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Kampus Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu Jln. S.M Raja No. 126 A Km 3.5 Aek Tapa, Rantauprapat, Kabupaten Labuhanbatu, Sumatera Utara, Indonesia Kode Pos : 21421
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Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen)
Published by Universitas Labuhanbatu
ISSN : 24776092     EISSN : 26203391     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah ECOBISMA adalah Jurnal Ilmiah Bisnis dan Manajemen dari Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu melalui Lembaga Penelitian dan Pengabdian Masyarakat, dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara staf pengajar, alumni, mahasiswa dan masyarakat pada umumnya yang terbit 2 (dua) kali dalam setahun. Redaksi menerima naskah yang belum pernah diterbitkan oleh media lain dan berhak menyingkat dan mengubah tanpa mengurangi maksud dan isi. Pendapat yang dinyatakan dalam jurnal ini merupakan pendapat pribadi tidak mencerminkan pendapat penerbit dan dewan redaksi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol 11, No 2 (2024): ECOBISMA" : 11 Documents clear
ANALISIS KEBANGKRUTAN SILICON VALLEY BANK TERHADAP HARGA SAHAM PT. BANK CENTRAL ASIA Tbk Jati, Lintang Permata; Manda, Gusganda Suria
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 11, No 2 (2024): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v11i2.4565

Abstract

This article explores the resilience of the banking sector in the face of rising interest rates and the global economic slowdown caused by the recent measures of the Federal Reserve System (The Fed). Based on quantitative data with descriptive analysis and data visualization, the results show that the banking sector remains strong despite the volatile stock market. Notably, Bank Central Asia (BBCA) shares show higher stability and lower risk than Silicon Valley Bank (SIVBQ) shares, which experienced significant fluctuations due to bankruptcy in March 2023. Investors tend to be more attracted to BBCA because of its stability. This study also emphasizes the importance of a thorough understanding of the internal and external factors that affect stock value, as well as the importance of prudence in investment selection to reduce the risk of loss. Future researchers are advised to expand the scope of the study by including data from more institutions and exploring other factors that affect stock performance.
ANALISIS PERENCANAAN KAPASITAS DENGAN METODE POHON KEPUTUSAN & DIAGRAM LINEAR DI UMKM ANDIKA FARM Marlina, Winny Alna; Armijal, Armijal
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 11, No 2 (2024): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v11i2.5457

Abstract

One micro, small, and medium enterprise (MSME) in the Payakumbuh City area is Andika Farm, which focuses on broiler chicken production. This MSME has distributed a lot of broiler chickens and is collaborating with other parties to increase its production. One of the problems faced by Andika Farm MSMEs is capacity planning, empty cages due to a shortage of seeds, disrupted distribution of chickens, and a lack of planning to meet needs. The research aims to help plan capacity by determining the amount of production, constraints that must be considered, optimal profits, and sensitivity values to the optimum solution achieved in MSMEs. This research was conducted using two methods: Linear Programming and Decision Trees. The results of optimizing cage profit 2 produce an EMV of IDR 104,500. Compared with cage 1, cage 2 has the best use of production factors. The quality of the seeds is greatly influenced by the cage's location, where production factors could be more efficient.Keywords: capacity planning; decision tree; linear Programming
STRATEGI PELAYANAN SALES COUNTER OFFICER DALAM MENANGANI KELUHAN PELANGGAN PADA JNE EXPRESS KOTA MEDAN Indriani, Dini; Prana, Riandani Rezki
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 11, No 2 (2024): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v11i2.5732

Abstract

Penanganan pengaduan menjadi sebuah alur penting saat produk atau jasa dihasilkan tidak sesuai dengan harapan pelanggan. Keluhan dapat dijadikan sebagai peluang untuk meningkatkan dan mengembangkan JNE Express di Kota Medan. Penelitian ini bertujuan untuk mengetahui peran customer service dalam menangani keluhan pelanggan di JNE Express Kota Medan. Penelitian ini dilakukan dengan menggunakan penelitian kualitatif, dengan Teknik pengumpulan data yaitu wawancara, observasi, dokumentasi dan studi pustaka. Hasil penelitian ini adalah sebagai berikut. Pertama, peran sales counter officer di JNE Express Kota Medan dalam menangani keluhan pelanggan dilaksanakan menggunakan standar dimensi pelayanan antara lain (a) daya tanggap (responsiveness), (b) keandalan (reliability), (c) jaminan (assurance), (d) perhatian (emphaty), (e) bukti fisik (tangiable). Hasil penelitian ini diharapkan dapat memberikan pemahaman yang lebih mendalam tentang strategi penanganan pelanggan yang efektif.Kata Kunci: Sales counter officer, Pelanggan, Pelayanan
Performa Keuangan PT Krakatau Steel Tbk Sesudah 12 Tahun IPO Sucipto, Rakhmat Hadi
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 11, No 2 (2024): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v11i2.5750

Abstract

Many companies change their status from closed companies to public companies by releasing initial shares (IPO) to the public, including steps taken by PT Krakatau Steel (Persero) Tbk. This step can create both positive and negative effects. This study seeks to examine the effect of the IPO on the company's financial performance. The financial ratio of businesses that choose to become public companies is the focus of this study in particular. This study uses secondary data from the company to develop quantitative method analysis. The current ratio, quick ratio, debt to equity ratio, return on equity, return on assets, and debt to asset ratio are the main subjects of the investigation and analysis. According to the analysis's findings, the current ratio, debt to equity ratio, and debt to asset ratio are all significantly impacted negatively by the company's decision to become public. Return on equity, return on assets, and quick ratio are unaffected by changes in the company's status.
TRENDS AND PATTERNS IN ONLINE PURCHASE DECISION RESEARCH A LITERATURE REVIEW AND BIBLIOMETRIC ANALYSIS Sulistyowati, Tussi
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 11, No 2 (2024): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v11i2.4328

Abstract

Abstract : The internet has transformed the way consumers make purchase decisions, and with the increasing popularity of e-commerce, it has become vital to understand the factors that influence online purchase decisions. The COVID-19 pandemic has further accelerated the shift towards online shopping, making it even more crucial to understand the online purchase decision-making process. This bibliometric review examines 95 articles on the keyword "online purchase decision" from Scopus journals generated by Publish or Perish on April 25th, 2023, to identify the most influential authors and trends in this field from 2002 to 2023. The study reveals a steady rise in publications on this subject over time, with a significant surge in recent times. S. Yoon emerged as the most cited author in this field, followed by H.W. Kim and N. Hu. "Decision Support Systems" is the most productive journal in this field, and M. Ramesh is the most prolific author. The research variables have similarities and differences in focus and approach. For instance, trust, price, reviews, website characteristics, and the influence of social media are the focuses in these studies. The studies differ in their approaches and focuses. For example, (Yoon, 2002) examines the antecedents and consequences of trust, (Kim et al., 2012) compares price and trust, (Hu et al., 2014) analyzes online review sentiment, and (Luo et al., 2012) investigates the impact of website characteristics. There are also differences in the scope of the research, including cross-cultural approaches, the teenage market, gender, and potential customers vs. repeat customers. The findings of this study provide valuable insights into the key trends and patterns in online purchase decision-making research, which can inform marketing strategies and improve online salesKeyword : Keputusan Pembelian Online, Analisis Bibliometrik, Perilaku Konsumen
READINESS TO ADOPT QRIS AMONG MSMES IN SAMARINDA: AN EMPIRICAL ANALYSIS Wulansari, Kristin; Shoimah, Siti; Agustiningtyas, Eka; Suryadi, I Gede Iwan; Rahajaan, Thomas Evi Viktor
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 11, No 2 (2024): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v11i2.5880

Abstract

Quick Response Code Indonesian Standard (QRIS), developed by Bank Indonesia and the Indonesian Payment System Association, is a versatile payment system that accepts transactions from both bank and non-bank sources. Given the increasing competitive business environment and the necessity for efficient and swift payment systems, Micro, Small, and Medium Enterprises (MSMEs) need to be prepared to adopt QRIS. This study aims to assess the readiness of MSMEs in Samarinda to implement QRIS. The research employs the Technology Acceptance Model (TAM) with the inclusion of a trust variable. Primary data were collected from 220 respondents and analyzed using AMOS. The study examines six variables: trust, perceived usefulness, perceived ease of use, attitude, behavioral intention, and adoption system. Eight hypotheses were tested, all showing significant effects: trust on perceived ease of use, trust on perceived usefulness, perceived ease of use on perceived usefulness, trust on attitude, perceived ease of use on attitude, perceived usefulness on attitude, attitude on behavioral intention, and behavioral intention on the adoption system. The findings suggest that the readiness of MSMEs to adopt QRIS is crucial for accelerating national economic recovery post-COVID-19, particularly for MSMEs in Samarinda. The adoption of QRIS is expected to enhance the efficiency and effectiveness of payment systems, contributing to the overall growth and competitiveness of MSMEs.
FACTORS OF FINANCIAL LITERACY, PERSONAL BEHAVIOR, AND FAMILY ON INVESTMENT AWARENESS OF GENERATION Z WORKERS Dinar, Amanda
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 11, No 2 (2024): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v11i2.6053

Abstract

This study aims to investigate the role of financial literacy, personal and family behaviors (such as saving behavior, self-control, spending patterns, and risk attitude) on investment awareness among Generation Z workers. Data were collected using purposive sampling through an online survey of Gen-Z workers who have worked or are currently working for at least 1 year and are aged 18-27 years in the Jabodetabek area. A total of 262 respondents were collected and then analyzed using PLS-SEM. Results show that financial literacy, self-control, saving behaviorrisk attitude, and family financial socialization have a significant influence on the investment awareness of Gen-Z workers. Meanwhile, self-control and spending patterns do not have a significant influence on the investment awareness of Gen-Z workers.
THE INFLUENCE OF SERVICE QUALITY, PRODUCT AVAILABILITY, PRICE AND LOCATION ON CUSTOMER SATISFACTION AT CESPLENG PHARMACY Baharuddin, Muhammad Hizba; Wiyadi, Wiyadi
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 11, No 2 (2024): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v11i2.5963

Abstract

In the field of health services, the availability of medicines in complete types and quantities is a target that must be achieved through these factors being taken into consideration when conducting research on the influence of service quality, product availability, price, and location on customer satisfaction, especially at cespleng pharmacies. The research was carried out around the pharmacy business area, which is the community and road users, and obtained a total of 175 respondents who then carried out sample testing using SPSS v.23 using multiple linear regression analysis testing which found that service quality., product availability, price and location had significant value and so good that it can have an influence on customer satisfaction
ANALISIS EFEKTIVITAS HARGA DAN BIAYA DALAM KAMPANYE PERGURUAN TINGGI KESEHATAN DENGAN MENGGUNAKAN INFLUENCER KESEHATAN TIKTOK Jariyah, Mufidatul; Yaqin, Nurul; Wardhana, Bayu; Dewi, Shanti Allena
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 11, No 2 (2024): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v11i2.5693

Abstract

Influencers play an important role in today's digital market because they can directly influence, invite and promote a program. In terms of health priorities, posts on influencer social media accounts must be accurate and provide information about the content presented, because it influences the audience's decision making and actions. This research analyzed data from the social media site TikTok regarding professional influencers in the health industry and conducted an in-depth study of the content engagement formula on each creator's account. The research method used in this research uses descriptive qualitative methods using secondary data. This research uses several influencers, which will then illustrate how to calculate the Return of Investment. The results of this study show that ROI estimates of over 100% confirm that investing in health promotion initiatives with professional health influencers yields significant and substantial returns. ROI in social media marketing, with special emphasis on intangible outcomes such as brand recognition, customer engagement/relationships and eWOM. Practical implications of the findings Health professional influencers on social media TikTok generate different responses from other social media platforms. As for the benefits of the research, it is hoped that this research can show the efficacy of efficient social media influencers on the TikTok platform as a cost-effective social media health promotion techniqu
THE EFFECT OF INFLATION, INTEREST RATE AND COVID-19 PANDEMIC ON RUPIAH EXCHANGE RATE 2009-2023 Rahman, Abdul; Syapsan, Syapsan; Widyatsari, Any
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 11, No 2 (2024): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v11i2.6102

Abstract

This study aims to determine the effect of inflation, interest rates, and Covid-19 pandemic on rupiah exchange rate during the period from 2009 to 2023. This research utilizes secondary data obtained from Bank Indonesia and employs multiple linear regression analysis method with the assistance of SPSS software version 29.0. The research findings indicate that inflation has a positive and significant effect on the exchange rate of the rupiah, while interest rates have a negative and significant effect on the exchange rate of the rupiah. Additionally, the Covid-19 pandemic (as a dummy variable) has a positive and significant effect on the exchange rate of the rupiah. The Coefficient of Determination (R2) is 0.566, meaning that 56.6% of the variability in the exchange rate of the rupiah can be explained by inflation, interest rates, and the Covid-19 pandemic. Furthermore, the variable most dominant in influencing the exchange rate of the rupiah is inflation, accounting for 39.9%

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