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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 719 Documents
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STRATEGI INFLUENCER MARKETING PADA RAHSA NUSANTARA DALAM MENINGKATKAN BRAND AWARENESS Ayesha Anzani Putri Dinanti Gunawan; Nurillah Jamil Achmawati Novel; Sri Ayu Budiyanti
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.869

Abstract

The increasingly fierce business competition in this digital era requires business people to be more creative in building strategies to compete. In choosing a product, consumers will most likely choose a brand that they already know. Therefore, a company must choose the right strategy in increasing brand awareness. In this digital era, digital marketing is an important strategy in the marketing activities of a business, one of which is through the use of influencer marketing. Influencer marketing is a promotional activity through individuals who have a large following and strong influence on social media. This strategy is used by Rahsa Nusantara to increase brand awareness in the wider community. This research aims to find out how the implementation of influencer marketing at Rahsa Nusantara. The type of method used in this research is descriptive qualitative by conducting interviews and participant observation. The results of this study show that Rahsa Nusantara has successfully implemented an influencer marketing strategy through collaboration with influencers on Instagram and TikTok who have personas and target audiences that match Rahsa Nusantara to increase brand awareness. Keywords: Marketing, Influencer, Digital Marketing, Influencer Marketing, Brand Awareness
PERAN STRATEGI KOMUNIKASI PEMASARAN BUSINESS TO BUSINESS (B2B) DALAM MENINGKATKAN PENJUALAN ONLINE (STUDI KASUS PADA BISNIS FIRSTHAND SELLER) Faradiba Sabina Erdian; Cecep Safa’atul Barkah; Iwan Sukoco Sukoco; Nurillah Jamil Achmawati Novel
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.843

Abstract

The use of the internet and social media has brought significant changes to buying and selling activities, especially in online shopping. In the Business to Business (B2B) context, marketing communication strategies play a crucial role in enhancing online sales. This research aims to analyze the role of marketing communication strategies in increasing online sales for small B2B businesses, such as Mimosh. The research employs a qualitative descriptive approach, using observation and interviews with Mimosh's owner and CEO. The research findings indicate that Mimosh utilizes social media platforms, such as Facebook and WhatsApp groups, for online marketing. The applied marketing communication strategies include personal selling and relationship marketing. Personal selling is carried out through video, photo, and written content on Facebook to reach potential audiences and resellers. Mimosh also builds a professional profile with comprehensive information about products, advantages, benefits, and clear contact details. Relationship marketing is achieved by providing client satisfaction and building long-term relationships. This research highlights the importance of appropriate communication strategies in the B2B business context and provides recommendations to Mimosh management based on the research findings. Keywords: Business B2B, Online Sales, Marketing Communication Strategy
PENGARUH KEMUDAHAN DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN LAYANAN STREAMING NETFLIX Siti Badriah; Suryari Purnama
JURNAL LENTERA BISNIS Vol 11, No 3 (2022): JURNAL LENTERA BISNIS, September 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i3.647

Abstract

Based on the reviews of potential customers, there are complaints in the form of difficulties in purchasing a Netflix subscription account. There are negative comments about the Netflix service through the Google Playstore service, indicating an electronic word of mouth problem. Customers who are willing to leave bad reviews and comments about Netflix, will create a bad perception of Netflix.This study aims to determine the Effect of Easy to use and E-WOM on Purchase Decisions on Netflix Movie Streaming Services.  The  population  is  Netflix  Movie  Streaming  Service  subscribers  with  a  sample  of   100 respondents. The sampling technique used was the purposive sampling technique, with the criteria for testing respondents aged 17 years, customers who had purchased a Netflix subscription account  within the last 3 months, followed the Netflix Instagram account. access Netflix at least once a week. The test tool used is Multiple Linear Regression. The results of this study indicate that each variable Ease and E - WOM has a positive and significant effect on purchasing decisions. Then Ease and E -WOM have a joint effect on Purchase Decisions on Netflix Movie Streaming Services. This means that the better the ease of a system, the better the conversation on social media turns out to improve purchasing decisions. This research is expected to be used as the basis for evaluating, determining strategies and policies that can be applied in the future by the Netflix company so that it remains the main choice in becoming a Movie Streaming Service.Keywords: Easy to Use, E-WOM, Purchase Decisions.
PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI PREPP STUDIO JAKARTA Muhammad Fajar; Trisha Gilang Saraswati
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.818

Abstract

In April 2022 Prepp studio did a 100 Vespa Giveaway which successfully enlivened social media as evidenced by the coverage of well-known media discussing it such as Viva, Wartaekomoni and innews. This study aims to see the effect of the marketing mix on buying interest in Prepp products. This research uses quantitative research methods. The data collection used in this study was a questionnaire distributed to respondents who met the research topic criteria. The sampling technique in this study used nonprobability sampling. Respondents of this study were 100 individuals who knew the products, prices, promotions, location of Prepp Studio and individuals who had purchased Prepp Studio products and also had the desire to buy Prepp Studio products. The results of this study state that the marketing mix variable has a significant effect on the purchase interest variable which has a value of 64.6% so that the authors suggest that the company create a membership card so that consumers who have a member card have a referral code to get points that can be exchanged for discounts for subsequent transactions and provide discounts or cashback for consumers who do testimonials or reviews after transactions so that it will increase trust in potential customers who can increase buying interest in Prepp Studio.Keywords: Marketing mix, Purchase intention and fashion industry.
PENGARUH PENGAWASAN PIMPINAN, KEPATUHAN SOP DAN LINGKUNGAN KERJA TERHADAP KESELAMATAN KERJA KARYAWAN DENGAN DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING DI PERKEBUNAN KELAPA SAWIT PT. AGRO ANDALAN KABUPATEN SEKADAU PROVINSI KALIMANTAN BARAT Dadam Saeful Bahri; Liswandi Liswandi; Yahya Agung Kuntadi
JURNAL LENTERA BISNIS Vol 11, No 3 (2022): JURNAL LENTERA BISNIS, September 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i3.619

Abstract

This study aims to analyze the effect of leadership supervision, SOP compliance and work environment on employee safety with work discipline as an intervening variable. The independent variables of this research are leadership supervision, SOP compliance, and work environment. The intervening variable is work discipline and the dependent variable is work safety. The data used in this study were sourced from the perceptions of employees of PT. Mainstay Agro. The sampling technique used in this research is using random sampling method. To determine the sample size, the Solvin formula is used and so that the obtained sample size of 205 employees. To answer the research objectives, an analytical method is used, namely SEM PLS. The results of the study showed that leadership supervision, SOP compliance, work environment, and work discipline had a significant effect on work safety. In addition, this study also proves that leadership supervision, SOP compliance, and work environment have a significant effect on work discipline, so that the indirect effect test concludes that work discipline is able to mediate the influence of leadership supervision, SOP compliance, and work environment on work safety.Key words: Leadership Supervision, SOP Compliance, Work Environment, Work Discipline, Employee Safety
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN Muhamad Syaeful Anwar
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.935

Abstract

This study aims to examine the effect of product quality, price perception, and brand image on customer satisfaction when using Xiaomi/Oppo/Vivo/Samsung brand smartphones. This study used a quantitative approach because testing the hypothesis. The sampling technique uses purposive sampling with the criteria of people who use Xiaomi/Oppo/Vivo/Samsung brand smartphones. The data collection technique uses a self-administered survey by distributing questionnaires directly to respondents using Google Forms. Respondents in this study are 204 respondents. The data analysis technique uses SmartPLS version 3.3. The results show that product quality, price perception, and brand image has a positive and significant effect on customer satisfaction. Keywords: Product Quality, Price Perception, Brand Image, Customer Satisfaction
ANALISIS PENGARUH MOTIVASI, LINGKUNGAN DAN SEMANGAT KERJA TERHADAP KINERJA KARYAWAN PADA PT. PDAM M. Abduh Idris; Muh. Rezky Naim
JURNAL LENTERA BISNIS Vol 12, No 1 (2023): JURNAL LENTERA BISNIS, Januari 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i1.899

Abstract

The author conducted a study entitled The Influence of Motivation, Environment and Work Morale on Employee Performance at PT. PDAM Majene Regency In this study, the authors proposed a construction problem related to the influence of work motivation on employee performance at PT. PDAM Majene Regency, How the Work Environment Affects Employee Performance at PT. PDAM Majene Regency, How Workplace Morale Affects Employee Performance at PT. PDAM Majene Regency and what motivational, environmental, and moral factors have the most influence on employee performance at PT. PDAM. The population is not too large, so the sampling technique that will be used in this study is a saturated sampling technique with a sample of 20 respondents, while the sampling technique using the tools used in the study must be tested for reliability and validation. And multiple linear regression, partial significance test (t-test), and concurrent significance test (f test) were included simultaneously in the regression model for the dependent variable tested at an average significance level of 0.05. Regarding the results that the author can convey after researching the effect of motivation, environment, and morale on employee performance, the following conclusions can be drawn: employees influence employee performance, influence employee morale on employee performance and motivation, employee environment and enthusiasm simultaneously or jointly affect the performance of f employees at PT. PDAM Majene Regency.Keywords: Motivation, Environment, Morale, Employee Performance
IMPLEMENTASI PROGRAM TANGGUNG JAWAB SOSIAL DAN LINGKUNGAN DALAM MENDUKUNG PENGEMBANGAN USAHA MIKRO KECIL SUPPLY CHAIN DI PT PLN (PERSERO) PUSHARLIS Ghitha Zahirah Fasya; Chandra Hendriyani; Fenny Damayanti
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.847

Abstract

Business continuity is highly dependent on a harmonious relationship between the company and its supporting ecosystem such as employees, customers and the environment. To support this, the company must implement a Social and Environmental Responsibility (TJSL) program. The purpose of implementing the TJSL program is to contribute to the development of micro and small businesses or local communities. PT PLN (Persero) Pusharlis has a TJSL priority on the economic pillar through the development of the UMK Supply Chain which is in line with the 2030 Sustainable Development Goals (SDGs) goals of reducing poverty, unemployment, and improving people's welfare. This study uses a qualitative method with a descriptive approach to data collection techniques through interviews and literature studies. The object of research is CV Karya Mandiri Manufacture which is a fostered partner of PT PLN (Persero) Pusharlis which has succeeded in increasing production requests by 75 requests from the previous 50, resulting in an increase in employment of 22.2%. Thus it can be concluded that the TJSL program at PT PLN (Persero) Pusharlis was able to increase economic growth and absorb labor in the MSE Supply Chain. Key words: Social and Environmental Responsibility, TJSL, MSE, Supply Chain
LEADER-MEMBER EXCHANGE, COMMUNICATION SATISFACTION, JOB SATISFACTION, EMPLOYEE ENGAGEMENT DAN EMPLOYEE PERFORMANCE Arfian Oktaviandi Rizky; Abdul Haeba Ramli; Siti Mariam
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.891

Abstract

After the pandemic in Indonesia and even the world ended, many industrial companies began to revive by focusing on improving the performance of their companies. Then the company will need high-performing employees in order to help the company return to its previous performance even higher. The purpose of this research is to determine the effect of Communication Satisfaction, Leader-Member Exchange, Job Satisfaction and Employee Engagement on Employee Performance in Industrial Companies. This data collection was carried out by distributing questionnaires to 116 respondents who were employees in industrial companies in the June 2023 period. In this research the method used for data processing and analysis was Structural Equation Model Partial Least Square (SEM-PLS). The results showed that Communication Satisfaction has a positive effect on Employee Engagement, Communication Satisfaction has a positive effect on Job Satisfaction, Communication Satisfaction has a positive effect on Employee Performance, Leader-Member Exchange (LMX) has no positive effect on Employee Engagement, Employee Engagement has a positive effect on Employee Performance, Job Satisfaction has a positive effect on Employee Engagement, Job Satisfaction has no positive effect on Employee Performance. The industry is expected to increase Job Satisfaction by increasing employee safety while working, for example by adding security services and working hours that are not exceeding the provisions, but it can also be increased through the provision of adequate compensation.Keywords: Communication Satisfaction, Leader-Member Exchange, Job Satisfaction, Employee Engagement, Employee performance
STRATEGI BAURAN PEMASARAN UNTUK MEMPERTAHANKAN EKSISTENSI USAHA PASCA PENDEMI COVID 19 PADA CAFE KOPIDARAT KABUPATEN BANGKALAN Nur Rizky Tera Odiana; Manah Tarman; Aulia Dawam
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.840

Abstract

The research aims to describe the flow of the marketing mix applied to Cafe Kopidarat for various businesses during the Covid 19 pandemic. Research methods use Data collection is carried out through documentation of triagulation (combination) of the results of interviews, observations and data analysis techniques, namely data reduction, data presentation, and conclusion verification This type of research is using descriptive qualitative. Cafe Kopidarat's research results show that it has implemented a marketing mix strategy adapted to the post-Covid 19 pandemic because it has to implement health protocols, follow government regulations and advice from PPKM. The obstacles experienced by Cafe Kopidarat are that sales transactions have decreased drastically in post-Covid 19, consumers are decreasing, promotions are still not optimal in post-covid 19.Keywords: Marketing Mix, business existence, Covid 19.

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