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INDONESIA
Journal of Tourism Destination and Attraction
Published by Universitas Pancasila
ISSN : 23391987     EISSN : 26856026     DOI : -
Core Subject : Education,
Other
Journal of Tourism Destination and Attraction atau JTDA adalah jurnal akses terbuka (open access) yang berfokus pada studi pariwisata baik dalam bidang perencanaan, pemasaran, maupun pengelolaan destinasi dan aktraksi pariwisata. Artikel–artikel Jurnal JTDA berupa pembahasan teori, konseptual, maupun empiris penelitian, yang berkomitmen untuk menjadi forum multidisiplin yang integratif dengan semua perspektif disiplin ilmu yang mencakup topik-topik yang berkaitan dengan ilmu pariwisata (khususnya destinasi dan atraksi), maupun ilmu terapan pada pengembangan ilmu-ilmu yang searah.
Arjuna Subject : Umum - Umum
Articles 122 Documents
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STRATEGI PENGEMBANGAN WISATA SEJARAH SITUS CANDI MUARA TAKUS BERBASIS KEARIFAN LOKAL MELAYU DI DESA MUARA TAKUS KABUPATEN KAMPAR PROVINSI RIAU Asril
Journal of Tourism Destination and Attraction Vol 10 No 1 (2022): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v10i1.3146

Abstract

Candi Muara Takus adalah salah satu candi yang dibangun oleh Kerajaan Sriwijaya, sekarang candi ini terletak di Desa Muara Takus Kabupaten Kampar Provinsi Riau. Selain sebagai peninggalan bersejarah, Candi Muara Takus juga dimanfaatkan sebagai produk pariwisata di Riau. Pemanfaatan bangunan bersejarah sebagai daya tarik wisata memerlukan strategi khusus untuk pengembangannya yang berbeda dari objek sejarah lainnya. Hasil analisis data wisata sejarah Candi Muara Takus berada di posisi growth strategy. Posisi growth strategy berarti wisata Candi Muara Takus memiliki faktor peluang dan kekuatan yang lebih baik. Hasil penyusunan matrik SWOT menunjukkan 4 strategi utama untuk pengembangan wisata Candi Muara Takus yaitu 1) Pengembangan pengelolaan pariwisata Candi Muara Takus, 2) Pengembangan home based enterprises pada Candi Muara Takus 3) Pemanfaatan budaya lokal dan 4) kerjasama.
MAKAN BEDULANG: SEBUAH TRADISI KULINER KOMUNAL DI BELITUNG, INDONESIA Farah Levyta; Calvin Liu Hendra
Journal of Tourism Destination and Attraction Vol 10 No 1 (2022): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v10i1.3271

Abstract

When there is a declining in the number of tourist arrival, an authentic experience of food consumption could be an option to attract more visitors in a tourism attraction. Makan bedulang is one of the authentic traditions in Belitung regency which possibly attract people who are eager to encounter a new experience of food consumption within a group. The purpose of this study is to determine how local people and domestic tourists are exposed to the meaning of makan bedulang, while offering an added value for visitors to learn local virtues. Using qualitative methods with descriptive approach, this study utilizes interviews, literature studies, as well as questionnaires as an additional instrument. The result is that local people and visitors are aware of the meaning behind makan bedulang, but the information deserves more socialization to help domestic tourists find a more thorough local experience.
PENGARUH FOOD BLOGGER INSTAGRAM PADA MINAT BERWISATA KULINER GENERASI MILENIAL Julita
Journal of Tourism Destination and Attraction Vol 10 No 1 (2022): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v10i1.3289

Abstract

Promotion through social media has become an obligation for culinary business actors. Instagram social media which is dominated by millennial generation users can be used to find references for a food product, drink or even a restaurant. Through a quantitative descriptive method, with 130 respondents who were taken using a convenience sampling technique, and distributed using an online questionnaire, the result is that the millennial generation currently likes to view Instagram food blogger accounts. In this study, in analyzing the data using instrument testing, classical assumption test and multiple regression analysis. From hypothesis testing, it was found that the independent variable, namely the promotion of food blogger Instagram, which was divided into context, communication, collaboration, and connection, had a significant effect simultaneously on the millennial generation's culinary interest. The contribution of the influence of the Instagram food blogger promotion on the millennial generation's culinary tourism interest can be seen from the value of the coefficient of determination, which is 80.6%. However, partially the promotion of food blogger Instagram does not have a significant influence on the millennial generation's culinary travel interest. It is proven that only the content indicator on the Instagram food blogger promotion has a partial effect, namely with a tcount of 0.128 which is greater than ttable of 1.656 with a Sig value. of 0.899 > 0.05, which means that the content on the promotion of food blogger Instagram has a significant influence on the millennial generation's decision to take culinary tours.
PENGEMBANGAN PARIWISATA BERBASIS PARTISIPASI MASYARAKAT (STUDI KASUS: PANTAI UNGAPAN KABUPATEN MALANG) Risa Amalia Kurniawati
Journal of Tourism Destination and Attraction Vol 10 No 1 (2022): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v10i1.3368

Abstract

Tourism development aims to increase local income. One example of tourism development is in Ungapan Beach, Malang Regency. The potential in Gedhangan District, Malang Regency has its uniqueness compared to other beaches in Malang Regency, therefore tourism development requires community participation. To further develop Ungapan beach tourism, the Malang Regency government also involves community participation. One of the things that the Malang Regency government has done is to involve and develop the UMKM sector. This is done to channel the spirit of regional potential-based tourism development to the people of Malang Regency. The role of the surrounding community in tourism development on Ungapan Beach is very good, this can be seen from the formation of Pokmas (Community Groups) of Ungapan Beach which actively manages Ungapan Beach tourism by upholding the aspect of accountability openness for the advancement of Ungapan Beach tourism. In addition, the community around Ungapan Beach has begun to improve their economy a lot by establishing businesses in Ungapan Beach tourism, one of which is the establishment of homestays by people whose homes are close to Ungapan Beach.
INTERNALISASI NILAI-NILAI PERJUANGAN MAULANA SYEIKH MUHAMMAD ZAINUDDIN ABDUL MADJID MELALUI WISATA MAKAM Herman Supriadi; Irwan Rahadi; Muh. Hilmi Pauzi; Taufik Kurniawan; Ramli Hidir
Journal of Tourism Destination and Attraction Vol 10 No 1 (2022): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v10i1.3379

Abstract

Establishing a particular tomb has many purposes, one of which is to remember the life story of the copse. The focus of this research is the tomb of a national hero and a religious leader on the island of Lombok, namely Maulana Sheikh Muhammad Zainuddin Abdul Majdid. His grave was visited by many pilgrims from various regions in Indonesia. From the questionnaires distributed to visitors, 101 respondents were found. From the tabulated data, it was found that the purpose of the visitors to Maulana Sheikh Muhammad Zainuddin Abdul Madjid's grave was classified into three parts. One of these three groups is visiting the grave because they want to remember and pay attention to the next generation about his struggles (81.89%) the remaining visitors around 8.9% (respondents) visit only to walk and follow the orders of their parents and the remaining about 2 people or 2.2% to keep the vow or promise they ever sought. Thus, from the results of this study, we can conclude that visiting the grave of Maulana Sheikh Muhammad Zainuddin Abdul Madjid can be a medium to introduce him and his struggle to generations after him, how he fought to defend Religion, Nation and State so that the next generation can be free from struggle.
DIVERSIFIKASI PAKET STAYCATION HOTEL KAWASAN TUBAN, KABUPATEN BADUNG, BALI DI MASA PANDEMI COVID-19 Nelsye Lumanauw; Gst. Bgs. Wirya Gupta
Journal of Tourism Destination and Attraction Vol 10 No 1 (2022): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v10i1.3394

Abstract

ABSTRACT The hotel industry is taking advantage of the Covid-19 pandemic situation by creating staycation packages to maintain business. Policy of restricting employees and opening facilities resulted in a mismatch between product diversification efforts and the actual condition of the hotel and the expectations of tourists doing staycation activities. The analysis of the diversification of staycation hotel packages in the Tuban, Badung, Bali area and its implementation are the purpose of this study. The research method qualitative descriptive analysis was used in this study to analyze the staycation hotel packages in the Tuban, Badung, Bali area which became the object of this research, namely The Patra Bali Resort & Villas, Rama Beach Resort & Villas, Quest Hotel Kuta by Aston, Hotel Sulis Beach & Spa. The theory of Resources Based View is used to analyze superior hotel products that are packaged into staycation packages. Diversification theory is used to analyze the implementation of staycation packages at hotels, supported by tourist reviews both online and offline. The conclusion of this study is that the staycation trend in the midst of the Covid-19 pandemic shows a shift in the pattern of traveling by the community. However, the hotel must try to optimize the existing employees, so that the hotel's brand image remains good. Keywords: product diversification, staycation, Covid-19 pandemic
MENJADI ADAPTIF: STRATEGI BIRO PERJALANAN WISATA OBAJA TOUR MENGHADAPI KRISIS PANDEMI COVID-19 Nurul Hasanah Fidya; I Made Adhi Gunadi; Yosi Erfinda
Journal of Tourism Destination and Attraction Vol 10 No 1 (2022): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v10i1.3401

Abstract

As a result of the COVID-19 pandemic, many business sectors have been disrupted, including the tourism business which hitted the most. This research aim to examine the strategy of Obaja Tour as one of established travel agencies in dealing with the crisis during the COVID-19 pandemic. The type of research used is qualitative methods with a descriptive analysis approach. The data collection obtained by conducting interviews, literature study, and observation. The collected data was validated by triangulation method. The findings show that Obaja Tour managed to survive and still does their function as a travel agency during the pandemic. Obaja Tour is currently in the Resolution and Feedback stage, by continuing to carry out activities such as previous operations and using Adaptive Strategies to facing the crisis through making slight modifications of the company's operations by creating new types of business such as Health Care, Food Service, and Cycling Equipment. Keywords: Covid-19, pandemic, crisis management, travel agency.
PENGARUH DIRECT MARKETING TERHADAP KEPUTUSAN PEMBELIAN DALAM MENGGUNAKAN SOCIAL EVENT PACKAGE DI ART DECO LUXURY HOTEL & R.docx Savira Maulana; Nungky Puspita; Yosi Erfinda
Journal of Tourism Destination and Attraction Vol 10 No 1 (2022): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v10i1.3415

Abstract

The problem studied in this study is the decrease in the number of guests who use the social event package at Art Deco Luxury Hotel & Residence Bandung, this problem must be addressed immediately so that it does not become an obstacle for the hotel. This study aims to find out an overview of the implementation of direct marketing, an overview of purchasing decisions in using the social event package at Art Deco Luxury Hotel & Residence Bandung, and how direct marketing influences in an effort to improve purchasing decisions in using the social event package at Art Deco Luxury Hotel & Residences. Residence Bandung. This research uses descriptive quantitative method. The number of samples in this study were 83 respondents who had used the social event package at Art Deco Luxury Hotel & Residence Bandung. The sampling technique used is purposive sampling. The analysis technique used is multiple linear regression. Hypothesis testing in this study uses the coefficient of determination test, f test and t test. The results of this study indicate the implementation of direct marketing, purchasing decisions in using the social event package, and the influence of direct marketing on purchasing decisions in using the social event package at Art Deco Luxury Hotel & Residence Bandung. The results show that part of direct marketing and the decision to use the social event package is in the high category, and gets the best response, namely telemarketing and online channels. Direct marketing has an effect on purchasing decisions in using the social event package at Art Deco Luxury Hotel & Residence Bandung.
PEMBIAYAAN MIKRO UMKM DESA WISATA; KAJIAN EKONOMI KELEMBAGAAN M. Yuwana Marjuka
Journal of Tourism Destination and Attraction Vol 10 No 1 (2022): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v10i1.3513

Abstract

Coordination and synchronization are the most urgent and difficult aspects of inter and intra government intervention through program for Micro, Small and Medium Enterprise (UMKM) in Indonesia. First, this article is conducted to find out solution for the problem relating to the empowerment of that many laws and government orders that are not synchronous, harmonious, overlapping to each other’s and they prone to cause of inequality distribution program relate to micro finance for SME. Second, this paper is a critical review of a research and mapping for SME conducted by Tim Kebijakan Peningkatan Kapasitas ekonomi sekretariat TNP2K and Lembaga Demografi Fakultas ekonomi dan bisnis Univesitas Indonesia (TNP2K, 2020). The title of these research is: “(Pemetaan Program Pemberdayaan Usaha Mikro, Kecil, Dan Menengah (UMKM). Their research is important because it is a pioneer research mapping of government interventions and numerous programs linking empowerment and financing attainment by Small and Medium Enterprise. The research found many and various UMKM (64) program designed and conducted by more than 22 ministries and government organizations (K/L) at the year of 2019. But the research found that there are so many inefficiencies and overlap over the programs cause of lack of coordination and synchronization among the ministries and government organization. On the other side, the research also has limitations, especially in the “academic and economics theory frame work”. These articles try to criticize and interpretive of the such phenomenon by and based on “agency theory” approach. Consequently, the academic and economics theory should be derived from and reverse to the New Institutional Economics (NIE). According to NIE there are some relevant theories such as Agent-Principal theory, Transaction cost theory, property rights and contract theory need to be implemented in these government institutional research.
PENGELOLAAN POTENSI DESA WISATA RUMADIAN KECAMATAN MANYEUW MELALUI KEBERLANJUTAN Arianto Kerubun; Melissa Renjaan; Marselus Hungan
Journal of Tourism Destination and Attraction Vol 10 No 2 (2022): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v10i2.3338

Abstract

In 2020 the Southeast Maluku Tourism Office formed 25 tourist villages. The development of tourist villages is supported by natural, social, cultural, historical, and another potential. One potential village that has been developed into a tourist village is the village of Rahadian. Rumadian Village has the potential of natural mangrove forests, brown rice farming, sources of water, artificial tourism, cultural peculiarities and traditions, and historical tourism potential which can attract tourists to visit. In order to increase the tourism of Rumadian village through potentials owned, therefore a concept of managing the potential for tourism villages that refer to aspects of tourism resources management, human resource management, marketing village marketing management, and risk management. The purpose of the study was to analyze the management of tourist villages and to develop the concept of managing the potential of the tourist village of Rumadian, Kec. Manyeuw The research method used is qualitative. Data analysis uses qualitative descriptive analysis. The results showed that the management of each potential of tourist villages is not optimized in managing natural and cultural tourism resources, management of human resources, tourism resource management and do not have risk management. Furthermore, this research produced a concept of the tourist village management approach which contained important points to connecting aspects of tourism resources management, management of human resources, marketing, and risk management with village potential

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