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Avant Garde
Published by Universitas Budi Luhur Jakarta
ISSN : 2338431X     EISSN : 2657151X     DOI : -
Core Subject : Social,
Social Sciences
Avant Garde : Jurnal Ilmu Komunikasi is scientific journal published by the Communication Studies Program, Univ. Budi Luhur, twice a year on Juni & December. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
Arjuna Subject : -
Articles 168 Documents
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Aktivitas Hubungan Masyarakat Universitas Negeri Berdasarkan Teori Rachmat Kriyantono
Avant Garde Vol 7, No 2 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v7i2.901

Abstract

This study aims to describe how the public relations activities of state universities in carrying out their functions. The standard of activity is based on the Theory of Excellence. The quality of public relations activities is very important related to the era of public information openness which requires universities to conduct public services well as part of good governance. Theory of Excellence is the most dominating theory of public relations studies in the world as a normative standard for good public relations practice. This study uses a survey method by distributing questionnaires to 59 public relations practitioners of state universities. The research also interviews three practitioners to detail data from questionnaires. This research results in finding that the principles of Excellence Theory have begun to be adopted by public relations practitioners. Symmetrical two-way communication strategies have also been found although there is still more focus on the external public. Other findings, PR activities have been included as part of management activities and dominant coalition in state universities. This research is expected to contribute to the development of public relations studies in the Indonesian context.
Komodifikasi Pengarah Acara Di Era Peralatan Digital: Studi Kasus Liputan 6 Surya Citra Televisi Zakaria Satrio Darmawan
Avant Garde Vol 7, No 2 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v7i2.940

Abstract

This research attempts to explain the commodification of workers of a program director in the mass media industry, a case study on Liputan 6 SCTV. The researcher applies the concept of Media Political Economy theory, which is the focus of the research of workers' commodification. This research uses a critical paradigm with a qualitative approach and case study methods. This research revealed that SCTV Television Media continues to develop business and innovation to adapt to the development of the media and technology industry, including the application of digital equipment. In doing so, there is a commodification of workers in the coverage of SCTV 6 through the addition of workload and responsibilities or the provision of dual tasks and low wages. The forms of commodification that occur are body exploitation, economic exploitation, and ability exploitation. The Program Director accepts exploitation as natural for his profession because of the benefit principle process. With limited human resources utilized to be able to maximize the ability to be able to complete two or more jobs at one time with the reward not directly proportional to the workload provided.
Konstruksi Identitas Masyarakat Dayak Melalui Budaya Baroah Dalam Membangun Citra Desa Sompak di Kabupaten Landak Sonia Glory Desinta; Rini Darmastuti
Avant Garde Vol 7, No 2 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v7i2.927

Abstract

One of the assets of culture in Indonesia is Baroah culture from Dayak Kanayatn, which located in Sompak village. Thanksgiving and respect to the god are the expressions from the Baroah culture, which is done from generation to generation. The expression of each culture, constructs the identity of a society that influences other people's perceptions of the community and the area where they are, and has an impact on the image of the region. Based on this perspective, the purpose of this paper is constructs the identity of Sompak village people from Baroah culture, as a strategy to build the image of the Landak district.This paper is based on the results of research conducted using qualitative methods and ethnographic approaches, as well as in-depth interviews and observations to the head of the Sompak sub-district customary council, the head of the Sompak village traditional council and the head of the Sompak village farmers. The result of this paper are : a). Baroah culture is a thanksgiving to Jubata for the rice harvest, health and avoiding disaster and in it there is a Nyangahatn ritual that contains prayers and teaches us to respect customs, traditions and especially Jubata, because everything that humans have comes from God, b). Identity The people of Sompak Village made an image as a society that holds into tradition.
Strategi Media Relations Humas Kementerian Sosial Republik Indonesia Pada Program Prioritas Dian Lestari; Menati Fajar Rizki
Avant Garde Vol 7, No 2 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v7i2.918

Abstract

The Ministry of Social Affairs of the Republic of Indonesia is a Government Agency Based on Presidential Regulation No. 46 of 2015 concerning the Ministry of Social Affairs, has the task of organizing affairs in the fields of social rehabilitation, social security, social empowerment, social protection, and handling of the poor. Media relations are conducted regularly but many news are not reported, such as news about the success of the Priority Program, namely Non-Cash Food Assistance (BPNT) and the Family Hope Program (PKH). The purpose of this study is to find out how the social ministry's media relations strategy is to increase publicity in the mass media. Media relations is part of external public relations that fosters and develops good relations with the mass media as a means of communication. Researchers use Frank Jefkins' theory of general principles to foster good media relations or media relations. This research uses descriptive qualitative research, data obtained through primary and secondary data collection. While the research subjects consisted of 1 key informant and 3 informants. Based on the results of research the Ministry of Social Affairs has applied the theory of Frank Jefkins the general principle of fostering good relations, but in the strategy carried out there are still many shortcomings and need to be improved again. From the 6 theoretical points according to Jefkins, by serving the media, by establishing a reputation for reliability, by supplying good copy, by providing cooperation in providing material, by providing verification facilities, by building personal relationships with the media, the Ministry of Social Affairs needs to strengthen media relations in section by providing verifivation facilities, and by building personal relationships with the media. So that the media can report information related to the Indonesian Ministry of Social Affairs and the programs that it runs.
Humor Dan Satire Kartun Media Massa Sebagai Komunikasi Visual Di Era Disrupsi Diana Suprayuni; Anik Juwariyah
Avant Garde Vol 7, No 2 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v7i2.919

Abstract

The era of disruption provides opportunities in the unique style of delivering persuasive messages through cartoons that illustrate opinions by exaggerating them in mass media cartoons. This study tries to analyze how the mass media represent current phenomena with cartoon media. This research also wants to show that cartoons can be one way to observe people's attitudes towards a phenomenon through humor and satire in it. The method in this research is descriptive qualitative. This research study is grouped into: 1) the target of the study of the development of cartoons and mass media as one of the mass communication media, 2) the target of satire and humor studies in mass communication media specifically viewed from the perspective of cartoons, and 3) the target of the study which is obtained from the public response to cartoons, humor, satire, and mass communication. The results showed that cartoons in the era of disruption could be used as an effective alternative to criticism and mobilizing support for a goal. Cartoons are not only intended as humor, but also powerful tools to drive change. The humor and satire on the card can be said to represent humorous discursive practices that are close to satire which have become discursive land in the mass media. Assuming that humor and satire in cartoons are a form of discourse and even education for the community
Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Memilih Program Studi Ilmu Komunikasi Untuk Menentukan Strategi Komunikasi Pemasaran Fikom Budi Luhur Bintarto Wicaksono; Rini Lestari; Mulyati Mulyati
Avant Garde Vol 7, No 2 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v7i2.938

Abstract

This research is based on the question of what factors influence students in choosing the Communication Studies program at Budi Luhur University, Jakarta, which will then be used as forms of strategy in promotion. This research is a quantitative study using survey methods. Information is extracted and presented using the Factor Analysis method. The stages in this research begin with the study of literature, determining variables and indicators. Field data collected through the distribution of questionnaires are presented in accordance with available facts, organized and systematic. The results of this study indicate that the most dominant factor of students deciding to choose the Communication Studies study program is the reference group factor, namely suggestions from teachers, friends, and parents. Furthermore, the results of the research were revealed in the promotion strategies by the Promotion Team of new students at Budi Luhur University Jakarta.
Peluang dan Tantangan : Penggunaan Media Digital di Kalangan Perempuan Jatinangor Eni Maryani; Kismiyati El Karimah
Avant Garde Vol 7, No 2 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v7i2.926

Abstract

The discussion of digital media usage in various societal contexts is a necessity that cannot be avoided since it has both positive and negative impacts. This article will raise the issue of digital media usage by women in Jatinangor. Jatinangor is an educational area on the east side of Bandung and including the Sumedang Regency area. Jatinangor has quite dynamic social economic development and has experienced a significant change with the number of student arrivals in the area. The development of communication technology infrastructure also has implications for the growing use of digital media among women in the Jatinangor area. Using a qualitative approach with in-depth interviews observation and literature studies, this study seeks to uncover the implications of digital media among Jatinangor women related to patriarchal values that generally affect women's thoughts, attitudes and actions. The results of the study show that there are opportunities for women who use digital media to overcome some cultural barriers in gaining communication space for themselves, especially in the public domain. However, the use of digital media also challenges these women to develop selective, critical and rational attitudes that are not familiar for them. The lack of these attitudes can actually make these women objects or targets of various commercial and criminal communication activities.
Strategi Hubungan Masyarakat Kementerian Koperasi dan Usaha Kecil dan Menengah Republik Indonesia Dalam Menyosialisasikan Program Kredit Usaha Rakyat Melalui Media Sosial Wenny Maya Arlena
Avant Garde Vol 8, No 1 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i1.1014

Abstract

The Ministry of of the Republic of Indonesia is a ministry the Government of Indonesia in charge of Koperasi dan Usaha Kecil Menengah. The Ministry of Koperasi dan Usaha Kecil Menengah has 9 (nine) excellent programs, one of which is the Kredit Usaha Rakyat (KUR) program. The Kredit Usaha Rakyat program aims to accelerate the development of the Real Sector and Empowerment of Micro, Small, Medium Enterprises and Cooperatives (UMKMK), and Koperasi to Lembaga Keuangan and Cooperatives to Financial Institutions, as an effort to reduce/reduce poverty and expand employment opportunities, especially for workers small and medium enterprises. Social media contains information that is needed by UMKM to always get the latest information from the central government about UMKM in Indonesia. In socializing this KUR program, the Public Relations Ministry of Cooperatives and SMEs of the Republic of Indonesia socialized it through social media such as Facebook, Twitter and Instagram. But of the three existing social media, Facebook is the focus in socializing the KUR program, because Facebook as social media has many features. The theory used is the POAC theory, using a qualitative descriptive approach and methods through interviews to obtain primary data. The paradigm used is Post-Positivism.
Rekonstruksi Maskulinitas dalam Kerangka Kapitalisme Yuhdi Fahrimal; Asmaul Husna
Avant Garde Vol 8, No 1 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i1.971

Abstract

The meaning of masculinity changes along with the development of technology, media growth, and social change in society. This has become a factor influencing the increasingly deep grip of global capitalism. Within the framework of global capitalism masculinity is commodified into a consumptive lifestyle. The purpose of this study is to understand the reconstruction of male body masculinity that is influenced by global capitalism. The proposed research design is a desk study method where researchers use various concepts related to (1) male body construction; (2) capitalism and the reconstruction of the male body; (3) media frame and male body image; (4) reconstruction of masculinity; and (5) gender construction in the media frame. The results of the document review show that in global capitalism, the concept of masculinity shifts to consumption which is intervened through the media. The shift in meaning and indicators of masculinity ultimately force men to change their lifestyle by consuming certain symbols, signs and values. The most extreme form of masculinity reconstruction is hyper-masculinity.
Memori Reformasi dalam Film Dokumenter “Mosi Tidak Percaya” (2019) Aswan Zanynu
Avant Garde Vol 8, No 1 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i1.1027

Abstract

After two decades have passed, the word “reformation” reappeared and was used as the name of a student demonstration in September 2019. The Corrupted Reformation Movement that occurred in almost all major cities in Indonesia was then packaged in the form of a documentary film entitled “Vote of No Confidence” (2019) in two episodes. In plain view, the action field has similarities with those that happened in 1998. By using the Entman's framing analysis method, this study intends to find the reformation memory framed in the film's content. It refers to everything in film's content (audio and visual) that bring back the issue in 1998 when the student action demanded reformation in Indonesia. The findings show that memory is implicitly displayed in speeches, interviews, and demands made by students. The House of Representatives and the Government are positioned as the cause of the demonstration. They were described as martyrs who fought for more democratic Indonesia. The memory relation between the Corrupted Reformation Movement in 2019 and the Reformation movement in 1998, was told by using reflective mode in this documentary. On the one hand, the approach succeeded in giving strong emphasis to the Corrupted Reform Movement as a very important event. But on the other hand, the absence of narrator or text to explain the footage makes it difficult to emerge memory explicitly in film content. It takes public experience and knowledge on the 1998 Reformation issue, to be able to uncover the memory connection with the 2019 Corrupted Reformation Movement in this documentary.

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