motivation and perceived quality affect buying interest in Apple laptops and analyze the influence of motivation and perceived quality on interest in buying Apple laptops. The theory used is motivation theory, perceived quality, buying interest. The method used is a quantitative method by collecting data through a questionnaire. Based on the results of the study, it was found that motivation and perceived quality had a significant effect on buying Apple brand laptops. Motivation and perceived quality simultaneously have a significant effect on buying Apple brand laptops with students from private universities in Tangerang

RAGAM DAN ORIENTASI MEMORI ATAS SOEHARTO DALAM BERITA KOMPAS.COM Zanynu, Muhammad Aswan
Communication Vol 8, No 1 (2017): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

ABSTRACTSoeharto was a political leader who became a determinant factor in Indonesia for threedecades. On January 2016, Kompas.com published the special report to rememberingSoeharto that passed away eight years before. This research aims 1) to identify items ofmemory about him that are considered still actual nowadays, 2) to find orientation ofmemory about Soeharto, it’s just a kind of reconstruction the past –we call it“retrospective memory”, or the news content were directed to do something in the future–we call it “prospective memory”. To fulfill these purposes, 47 news samples areresearched by using framing analysis. The news had published on January 2016 andJanuary 2008 (as a comparation) in Kompas.com site. The study shows that 1)informative memory about Soeharto is dominant –without positive or negative tone, and2) most of all news tends to be constructed as retrospective memory.Keywords : Soeharto, retrospective memory, prospective memory, online newsABSTRAKSoeharto adalah pemimpin politik yang menjadi faktor determinan bagi arah Indonesiaselama tiga dekade. Pada bulan Januari 2016, Kompas.com menurunkan liputan khususmengenang sewindu wafatnya Soeharto. Penelitian ini bermaksud untuk 1)mengidentifikasi ragam memori yang ditekankan kembali dan dianggap masih aktualtentang Soeharto, 2) menemukan orientasi memori, merekonstruksi kembali apa yangtelah terjadi di masa lalu (retrospektif) atau justru diarahkan untuk tujuan-tujuan masadepan (prospektif). Untuk itu dilakukan analisis framing atas 47 berita yangdipublikasikan melalui Kompas.com pada Januari 2016 dan Januari 2008 (sebagaipembanding). Hasil penelitian menunjukkan bahwa: 1) memori yang ditonjolkan sangatbersifat informatif tanpa penekanan pada aspek positif atau negatif atas Soeharto, dan 2)hampir semua pemberitaan terkait sewindu wafatnya Soeharto sangat bersifatretrospektif.Kata kunci : Soeharto, memori retrospektif, memori prospektif, berita online

Page 7 of 17 | Total Record : 167

5 6 7 8 9

Filter by Year

2012 2024

Filter By Issues

All Issue Vol 15, No 2 (2024): Communication Vol 15, No 1 (2024): Communication Vol 14, No 2 (2023): Communication Vol 14, No 1 (2023): Communication Vol 13, No 2 (2022): Communication Vol 13, No 1 (2022): Communication Vol 12, No 2 (2021): COMMUNICATION Vol 12, No 1 (2021): COMMUNICATION Vol 11, No 2 (2020): Communication Vol 11, No 1 (2020): Communication Vol 10, No 2 (2019): Communication Vol 10, No 1 (2019): COMMUNICATION Vol 10, No 1 (2019): COMMUNICATION Vol 9, No 2 (2018): COMMUNICATION Vol 9, No 1 (2018): COMMUNICATION Vol 8, No 2 (2017): COMMUNICATION Vol 8, No 1 (2017): COMMUNICATION Vol 7, No 2 (2016): COMMUNICATION Vol 7, No 1 (2016): COMMUNICATION Vol 6, No 2 (2015): COMMUNICATION Vol 6, No 1 (2015): COMMUNICATION Vol 5, No 2 (2014): COMMUNICATION Vol 4, No 2 (2013): COMMUNICATION Vol 4, No 1 (2013): COMMUNICATION Vol 3, No 1 (2012): COMMUNICATION More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Indah Suryawati

Contact Email
indahsuryawati_2121@yahoo.com

Phone
-

Journal Mail Official
communication@budiluhur.ac.id

Editorial Address
-

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Indah Suryawati

Contact Email indahsuryawati_2121@yahoo.com

Phone -

Journal Mail Official communication@budiluhur.ac.id

Editorial Address -

Location Kota adm. jakarta selatan, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Indah Suryawati

Contact Email
indahsuryawati_2121@yahoo.com

Phone
-

Journal Mail Official
communication@budiluhur.ac.id

Editorial Address
-

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA