cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Mohammad Shihab
Contact Email
shihab@president.ac.id
Phone
+6281280255415
Journal Mail Official
-
Editorial Address
Jalan Ki Hajar Dewantara Kota Jababeka, Cikarang, Bekasi 17550
Location
Kota bekasi,
Jawa barat
INDONESIA
FIRM: Journal of Management Studies
Published by President University
ISSN : 25275852     EISSN : 25413473     DOI : 10.33021/firm
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
FIRM: Journal of Management (Print ISSN: 2527-5852; Online ISSN 2541-3473) is a scientific journal in the field of management that publishes scientific writings on pure and applied research as well as general commentaries on the development of theories, methods and related applied sciences. The FIRM journal is published biannually, in March and September, and has a scope relevant and related (but not limited) to aspects of marketing & tourism, entrepreneurship, financial management, human resources management, organizational behavior, consumer behavior.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 135 Documents
 10   11   12   13   14 
Analysis of Improving Business Performance in the Creative Industry Through Management of Human Capital, Social Capital, and Innovation Capability in the Era of Society 5.0 Halim, Fitria; Kusuma, Rr. Chusnu Syarifa Diah; Sherly, Sherly; Panggabean, Esther Praja Anggriany; Sudirman, Acai
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4576

Abstract

In the era of Society 5.0, creative industry businesses must be able to optimize human capital, social capital, and innovation capability to improve business performance so that it is more optimal. This study aims to analyze the increase in creative industry business performance through managing human capital, social capital, and innovation capability in society 5.0. This study used a library and field research design with a causal associative approach. This study used a total sample of 150 samples. Data analysis confirms that human capital, social capital, and innovation capability significantly affect business performance. The implications of this research highlight the importance of organizations in the creative industries having to invest more in developing their human resources. This can be done through appropriate training, further education, skills development, and hiring. Focus on developing human resources will help improve the quality of the workforce and produce better innovation. Organizations must build and strengthen social relationships with business partners, customers, educational institutions, and related communities. Collaboration and knowledge exchange with relevant parties can help improve access to resources, market opportunities, and new ideas. Further, organizations must prioritize innovation efforts and create an environment encouraging creativity and experimentation. It is essential to develop a culture of innovation throughout the organization, encourage employees to share ideas, provide adequate support and resources, and adopt a flexible and adaptive management approach.
A Review of Technology Acceptance and Adoption Models in Consumer Study Naseri, Roszi Naszariah Nasni; Azis, Siti Noraziana; Abas, Norlela
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4536

Abstract

User acceptance of technology has been a key area of study for numerous studies. Businesses could determine the path for future development by understanding user acceptability. A variety of frameworks and models have been created to describe how users embrace new technologies, and these models add variables that may have an impact on user acceptance. An overview of theories and concepts related to user acceptability of technology are given in this study. The growth of each theory, as well as its most important applications, expansion and limitations are summarised in this paper. In addition it provides a summary of the technological acceptance and adoption model in consumer study. Through this review, future researchers will be better able to conceptualise, identify, and appreciate the underlying technological models and theories that may influence future application of technology adoption.
Analyzing The Performance Of Cooperative Services At Padaidi Jaya To Increase Member Welfare Saefullah, Aep; Abas, Farhat; Pardian, Ramadani
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4573

Abstract

Padaidi Jaya Cooperative is a cooperative under two foundations namely Graha Ganesha Education Foundation (YPGG) and Aldian Nusantara Foundation (YAN) which consists of STIE Ganesha lecturers and Vocational Tourism teachers. The research aims to a) how the performance of Padaidi Jaya cooperative services to members, b) what economic benefits are received by members, and c) what efforts should be made to improve the welfare of members. The research method uses a descriptive qualitative approach. Data processing techniques are taken through field observations, interviews, and literature. The research was conducted for five months from January to May 2023 with 100 members of the Padaidi Jaya cooperative. The results showed that the performance of the Padaidi Jaya cooperative management in providing services to members was very good, members were satisfied with the program that had been carried out by the management. Padaidi Jaya cooperative members get many benefits of economic benefits received by children's education funds, and food vouchers every month. In order to improve the welfare of members, the Padaidi Jaya cooperative management holds programs including a) saving and borrowing money with low services, so that members can save money and borrow when there is an urgent need, of course, this is in accordance with the process of administrative terms and conditions that apply in the internal cooperative organization, b) procuring electronic goods needed by members such as laptops and gadgets, c) providing household appliances d) home installment loans (KPR). The limitations of this study are within the scope of Padaidi Jaya cooperative members consisting of two educational foundations located on Legoso Raya Street, Pisangan Village, East Ciputat District, South Tangerang City. This study contributes to the service and program solutions to improve the welfare of members.
Policy Discourse on Restructuring Work Entry and Return Hours Based on Indicative Inquiry of the Jakarta Transportation Council Hanafiah, Hally; Hadiansah, Ihsan; Yulian, Karina
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4675

Abstract

Recent data, observations and research show that the level of congestion at peak hours in Jakarta from mid-2022 to throughout 2023 has matched or even exceeded the level of congestion in 2019, or the time before the COVID-19 pandemic. One discourse to reduce the high level of congestion in DKI is the implementation of a policy to rearrange office hours in DKI and between May 22, 2023 and June 2, 2023 DTKJ conducted an indicative online questionnaire entitled "Survey on Rearrangement of Working Hours in DKI Jakarta" which covered 881 respondents. Based on the results of the indicative questionnaire, DTKJ recommended improvements to the public transport sector to be made by the DKI Jakarta Provincial Government, primarily by (i) increasing the public transport fleet, especially to operate during peak hours to reduce waiting time for users at public transport stops, terminals and stations, (ii) increasing the level of safety and comfort in the use of public transport, (iii) expanding service coverage areas to increasingly reach residential areas and suburban areas of DKI Jakarta, and (iv) increasing public transport service routes. The questionnaire results show that the majority, or more than 80 percent, of Jakarta transportation users approve of the implementation of rearranging work entry and return hours as a policy to reduce congestion levels, especially at peak hours. However, based on the results of the same online survey, DTJK concluded that the policy of rearranging work hours is not the main or only policy that can be carried out by the DKI Jakarta Provincial Government because improvements to the public transportation sector are the main steps that must be taken. In addition, the Jakarta Provincial Government is expected to ensure that the various policies that have been implemented can be enforced in the field and even expanded by continuing to review various policies that have the potential to reduce travel demand.
AI Adoption in the Chinese Food and Beverage Industry: An Exploratory Study Wei, Yuling; Simay, Attila Endre
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4412

Abstract

This study aims to investigate the phenomena of how artificial intelligence (AI) as one of the cutting-edge technologies benefits restaurant services and what the obstacles to implementing AI in a restaurant are. Due to the rapid pace of life, people tend to have less and less eating time, especially white-collar workers. More and more restaurants implement AI technology to improve their cooking efficiency and reduce service time, such as fast payment systems (QR and facial recognition payment), AI-enabled bots, AI-powered self-ordering kiosks, and robot chefs. Since the COVID-19 pandemic begins in early 2020, food safety and sanitation become increasingly important when people eat outside. Chef and waiter robots are good options for avoiding intimate contact. This study employed qualitative research with in-depth interviews. We interviewed three restaurant managers in China. The findings suggest that adopting AI technology in restaurant services can minimize high costs, better manage customer relationships, and provide more convenient in-store services. This study contributes to the managerial gap in AI restaurants. 
BUSINESS FEASIBILITY ANALYSIS OF D’SWEETY LAYERS DESSERT CAKE Putri, Berliana; Sonny, Sonny
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4651

Abstract

Dessert is a food served as a cover after the main food that is often found in various countries, including Indonesia. In Indonesia, dessert is usually called "makanan pencuci mulut". Dessert is identical with a sweet taste that is able to arouse the appetite of those who see it because of its attractive appearance. Therefore, an analysis will be carried out regarding the feasibility of the business in the dessert industry to be able to determine the sustainability of the business. In this business plan, a name will be given according to the dessert product that will be launched later, namely D'Sweety Layers which can describe a layered dessert cake with a sweet taste, which is called layers crepes cake. The target audience segmentation is the millennial generation and Z generation, who have so far been accustomed to following trends. Then expand the range not only offline stores but can be ordered online through the food delivery platform.
An Exploratory Study of the Effects of Personalization and Authenticity in Tiktok Baris, David Jefferson; Heruwasto, Ignatius
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4544

Abstract

TikTok represents a new form of marketing communication technology due to its features and attributes. However, despite its ability to share brands’ viral content, scant research has examined TikTok as an advertising vehicle and its implications for viral advertising campaigns. Drawing on the Elaboration Likelihood Model and the concept of self-relevance, the present study explores the impact of perceived personalization and auhenticity of TikTok content on perceived convenience, viral behavioral intentions and purchase intention. The results show that the personalization of TikTok content is negatively related to perceived convenience and authenticity of TikTok content is positively related to perceived convenience. Overall, the results of this study provide new insights and practical implications for both content creator and advertiser sides.
Unlocking the Path to International Expansion: Investigating the Impact of Managerial International Experience on SME Internationalization Fernando, Ph.D., Agus
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4661

Abstract

This study explores the influence of a manager's international experience on small and medium-sized enterprises' (SMEs) internationalization. Contrary to common beliefs, we challenge the notion that international experience is the primary driver of firm internationalization. Using a research model and empirical data from SME managers, we find that a manager's aggressiveness in international markets plays a pivotal role in determining the degree of internationalization achieved by their SME. Aggressiveness in seeking opportunities emerged as a crucial factor for successful internationalization. Additionally, the manager's perception of risk associated with international expansion significantly impacts their level of aggressiveness. Managers with lower risk perceptions are more inclined to pursue international opportunities assertively. On the other hand, a manager's international experience directly affects their ability to recognize opportunities and develop confidence in international markets, driving aggressive behaviors. These findings challenge conventional assumptions and emphasize the importance of a proactive approach to international expansion. The study contributes to a deeper understanding of the complex relationship between a manager's international experience, aggressiveness, and SME internationalization. We encourage future research to further investigate the multifaceted process of international entrepreneurship, offering new perspectives to enhance SME success in global markets.
ANALYSIS OF FACTORS AFFECTING THE PURCHASE DECISION OF HEALTHYFOOD Ariestiningsih, Eka Srirahayu; Syarifah Has, Dwi Faqihatus; Suprapti, Suprapti; Herawati, Arny; Latief, Thalita Syafa Syafiqoh
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4645

Abstract

Healthy food is consumed to meet nutritional needs in accordance with health standards in order to increase intelligence and a healthy lifestyle. This study aims to determine the factors that most influence on healthy food buying decisions, from internal factors (age, lifestyle and knowledge) and external factors (product, promotion, price and place). In this research delimitation (restrictions) is carried out so that it is more controlled and relevant to what will be proven. The realization is that the age variable is not included in the factor analysis because it is a characteristic of the respondents, the place variable is also not analyzed because the marketing is done online. This correlational quantitative research uses primary and secondary data collected through interviews, documentation and questionnaires to 68 respondents, namely healthy food consumers. Data processing using the KMO-MSA method and interpretation of factor analysis, the results formed factor 1 (price, lifestyle, knowledge) and factor 2 (product and promotion). The Component Transformation Matrix shows the value of Component 1 and 2 whose correlation value is > 0.5, namely 0.735, it is concluded that the five variables are feasible for analysis. To find out the most influential factor, a multiple logistic regression test was carried out, the result is that the product has an Exp(B) value of 4.797, meaning that consumers have a tendency to buy because of the product 4.797 times. Meanwhile, promotions have an Exp(B) value of 8.991, meaning that consumers have a tendency to buy 8.991 because of promotions carried out by producers.
Analysis of Increasing The Competitiveness of MSME Business through Entrepreneurial Competence, Entrepreneurial Orientation, and Customers Relationship Management Sembiring, Lenny Dermawan; Setyawati, Amelia; Indajang, Kevin; Doloksaribu, Winda Sri Astuti; Sudirman, Acai
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4575

Abstract

MSME actors are starting to be concerned about management governance and trying to improve their abilities by participating in several competency-based training held by the central government and regional governments. Even so, only some MSMEs can develop their business competitiveness. This study mainly aims to analyze the increase in the competitiveness of MSME businesses through entrepreneurial competence, entrepreneurial orientation, and customer relationship management. This study used a library and field research design with a causal associative approach. This study used a total sample of 170 samples. Data analysis confirms that entrepreneurial competence, orientation, and customer relationship management significantly affect MSME Competitiveness. The implications of this research highlight the importance of developing entrepreneurial competencies for SMEs. The implication is that MSMEs must invest time and resources in training and developing entrepreneurial skills to increase brand competitiveness. Furthermore, the importance of customer relationship management (CRM) in increasing the competitiveness of MSMEs. Furthermore, MSMEs need to pay attention to relationship management with their customers. They must understand customer needs, provide quality service, and build long-term customer relationships.

Page 13 of 14 | Total Record : 135

 10   11   12   13   14 

Filter by Year

2016 2024


Reset
Filter By Issues
All Issue Vol 9, No 1 (2024): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 8, No 1 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 7, No 1 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 6, No 2 (2021): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 6, No 1 (2021): FIRM JOURNAL of MANAGEMENT STUDIES Vol 5, No 2 (2020): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 5, No 1 (2020): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 4, No 2 (2019): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 4, No 1 (2019): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 3, No 2 (2018): FIRM Journal of Management Studies Vol 3, No 1 (2018): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 2, No 2 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 2, No 1 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 1, No 2 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES More Issue