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JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 868 Documents
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ANALISIS FAKTOR FAKTOR PENINGKATAN MINAT BELI KONSUMEN DALAM BELANJA DIGITAL Sriwahyuni, Desi; Anggoro, Muhammad Agung; Nadeak, Bintang Ramotan; Barus, Chintia N. R.; Munawarrah, Munawarrah
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2277

Abstract

Rapid advances in digital technology have driven changes in consumer purchasing behavior, particularly through e-commerce platforms. In an increasingly competitive environment, companies are required to understand the factors that influence consumer purchase intent. This study aims to analyze the influence of influencer marketing, price perception, and consumer reviews on purchase intent. The findings indicate that trust in influencers, perceived price fairness, and reviews from other consumers are key considerations in determining purchasing decisions. This study employs a quantitative approach with a population consisting of all e-commerce users, the exact number of whom is unknown. Sampling was conducted using purposive sampling. The data analysis method used is multiple linear regression analysis. The results show that influencer marketing has a positive and significant effect on purchase intention. Price perception also has a positive and significant effect on consumer purchase intention. Additionally, consumer reviews were found to have a positive and significant effect on purchase intention. Simultaneously, influencer marketing, price perception, and consumer reviews have a significant effect on purchase intention.
DETERMINASI KEPUTUSAN PEMBELIAN LAYANAN STREAMING DI PRIME VIDEO DIPENGARUHI OLEH PERSEPSI NILAI, KUALITAS APLIKASI, DAN ELECTRONIC WORD OF MOUTH (STUDI KASUS PADA MASYARAKAT KECAMATAN MEDAN PETISAH) Christman S, Jimmy; Viani, Crist Angel; Purba, Mohd. Nawi
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2279

Abstract

The development of digital technology has encouraged people to become increasingly dependent on application-based entertainment services, particularly movie and series streaming platforms. The intense competition among streaming service providers has given consumers many alternatives, making them more selective in choosing the platforms they use. Prime Video, as one of the global streaming services, still faces various challenges in attracting and retaining users. This can be seen from the low level of purchase decisions influenced by perceived value that has not fully met user expectations, application quality that still experiences technical issues, and negative reviews spread through electronic word of mouth. These conditions affect public perception and lead to decreased interest in subscribing to Prime Video services. This study takes the population of people in Medan Petisah District who use the Prime Video application, where the exact population size is unknown. Therefore, the sample size was determined using the Lemeshow formula for unknown populations. The sampling technique used was purposive sampling with an accidental approach, where respondents were selected based on certain criteria and ease of access. The results of the study indicate that perceived value, application quality, and electronic word of mouth each have an influence on purchasing decisions for Prime Video streaming services. Simultaneously, these three variables also influence purchasing decisions for streaming services on Prime Video.
PENGARUH LITERASI KEUANGAN, TEKNOLOGI DIGITAL TERHADAP KINERJA UMKM KECAMATAN SEPULU Anwaruddin, Anwaruddin; Tarman, Manah
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2281

Abstract

This study aims to examine how financial literacy and digital technology impact the business performance of MSMEs in Sepulu District, Bangkalan Regency. This study is based on the fact that MSMEs still lack understanding financial literacy and use of digital technology, which impacts suboptimal business performance. This study was conducted using a quantitative explanatory research approach. This study involved all MSMEs in the culinary sector in Sepulu District, Bangkalan Regency, consisting of 372 business units, and 93 respondents selected through purposive random sampling technique. Data collection was carried out using a Likert-scale questionnaire, after which the data were processed through multiple linear regression analysis with the assistance of the SPSS program. The results showed that financial literacy partially had no effect on MSME performance, while digital technology had a positive and significant effect on MSME business performance. Simultaneously, financial literacy and digital technology significantly influenced MSME business performance.
DINAMIKA UKURAN PERUSAHAAN, ARUS KAS, DAN PROFITABILITAS SEKTOR INDUSTRI MAKANAN DAN MINUMAN DI INDONESIA Suwandi, Suwandi; Eka, Andi Primafira Bumandava; Nurdiani, Elia Erna; Lambyombar, Yustinus; Rosari, Renya
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2282

Abstract

Profitability is often a problem in every important corporate policy decision. Company size and cash flow are thought to impact profitability. This causal study aims to measure the effect of company size and cash flow on the profitability of the food and beverage sector in the Indonesian capital market for the 2020-2024 period. This research covers 9 sample companies selected using a purposive sampling approach. The financial statements included in this study were obtained through the website www.idx.co.id using a documentary approach. After data collection, analysis was conducted using multiple linear regression. The findings indicate that company size has an insignificant negative effect on company profitability, while cash flow has an insignificant positive effect. Following these findings, efficient asset management and cash management optimization are needed to achieve optimal profitability.
PENGARUH LITERASI KEUANGAN, INKLUSI KEUANGAN, KONTROL DIRI TERHADAP KEBERLANGSUNGAN USAHA MIKRO KECIL STAINLESS STEEL DI KABUPATEN SIDOARJO Ramadhan, Rizky Oktavian; Zaki, Achmad; Violita, Cynthia Eka; Putrihadiningrum, Devika Cherly
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2285

Abstract

This study aims to examine the influence of literasi keuangan, inklusi keuangan and self-efficacy on the sustainability of micro and small enterprises (a study of stainless steel entrepreneurs in Sidoarjo Regency). This is a quantitative study employing an associative-causal approach using primary data collected via a questionnaire distributed to 39 respondents. The sample for this study was determined using a saturated sample. The data were analysed using PLS-SEM via SmartPLS 4. The results indicate that literasi keuangan has a negative but insignificant effect on the sustainability of MSMEs, inklusi keuangan has a positive but insignificant effect on the sustainability of MSMEs, and self-efficacy has a positive and significant effect on the sustainability of MSMEs. Thus, psychological factors in the form of business owners’ self-efficacy are the primary determinants compared to technical factors such as literasi keuangan and access to finance in this study.
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN MODAL SOSIAL TERHADAP BUSINESS PERFORMANCE MELALUI COMPETITIVE ADVANTAGE PADA USAHA MIKRO DI SIDOARJO Mardiansyah, Nafi; Novie, Muhafidhah; Muzdalifah, Laily; Sholikhah, Afifatus
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2286

Abstract

This study aims to examine the influence of Entrepreneurial Orientation and Social Capital on Business Performance, with Competitive Advantage as a mediating variable, among microenterprises in Sidoarjo Regency. A quantitative approach was employed, utilizing primary data collected via a questionnaire administered to 280 respondents. The sample for this study was determined using probability sampling with a simple random sampling approach. Data analysis was conducted using PLS-SEM via SmartPLS 4. The results indicate that Entrepreneurial Orientation has a positive and significant effect on Business Performance and Competitive Advantage. Social Capital has a significant effect on Competitive Advantage, but not directly on Business Performance. Competitive Advantage has a significant effect on Business Performance and mediates the relationship between Entrepreneurial Orientation and Social Capital on Business Performance. These findings indicate that improved performance of microenterprises can be achieved through strengthening Entrepreneurial Orientation and optimizing Social Capital focused on creating Competitive Advantage.
TEKANAN MENTAL GEN Z DI ERA KERJA DIGITAL: STUDI TENTANG KEPUASAN KERJA, BURNOUT, DAN KINERJA Kesumayani, Heni
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2288

Abstract

This study examines the effect of mental workload and job satisfaction on Generation Z employee performance, with mental burnout as a mediating variable. A quantitative explanatory approach was applied by involving 200 Generation Z employees aged 18–28 years. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS. The findings reveal that mental workload positively affects mental burnout, while job satisfaction negatively affects mental burnout. Mental burnout has a negative effect on employee performance. In addition, mental workload negatively affects employee performance, whereas job satisfaction positively affects employee performance. The mediation results confirm that mental burnout partially mediates the relationship between mental workload and employee performance, as well as the relationship between job satisfaction and employee performance. These findings indicate that managing Generation Z employee performance should not rely solely on job satisfaction, compensation, or flexibility, but should also address mental pressure and psychological fatigue in digital work environments.
PENGARUH PEMASARAN DIGITAL, KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP MINAT NASABAH Sialagan, Nurmauli; Rostina, Cut Fitri; Sitohang, Sonia Margaretha; Fauzi, Fauzi
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2290

Abstract

This study aims to examine and analyze the effect of digital marketing, service quality, and trust on customer interest in using mobile banking at KCP Bank Sumut Sei Sikambing. This study used a quantitative approach with descriptive quantitative and explanatory research methods. The population consisted of 1,866 customers, with a sample of 100 respondents selected using random sampling techniques and the Slovin formula. Data collection techniques were carried out through questionnaires, interviews, and documentation. Data analysis used multiple linear regression with validity tests, reliability tests, classical assumption tests, t-tests, F-tests, and the coefficient of determination (R²). The results showed that digital marketing, service quality, and trust had a positive and significant effect on customer interest in using mobile banking, both partially and simultaneously. Trust was found to be the most dominant factor in increasing customer interest in using mobile banking. This study is expected to be used as evaluation material for the bank in improving the quality of digital services and customer trust.
PEMODELAN PROSES BISNIS MENGGUNAKAN BPMN USAHA KAROSERI MODIFIKASI AMBULANS STUDI KASUS BAMBTEK Theodora, Marry Caroline; Rudianto, Christ
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2291

Abstract

This study aims to model the business processes of Bambtek, an ambulance modification coachbuilding business, using the Business Process Model and Notation (BPMN) approach. The main problem faced by Bambtek is the absence of structured business process documentation, causing several operational activities to rely on the owner’s experience, which may lead to overlapping roles and potential miscommunication in business operations. This research employs a qualitative method through interviews, observations, and literature studies to collect relevant data. The results indicate that BPMN modeling can represent the business process flow systematically, covering marketing and sales, vehicle unit procurement, functional testing, and warranty services. Furthermore, the study provides recommendations for improving business processes to enhance operational efficiency, clarify task distribution, and support decision-making as well as the future development of Bambtek.
PENGARUH BRAND IMAGE DAN STORE IMAGE TERHADAP KEPUTUSAN PEMBELIAN KFC MERR SURABAYA Jayanti, Eka; Wardani, Nuruni Ika Kusuma
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2292

Abstract

The global fast-food market continues to grow. The fast-food industry is projected to grow at a CAGR of 7% annually. This growth presents significant business opportunities for players in the fast-food sector, particularly fast-food restaurants. Fast-food entrepreneurs will increasingly innovate to influence consumers to purchase their products. This study aims to determine the influence of brand image and store image on purchasing decisions for KFC MERR Surabaya. Data collection for this study was conducted by distributing an online questionnaire to 140 respondents who are KFC MERR Surabaya customers and reside in Surabaya. The sampling technique used was non-probability sampling with a purposive sampling method. The data analysis method used was Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results of this study indicate that the variables Brand Image and Store Image have a significant influence on the purchase decision for KFC MERR Surabaya products. These findings suggest that a positive image can drive increased sales and boost revenue for KFC MERR Surabaya

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