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Avant Garde
Published by Universitas Budi Luhur Jakarta
ISSN : 2338431X     EISSN : 2657151X     DOI : -
Core Subject : Social,
Social Sciences
Avant Garde : Jurnal Ilmu Komunikasi is scientific journal published by the Communication Studies Program, Univ. Budi Luhur, twice a year on Juni & December. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
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Articles 168 Documents
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KAJIAN TRANSFORMASI VISUAL DESAIN KARAKTER BULBASAUR PADA GAME POKEMON GO GENERASI I Ricky Widyananda Putra
Avant Garde Vol 4, No 2 (2016): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (693.333 KB) | DOI: 10.36080/avg.v4i2.605

Abstract

Game Pokemon Go is one form of representation of the culture medium which presents a simulated world by building signs in it through the storyline, gameplay, environments, and characters the game, so it becomes a digital culture. Pokemon character design, in this case is Bulbasaur, capable of causing factors curious and addicted to the players as a result of the application of methods manga- matrix, color theory, and techniques of morphological forced connections through visual transformation of character design. This study is a qualitative research based on the application of the principle of manga-matrix includes internal and external factors on the character, the analysis of similarities or relationships between theories related to visual elements and interpretation of the meaning of the characters, as well as a mix of theories on character designs reflecting the ideology of Satoshi Tajiri in terms implementation of Japanese culture. The identification results of data analysis visual transformation of the character designs Bulbasaur has much in common with the presence of additional elements on the diversity of character visualization Bulbasaur. Variety Bulbasaur form the foundation for thinking and the creation of the character as a media introduction of visual transformation of a game character design.
KOMUNIKASI ORGANISASI TATA KELOLA ANGGARAN DAERAH (Studi Kasus Festival Anggaran III-2017 Pada Pemerintah Kabupaten Batang, Jawa Tengah) Rachmi Kurnia Siregar; Wenny Maya Arlena
Avant Garde Vol 5, No 2 (2017): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v5i2.621

Abstract

Post-Reform Corruption, Collusion and Nepotism (KKN) practices involvingexecutives, judiciary and legislatures continue to increase, as the State Budget(APBN) and the Regional Budget (APBD) sped up. One of the causes is theweakness of transparency of budget management. The regency government ofBatang, Central Java in the era of Yoyok Riyo Sudibyo Regent (2012-2017) seeksto create local budget transparency by holding Budget Festival (FA) containingaccountability report of APBD and development program of previous year. Inaddition to implementing e-Government, auctioning offices and establishingPublic Service Quality Improvement Unit (UPKP2). This study uses qualitativemethods, case studies and triangulation of data with the aim of: 1) Analyzing thecommunication policy process and communication policy making process FA 2)Assessing obstacles in the implementation of FA policy. Result of research:following the change of leadership, Regent of Batang period 2017-2022, Wihajiremove in the administration of the governance. However, Wihaji remainscommitted to implement transparent, accountable and participatory governanceby strengthening e-Government and Smart City. Pemkab Batang is advised tocontinue the transparency program of APBD governance through the BudgetFestival in accordance with the current condition. This gait is important tomaintain a strong social interaction between bureaucrats and people in the digitalage. As well as the identity and characteristics of the region in supporting thedevelopment of identity-based flagship areas to improve the competitiveness (citybranding).
FENOMENA JOKOWI DAN DAHAGA IDEALISASI PEMIMPIN HEBAT Kajian Interaksionisme Dalam Kepemimpinan Pada Era Reformasi Suryadi Marthadinata
Avant Garde Vol 2, No 2 (2014): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.227 KB) | DOI: 10.36080/avg.v2i2.36

Abstract

Negara adalah sebuah rumah tangga. Layaknya rumah tangga, pasti membutuhkan pemimpinidaman untuk menakhodainya menuju cita-cita bersama. Presiden adalah pemimpin yangmenakhodai negara. Seorang Presiden harus bisa membentuk pemerintahan yang bersih danberwibawa untuk kemakmuran bersama. Untuk itu seorang pemimpin harus memilikiidentitas diri yang menjadi panutan bagi bawahannya dan juga masyarakatnya. Era reformasimenuntut lahirnya pemimpin hebat yang ideal, baik bagi partai yang mengusungnya, maupunhebat menurut pandangan masyarakat. Jokowi adalah salah satunya dalam pandanganmasyarakat saat ini. Dengan teori interaksi simbolik George Herbet Mead yangmemanfaatkan metafor hubungan secara alami antara sesama manusia sebagai individu dalammasyarakat, pemahaman tersebut lalu dikaji dengan pendekatan kepemimpinan yangmempelajari hubungan prinsipal pemimpin dan masalah-masalah dalam organisasinya.Hasilnya, interaksi dan konsep diri Jokowi menyiratkan empati dan homofili sertaresistensinya terhadap citra otoritas yang selalu tampak gagah dan berwibawa, penuhAvant Garde | Jurnal Ilmu Komunikasi VOL 2 NO. 2 Desember 2014 43formalitas, serta sikap basa-basi semata. Ia berhasil menjaga keseimbangan informasi denganberbagai strategi komunikasi politik yang dipadukan dalam sebuah gaya kepemimpinan.Terlepas dari adanya label pencitraan semata pada dirinya, tetapi prestasi, kepemimpinanserta sepak terjangnya sebagai mantan walikota Solo dan juga Gubernur DKI telahmenggugah sebagian besar hati masyarakat Indonesia, sehingga hal itu mampumengantarkannya menjadi Presiden terpilih pada pilpres tahun 2014.
PEMANFAATAN MEDIA ONLINE BERITAJAKARTA.ID DALAM PUBLIKASI PROGRAM KERJA PEMPROV DKI JAKARTA Yumna Aisyah; Rani Chandra Oktaviani
Avant Garde Vol 6, No 2 (2018): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v6i2.759

Abstract

As of right now, the current expanding mass media is digital media, which makes it easier for information to be obtained by people all over the world. The development of the digital media has broazught changes to one of the tasks of government public relations including the publication or dissemination of information. Public Relations of DKI Jakarta Provincial Government utilizes BeritaJakarta.com online media for the publication of Jakarta Provincial Government's work program. This study aims to find out how the utilization of beritajakarta.id online media in publishing the work program of the DKI Jakarta provincial government and to find out whether the advantages and disadvantages of the DKI Jakarta provincial government are using beritajakarta.id.The theory of Computer Mediated Communication together with qualitative data collection method with a semi-structured interview are used in this thesis. The result shows that beritajakarta.id is used by Pemprov DKI Jakarta to notify the outcome of their meetings and to report their overall work programs, starting from the planning phase through to the completion. Furthermore, Pemprov DKI Jakarta also utilizes beritajakarta.id to announce their new policies. The conclusion obtained is that the Provincial Government uses beritajakarta.id as a function of GPR in the process of information dissemination and policy
KONSTRUKSI PEMBINGKAIAN PERATURAN DAERAH NOMOR 2 TAHUN 2010 PADA BERITA KASUS IBU SAENI VERSUS SATUAN POLISI PAMONG PRAJA DI KOMPAS.COM DAN REPUBLIKA.CO.ID Laksmi Rachmaria; Indah Suryawati
Avant Garde Vol 4, No 1 (2016): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.511 KB) | DOI: 10.36080/avg.v4i1.215

Abstract

This study aims to determine how the construction of the framing of Perda No.2 Tahun 2010 on the news carried by Kompas.com and Republika.co.id related to the case of Ibu Saeni versus Satpol PP. This study used a qualitative approach to framing analysis method Robert N. Entman. The results showed that the framing is done Kompas.com news brought into the realm of human rights. Ibu Saeni positioned as a victim, Perda No. 2 Tahun 2010 and Satpol PP as the cause of the problem. Kompas.com use moral claim form Indonesia Country pruralis with the motto Unity in Diversity, not a Muslim country. Problem resolution recommended be abolished Perda No. 2 Tahun 2010. Republika.co.id framing the case of Ibu Saeni to the moral realm. Republika.co.id positioned Perda No. 2 Tahun 2010 as well as Satpol PP as victims and the media as the cause of the problem. Moral claim form used Republika.co.id let Banten care of 'household' own party outside the province do not have to intervene. treatment recommendation) be maintained Perda No.2 Tahun 2010.
Konstruksi Keindonesiaan Dalam Film Tjokroaminoto Ahmad Toni
Avant Garde Vol 5, No 1 (2017): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v5i1.612

Abstract

This study uses critical discourse analysis method that aims to reveal the meaningof Indonesian keynthones in Tjokroaminoto Guru Bangsa film. The results showthat the representation of meaning at Indonesian level at the text level is arepresentation of the dominance of ethnic or racial tribes of Europe and Arabiaand subordinan tribes or races of Javanese, Chinese, Sundanese and do not havecitizenship. At the messo level the purpose of the film production system is thegoal of Tjokroaminoto's historical reconstruction based on the spirit of Islam asthe basis for the struggle. At the macro level shows the construction of nationalleadership is a rational effort in order to fulfill party politics based on the spirit ofkeindonesiaan. Keindonesiaan is the essence of the teachings of cultural Islamthat upholds human values in order to realize the concept of hijra or civil societyin Indonesia.
STRATEGI KOMUNIKASI INFORMASI EDUKASI GERAKAN KESETARAAN DAN KEADILAN JENDER DI KEMENTERIAN PEMBERDAYAAN PEREMPUAN Risma Kartika
Avant Garde Vol 3, No 1 (2015): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (126.128 KB) | DOI: 10.36080/avg.v3i1.23

Abstract

Masalah kesetaraan dan keadilan jender di Indonesia merupakan masalah yang sangat kompleks.Kondisi tersebut tidak saja ditimbulkan oleh adanya ketimpangan struktural mengenai kedudukan danperan kaum perempuan dalam keluarga dan masyarakat, tetapi juga di bentuk oleh berbagai elemendan faktor kultural yang bersifat diskriminatif. Dan era reformasi yang terjadi saat ini, masih belumbanyak memberikan perubahan mendasar terhadap posisi dan keberadaan kaum perempuantersebut.Salah satu cara yang harus dilakukan untuk mendukung gerakan pemberdayaan perempuantersebut dilakukan Kementerian Negara Pemberdayaan Perempuan Republik Indonesia melaluikegiatan Komunikasi, Informasi, Edukasi (KIE), yang diarahkan pada Pengembangan Pemahaman,Sikap, dan Prilaku Positif yang mendukung Gerakan Kesetaraan dan Keadilan Jender (GKKJ) kepadaseluruh masyarakat. Tujuan penelitian ini adalah Mendeskripsikan Faktor Pendukung Upaya LembagaPemerintahan tersebut dalam mencapai Optimalisasi Strategi Komunikasinya. Beberapa konsep yangAvant Garde | Jurnal Ilmu Komunikasi VOL 3 NO.1 Juli 2015 | 2digunakan di sini adalah dasar konsep Komunikasi, Informasi, Edukasi, konsep Pemasaran Sosial,konsep Komunikasi Pemasaran Terpadu dan konsep Jender. Metode penelitian ini adalah Kualitatifdan bersifat Deskriptif - Studi Kasus - Evaluatif. Pengumpulan data dilakukan dengan dua cara, yaitudata Primer, yang dilakukan dengan Wawancara Mendalam, dan data Sekunder yang di perolehdengan hasil Focus Group Discussion (FGD), Studi Kepustakaan, dan Sumber Tertulis yang sudahada. Hasil penelitian ini mengasumsikan bahwa sosialisasi gerakan kesetaraan dan keadilan jendersudah menunjukkan perilaku masyarakat yang cukup signifikan tentang isu jender dalam kehidupansehari-hari walau beban kaum perempuan relatif berat dan masih penuh tantangan. Namun dalamimplikasinya pengetahuan masyarakat akan jender relatif masih sangat minim.Untuk itu harus lebihdiefektifkan lagi melalui humas sesuai tugas dan fungsinya sebagai coorperate image kepadamasyarakat agar aware terhadap program tersebut, juga kerjasama pihak-pihak terkait dalammensosialisasikan dengan pemanfaatan pendekatan teori komunikasi pemasaran dan metode barustrategi KIE yang lebih spesifik untuk menuju terciptanya kesetaraan dan keadilan jender dalamkehidupan berkeluarga, bermasyarakat, berbangsa, dan bernegara.Kata Kunci: Strategi Komunikasi, Marketing Sosial, Jender
IMPLEMENTASI PROGRAM AYO NAIK BUS OLEH PERUM DAMRI BANDUNG Rizqi Wahyu Pratama; Hanny Hafiar; Centurion Chendy Priyatna
Avant Garde Vol 6, No 2 (2018): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.77 KB) | DOI: 10.36080/avg.v6i2.764

Abstract

This study aims to find out the process of program implementation Ayo Naik Bus by Perum DAMRI Bandung, to determine the cause of the failure of the program Ayo Naik Bus, and to know the communication patterns Perum DAMRI Bandung in overcoming the obstacles that occur in the program Ayo Naik Bus. The theory used in this research is Social Construction theory of Reality. The methodology used is qualitative approach with a case study. The research data was collected by observation, interview, online search, and literature study. The result of this research is the implementation process which originated from the idea of Ministry of Transportation which then implemented into a program by the Marketing and Development division of Perum DAMRI Bandung through special strategies with the aim to increase the interest of Bandung society to use the bus. The results of the implementation of this program are not successful because of the emergence of barriers from external and internal companies that can not be overcome. To find solutions to these problems Perum DAMRI establish a communication pattern with internal and external companies
CALON TUNGGAL DAN KOMUNIKASI POLITIK PARTAI DALAM PILKADA SERENTAK 2015 DI INDONESIA Lestari Nurhajati
Avant Garde Vol 4, No 1 (2016): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.979 KB) | DOI: 10.36080/avg.v4i1.209

Abstract

The simultaneously local elections in Indonesia from the beginning gave rise to various views of the pro and cons. The situation is not immediately stopped, although the regulations of simultaneous local elections already set in by Law of the Republic of Indonesia No. 1 2015 Article 3. As a result of a legal product between parliament and government, and has been signed by the president Indonesia, Joko Widodo on February 2, 2015, but the practice of political parties do not wholeheartedly run of the Act. This is evident from the attitudes and intentions of political communication that is displayed by most political parties. The purpose of this study is to see how framing the news carried by online media in addressing the political communication political parties on the issue of a single candidate in the elections of 2015. This study uses the analysis of framing news online media in detik.com., liputan6.com and kompas.com. Situation single candidate various areas is one indicator of how political communication gap occurs. The issue of transaction politics, the failure of regeneration, and the loss of sportsmanship in politics, be three reasons most easily observed in the reporting of political parties and a single candidate in Indonesia.
PENGARUH PROGRAM MARKETING PUBLIC RELATIONS TERHADAP KEPUTUSAN PEMBELIAN MOBIL TYPE ERTIGA (Studi Kasus di Dealer Mobil Suzuki Ciledug) Elah Elah
Avant Garde Vol 3, No 1 (2015): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.954 KB) | DOI: 10.36080/avg.v3i1.18

Abstract

This study aims to determine the effect of the product, promotion, price and place and the price ofpurchasing decicions at car type ertiga. The independen variable are product, promotion, price andplace affect the purchase decision as the dependen variable. The population in this study arecustomers dealer Suzuki Ciledug. Sample were taken of 50 respondents using a purposive samplingtechnique. Data was collected using a survey method through questionnaires filled out by customers.Then, the data obtained were analyzed using multiple regression analysis. This analysis include thevalidity test, reliability test, multiple regression analysis, classic assumption test, hypothesis testingthrough the F test and t test, and coefficient of determination analysis (R2). Based result, obtainedregression equation Y = 1,943 - 0,027X1 + 0,025X2 + 0,397X3+ 0,657X4. Based on statical dataanalysis, the indications in this research is valid and the variable are reliable. In testing theassumption of classical, regression model multikolonieritas, does not occur heterokedasitas, andnormal distribution. Individually, the variables have greater influence is product with the regressioncoefficient 0,027, followed by the promotion variable with a regression coefficient 0,025, price 0,397and promotion 0,657. The computation of hypothesis using the t test showed that the variable priceand place not significantly influence the purchase decision variable. Then through the F test can beknow that the independen variable is feasible to test variable of purchasing decision can be explainedby four independen variables in the regression quotation. The remaining 10,3% is explained by othervariable out side of the three variable used in this research.Key Word: Product, Price, Place, Promotion and Purchasing Decisions

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