Avant Garde
Avant Garde : Jurnal Ilmu Komunikasi is scientific journal published by the Communication Studies Program, Univ. Budi Luhur, twice a year on Juni & December. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
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168 Documents
<![CDATA[KOMUNIKASI PROMOSI BERSAMA DALAM MENINGKATKAN PENJUALAN PRODUK MASYARAKAT DESA DI KECAMATAN WARINGIN KURUNG ]]>
<![CDATA[Restu Wahyuni]]>;
<![CDATA[Rachmi Yulianti]]>
<![CDATA[ Avant Garde Vol 5, No 2 (2017): AVANT GARDE ]]>
Publisher : <![CDATA[Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur ]]>
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DOI: 10.36080/avg.v5i2.643
<![CDATA[This study try to apply the promotion of communications collectively on the products of the village community with model pamphlet commerce and analyze the level of sales before and after promotion with model pamphlet commerce is applied. The results of this study are expected to minimally be able to overcome the impasse of marketing of village products that are less widespread and often trapped by the realtor marketing system. This research method using research development approach (R&D) of data in a limited, the research shows that the hypothesis testing on the application of pamphlet model commerce product of the village community as a joint promotion communication conducted in the sub-district waringinkurung generated t hitung of -2.463, which then the value is compared with the value of t table with degrees of freedom (dk) = n1 + n2 7 + 7 = 14 - 2 = 12. and the error rate of 5%, then t table (0.05) (12) = -2.178 and in accordance with the test criteria that have been determined the results of the comparative hypothesis post test) on the implementation of the trade pamphlet t is less than t table (-2,463 <-2,178) so that the meaning is there is a significant difference in the effectiveness of product sales performance of villagers in Waringin Kurung subdistrict before and after the application of commercial pamphlet model as a promotion communication with him.]]>
<![CDATA[KEARIFAN LOKAL JAGAD CILIK JAGAD GEDHE SEBAGAI DOKTRIN KOMUNIKASI PEMBANGUNAN BERKELANJUTAN ]]>
<![CDATA[Liza Dwi Ratna Dewi]]>
<![CDATA[ Avant Garde Vol 3, No 2 (2015): AVANT GARDE ]]>
Publisher : <![CDATA[Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur ]]>
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DOI: 10.36080/avg.v3i2.66
<![CDATA[Ajaran tentang “jagad cilik jagad gedhe” merupakan salah satu kearifan lokal yang ada dalam budaya Jawa. Menurut nenek moyang suku Jawa, harmonisasi seharusnya ada di kedua jagad itu. Keduanya saling berkaitan. “Kalau dalam jagad cilik terjadi sesuatu yang tidak beres, bisa tidak beres pula jagad gedhe”. (Ekopriyono, 2005:7). Penelitian ini bertujuan menolak hegemoni teori-teori Barat dalam pembangunan dunia yang terbukti tidak mengarahkan dunia pada pembangunan yang berkeadilan dan berkelanjutan. Tulisan ini memaparkan bagaimana kearifan lokal timur “jagad cilik-jagad gedhe” terbukti merupakan doktrin bagi pembangunan berkelanjutan di masa lampau. Sebaliknya pelanggaran terhadap kearifan lokal “jagad cilik–jagad gedhe” membawa bencana pada kehidupan manusia di masa kini. Dengan keterbatasan literatur yang ada tentang komunikasi pembangunan dengan perspektif timur, maka tulisan ini menggunakan kearifan lokal itu sendiri sebagai “teori” yang seharusnya digunakan dalam komunikasi pembangunan. Metode yang digunakan adalah studi kasus, dengan desain multi kasus holistik, yaitu sebuah studi kasus yang mencakup berbagai kasus pembangunan padaAvant Garde | Jurnal Ilmu Komunikasi VOL 3 NO.2 Desember 2015 | 147unit analisis tunggal yaitu negara Indonesia. Hasil pembahasan menunjukkan bahwa: Penyimpangan kearifan lokal “jagad cilik jagad gedhe” terbukti tidak menunjukkan hasil pembangunan yang signifikan dan tidak menjamin pembangunan berkelanjutan. Sedangkan strategi Pembangunan yang berpedoman pada kearifan lokal “jagad cilik-jagad gedhe” terbukti membawa kemakmuran masyarakat Indonesia. Dengan demikian dapat disimpulkan harmonisasi jagad cilik jagad gedhe merupakan strategi komunikasi dan teori, yang terbukti sahih dalam mendukung kemakmuran masyarakat Indonesia. Dengan demikian kearifan lokal “jagad cilik–jagad gedhe” dapat dijadikan pedoman pembangunan berkelanjutan di Indonesia.]]>
<![CDATA[GAYA KOMUNIKASI AHOK BERDASARKAN PERSPEKTIF KOMUNIKASI LINTAS BUDAYA ]]>
<![CDATA[Aprilyanti Pratiwi]]>
<![CDATA[ Avant Garde Vol 7, No 1 (2019): Avant Garde ]]>
Publisher : <![CDATA[Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur ]]>
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DOI: 10.36080/avg.v7i1.850
<![CDATA[2019 is the year of Ahok's return after serving a prison sentence of 2 years. It is still embedded in people's memories of how the character of Ahok as a leader is very different from the character of leaders in Indonesia. The purpose of this study is to analyze Ahok's communication style while serving as the Governor of DKI Jakarta in terms of the context of cross-cultural communication. The method used in this study is qualitative by analyzing online news that displays Ahok's communication style. In addition, this study also uses literature studies in the form of previous research literature that examines Ahok's communication style. The results showed that based on cross-cultural perspectives, Ahok as an official and or political elite used Low Context Culture (LCC) communication style. Ahok displays a communication style that is outspoken or to the point. He paid little attention to the value system. If he considers that other people wrong, then he does not hesitate to say it without caring what he expressed is contrary to the values adopted by the people of Indonesia. However, there are several Ahok communication styles that do not conform to the characteristics of the LCC, namely when speaking Ahok tends to use non-formal language with high voice intonation.]]>
<![CDATA[PERAN HUMAS RADIO ‘JAWA’ SAFARI 1134 AM DALAM MENJALIN KERJASAMA DENGAN BANK JATENG ]]>
<![CDATA[Riyodina Pratikto]]>
<![CDATA[ Avant Garde Vol 4, No 2 (2016): Avant Garde ]]>
Publisher : <![CDATA[Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur ]]>
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DOI: 10.36080/avg.v4i2.606
<![CDATA[Radio 'Java' Safari 1134 AM is one of the private radio station in Jakarta. Radio 'Java' Safari 1134 AM have a Public Relations role in cooperating with the audience. In this study Radio 'Java' Safari 1134 AM cooperating with the Bank Central Java. Cooperation undertaken Radio 'Java' Safari 1134 AM with the Bank of Central Java in the form of services, through the promotion and publicity programs and products Bank Central Java. This study aims to determine how the role of the Public Radio 'Java' Safari 1134 AM in cooperation with Bank Central Java. Formulation of the problem is "What is the Role of Public Relations Radio 'Java' Safari 1134 AM in cooperation with the Bank Central Java" This research method is descriptive qualitative. These results indicate that, the Role of Public Relations' Radio 'Java' Safari 1134 AM in cooperation with the Bank of Central Java PR act as Communicator, Public Relations Radio 'Java' Safari 1134 AM establish communication with the Bank of Central Java in terms of offering cooperation Relationship through relationships forged as foster mutual friendship, hold a lunch or a coffee break and discipline at the time meet and also broadcasts time. Good Image Maker to build a positive image. Cooperation is carried out through the promotion and publicity of products and programs Bank of Central Java to the listeners of Radio 'Java' Safari 1134 AM in order to aim the listener or the public can find products and programs Bank Central Java opening up the opportunity for the listener to be able to join and become a new customer of Bank of Central Java , Cooperation Radio 'Java' Safari 1134 AM with Bank Central Java has existed long enough, and under this agreement the two sides benefited. Radio 'Java' Safari 1134 AM is able to maintain good relations with Bank Central Java that cooperation still runs today. This research was conducted in October-November, 2016.]]>
<![CDATA[MANAGEMENT EVENT PROGRAM PARENTING MENGENAI PENGGUNAAN GADGET DAN INERNET BAGI ANAK-ANAK DI SD MUTIARA BUNDA ]]>
<![CDATA[Pratama, Abisha Akmal]]>;
<![CDATA[Hafiar, Hanny]]>;
<![CDATA[Prastowo, FX. Ari Agung]]>
<![CDATA[ Avant Garde Vol 5, No 2 (2017): AVANT GARDE ]]>
Publisher : <![CDATA[Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur ]]>
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DOI: 10.36080/avg.v5i2.623
<![CDATA[Many parents are still unaware of the dangers of the internet and gadgets forchildren. Problems such as sore eyes, nerve damage, change of posture, as well asfatigue due to due to playing the gadget for too long are the hidden dangers of the useof the gadgets and the internet. Views that display adult content such as violence, drugs,pornography, to the LGBT behavior can be seen by the children. The impact of that cancause mental retardation, early maturing, to violence or undue behavior committed bychildren. Based on these phenomena, Mutiara Bunda school conducts a parentingprogram about the dangers of the internet and gadgets for children. Parenting programis an educational program outside the classroom that requires cooperation between theschool and the parents. Parenting programs are based on the fact that children spendmore time at home than in school, therefore parents need to get the educational valuesof the parenting program. In this case is related to the use of gadgets and the internetare unhealthy for children. Parenting program is a good form of cooperation betweenthe school and parents in producing children who are intelligent and virtuous as thefuture generation.]]>
<![CDATA[PERSPEKTIF KRITIS EKONOMI POLITIK MEDIA Konglomerasi, Regulasi Dan Ideologi ]]>
<![CDATA[Hendra Alfani]]>
<![CDATA[ Avant Garde Vol 2, No 2 (2014): AVANT GARDE ]]>
Publisher : <![CDATA[Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur ]]>
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DOI: 10.36080/avg.v2i2.10
<![CDATA[Ekonomi politik media adalah kajian yang muncul atas pertimbangan bahwa keberadaanmedia dalam beragam faktor seperti kepemilikan, diversity media dan isi, pengelolaan media,konsumsi media, dan lain-lain mempunyai keterkaitan secara integral dengan politik danekonomi. Istilah “ekonomi politik media” merupakan istilah generik yang digunakan secaraluas untuk mengkombinasikan kerangka teoritik komunikasi dengan kerangka teoritik politikdan ekonomi. Keterikatan pada dimensi ekonomi dan politik menjadikan informasi menjadiajang yang rentan terhadap pengaruh keduanya. Sebagai entitas yang dikonstruksi media, apayang disebut sebagai ’informasi’ acapkali merepresentasikan kepentingan ekonomi sekaliguspolitik tertentu.]]>
<![CDATA[NETWORK AND E-COMMERCE NET GENERATION: VLOGGING ]]>
<![CDATA[Rahmawati Zulfiningrum]]>;
<![CDATA[Amida Yusriana]]>
<![CDATA[ Avant Garde Vol 6, No 2 (2018): Avant Garde ]]>
Publisher : <![CDATA[Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur ]]>
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DOI: 10.36080/avg.v6i2.756
<![CDATA[E-commerce transactions by utilizing a variety of marketplace platform through the Internet media increasingly in demand by the people in Indonesia. Vlogs are social networks hosted by Net Gener where they can share information, expand communication networks and establish an N-fluence network. Vlog as the development of the blog with its audio-visual capabilities make the voice of the consumer becomes more expressive. Vlogging is much more N-fluencial because the information reviews from a vlogger are much more appealing to Followers and viewers than reviews of unknown experts. This research discusses the development of vlog and its utilization for e-commerce (virtual market) through communications network in Net Gener era, along with the increasing of vlogging trend where consumer purchase decision is quickly influenced by N-fluence network through social media. The result is that vlogging networks can be an important option for e-commerce producers to promote products and build relationships with their consumers, the Net-Gener.for e-commerce companies who were capable of viewing opportunities, vlog is the latest innovations.]]>
<![CDATA[DIMENSI PERSEPSI KEPUASAN PELAYANAN DRIVER GOJEK DALAM PERSPEKTIF ‘BRANDING STRATEGY’ ]]>
<![CDATA[Ahmad Toni]]>
<![CDATA[ Avant Garde Vol 6, No 1 (2018): Avant Garde ]]>
Publisher : <![CDATA[Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur ]]>
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DOI: 10.36080/avg.v6i1.700
<![CDATA[This reaserch aims to know the perception of custumer satisfaction in the service of Gojek drivers in Jakarta. The population in this study arethe consumers who use the Ministry of Transportation online. Using sampling techniques in dept interview to the informant that add up to 3 people with their ages and different professions. Analysis technique used is a used qualitative descriptive method to provide facts and data. The result of the perception of customer satisfaction in the service of Gojek drivers in Jakarta was positive. Service driver Gojek proven can affect customer satisfaction. Duw to transportation online community services to perform, then starting from the performance nor the transport attribute can affect the perception of the customers. Good or bad perceptions that exist in the community against the online transportation, depending on the quality of the service itself. The succes of a services in the field of services support by the performance drivers of transportation online at the time or providing service to customers. Services provided to the community will greatly influnece public perception as well as a good perception towards transportation online.]]>
<![CDATA[REPRESENTASI GENDER DALAM IKLAN PRODUGEN VERSI ‘TWO STORIES’ DI FACEBOOK FANPAGE ]]>
<![CDATA[Elisabeth Intan Natalia]]>;
<![CDATA[Rohmiati Rohmiati]]>
<![CDATA[ Avant Garde Vol 7, No 1 (2019): Avant Garde ]]>
Publisher : <![CDATA[Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur ]]>
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DOI: 10.36080/avg.v7i1.851
<![CDATA[This article aims to find out the gender representation existing in the advertisement of Produgen White coffee Two stories version. This type of research used is descriptive qualitative research with Semiotic Barthes. The focus of this research is on the exposure of denotation in which a man and woman appear to have different activities and behaviors. The man is described as the owner of a coffee shop business and a coffee enthusiast, while the woman is a yoga and healthy milk lover. All these moments have the meaning behind called connotationin in whise there are various gender stereotypes requiring men and women to act properly for social expectation, whereas in the concept of gender itself is the nature or behavior that can be exchanged, and is not a nature that must be met, is different from sex.]]>
<![CDATA[Jurnalisme dalam Kerangka Memori Kolektif ]]>
<![CDATA[Muhammad Aswan Zanynu]]>
<![CDATA[ Avant Garde Vol 5, No 1 (2017): AVANT GARDE ]]>
Publisher : <![CDATA[Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur ]]>
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DOI: 10.36080/avg.v5i1.610
<![CDATA[This article aims to elaborate the role of journalism as a collective memory agent.The theoretical grounding is derived from the pattern of media relations andreality formulated by McQuail (2010). This literature review presents theoriesand concepts related to journalism, collective memory, and also media memory.The findings suggest that journalistic practice has a close relationship withcollective memory work. When articulated through the mass media, the work ofjournalism is then seen as a media memory phenomenon. As a memory agent, thejournalist's authority and social politic context are two fundamental things in thestudy of media memory. Off from some doubts over the professionalism ofjournalists in exercising their memory authority, prospective memory isrecommended for their run. This will enrich the meaning of the past, the presentday, and the direction that will be directed towards society in the future.]]>
