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FIRM: Journal of Management Studies
Published by President University
ISSN : 25275852     EISSN : 25413473     DOI : 10.33021/firm
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
FIRM: Journal of Management (Print ISSN: 2527-5852; Online ISSN 2541-3473) is a scientific journal in the field of management that publishes scientific writings on pure and applied research as well as general commentaries on the development of theories, methods and related applied sciences. The FIRM journal is published biannually, in March and September, and has a scope relevant and related (but not limited) to aspects of marketing & tourism, entrepreneurship, financial management, human resources management, organizational behavior, consumer behavior.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 135 Documents
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Pengaruh Kualitas Pelayanan Workshop Terhadap Kepuasan Mahasiswa (Studi Di Politeknik Industri Furnitur dan Pengolahan Kayu) Fitri Indah Puspitaningsih; Niki Etruli
FIRM Journal of Management Studies Vol 8, No 1 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i1.4018

Abstract

Workshop yang berada di Politeknik Industri Furnitur dan Pengolahan Kayu merupakan tempat dengan beragam alat manual, mesin, dan bahan furnitur yang digunakan untuk pembelajaran membuat furnitur. Kondisi di dalam workshop sangat padat karena setiap harinya terdapat mahasiswa yang praktikum, membuat tugas akhir, dan pembuatan produk sesuai orderan yang masuk. Untuk memberikan output yang optimal diperlukan kondisi workshop yang mendukung kinerja bagi penggunanya. Selama kurang lebih empat tahun beroperasi, belum ada analisis terhadap pelayanan workshop kepada konsumen (pengguna). Oleh karena itu, pada penelitian ini akan berfokus pada nilai kepuasan konsumen pada pelayanan di workshop Politeknik IFPK. Metode pengambilan data menggunakan data primer yaitu membagikan kuisoner. Kuisinoner tersebut dibuat dengan dasar dimensi pelayanan antara lain tangible, reliability, responsiveness, assurance, dan emphaty. Data yang diperoleh kemudian dianalisis menggunakan SPSS statistic 24 untuk mencari uji validitas dan reliabilitas, uji normalitas Kolmogorov Smirnov, uji multikolinieritas dan uji regresi liner berganda. Dari pengujian data menggunakan SPSS 24, hasil uji validitas dan reabilitas menyatakan  bahwa kuisoner sudah valid dan sudah mempunyai konsistensi untuk dibagikan ke responden. Uji Normalitas menunjukkan data telah terdistribusi normal. Uji multikoliniertias menunjukan bahwa tidak interkorelasi antara variable bebas di dalam model regresi. Uji regresi liner berganda menyimpulkan bahwa keseluruhan variabel bebas sebesar 92,8% berpengaruh pada kepuasan pelanggan terhadap pelayanan di workshop Politeknik IFPK.Kata Kunci : Kepuasan Mahasiswa, Kualitas Pelayanan
Analysis of the Effect of Brand Experience and Brand Love Toward Resistance to Negative Information of the McDonald’s Brand Puti Syifa Azzahra; Putri Lathifah 'Afif; Christian Haposan Pangaribuan
FIRM Journal of Management Studies Vol 8, No 1 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i1.3983

Abstract

People spend their money impulsively on things they love in this modern age. They claim it is brand love and often do not realize how much they have spent on it. Using McDonald’s as the brand, the main focus of this study was to analyze the effect of brand experience and brand love on resistance to negative information about a brand. This research is classified as a descriptive analysis method to take samples and a questionnaire as the primary tool. Ninety-nine out of 142 McDonald’s customer from around Indonesia was used as a sample for this research. Respondents were selected using a non-probability sampling technique. The research results demonstrate that just because someone has used or tried a brand’s product doesn’t mean they will automatically become resistant to information about the brand. They must first cultivate a brand-love attitude toward the brand.
Relationship between work values and intention to stay among millennials gen-Z employees: Moderating roles of employee engagement Iman Permana; Astri Octora; Dyah Wulandari Mardyastuti; Shirley Ayu Widyaningsih
FIRM Journal of Management Studies Vol 8, No 1 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i1.4125

Abstract

This study investigates three factors in work values, namely extrinsic work values, intrinsic work values and leisure work values, and the extent of those values in influencing intention to stay on two different groups of millennials and Gen Z. This research contributes to literature by examining work values in these two generations simultaneously and its effect on their intention to stay in a company. This study also investigates the moderating role of employee engagement between work values and intention to stay. The model is empirically tested using a sample of 203 millennials and Gen Z workers in the Greater Jakarta area (Jabodetabek). We use multiple regression analysis in examining the relationship between each of these three factors on work values in influencing intention to stay. The results reveal interesting findings. Among the three values, only extrinsic work values are found to have positive significant influence on intention to stay on groups of millennials and Gen Z, while intrinsic and leisure work values do not have significant influence on intention to stay. The result does not support the moderating roles of employee engagement in strengthening the positive relationship between extrinsic work values with intention to stay. We discuss the implications of the results and the suggestion for future research.
KONTRIBUSI KOMPETENSI SUMBERDAYA MANUSIA TERHADAP KINERJA USAHA KECIL MENENGAH Chalimah Chalimah; Dian Milasari; Teguh Budi Santoso; Sultoni Sultoni
FIRM Journal of Management Studies Vol 8, No 1 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i1.3992

Abstract

Competence of Human Resources (HR), which is elaborated with Knowledge, Skills, and Capabilities of HR will be able to affect performance in the management of Small and Medium Enterprises (SMEs) in Pekalongan Regency area. The study aims to determine (1) the effect of HR knowledge on the performance of SMEs; (2) The Effect of HR Skills on SME Performance; (3) The Influence of HR Capabilities on SME Performance. This type of research used in this study is causal comparative. The data collection method in this study is a census method using a questionnaire with a population of 250 SMEs, and sample of 60 SMEs. The number of questionnaires that can be processed in this study is as many as 50 MSMEs. The data analysis technique in this study used the classical assumption test, Goodness test, multiple linear regression analysis. The results of this study indicate that: (1) There is a positive influence on HR Knowledge on SME performance with a regression coefficient of 0.161 at a significance of 0.229 and a value of t count t table is 1.808> 1.66543 with a significance value of 0.077.
STUDI EKSPEKTASI PENGGUNA TERHADAP CALON TENAGA KERJA DI ERA PERKEMBANGAN TEKNOLOGI (Studi terhadap Ekspektasi Supervisor Mahasiswa Peserta Magang dari jurusan Manajemen Univesitas X di Jababeka-Indonesia) Matnur Syuryadi; B.M.A.S. Anaconda Bangkara; Filda Rahmiati
FIRM Journal of Management Studies Vol 8, No 1 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i1.4426

Abstract

Perkembangan teknologi dan penerapannya, telah menjadi bagian dari kehidupan sehari-hari. Berbagai kegiatan berbasis online di berbagai sektor sudah menjadi aktivitas sehari-hari. Perkembangan ini tentunya memberikan berbagai kemudahan dan kenyamanan bagi manusia, namun juga menimbulkan permasalahan baru. Generasi yang lahir, tumbuh dan berkembang di era perkembangan teknologi ini akan memiliki perilaku yang berbeda dengan generasi sebelumnya. Ketergantungan pada teknologi hampir mutlak. Generasi ini sangat mudah beraktivitas secara virtual, yang mana akan mengurangi kegiatan secara fisik. Aktiviatas secara virtual dapat dengan mudah dikontrol, tetapi ini tidak berlaku untuk kegiatan fisik. Jadi, konsep kegiatan akan bergeser, dan tentunya akan berdampak pada aktivitas di tempat kerja. Oleh sebab itu, penelitian dilakukan dengan tujuan untuk menemukenali ekspektasi pengguna kerja saat ini, dengan dinamika perkembangan teknologi, dimana yang menjadi responden adalah supervisor di perusahaan yang memiliki pengalaman sebagai supervisor mahasiswa peserta magang dari jurusan manajemen universitas X sebagai calon tenaga kerja, dengan kualifikasi pendidikan sarjana. Kuesioner disusun berdasarkan teori yang dikemukakan oleh Goleman dan Boyatzis tentang kecerdasan emosional, kuesioner dinyatakan layak untuk dimasukkan dalam proses selanjutnya yaitu proses analisis multivariat dengan menggunakan alat analisis faktor. KMO & Bartlett’s test menunjukan nilai 0.685 dengan sign 0,000, Eigen Value 1,7, menghasilkan 2 (dua) faktor baru yaitu (1) Tanggungjawab (Responsibility), dan (2) Rendah hati (Humble)
PENGARUH KEPEMILIKAN MANAJERIAL, UKURAN PERUSAHAAN, ROA, DAN DER TERHADAP MANAJEMEN LABA PADA PERUSAHAANKEUANGAN YANG TERDAFTAR DI BEI PERIODE 2017-2020 Dessyana Dessyana
FIRM Journal of Management Studies Vol 8, No 1 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i1.4209

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh kepemilikan manajerial, ukuran perusahaan, ROA, dan DER secara simultan maupun parsial terhadap manajemen laba pada perusahaan keuangan yang terdaftar di BEI periode 2017-2020. Populasi yang terdapat di penelitian sejumlah 105 perusahaan. Metode untuk menentukan sampel yang akan dipergunakan adalah purposive sampling. Terpilih 20 perusahaan yang memenuhi kriteria dengan periode laporan keuangan 2017-2020. Metode analisis data yang digunakan adalah analisis regresi linear berganda dengan SPSS 25. Hasil analisis menunjukkan secara simultan kepemilikan manajerial, ukuran perusahaan, ROA, dan DER tmenunjukkan hasil yang tidak berpengaruh signifikan terhadap manajemen laba pada perusahaan keuangan yang terdaftar di bei periode 2017-2020. Hasil pengujian parsial, ROA dan DER menunjukkan pengaruh yang signifikan terhadap manajemen laba pada perusahaan keuangan yang terdaftar di bei periode 2017-2020. Sementara kepemilikan manajerial dan ukuran perusahaan menunjukkan hasil yang tidak berpengaruh signifikan terhadap manajemen laba pada perusahaan keuangan yang terdaftar di bei periode 2017-2020 Kata kunci: Manajemen Laba, Kepemilikan Manajerial, Ukuran Perusahaan, ROA, DER
FACTORS INFLUENCING CONSUMERS’ REPURCHASE INTENTION TOWARD MARTABAK ALIM CIKARANG Roy Poan; Bima Arya Wicaksono
FIRM Journal of Management Studies Vol 8, No 1 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i1.4397

Abstract

This study aim is to analyze price perception, food quality, brand image, waiting time, towards customer satisfaction with repurchase intention as mediating factor. Quantitative methods with primary data were used in this study.  The data were collected using online survey. The data collected were analyzed with the Structural Equations modelling using Smart-PLS software. This research revealed that customer satisfaction was affected by price perception, food quality and brand image. This study was the first study that integrating price perception, food quality, brand image, waiting time towards customer satisfaction as a driver of Repurchase Intention.
THE IMPACT OF CUSTOMER INTENTION TO CONTINUE USING INSURANCE SERVICE IN JABODETABEK (CASE OF JIWASRAYA) Fitriyani Indah Permatasari; Jean Richard Jokhu
FIRM Journal of Management Studies Vol 8, No 1 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i1.4588

Abstract

The writing of this paper aims to explain the influence of the Jiwasraya case on insurance continue using in JABODETABEK. Background of this study because insurance in Indonesia has not experienced a high enough absorption so that the problem of insurance in Indonesia is one indicator in determining whether customer continue using insurance or not. The results showed that satisfaction, trust, loyalty, word of mouth and affective commitment on customer intention to continue using insurance have a simultaneously significant effect. While partially, the trust variable does not have a significant effect on continuing using insurance, this means that the independent variable in the variable model trust, loyalty, satisfaction, affective commitment, word of mouth explains the variation of continue using insurance explained by other factors or variables outside the model.
The Influence of Supply Chain Risk Criteria on Firm Performance Through Supply Chain Collaboration Hanafiah, Hally; Widjaja, Anton Wahidin; Prayogaa, Tasya Zahwa; Santoso, Adhi Setyo
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4301

Abstract

Previous research and practitioners are recognizing the common understanding business doing collaboration; they lack on certain capabilities to be successful in a certain area, cover the weakness and strengthen their competitive advantage, and also reduce transaction costs. This research will enhance the understanding of the effective supply chain collaboration resource on firm performance by the information from the logistic service provider (LSP) company using resource complimentary, supply chain risk, and relational stability and its impact on enhance the collaboration advantage. Structural Equation Model (SEM) was utilized to examine the data analysis; 151 with export and import service providers’ logistic companies in Indonesia. The result indicates that partner selection has an important effect on the formation of supply chain collaboration, while the supply chain risk partner did not affect the firm performance and was not a selection criterion among logistic service providers. Relational stability has the highest influence to supply chain collaboration. Additionally, supply chain collaboration has a dominant influence on the collaborative advantage when compared to non-financial company performance.
GAMING SMARTPHONE’S BRAND PERSONALITY: AN EMPIRICAL STUDY OF BLACK SHARK SMARTPHONE IN INDONESIA Manurung, MM, Siska Purnama; Febridiansyah, Zaky
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4622

Abstract

This study aims to investigate the impact of brand personality, product quality, price, and online promotion on customer loyalty towards the Black Shark gaming smartphone. Data was collected through questionnaires, employing a quantitative research methodology. Statistical analysis was conducted using SPSS software. The target population consisted of individuals who have used the Black Shark gaming smartphone. Non-probability purposive sampling was employed, and a total of 111 respondents participated in the study, representing an unknown population in Indonesia. Multiple linear regression analysis was employed to examine the relationship between the dependent variable and two or more independent variables. The findings indicate that product quality and online promotion do not have a significant influence on customer loyalty. However, brand personality and price were found to have a significant impact on customer loyalty towards the Black Shark gaming smartphone. Additionally, the study revealed that brand personality, product quality, price, and online promotion collectively influence customer loyalty towards the Black Shark gaming smartphone. Consequently, by enhancing brand personality, improving product quality, maintaining competitive pricing, and intensifying online promotion, companies can effectively enhance customer loyalty towards the Black Shark gaming smartphone.

Page 12 of 14 | Total Record : 135

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