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Value: Jurnal Manajemen dan Akuntansi
Published by Universitas Muhammadiyah Cirebon
ISSN : 19790643     EISSN : 26857324     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
Value: Jurnal Manajemen dan Akuntansi Jurnal ini berisi tentang penelitian di ranah manajemen, sumber daya manusia, bisnis, marketing, dan akuntansi.
Arjuna Subject : -
Articles 347 Documents
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What are the Crucial Factors in Gaining Customer Recommendations in the Airline Industry? Dalianus Riantama
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 2 (2023): Mei - Agustus 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i2.3861

Abstract

The airline business is continually growing. This study tries to find out important factors for customers to give their recommendations for an airline. Text mining approach and feature selection methods are applied to clean the data set and to select the most crucial factors of customer recommendations. This study collected 846 online customer reviews for full-service airlines and 179 low-cost carrier airlines. Cleanliness and crew care are the most critical factors for full-service airline customers. Low-cost carrier airline customers were more concerned about the value of money and flight information. The results provide airlines’ managers with new insights to make their customers willing to give recommendations and gain a positive brand image. Keywords: Online customers review, text mining, customer recommendations, feature selection, airline
ANALISIS KUALITAS PELAYANAN LABORATORIUM MAC POLITEKNIK INDUSTRI FURNITUR DAN PENGOLAHAN KAYU Nuskha Ilma Arini; Niki Etruly; Yessi Nasia Ulfia; Maharsi Anis Salsabila
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 2 (2023): Mei - Agustus 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i2.3915

Abstract

The Mac computer lab is one of the busiest labs because it is always used as a place for practice. Service satisfaction is the focus of the laboratory manager because not all customers express the level of service satisfaction directly. Therefore, researchers should analyze and find out the level of customer satisfaction with the quality of services provided to help laboratory management improve the quality of services, so that customer satisfaction will be better, The variables used in this research are tangible, reliability, responsiveness, empathy and responsibility. This variable is subjected to multiple linear regression to determine whether the variable partially and simultaneously has a significant effect on service satisfaction. The sample used was laboratory user students with data collection techniques using saturated sampling methods and Likert scales. The data are processed using multiple linear regression. From the results of data processing and discussion it is known that the tangible and assurance variables have no relationship with service satisfaction because the t count is smaller than the t table. The variables reliability, empathy and responsibility have a significant relationship with service satisfaction because they have positive t values greater than t table with values of 2.151, 2.216 and 1.642. Keywords: Laboratory, Linier regression, Satifaction Services
PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN I Nengah Suardhika; I Gede Rihayana; Ni Made Arie Krisnayanti
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 2 (2023): Mei - Agustus 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i2.3918

Abstract

The development of the skincare industry has made competition very tight. It takes a unique approach that companies use to compete and attract customers to use their products. The purpose of this research is to study and explain how the use of social media, brand image, and brand representation influence consumer decisions to buy Ms. skincare products. glow. A total of 85 units of respondents were selected purposively based on the criteria that they had purchased Ms. skincare products. Glow more than once. Based on multiple linear regression analysis using SPSS 23.0, this study shows that social media marketing has a positive and significant impact on consumer decisions to buy skincare products Ms. Glow in Denpasar City. In addition, the use of brand image and brand ambassadors also has a positive and significant impact on consumer decisions to buy Ms. skincare products. Glow in Denpasar City. However, the use of brand ambassadors has the greatest impact on consumers in deciding to buy Ms Glow skincare products. Keywords: social media, brand, purchase decision
PENGUKURAN CUSTOMER RETENTION PENGGUNA TELKOMSEL SAMARINDA: ADOPSI RELATIONSHIP QUALITY THEORY Alya Andaniy; Wira Bharata
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 2 (2023): Mei - Agustus 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i2.4087

Abstract

The Indonesian population is classified as a society that is dependent on the internet. With an internet connection, it is easier for people to communicate over long distances, find information easier, make it easier to access various services and entertainment, and much more. Telkomsel is currently the cellular operator with the most users in Indonesia. Many previous studies have discussed the factors that encourage consumers to use Telkomsel. The purpose of this study is to determine the effect of service quality, customer satisfaction, and customer trust on customer retention. This study adopts Relationship Quality Theory which is the first model for measuring customer retention. This research method uses a quantitative approach. The population in this study are Telkomsel users in Samarinda City. In this study using nonprobability sampling as a sampling technique with a total sample of 100 respondents. Empirical data proves that all the hypotheses that have been put forward in this study are acceptable. The relationship of each variable tested is positive and significant. The findings of this study show that service quality, customer satisfaction, and customer trust are important aspects that have an impact on customer retention. Keywords: Customer Retention, Relationship Quality, Telkomsel
EFIKASI DIRI MEMEDIASI PENDIDIKAN KEWIRAUSAHAAN DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA Diastuti Yuliawati; Hengky Widhiandono; Arini Hidayah; Purnadi Purnadi
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 1 (2023): Januari - April 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i1.3675

Abstract

Abstract This study aims to determine self-efficacy mediating the influence of entrepreneurship education and the family environment on the interest in entrepreneurship. The population of this study was 398 active undergraduate management students at the Faculty of Economics and Business, University of Muhammadiyah Purwokerto, 2019. The sample was obtained using a cluster sampling technique of 200 students. Methods of data collection using a questionnaire. Data analysis used descriptive statistical analysis and PLS-SEM analysis using SmartPLS version 3. The descriptive statistical analysis results showed that the interest in entrepreneurship variable was in the agreed position, the entrepreneurship education variable was in the agreed position, the family environment variable was in the neutral position, and the self-efficacy variable was in a position to agree. The results of the PLS-SEM analysis show that entrepreneurship education has a not significant positive effect on entrepreneurial interest, family environment and self-efficacy have a significant positive effect on entrepreneurial interest, entrepreneurship education and family environment have a significant positive effect on self-efficacy, and self-efficacy is able to mediate the relationship between entrepreneurship education and family environment on interest in entrepreneurship in a positive and significant way. Keywords: Interest in Entrepreneurship, Entrepreneurship Education, Family Environment, Self-Efficacy. Abstract Penelitian ini bertujuan untuk mengetahui efek efikasi diri dalam memediasi pengaruh pendidikan kewirausahaan dan lingkungan keluarga terhadap minat berwirausaha. Populasi penelitian ini adalah Mahasiswa Aktif Manajemen S1 Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Purwokerto angkatan 2019 berjumlah 398 mahasiswa, sampel diperoleh menggunakan teknik cluster sampling sebanyak 200 mahasiswa. Metode pengumpulan data menggunakan kuesioner. Analisis data menggunakan analisis statistik deskriptif dan analisis SEM PLS menggunakan SmartPLS versi 3. Hasil analisis statistik deskriptif menunjukkan bahwa variabel minat berwirausaha berada di posisi setuju, variabel pendidikan kewirausahaan berada di posisi setuju, variabel lingkungan keluarga berada di posisi netral, dan variabel efikasi diri berada di posisi setuju. Hasil analisis SEM PLS menunjukkan bahwa pendidikan kewirausahaan berpengaruh positif tidak signifikan terhadap minat berwirausaha, lingkungan keluarga dan efikasi diri berpengaruh positif signifikan terhadap minat berwirausaha, pendidikan kewirausahaan dan lingkungan keluarga berpengaruh positif signifikan terhadap efikasi diri, dan efikasi diri mampu memediasi hubungan antara pendidikan kewirausahaan dan lingkungan keluarga terhadap minat berwirausaha secara positif dan signifikan. Keywords: Minat Berwirausaha, Pendidikan Kewirausahaan, Lingkungan Keluarga, Efikasi Diri.
PENGARUH WORK-FAMILY CONFLICT TERHADAP WORK ENGAGEMENT YANG DIMEDIASI OLEH EMPLOYEE RESILIENCE Yuni Wulandari; Praptini Yulianti
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 1 (2023): Januari - April 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i1.3726

Abstract

Work Engagement is currently needed by organizations in dealing with all the changes that are so fast. The increase in the number of female workers, especially those with mother status, is also an organizational challenge in managing the WFC that occurs. Organizations must support the creation of employee resilience which is expected to be able to maintain the Work Engagement of employees who experience WFC. This research was conducted to find out how the influence of Work-family conflict on Work Engagement is mediated by Employee Resilience. The research respondents were 491 BPS female employees in East Java. This study used a purposive sampling method, with a representative sample of 194 employees. In this research, collecting data used a Google Form questionnaire which was distributed via e-mail and private networks. Data processing using SEM-PLS with Smart PLS 3.2.9. Based on the results of the analysis and discussion, it is known that Employee Resilience mediates the relationship between Work-Family conflict and Work Engagement. A working mother who has self-toughness will be able to suppress the WFC that occurs to stay engaged at work. Keywords: WFC, Work Engagement, Employee Resilience
ELECTRONIC WORD OF MOUTH BASED EXPECTATION CONFIRMATION THEORY IN BANARAN REVOLUTION PROGRAM Billy Pratama; Endy Gunanto Marsasi
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 1 (2023): Januari - April 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i1.3740

Abstract

Persebaran pandemi Covid-19 memincu pemerintah membatasi kegiatan masyarakat. Banyak pelaku usaha yang mengalami penurunan pendapatan, salah satunya ialah restoran. Bandaran 9 Resto meruapakan perusahaan yang bergerak di bidang resto yang ada di Jawa Tengah. Walaupun perkembangan teknologi sangat pesat, namun Bandaran 9 Resto masih mangalami kendala dalam hal pemasaran. Oleh karena itu,, upaya yang dapat dilakukan ialah program Banana Revolution dengan cara memaksimalkan pemasaran melalui internet. Tujuan dari penelitian ini yaitu meningkatkan penjualan Bandaran 9 Resto melalui konsep Electronic Word Of Mouth (e-WOM) dengan menggunakan Expectation Confirmation Theory (ECT). Penelitian ini menggunakan metode deskriptif kualitatif. Hasil penelitian ini yaitu pemasaran menggunakan konsep e-WOM dengan basis ECT sangat tepat digunakan Banaran 9 Restoran dalam mempromosikan restorannya.. Kata Kunci: Pemasaran, Diferensiasi, Teori Konfirmasi Harapan
DO SOCIAL MEDIA MARKETING ELEMENTS AFFECT CONSUMER BRAND ENGAGEMENT AND BRAND KNOWLEGDE? CASE STUDY OF NETFLIX INDONESIA Evita Fitriyani; Erlita Ridanasti
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 1 (2023): Januari - April 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i1.3744

Abstract

Social media is one of the most popular tools for brands to market their products and services. The ease and effectiveness of social media features can bring brands closer to consumers and also reach a wider market. This study aims to examine the effect of social media marketing elements on consumer brand engagement so as to increase brand knowledge. This study used 160 samples taken by purposive sampling from users of the Netflix Indonesia’s movie streaming service and Netflix Indonesia’s active followers on Instagram. Data processing in this study used the Structural Equation Modeling (SEM) technique with the SmartPls 3.29 test tool. The results of this study found that entertainment, customization, word of mouth, and trendiness have a positive and significant impact on consumer brand engagement. Meanwhile, interaction has less influence on consumer consumer brand engagement. This research also proves that consumer brand engagement has an influence on brand awareness and brand image. Keywords: SMM, CBE, Brand Knowledge
APAKAH FOOD INFLUENCER MEMPENGARUHI MINAT CALON KONSUMEN UNTUK MENGUNJUNGI TEMPAT KULINER? Aqib Abdulmalik; Amron Amron
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 1 (2023): Januari - April 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i1.3821

Abstract

Every marketer needs media to carry out campaigns about their products or services, one of which is a culinary business. The development of social media has led to content creators with content namely reviewing food or culinary places and known as food influencers, which are currently used by marketers or business owners to promote their culinary places with the aim that their culinary places are increasingly known and visited. This study aims to examine the effect of source credibility, content quality, and electronic word of mouth (e-WOM) on the image perceived by visitors and the effect of perceived image on visitors' interest in visiting culinary places. Purposive sampling approach was used in sampling. The self-administered method was used in the data collection process and using Google Form media in distributing online questionnaires, which in turn obtained a sample of 150 Instagram users who had seen food influencer content in the city of Semarang. The analysis used in this research is Structural Equation Modeling (SEM). The results of this study indicate that source credibility, content quality, and electronic word of mouth have a positive but not significant effect on perceived image and perceived image has a significant positive effect on visiting intentions. Keywords: Credibility, quality, e-WOM, image, intention
PENGARUH KUALITAS LAYANAN, KENIKMATAN BELANJA, DAN DISKON HARGA TERHADAP PEMBELIAN IMPULSIF Fadila Suri Astuti; Wiyadi Wiyadi
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 1 (2023): Januari - April 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i1.3854

Abstract

Companies are required to fulfill all desires according to what consumers need, as a result, a company must continue to innovate to build consumer loyalty to a product offered by the company. The research that has been carried out certainly has the aim of analyzing the influence of independent variables including service quality, shopping enjoyment, and price discounts on the dependent variable, namely impulsive purchases at the Shopee market place. The population of this research or research includes S1 students at the Muhammadiyah University of Surakarta. Furthermore, a sample of 115 respondents was taken using the formula, namely Slovin. The method when collecting data is by using a questionnaire that has been distributed via WhatsApp and Instagram social media. Then the sampling technique chosen by the researcher was non-probability sampling with the incidental sampling method processed using the IBM SPSS 25 application. Testing the data instrument used validity and reliability tests. Furthermore, the data analysis used is multiple linear regression analysis. The results of this study prove that service quality, shopping enjoyment, and price discounts have a positive and significant effect on impulse purchases. Keywords: Service Quality, Shopping Enjoyment, Price Discount

Page 18 of 35 | Total Record : 347

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