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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 719 Documents
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ANALISIS PENDAPATAN PETERNAKAN SAPI POTONG MELALUI PENGOLAHAN PUPUK ORGANIK (Studi Kasus Pada P4S Ramah Lingkungan Desa Galung Kecamatan Barru Kabupaten Barru Provinsi Sulawesi Selatan) Nurjannah Bando
JURNAL LENTERA BISNIS Vol 12, No 1 (2023): JURNAL LENTERA BISNIS, Januari 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i1.808

Abstract

This study aims to analyze the income of beef cattle farming through organic fertilizer processing in P4S Ramah Lingkungan, Galung Village, Barru District, Barru Regency, South Sulawesi Province. The research method used purposive sampling with the data of organic fertilizer income in 2018, 2019, and 2020. The results of the study show that the income of beef cattle farming through organic fertilizer processing in P4S Ramah Lingkungan, Barru Regency, South Sulawesi Province has increased from period to period. In 2018, the income was Rp. 24,038,547,-, in 2019 it was Rp. 25,928,667,-, and in 2020 it was Rp. 31,825,827,-. The R/C ratio analysis indicates that organic fertilizer processing business has a viable profit potential.Key words: Farm Income, Beef Cattle, Organic Fertilizer Processing.
STRATEGI PEMASARAN UNTUK IKAN HIAS LAUT (MARINE) BERKELANJUTAN Mauli Kasmi
JURNAL LENTERA BISNIS Vol 12, No 1 (2023): JURNAL LENTERA BISNIS, Januari 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i1.835

Abstract

This research aimed to identify effective sustainable marketing strategies for marine ornamental fish. The research was conducted in South Sulawesi waters over a 6-month period, from September 2022 to March 2023. Primary data were obtained through interviews with fishermen groups and related parties, such as traders/collectors, TPI officers, and Marine and Fisheries Agency officers. The data included the condition of marketed products, fish marketing system, and description of marketing channels in South Sulawesi waters. The analysis method used is descriptive method. One of the indicators used to measure marketing efficiency is ornamental fish price data, by comparing the price received by producers/fishermen with the price paid by final consumers (farmers' share). The results of this research are expected to provide guidance in developing sustainable marketing strategies that can increase the economic value and sustainability of the marine ornamental fish industry. The implications of this research are also expected to contribute to efforts to conserve marine ornamental fish resources in Indonesia., Key words: marine ornamental fish, marketing strategy, sustainability, South Sulawesi waters.
EVALUASI PROSES PERUBAHAN DENGAN 8 STEP KOTTER (Studi kasus PT PELINDO 1 Tbk) Toga Sehat Sihite
JURNAL LENTERA BISNIS Vol 12, No 1 (2023): JURNAL LENTERA BISNIS, Januari 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i1.845

Abstract

The purpose of this research is to see how an organization can increase value by changing the structure, culture and technology. Changes in functional structure can help provide an environment in which people are motivated to act. The fundamental reason organizations need change is because something relevant to the organization has changed, or is about to change. Because of that, the organization had no other choice but to change as well. This change occurred because of encouragement from internal and external companies. The decreased performance of its employees which leads to unsatisfactory service is often a trigger factor for internal organizations to make changes and the external factor is increasingly fierce business competition. This study uses the eight principle methodology in creating change. Change is something that is very difficult to avoid, because change is driven by internal and external organizational forces. Although the environment of an organization is continuously changing, it is necessary to assess changes for the life cycle of the organization. This is related and highly dependent on the form of organization. Change, according to Lewin, occurs because of the emergence of pressures on organizations, individuals or groups. The model invented by Kurt Lewin is an analysis of the power field or the internal and external environment of the organization. Business process automation is becoming an effective way for companies to force change that is irresistible. If the rules are written, even though they have been mutually agreed upon, employees can still work around them. But technology can be coercive effectively and can eventually lead to cultural change. The automation process at Pelindo I was successful because first, it was able to overcome the feeling of awkwardness in the paternalistic culture which is very strong as well as the culture of "kinship" which is very thick in the body of SOEs. Second, being able to motivate employees to always look their best because everything is in the corridor of professionalism. Third, because it is combined with changes in performance management. Performance management is simply productivity. Then the change process that was carried out for the first time in 2004-2014 which was not conducive was caused by the not forming a team that was strong enough to direct the process (building a guiding coalition). And this is what creates resistance also from employees. Then it was not created at the beginning of creating the right vision, but changes have been implemented, meaning that subordinate employees are invited to change without being accompanied by communication of a vision.Keywords: Evaluation, Organization, Step Kotter
PENGARUH SOCIAL NETWORK MARKETING DIMODERASI ROLE OF ECO-FRIENDLY ATTITUDE: CUSTOMER EXPERIENCE DALAM PEMBELIAN KEBERLANJUTAN Fitri Nuraeni; Ritta Setiyati
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.897

Abstract

There has been a change in people's behavior in shopping for daily needs from offline to online. Along with package delivery services, there has been an increase in plastic waste from package delivery services up to 62% during the pandemic which can threaten environmental health.  This shows a significantly increased consumer awareness of the consumption of environmentally friendly products and indicates the willingness of the domestic market to introduce products that are used sustainably. Get the results that the content hypothesis that comes from social media marketing to sustainable purchases, Customization to sustainable purchases, interactions originating from social media marketing to sustainable purchases and customer experience to sustainable purchases is proven to be significant from the results of data processing and hypotheses. Environmentally friendly consumer attitudes moderate the influence of custumization, environmentally friendly consumer attitudes moderate the influence of word of mouth and environmentally friendly consumer attitudes moderate the influence of trends proven to significantly affect sustainable purchases. Keywords: Social Network Marketing; Role of Eco-Friendly Attitude; Customer Experience; SustainablePurchase.
BRAND AWARENESS, BRAND LOYALTY, BRAND ASSOCIATION, DAN PERCEIVED QUALITY TERHADAP CUSTOMER LOYALTY LAYANAN MOBILE BANKING M-BCA Sintara Kunfahmi Padmawati; Ari Susanti
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.804

Abstract

Digitalization in the banking industry has had an impact on the pressure to keep abreast of the times by making various adjustments that have triggered many banks to compete to provide innovative online banking services and increase their existence to maintain customer loyalty. This research aims to determine the effect of brand awareness, brand loyalty, brand association and perceived quality on customer loyalty. The type of research carried out is quantitative research. The population in this research is M-BCA service customers in Solo Raya who have the M-BCA mobile banking application and have used M-BCA mobile banking at least 5 times. The sample used was 100 respondents who were taken using the purposive sampling technique and the data collection method used in this study was a questionnaire. The results of the analysis using multiple linear regression explained that the brand awareness variable did not have a significant effect on the customer loyalty variable, while the brand loyalty, brand association and perceived quality variables had a significant effect on customer loyalty. The results of the F test analysis explain that brand awareness, brand loyalty, brand association and perceived quality simultaneously have a significant influence on customer loyalty.Key words: Brand Awareness, Brand Loyalty, Brand Association, Perceived Quality, Customer Loyalty.
PENGARUH LOKASI PROPERTI, JENIS PROPERTI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI DIGITAL MARKETING Imas Sukaesih; Rosyid Rosyid; Siti A. Immawati
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.789

Abstract

The Property business in Indonesia, especially in Jabodetabek, still has a good opportunity where there is still a lot of strategic land to be developed and the general public is looking for property that is not only for residential but also for long-term investment. This study was conducted to determine the effect of property location, property type and service quality on consumer purchasing decisions through digital marketing as an intervening variable, a case study of PT Trinitiland Tbk located in Tangerang. The long-term goal to be achieved from the results of this study is to develop a learning model by considering residential and building marketing strategies on Collins Boulevard. The research method used is a quantitative method to explore and reveal the process. The research subjects are prospective consumers or consumers of Collins Boulevard Serpong Tangerang. Analysis of research data using quantitative data analysis is an effort made by working with data, organizing data, sorting it into manageable units, synthesizing it, searching for and finding what is important and what will be learned. The results of the analysis show that either partially or simultaneously the location of the property, the type of property and the quality of service on digital marketing and purchasing decisions have a positive and significant effect. Keywords : Property Location, Type Of Property, Quality Of Service For Purchasing Decisions, Digital Marketing
DAMPAK PEMBERDAYAAN DAN KOMUNIKASI INTERPERSONAL DALAM MENINGKATKAN ORGANIZATIOAN CITYZENSHIP BEHAVIOR KARYAWAN GENERASI Y Susi Adiawaty; Maria Angellina Daso
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.900

Abstract

This research aims to see the influence of empowerment and interpersonal communication on improving organizational citizenship behavior. The influence seen is the partial influence and the simultaneous influence between the dependent variable and the independent variable. The research was conducted on 92 WJU Generation Y employees. The research is quantitative using two analysis methods, namely the descriptive method and the data analysis method using SMART PLS. To see the influence of the dependent variable on the independent variable, the t test and F test were used. The research results show that empowerment and interpersonal communication can influence the increase in employee organizational citizenship behavior both partially and simultaneously. Between these two influences, it is known that the influence of empowerment is higher than the influence of interpersonal communication. The aspects of interpersonal communication that need to be improved so that increasing organizational citizenship behavior has a stronger impact are the alturism aspect and the sportsmanship aspect. Keywords: Empowerment, Interpersonal Communication, Organizational citizenship behavior
PENGARUH SIKAP KONSUMEN DAN MOTIVASI PEMBELIAN TERHADAP KEPERCAYAAN KONSUMEN MENGGUNAKAN APLIKASI TIKET.COM Yoeliastuti Yoeliastuti; Faridah Faridah
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.905

Abstract

The pandemic era has had an impact on changing patterns of people's lives. Limited space and time lead to increased use of the internet. Through the internet, many conveniences are obtained by the community to fulfill their daily needs, such as buying and selling transactions and ordering products that can be done without face to face using a mobile phone. Application is an important requirement in the online world. The benefits of online applications provide convenience for people anywhere and when they need them. Likewise, the travel business is taking advantage of the pandemic situation by providing online transactions through its application. The daily routine of work causes the boredom and fatigue experienced by today's society. Travel is one way that can be done to eliminate boredom. To meet tourism needs, currently people do not need to queue long to order tickets. To obtain tourist information in the current technological era, the public can use website-based applications such as tiket.com, traveloka.com. pegi-pegi.com and many other ticket booking applications. The rapid development of technology has led to very diverse business competition in any field. Consumer trust in a service provided by the company is the spearhead for the progress of the company. The results of the research conducted by distributing questionnaires revealed that all the results of the instrument assessment were declared valid and reliable. The instrument was declared valid because it obtained the value of t count > t table (valid) and r count > r table, namely 0.312 where r count > 0.60 (Cronbach alpha). The multiple linear regression equation for this study yields Y = 1.997 + 0.365X1 + 1.267 X2 + e Keywords: Consumer Attitudes, Purchase Motivation And Consumer Trust
PENGARUH PENGEMBANGAN KARIR TERHADAP TURNOVER INTENTION MELALUI KINERJA KARYAWAN YANG DIMODERASI OLEH BUDAYA ORGANISASI Netty Situmorang; Abdul Haeba Ramli; Heru Kreshna Reza
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.890

Abstract

Intention to move is an early indicator of someone's possibility of leaving their job. The tendency for employees to leave can lead to a number of negative impacts including company costs to recruit and train new employees, lower productivity, volatility in terms of overall company performance and reduced satisfaction among remaining employees. The purpose of this study is to determine the effect of career development on turnover intention through employee performance which is moderated by organizational culture. Research data was collected using a questionnaire distributed during the survey period in July 2023 to 200 employees. Research data was processed and analyzed using the Structural Equation Model Partial Least Square (SEM-PLS). The results of the study show that career development has no significant effect on turnover intention, in other words the data does not support the hypothesis. Organizational culture does not moderate the relationship between career development and employee performance, in other words the data does not support the hypothesis. Key words: Career Development, Turnover Intention, Employee Performance, Organizational Culture 
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MOBIL HONDA BRIO Karman Sahrudin; Banuara Nadeak
JURNAL LENTERA BISNIS Vol 11, No 3 (2022): JURNAL LENTERA BISNIS, September 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i3.637

Abstract

Penelitian memiliki tujuan untuk mengetahui dan menganalisa variabel indopenden yaitu citra merek, kualitas produk terhadap varibel dependen keputusan pembelian Honda brio pada konsumen di kab.karawang. populasi dalam penelitian ini merupakan masyarakat kab.karawang yang sudah mempunyai kendaraan Honda brio. Medote pengambilan sampel yang digunakan dalam penelitian ini mengunakan teknik non probability sampling. Hasil penelitian menunjukan bahwa variabel citra merek (X1) memiliki pengaruh terhadap keputusan pembelian (Y) dan kualitas produk (X2) memiliki pengaruh terhadap keputusan pembelian, serta varibel citra merek dan kualitas produk memiliki pengaruh terhadap keputusan pembelian. Hal ini menunjukan bahwa Thitung harus memiliki nilai lebih besar dari nilai Ttabel maka dengan demikin varibel independen memiliki pengaruh parsial tehadap keputusan pembelian. Jika Fhitung memiliki nilai lebih besar dari Ftabel maka varibel independen memiliki pengaruh secara bersama – sama terhadap keputusan pembelian dan sebaliknya jika Fhitung tidak melebihi nilai Ftabel maka di katakana tidak memiliki pengaruh. Kata Kunci : citra merek, kualitas produk, keputusan pembelian.

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