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135 Documents
<![CDATA[Pengaruh Kualitas Layanan, Promosi, Citra Merek Terhadap Kesetiaan Pelanggan yang di Mediasi Kepuasan Pelanggan pada Dealer Mitsubishi Setia Kawan Motor Group ]]>
<![CDATA[Tommy Law]]>;
<![CDATA[John J.O.I. Ihalauw]]>
<![CDATA[ Journal of Business & Applied Management Vol 9, No 1 (2016) ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/jbam.v9i1.897
<![CDATA[Dalam memenangkan persaingan saat ini setiap perusahaan harus menciptakan dan mempertahankan kesetiaan pelanggan mereka sehingga perusahaan bisa terus berkembang. Terwujudnya kesetiaan pelanggan akan berdampak positif terhadap perusahaan karena pelanggan akan terus menggunakan produk dalam jangka waktu yang lama. Kesetiaan pelanggan dapat tumbuh disebabkan oleh kepuasan pelanggan. Kepuasan pelanggan dapat tercipta oleh beberapa faktor, antara lain adalah kualitas layanan, promosi, dan citra merek. Penelitian dilakukan dengan menyebarkan kuesioner kepada 200 responden di 5 Dealer Setia Kawan Motor Group. Metode penelitian ini menggunakan purposive sampling. Hipotesis penelitian diuji menggunakan Structural Equation Modeling (SEM). Pengolahan data menggunakan AMOS 22. Hasil penelitian ini menunjukkan bahwa kualitas layanan, promosi, dan citra merek berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap kesetiaan pelanggan.Kata kunci: Kesetiaan Pelanggan, Kepuasan Pelanggan, Kualitas Layanan, Promosi, Citra Merek.]]>
<![CDATA[ORIENTASI PEMBELIAN DALAM KONGRUENSI-TERPERSEPSI PADA RITEL MULTI KANAL ]]>
<![CDATA[Michael Christian]]>
<![CDATA[ Journal of Business & Applied Management Vol 10, No 1 (2017) ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/jbam.v10i1.868
<![CDATA[Consumers often compare the place where they buy product based on experience. Several factors become their main consideration, such as service quality, product, and promotion offered. Perceived congruence related to the same aspects of the visit/buying experiences, is compared to more than one channels of a retailer in selling its products. Unfortunately, there are gaps in consumer’s experiences which challenge retailers to establish strategy in gaining and maintaining consumers. This research aims to investigate the impact of store and website image to perceived congruence based on the buying orientation. The Structural Equation Modellng (SEM) is implemented to analyze data collected from 140 respondents having the experience in visiting Matahari store department and Mataharimall.com on the last six months. The result shows that perceived congruence is influenced by store image and website image. Further, consumer’s buying orientation impacts both of the channels. Researchers are suggested to investigate the retail image to explain the impact of perceived congruence.Keywords: outlet image, website image, perceived congruence]]>
<![CDATA[PENERAPAN STRATEGI PEMASARAN DORONG DAN TARIK DALAM KEBERLANGSUNGAN PENGELOLAAN BISNIS RINTISAN PT. COMPRO KOTAK INOVASI ]]>
<![CDATA[Martin Syaputra]]>
<![CDATA[ Journal of Business & Applied Management Vol 12, No 1 (2019): Accredited by Ministry of Research, Technology and Higher Education of the Repu ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/jbam.v12i01.1615
<![CDATA[ABSTRACTPT. Compro Kotak Inovasi is the startup company that markets their products in the form of non-physical products. This study aims to get to know and to describe about push and pull marketing strategiesin maintaining sustainability of startup business. The research design using case study. The research object is PT. Compro Kotak Inovasi and the key respondents are ten informants that have a qualified position for managers and directors in that company. The result shows that push and pull marketing strategiesare appropriate to apply by this company for maintaining its business sustainability. This study attempt to propose for mini theory based on concepts found in the case study.Keywords; Marketing Strategy, Push Strategy, Pull Strategy.ABSTRAKPT. Compro Kotak Inovasi adalah perusahaan rintisan yang memasarkan produknya berupa produk tanwujud. Penelitian ini bertujuan untuk mengetahui dan mendeskripsikan strategi pemasaran dorong dan tarik dalam keberlangsungan pengelolaan bisnis rintisan. Desain penelitian yang digunakan adalah studi kasus. Objek penelitian ini adalah PT. Compro Kotak Inovasi dan subjeknya adalah sepuluh informan yang sudah mempunyai posisi manager dan direktur pada perusahaan tersebut. Hasil dari penelitian ini adalah bahwa strategi pemasaran dorong dan tarik dianggap sesuai untuk diterapkan oleh perusahaan ini dalam pengelolaan keberlangsungan bisnisnya. Penelitian ini berupaya untuk mengusulkan teori mini dari konsep-konsep yang ditemukan di dalam studi kasus.Kata kunci; Strategi Pemasaran, Strategi Dorong, Strategi Tarik]]>
<![CDATA[FAKTOR KEPERCAYAAN, GETOK TULAR, KUALITAS YANG DIPERSEPSI, KESADARAN MEREK SISWA SMA JAKARTA TERHADAP UNIVERSITAS XXX ]]>
<![CDATA[Rudy Santosa Sudirga]]>
<![CDATA[ Journal of Business & Applied Management Vol 9, No 2 (2016) ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/jbam.v9i2.863
<![CDATA[Evaluation factors which include trust, word of mouth, perceived quality, and brand awareness areimportant in determining senior high school students‟ choice to study at University XXX. The researchaims at identifing factors that are most important and interesting for the senior high school students inmaking their choice. A stratified random sampling of 400 senior high school students were employedto evaluate the evaluation of factors. In addition this sudy also aims to determine why senior highschool students are interested in choosing University XXX. The Long term goal of this study is todetermine whether changes need to be made and alterations have to be decided both in policyregarding the effectiveness of academic factors or other factors. In addition it will also look at theeffectiveness measures of the academic promotion factor. For the marketing of University XXX, thisresearch contributes in determining the strategy and other relevant factors to recruit more senior highschool students to join University XXX.Keywords: Trust, Word of Mouth, Perceived Quality]]>
<![CDATA[BISNIS KELUARGA TANPA “PUTERA MAHKOTA” ]]>
<![CDATA[Andreas Heryjanto]]>
<![CDATA[ Journal of Business & Applied Management Vol 11, No 1 (2018): Accredited by Ministry of Research, Technology and Higher Education of the Repu ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/jbam.v11i1.1075
<![CDATA[Business viability is a main goal of family business. However, leaders are usually reluctant to letoff their power, even tend to be in charge beyond the age of retirement. The most fatal consequence ofreluctancy to hand over the leadership to his successor is the occurrence of "Prince Charles Syndrome".Viability of family business requires a mature succession plan, maintaining family harmony, theresponsibility and unity of ownership, and maintaining superior resources. Succession plan becomes acrucial issue in this family business. Succession planning should be a priority, by clarifying who the real"Crowned Prince" appointed to continue the family business. In order for business viability to runningwell, the second generation as a business successor must be well prepared, i.e. the process of the tacitknowledge transfer, the full involvement of the next generation, and the planned regeneration. It isneeded of the willingness and magnanimity of current business owners and leaders to gradually let offbusiness de-facto and de-jure to the "Crowned Prince". With well-prepared succession planning, it willavoid potential prolonged family conflicts.Keywords: Business viability, succession plan, family conflict]]>
<![CDATA[STOCK RETURN AND TRADING VOLUME IN LQ45 INDEX ]]>
<![CDATA[Clara Constantine]]>;
<![CDATA[Kim Sung Suk]]>
<![CDATA[ Journal of Business & Applied Management Vol 10, No 2 (2017) ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/jbam.v10i02.932
<![CDATA[Penelitian ini berfokus hubungan antara return dan volume perdagangan dengan data harian perusahaan diLQ45. Model GARCH Bivariat digunakan untuk mengamati hubungan antara return dan volumeperdagangan. Untuk mengetahui hubungan lebih lanjut antar variabel tersebut, digunakan pendekatantime lag correlation. Untuk verifikasi hubungan tersebut, datanya dibagi menjadi dua kelompokberdasarkan ukuran volume perdagangan dan ukuran perusahaan. Hasilnya menunjukkan bahwakelompok volume perdagangan hanya menyebabkan Granger kausal ke volume perdangangan, tetapisebaliknya tidak. Sementara pada kelompok ukuran perusahaan, masing-masing menunjukkan hasil yangberbeda. Pada ukuran perusahaan kecil dan menengah, return dan volume mempunyai dua arah (bilateral)Granger kausal. Namun, tidak ditemukan hubungan kausal bagi ukuran perusahaan besar. Semuakelompok ukuran volume dan kelompok ukuran perusahaan menunjukkan korelasi lag waktu positif,sehingga terdapat efek anti-leverage.Kata kunci: return, volume perdagangan, Bivariat GARCH]]>
<![CDATA[Seasonal Inventory Decisions (Single-Period Inventory Models) ]]>
<![CDATA[Rudy Santosa Sudirga]]>
<![CDATA[ Journal of Business & Applied Management Vol 8, No 2 (2015) ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/jbam.v8i2.848
<![CDATA[One of the dilemmas facing many retailers is how to handle seasonal goods, such as sarung dress or batik dress, biscuits and syrups during Idul Fitri celebration. Often they cannot be sold at full markup next year because of changes in styles, and expiry dates for foods and beverages. Furthermore, the lead time can be longer than the selling season, allowing no second chance to rush through another order to cover unexpectedly high demand. At the end of the period the product has either sold out or there is a surplus of unsold items to sell for a salvage value. The single-period inventory models are used in situations involving seasonal or perishable items that cannot be carried in inventory and sold in future periods.This type of situation is often called the newsboy problem. If the newspaper seller does not buy enough newspapers to resell on the street corner, sales opportunities are lost. If the seller buys too many newspapers, the overage cannot be sold because nobody wants yesterday’s newspaper.At this opportunity, we will use the single-period inventory models decisions to create an optimal order quantity decision with the highest expected payoff. We will be able to use this decision process for all such items over many selling seasons to maximize profits.However, it is not a foolproof, and it can result in an occasional bad outcome. It will depend on the situation, if the probability of demand follows the demand probability planning, then you will be able to get the best decision to prepare and execute an order.Kata kunci:Seasonal Inventory, Single-Period Inventory Models, Probability of Demand.]]>
<![CDATA[APAKAH WORK-FAMILY CONFLICT BERDAMPAK PADA TURNOVER INTENTION? (STUDI PADA PERAWAT WANITA) ]]>
<![CDATA[Yola Widya]]>;
<![CDATA[Sylvia Diana Purba]]>
<![CDATA[ Journal of Business & Applied Management Vol 12, No 1 (2019): Accredited by Ministry of Research, Technology and Higher Education of the Repu ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/jbam.v12i01.1620
<![CDATA[ABSTRACTFemale workers will tend to experience multiple role conflicts, they pay attention to the work simultaneously take on the role as housewives. The purpose of this study is to examine the effect of job satisfaction on turnover intention which is moderated by work-family conflict on married female nurses in PGI Cikini hospital. The sampling method used was convenience sampling and the number of samples is 110 female nurses who are married. The data analysis method used in this study is the simple moderation path analysis. From the research results show, job satisfaction on nurses in PGI Cikini hospital is quite high, as seen from the overall mean score. Majority of nurses agree that their job is meaningful. The mean score shows the majority of nurses agree that nurses like their job. While, turnover intention on nurses PGI Cikini hospital is quite low. The results of data processing use spss 22 and macro Hayes 2013 software. This study found that there is a significant influence between job satisfaction on the turnover intention of married female nurses in PGI Cikini hospital. In other side, research also proves the effect of job satisfaction on turnover intention is not moderated by work-family conflict.Key words : job satisfaction, work-family conflict, turnover intentionABSTRAKWanita yang bekerja menjunjung tinggi profesinya akan lebih berpotensi mengalami konflik peran ganda, karena berkonsentrasi kepada pekerjaan dan sekaligus menjalani peran sebagai ibu rumah tangga.Tujuan dari penelitian ini adalah untuk melihat apakah terdapat pengaruh Job Satisfaction terhadap Turnover Intention yang dimoderasi oleh Work-Family Conflict pada perawat wanita yang sudah menikah di RS PGI Cikini. Metode pengambilan sampel yang digunakan adalah convenience sampling dengan menggunakan sampel sebanyak 110 perawat wanita yang telah menikah. Metode analisis data yang digunakan dalam penelitian ini adalah dengan analisis rata-rata, uji analisis jalur simpel moderasi. Job Satisfaction pada perawat wanita yang sudah menikah di RS PGI Cikini cukup tinggi terlihat dari overall mean score dan mayoritas perawat menyatakan setuju bahwa pekerjaan mereka sangat berarti. Mean score menunjukkan mayoritas perawat setuju bahwa perawat menyukai hal-hal yang ada dalam pekerjaan mereka. Sedangkan turnover intention pada perawat wanita yang sudah menikah di RS PGI Cikini tergolong cukup rendah. Hasil pengolahan data menggunkan piranti lunak SPSS 22 dan macro Hayes 2013. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh signifikan antara job satisfaction terhadap turnover intention perawat wanita yang sudah menikah di RS PGI Cikini. Pengaruh job satisfaction terhadap turnover intention tidak dimoderasi oleh work-family conflict pada perawat wanita yang sudah menikah.Kata Kunci : kepuasan kerja, konflik kerja-keluarga, intensi turnover]]>
<![CDATA[DAMPAK KEBIJAKAN PERUBAHAN LOT DAN FRAKSI HARGA SAHAM TERHADAP VOLUME PERDAGANGAN DAN KAPITALISASI PASAR ]]>
<![CDATA[Dela Deva Destianti]]>;
<![CDATA[Oktafalia Marisa]]>
<![CDATA[ Journal of Business & Applied Management Vol 8, No 2 (2015) ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/jbam.v8i2.856
<![CDATA[This research was conducted to determine the impact of stock trading unit (lot size) and a fraction of the stock price policy to the trading volume and market capitalization of the companies listed in the Indonesia Stock Exchange year period 2013-2014. Sample selection methods using purposive sampling and proportionate stratified random sampling. These results indicate that there was no significant difference in trading volume and market capitalization before and after the policy change of trading unit (lot size) and a fraction of the stock priceKey word :Lot size, Fraction, Market capitalization and Paired sample T-Test]]>
<![CDATA[DETERMINAN NIATAN BERALIH GUNAKAN ANTAR TRANSPORTASI DARING ]]>
<![CDATA[Michael Christian]]>
<![CDATA[ Journal of Business & Applied Management Vol 11, No 2 (2018): Accredited by Ministry of Research, Technology and Higher Education of the Repu ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/jbam.v11i2.1353
<![CDATA[Seiring dengan aksi korporasi Grab mengakuisisi Uber di pasar Asia Tenggara mengartikan bahwa pasar Grab di industri penyedia jasa transportasi berbasis daring semakin besar di Asia Tenggara khususnya Indonesia. Bagi pengguna jasa transportasi daring, niatan untuk tetap menggunakan satu transportasi daring tertentu atau bahkan beralih ke transportasi daring yang lain semakin mudah terjadi. Kecenderungan pengguna untuk mempertimbangkan manfaat-manfaat yang ditawarkan dari penyedia jasa semakin tinggi. Penelitian ini bertujuan untuk menjelaskan faktor-faktor yang memengaruhi niatan beralih gunakan antar transportasi daring. Metode regresi linier berganda dengan 120 pengguna jasa Grab dan Gojek dalam 6 bulan terakhir. Hasil penelitian dengan menggunakan SPSS 25.0 ini menjelaskan bahwa niatan beralih-gunakan antar transportasi daring dipengaruhi secara parsial oleh manfaat fungsional, sosial dan psikologis, walaupun manfaat sosial berpengaruh secara negatif. Secara simultan niatan beralih dipengaruhi oleh ketiga faktor manfaat tersebut.Kata kunci: niatan beralih, transportasi daring]]>
