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eCo-Buss
Published by Komunitas Dosen Indonesia
ISSN : 26224291     EISSN : 26224305     DOI : https://doi.org/10.32877/eb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus on the development of economic sciences especially ECommerce and Business, both scientific and practical review, so it is expected to become a scientific medium for the creation of integration between theoretical studies and practical studies for the development of economic science in various social aspects.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 590 Documents
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Pengaruh Inovasi Produk, Harga, dan Promosi Terhadap Penambahan Pendapatan Ekonomi Masyarakat di Kota Tangerang (Studi Kasus Peran UKM Pembuatan Makanan Ringan dan Snack) Gregorius Widiyanto; Heri Satrianto; Fx. Pudjo Pudjo Wibowo
eCo-Buss Vol. 3 No. 3 (2021): Worklife
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v3i3.208

Abstract

Untuk mengetahui seberapa besar baik /sendiri-sendiri maupun bersama-sama antara variabel bebas (independent) (inovasi produk,harga dan promosi) berpengaruh terhadap variabel terikat (Penambahan Pendapatan Ekonomi Masyarakat di Kota Tangerang). Penelitian ini dilakukan pelaku UKM makanan ringan dan snack, di Kota Tangerang, dengan menyebar kuesioner pertanyaan sedangkan sampel penelitian digunakan dengan Random Simpel Sampling Pengumpulan data dengan studi lapangan (interview, observasi, kuesioner) ditunjukkan kepada pelaku usaha kecil UMKM di Kota Tangerang dengan jumlah 100 konsumen pelaku ukm makanan ringan dan snack. Analisis data stastitik menggunakan uji realibilitas, validitas, normalitas, autokorelasi, heterokesdatisitas multikolinearitas, determinasi koefisien, uji sendiri-sendiri (uji-t) dan uji bersama-sama (uji-f) , dengan alat stastitik SPSS 25. Uji t menunjukkan variabel bebas (independent) baik sendiri-sendiri mempunyai pengaruh positif dan signifikan terhadap variabel terikat (dependent) Studi Kasus Peran UKM Pembuatan Makanan Ringan Dan Snack dengan hasil yang diperoleh (nilai t hitung inovasi produk 7.420. >ttabel 1,966 dan tingkat signifikan 0000 < 0.05, nilai t hitung harga 3.119. >ttabel 1,966 dan tingkat signifikan.0000 < 0.05 dan nilai t hitung promosi 3.778. >ttabel 1,966 dan .0000 < 0.05). Hasil F hitung sebesar 221.640 tingkat signifikansi 0,000 maka F hitung > F tabel (221.640 > 3.09 tingkat signifikasi 0,000 <0.05, variabel bebas (independent) secara simultan nenpunyai pengaruh positif dan signifikan terhadap variabel terikat (dependent) variabel pada Studi Kasus Peran UKM Pembuatan Makanan Ringan dan Snack dan nilai koefisien determinasi berganda R2 adalah 80,7 % diterangkan faktor-faktor variabel bebas (independent) (inovasi produk, dan promosi) dan sisanya 100%-80.7% = 19,3% hasil yang diperoleh dari variabel lain tidak termasuk dari variabel bebas (independent).
Pengaruh Brand Image, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian (Studi Kasus pada Pelanggan PT. Propan Raya) Agustinus Yanuar Budhi Heriyanto; Ahmad Rojikun; Fery Hernaningsih
eCo-Buss Vol. 4 No. 1 (2021): Employee Motivation
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i1.197

Abstract

The reason for this study is that the competition among paint manufacturers is very fierce, so PT Propan Raya feels it is necessary to maintain and maintain the continuity of its business. Several new products flooded the market, giving buyers more choice. As a result of this change, customers have become increasingly careful when choosing and deciding on any product on the market. Therefore, If PT. Propan Raya can maintain its brand image, product quality, and promotion strategy, Propan Raya must consider increasing its market share. Many internal and external problems still need to be resolved at this time, for example, the brand image that customers do not fully understand, the quality of new products that do not support their quality, and an ineffective advertising system. This study examines the influence of brand image, product quality, and advertising on purchasing decisions (for example, customer PT Propan Raya). The independent variables in this study are brand image, high-quality products, and advertising. This is a purchase decision made by a PT customer. Propane belt. The data collection method is used by sending questionnaires directly to PT. Propane Eid al-Fitr customers use the propane brand in Timur Jakarta. The analysis method used in this study is based on the data of 100 interviewed customers, using the coefficient of determination analysis, multiple regression analysis Fest and SPSS 24.00 ttest version. It can be seen from the t-test results that the brand image t value is 2080, the product quality t value is 8052, and the advertising t value is 3.255, which are all greater than the t in Table 1688. This indicates that brand image, product quality, and advertising may have a positive impact on the purchase decision of PT. Propan Raya customers. Fcount> Ftable or 31.004> 2.87 or significance level (signal) 0.000 The adjusted definition shows that the influence of brand image, product quality, and advertising on public transportation customers’ purchasing decisions is 69.8%. In this study, the adjusted R2 value is 69.8%, which means that the dependent variable of PT Propan Raya’s customers may be different. We can use 69.8% of the model to explain using explanatory variables, and the remaining 30.2% is used for other variables besides independent variables, namely the contribution of brand image, quality, and product promotion; variables other than brand image, product quality, and advertising account for 69.8% The remaining 30.2%
Potensi Pengembangan Usaha Peternakan Sapi Babussalam Al Barokah Pada Kawasan Sapi Ternak Di Kabupaten Bogor Puti Lenggo Ginny; Canggih Gumanky Farunik; Tjong Se Fung
eCo-Buss Vol. 4 No. 1 (2021): Employee Motivation
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i1.209

Abstract

Dairy Farming Business experienced an increase in production as of 2017, but was only able to meet 22% of the national milk consumption needs in the same year. This is in the perspective of a business feasibility study, it is considered that it has not maximized its potential. The main reason why the national milk demand is high is the high dependence of dairy farmers on the milk processing industry. On the other hand, the milk processing industry itself prioritizes imported raw materials. This situation will not be profitable for cattle farmers, where they are like "trapped" in the supply chain without any certainty to develop their business. This study aims to answer these problems through a business feasibility study approach, so that it can provide recommendations for dairy farmers and entrepreneurs to develop their businesses, according to their potential. The approach used in this research is a business feasibility study analysis by taking into account the non-financial and financial aspects simultaneously to find the potential for development in a business. Non-financial aspects consist of law, market and marketing, technical and technology, management and human resources, economic and social, environment. While the financial aspect consists of financial payback period, net present value, internal rate of return, profitability index. The expected results of this research are the feasibility of livestock business and business development recommendations based on their potential.
Effect of Gold Price, Nickel Price, Used Exchange, Dow Jones Industrial Average, and FTSE Malaysia KLCI on Sharia Share Price Index (Sharia Ida) on The Indonesia Stock Exchange in the Period of January 2020 - December 2020 marselia purnama purnama; Vivin Hanitha; Hendra Hendra
eCo-Buss Vol. 4 No. 1 (2021): Employee Motivation
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i1.211

Abstract

In 2021, Indonesia is known as the country with the largest Muslim population in the world, which is 231,069,932 (data from the Ministry of Trade 2018) or 231 million Muslim population, which is equivalent to 12.7 percent of the Muslim population worldwide. With the largest Muslim population, the Indonesian stock exchange must provide investment facilities that are in accordance with Islamic teachings. So that the Indonesian Sharia Stock Index was formed in 2011. The index consists of all sharia shares listed on the Indonesia Stock Exchange. Many factors affect the price movement of Islamic stock indexes, including gold prices, nickel prices, USD exchange rates, Dow Jones Industrial Average and FTSE Malaysia KLCI. This study focuses on the object of research in the form of the influence of gold prices, nickel prices, USD exchange rates, Dow Jones Industrial Average, and FTSE Malaysia KLCI on the Sharia Stock Price Index in the research period from January 2020 to December 2020, and obtained a total of 230 data. This study uses the Ordinary Least Square method with the classical assumption test, multiple linear regression analysis, simultaneous test (f test), partial test (t test), and coefficient of determination test. The results of the test concluded that gold prices, nickel prices, Dow Jones Industrial Average, and FTSE Malaysia KLCI had a significant effect on Islamic IDX partially during the study period, while partially the USD exchange rate had no significant effect on Sharia IDX. Simultaneously, gold prices, nickel prices, USD exchange rates, Dow Jones Industrial Average, and FTSE Malaysia KLCI have a significant influence on Sharia IDX during 2020 with an adjusted R2 of 0.905720 or 90.57%, while the remaining 9.43% is influenced by other variables. which were not investigated in this study. Keywords: Gold Price, Nickel Price, USD Exchange, Dow Jones Industrial Average, and FTSE Malaysia KLCI, IDX Syariah
Pengaruh Profitabilitas dan Leverage terhadap Nilai Perusahaan dengan Tax Avoidance sebagai Variabel Intervening (Studi Empiris pada Perusahaan Manufaktur Subsektor Industri Sub Sektor Garment dan Tekstil Periode 2016 – 2019) Rina Sulistiyowati
eCo-Buss Vol. 4 No. 1 (2021): Employee Motivation
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i1.212

Abstract

Tujuan dari kajian ini adalah guna membuktikan dampak profitabilitas dan leverage pada nilai perusahaan, dengan penghindaran pajak sebagai variabel perantara. Data sekunder digunakan sebagai sumber kajian ini dimana populasinya yaitu perusahaan manufaktur sektor industri sub sektor garmen dan tekstil yang terdaftar di Bursa Efek Indonesia mulai tahun 2016 sampai 2019. Prosedur dalam penentuan sample kajian dengan memakai purposive sampling, sehingga didapatkan 10 data yang tepat mengadu pada standar sample kajian. Kajian ini mempergunakan prosedur analisa persamaan structural melalui analisis Partial Least Square (PLS). Hasil kajian menunjukkan diantaranya Profitabilitas tak mempengaruhi Tax Avoidance, Leverage tak mempengaruhi Tax Avoidance, Profitabilitas tak mempengaruhi Nilai perusahaan, Leverage tak mempengaruhi Nilai Perusahaan, Tax Avoidance tak mempengaruhi secara nyata pada Nilai Perusahaan, Tax Avoidance tak dapat mengimbangi dampak Profitabilitas pada Nilai Perusahaan. Tax Avoidance mengurangi dampak Leverage terhadap Nilai Perusahaan
Pengaruh Profitabilitas, Leverage, Ukuran Perusahaan Terhadap Nilai Perusahaan dengan Manajemen Laba Sebagai Variabel Intervening (Studi empiris pada perusahaan makanan dan minuman yang terdaftar di BEI periode 2016-2019) Selfiyan Selfiyan
eCo-Buss Vol. 4 No. 1 (2021): Employee Motivation
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i1.213

Abstract

Kajian ini bermaksud guna menguji dampak Profitabilitas dengan proxy ROE serta NPM, Leverage diproksikan DER dan DAR, Ukuran Perusahaan Penjualan dan Asset pada nilai perusahaan pada perusahaan-perusahaan makanan dan minuman yang tercatat pada Bursa Efek Indonesia tahun 2016-2019. Tidak hanya itu, kajian ini membuktikan apakah Manajemen Laba. Selain itu kajian ini juga menguji apakah Manajemen laba riil dengan proksi ROE dan NPM mampu memediasi kaitan antara variable indepeden terhadap variable dependen. Kajian ini adalah kajian kuantitatif dengan metode deksriptif. Populasi pada kajian ini yaitu perusahaan makanan dan minuman yang tercatat di Bursa Efek Indonesia, dimana menggunakan metode purposive sampling didalm menentukan sample. Data yang dipergunakan pada kajian ini adalah data sekunder yang diunduh lewat website www.idx.co.id. Metode statistik pengujian hipotesis yaitu Partial Least Square. Hasil analisa linier berganda membuktikan bahwa Profitabilitas memiliki pengaruh signifikan terhadap manajemen laba, Leverage tak memiliki pengaruh terhadap manajemen laba, ukuran perusahaan memiliki pengaruh signifikan terhadap manajemen laba, profitabilitas tak memiliki pengaruh terhadap nilai perusahaan, leverage tidak berpengaruh terhadap nilai perusahaan, ukuran perusahaan tidak memiliki pengaruh terhadap nilai perusahaan, manajemen laba tak bisa memediasi profitabilitas terhadap nilai perusahaan, manajemen laba tak bisa memediasi leverage terhadap nilai perusahaan dan manejemen laba tidak bisa memediasiukuran perusahaan terhadap nilai perusahaan
Pengaruh Gaya Hidup dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Oppo di Fakultas Ekonomi Universitas Islam Riau Sri Wahyuni; Kiki Joesyiana
eCo-Buss Vol. 4 No. 1 (2021): Employee Motivation
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i1.216

Abstract

Keputusan Pembelian seseorang terhadap smartphone Oppo biasanya dipengaruhi oleh Harga, Kualitas Produk, Citra Merek, dan Gaya Hidup untuk itu kualitas produk dalam memberikan daya tarik pada konsumen perlu dilakukan. Penelitian ini bertujuan untuk mengetahui pengaruh Gaya Hidup dan Kualitas Produk terhadap Keputusan Pembelian secara serentak dan parsial. Jumlah sampel dalam penelitian ini adalah 83 orang menggunakan teknik Propotional Random Sampling. Hasil penelitian ini menunjukkan bahwa variabel Gaya Hidup dan Kualitas Produk berpengaruh terhadap Keputusan Pembelian smartphone Oppo di Fakultas Ekonomi Universitas Islam Riau. Gaya Hidup dengan nilai thitung (49,521) > ttabel (1,990) dan untuk Kualitas Produk dengan nilai (2,027) > ttabel (1,990) secara simultan semua variabel berpengaruh (1226,177) lebih besar dari Ftabel 3,11. Berdasarkan output Summary didapat nilai Adjusted R square sebesar 0,968 atau 96,8% . Dimana variabel terikat (Y) dapat dijelaskan dijelaskan oleh dua variabel bebas sebesar 96,8%.Sedangkan sisanya 3,2% dipengaruhi oleh variabel lain diluar penelitian
Analisa Keberhasilan Program Pelatihan menggunakan Webinar di Masa Pandemi Covid-19 Diana Silaswara; Rinintha Parameswari; Agus Kusnawan
eCo-Buss Vol. 4 No. 2 (2021): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i2.226

Abstract

The pandemic period has changed many things, including the implementation of training that is usually done face-to-face or offline (outside the network) to online training (in the network). This study was made to determine the level of success of the training program (Y) using webinar media in terms of Class Management (X1) and Training Program (X2). This study uses Multiple Linear Regression analysis tools by processing questionnaires from all respondents, where valid respondents are those who have attended training using webinar media. Questionnaire answers from 64 valid respondents were first processed with classical assumption tests (validity, reliability, normality, linearity and heteroscedasticity) to find out valid and consistent statements, then correlation analysis, multiple linear regression and F-test were carried out. The result of this research is that the independent variable (class management and training program) has a significant positive effect on the dependent variable (training program success). These two variables affect 66.3% of the success of training through webinars, and the remaining 33.7% is influenced by other factors.
Kepuasan Kerja Karyawan Pada PT Cilegon Fabricators (Divisi Engeneering) Suhartini Suhartini
eCo-Buss Vol. 4 No. 2 (2021): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i2.227

Abstract

This study aims to determine employee job satisfaction at the company PT. Colegon Fabricator (Engineering Division) is located in Bojonagara, Cilegon, Banten. A company engaged in steel starting from steel structures, boilers, pressure parts, container cranes, vessels and developing its business in power plan maintenance throughout Indonesia. The main highlight in this study lies in employee job satisfaction which is influenced byvariables emotional exhaustion and work motivation. The method used in this study is a quantitative descriptive method with the number of samples used as many as 60 people are saturated samples. The types of data are primary and secondary with the collection techniques carried out through observation, questionnaires and literature studies, while for data analysis using IBM SPSS Statistics V.25 windows which includes instrument testing, classical assumption test, multiple linear regression analysis, t test and also test F. The results obtained from this study are From df1 = 2 and df2 = 58 then Ftable is 3.16. Obtained Fcount > Ftable (62,947 > 3,16) and sig F < (0.000 < 0.05). From these results, it can be concluded that Emotional Exhaustion (X1) and Work Motivation (X2) have a significant effect on Employee Job Satisfaction (Y) at PT Cilegon Fabricators
Pengaruh Celebrity Endorser Terhadap Minat Beli Pengguna Media Sosial Instagram (Studi pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Islam Riau) Kiki Joesyiana; Agustin Basriani; Desi Susanti; Sri Wahyuni
eCo-Buss Vol. 4 No. 2 (2021): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i2.228

Abstract

Selebriti instagram saat ini merupakan komunikator dalam proses penawaran produk yang banyak di pergunakan oleh para pelaku usaha onlineshop, yang biasa disebut sebagai celebrity endorser. Selebriti Instagram sangat populer di kalangan masyarakat dari semua aspek usia bahkan dipercaya bisa lebih mempengaruhi masyarakat yang juga disebut konsumen untuk memutuskan dan mempengaruhi secara langsung berkeinginan untuk membeli produk. Promosi merupakan strategi terbaik yang sering dilakukan pengusaha untuk memasarkan produk mereka serta memperkenalkan merek yang mereka tawarkan. Instagram adalah salah satu media sosial yang memiliki peminat paling banyak di kalangan masyarakat terutama mahasiswa. Karena banyaknya masyarakat khususnya mahasiswa yang memiliki media sosial instagram, membuat para pelaku usaha memilih instagram sebagai alat promosi produk yang mereka jual, yang mana promosi tersebut menggunakan celebrity Endorser untuk menarik minat beli calon konsumen. Celebrity Endorser sendiri membawa pengaruh besar dalam kegiatan promosi, semakin populer dan banyaknya jumlah followers di instagram selebriti tersebut, maka semakin besar juga peluang produk di kenal banyak kalangan masyarakat terutama mahasiswa, semakin banyak produk di kenal masyarakat, maka semakin besar pula jumlah penjualan serta keuntungan yang di terima oleh pelaku usaha onlineshop. Tujuan dari penelitian ini adalah untuk mengetahui Kredibilitas Celebrity Endorser terhadap Minat Beli Pengguna Media Sosial Instagram, untuk mengetahui Keahlian Celebrity Endorser terhadap Minat Beli Pengguna Media Sosial Instagram, untuk mengetahui Daya Tarik Celebrity Endorser terhadap Minat Beli Pengguna Media Sosial Instagram, untuk mengetahui Kepercayaan (trustworthiness) Celebrity Endorser terhadap Minat Beli Pengguna Media Sosial Instagram dan untuk mengetahui power Celebrity Endorser terhadap Minat Beli Pengguna Media Sosial Instagram. Dari hasil penelitian terdapat pengaruh positif dan signifikan antara kredibilitas, keahlian, daya tarik, kepercayaan, power (kekuatan) celebrity endorser terhadap minat beli Pengguna Media Sosial Instagram Pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Islam Riau di Kota Pekanbaru

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