Garuda - Garba Rujukan Digital

INTEGRATED ISLAMIC SCHOOL MARKETING STATEGIES THROUGH THE INTERNET IN 4.0 ERA Sajirun, Muhammad; Lin Yan Syah
Dinasti International Journal of Education Management And Social Science Vol 1 No 5 (2020): Dinasti International Journal of Education Management and Social Science (June 20
Publisher : DINASTI PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i5.344

The In the 21 st century and move on in 4.0 era, it has avery significant impact and influence on marketing trends, not least in the world of education that carries social values (non-profit). Tren marketing trend is shifting and even shifting from conventional (offline) to digital (online). For business people, the concept of digital marketing is very helful for marketing products across regions and countries, from anywhere and anytime through the internet, so with education institutions can market school excellence (brand awareness) trough the internet. Focus of the issues raised are: (1) How brand awareness strategy trough digital marketing is carried out by the integrated Islamic school Syajarul Qurâ€™an (2) What are the obstacles and benefits of implementating digital marketing for integrated Islamic Schools Syajarul Qurâ€™an Gelumbang / Muara Enim. To deepen and reveal the above problems the researcher will use qualitative research which is of course very useful for investigations in order to provide facts and data regarding the implementation of digital marketing barand awareness of integrated Islamic Schools that we meanbove. Then the data obtained will be abalyzed with the groundes theory approach which provides development of the field of reaserch studies. Then the data collection techniques using interview, documentation and observation. Data reduction techniques namely sharping, classifying, directing, organizing, data and removing unnecessary data, verification, data presentation and drawing conclusions. While the theory used in this study is the theory of brand awareness strategy implementation which means how far the implementation of digital marketing for stakeholder satisfaction as well as how far the image formed influences prospective customers decisions. From the results of preliminary research conducted by researchers found that the brand awareness strategy trough digital marketing the school delivered a positioning statement in each facebook post, whatApp and instagram groups and established relationships with customers in a past respond in the medisocial which is used and which is not important is involving a third party (sisko) to deliver school information concerning: Managerial Service: (Teacher Assessment, Education Calender, Library, Inventory and Administration). Finacial Service: (Montly finance, Cash Flow, e-Money, and recep of financial records) Teaching Service: ( Curriculum, Syllabus and RPP, report cards and assement, Guidance Counceling, extracurricular) Communication Service: (Communication Book, Polls, School News, Announcements, Branding tool). The obstacles and benefits of implementating digital marketing related to wifi systems that are less supportive. Suggestions for school managers to continue to run school marketing with conventional (customer centric) and remain consistent in marketing brand awareness through digital marketing developing digital marketing based on clusters (age cluster, domiciles) and other.

REVIEW AND ANALYSIS: THE INFLUENCE OF RELATIONSHIP QUALITY AND SERVICE QUALITY ON CUSTOMER SATISFACTION AND ITS IMPLICATIONS ON LOYALTY frederik, Lois; Deden Komar Priatna; Winna Roswina
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 5 (2020): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i5.345

The purpose of this study is to determine the effect of relationship quality of customer satisfaction, the effect of service quality of customer satisfaction, the influence of relationship quality on customer loyalty, the effect of service quality on customer loyalty, the influence of relationship quality and service quality together on customer satisfaction, the influence relationship quality and service quality together on customer loyalty, the effect of customer satisfaction on loyalty, the effect of relationship quality, service quality, and customer satisfaction together on student loyalty in informatics in Bandung. The research method used is descriptive verification analysis research using Structural Equation Modeling (SEM) analysis design. From the results of this study, it can be concluded that the quality of service and service quality both partially and simultaneously will affect customer satisfaction resulting in increased customer loyalty.

REVIEW AND ANALYSIS: THE INFLUENCE OF RELATIONSHIP QUALITY AND SERVICE QUALITY ON CUSTOMER SATISFACTION AND ITS IMPLICATIONS ON LOYALTY frederik, Lois; Deden Komar Priatna; Winna Roswina
Dinasti International Journal of Education Management And Social Science Vol 1 No 5 (2020): Dinasti International Journal of Education Management and Social Science (June 20
Publisher : DINASTI PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i5.345

The purpose of this study is to determine the effect of relationship quality of customer satisfaction, the effect of service quality of customer satisfaction, the influence of relationship quality on customer loyalty, the effect of service quality on customer loyalty, the influence of relationship quality and service quality together on customer satisfaction, the influence relationship quality and service quality together on customer loyalty, the effect of customer satisfaction on loyalty, the effect of relationship quality, service quality, and customer satisfaction together on student loyalty in informatics in Bandung. The research method used is descriptive verification analysis research using Structural Equation Modeling (SEM) analysis design. From the results of this study, it can be concluded that the quality of service and service quality both partially and simultaneously will affect customer satisfaction resulting in increased customer loyalty.

ANALYSIS OF THE EFFECT OF ABSORBTIVE CAPACITY ON THE PERFORMANCE OF S1 MANAGEMENT STUDY PROGRAMS IN KOPERTIS IV WEST JAVA-BANTEN Maryani, Maryani
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 5 (2020): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i5.346

The capacity to absorb knowledge is the ability of organization to gather external information which is then used for organizational development and innovation. The development of the education world, rapid competition and intense competition among study programs, especially management study programs, require the determination of innovation strategies that have competitive advantages. The success of an organization in facing competition depends on how the organization optimizes the capacity of absorbing knowledge that has an impact on the performance of the study program. This research was conducted on the S1 Management Study Programs at Kopertis 4 West Java. The method used in this research is descriptive and verification method. It also used Structural Equation Modeling (SEM) analysis technique. The ability to absorb knowledge is shaped by 4 dimensions, namely the ability to acquire knowledge, the ability to assimilate knowledge, the ability to transform knowledge, and the ability to exploit knowledge. The results showed that the ability to absorb knowledge has a high contribution to the performance of study programs. The dimension of the ability to transform knowledge is the largest dimension contributing to the ability to absorb knowledge with a loading factor of 0.811 with an r2 value of 65.7%. The ability to absorb knowledge significantly influences the performance of study programs.

ANALYSIS OF THE EFFECT OF ABSORBTIVE CAPACITY ON THE PERFORMANCE OF S1 MANAGEMENT STUDY PROGRAMS IN KOPERTIS IV WEST JAVA-BANTEN Maryani, Maryani
Dinasti International Journal of Education Management And Social Science Vol 1 No 5 (2020): Dinasti International Journal of Education Management and Social Science (June 20
Publisher : DINASTI PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i5.346

The capacity to absorb knowledge is the ability of organization to gather external information which is then used for organizational development and innovation. The development of the education world, rapid competition and intense competition among study programs, especially management study programs, require the determination of innovation strategies that have competitive advantages. The success of an organization in facing competition depends on how the organization optimizes the capacity of absorbing knowledge that has an impact on the performance of the study program. This research was conducted on the S1 Management Study Programs at Kopertis 4 West Java. The method used in this research is descriptive and verification method. It also used Structural Equation Modeling (SEM) analysis technique. The ability to absorb knowledge is shaped by 4 dimensions, namely the ability to acquire knowledge, the ability to assimilate knowledge, the ability to transform knowledge, and the ability to exploit knowledge. The results showed that the ability to absorb knowledge has a high contribution to the performance of study programs. The dimension of the ability to transform knowledge is the largest dimension contributing to the ability to absorb knowledge with a loading factor of 0.811 with an r2 value of 65.7%. The ability to absorb knowledge significantly influences the performance of study programs.

CUSTOMER VALUE CREATION IN VOCATIONAL HIGHER EDUCATION: CASE IN INDONESIA Burhanudin, Jajang; Poniah Juliawati; Anna Noviana
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 5 (2020): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i5.347

Vocational higher education has developed as a service that cannot avoid marketisation. One of the higher education marketing tasks is creating the value of its customers. However, the creation of customer value in vocational tertiary education has not been touched by researchers. This study aims to determine the concept and measurement of the dimensions of customer value creation in vocational higher education. In addition, it tries to measure the validity and reliability of its dimensions. This study uses analyzing the concept of customer value creation in several journals to then be associated with value creation in vocational higher education. As for the respondents were academic citizens from each institution consisting of leaders, lecturers, heads of study programs, education staff and students taken proportionally. This research has a total of 876 respondents from 30 institutions and uses a structured questionnaire based on a 7-point scale. The results showed that the creation of customer value in vocational tertiary education can be explained by all of its dimensions. Although not all indicators can explain the dimensions of customer value creation. Indicators that can explain customer value creation are changes in knowledge, general skills, special skills, learning suitability that consider student conditions and objectivity of assessment. The model is quite good with moderate predictive relevance (Q2). This research is limited to vocational higher education in the provinces of West Java and Banten. There is very little data coming from companies that use graduates. The originality of this research is customer value creation in vocational higher education consisting of three dimensions, namely learning outcomes, learning strategies, and learning evaluation.

CUSTOMER VALUE CREATION IN VOCATIONAL HIGHER EDUCATION: CASE IN INDONESIA Burhanudin, Jajang; Poniah Juliawati; Anna Noviana
Dinasti International Journal of Education Management And Social Science Vol 1 No 5 (2020): Dinasti International Journal of Education Management and Social Science (June 20
Publisher : DINASTI PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i5.347

Vocational higher education has developed as a service that cannot avoid marketisation. One of the higher education marketing tasks is creating the value of its customers. However, the creation of customer value in vocational tertiary education has not been touched by researchers. This study aims to determine the concept and measurement of the dimensions of customer value creation in vocational higher education. In addition, it tries to measure the validity and reliability of its dimensions. This study uses analyzing the concept of customer value creation in several journals to then be associated with value creation in vocational higher education. As for the respondents were academic citizens from each institution consisting of leaders, lecturers, heads of study programs, education staff and students taken proportionally. This research has a total of 876 respondents from 30 institutions and uses a structured questionnaire based on a 7-point scale. The results showed that the creation of customer value in vocational tertiary education can be explained by all of its dimensions. Although not all indicators can explain the dimensions of customer value creation. Indicators that can explain customer value creation are changes in knowledge, general skills, special skills, learning suitability that consider student conditions and objectivity of assessment. The model is quite good with moderate predictive relevance (Q2). This research is limited to vocational higher education in the provinces of West Java and Banten. There is very little data coming from companies that use graduates. The originality of this research is customer value creation in vocational higher education consisting of three dimensions, namely learning outcomes, learning strategies, and learning evaluation.

THE ROLE OF ORGANIZATIONAL CULTURE, MOTIVATION, AND TRAINING, IN ORDER TO INCREASE EMPLOYEE PERFORMANCE AT THE BAPPEDA (REGIONAL DEVELOPMENT PLANNING BOARD) OF WEST JAVA PROVINCE Sriyono Suhodo, Tanto; Deden Komar Priatna; Tunggul Harymurtie
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 5 (2020): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i5.348

The performance of members of an organization is needed to support organizational performance. The performance of employees at the BAPPEDA (Regional Development Planning Board) of West Java Province will affect the performance of this government agency. The purpose of this study was to find out how much the role of organizational culture, motivation, and training in order to improve the performance of employees in the Regional Development Planning Board of West Java Province, both simultaneously and partially. The method used in this study is descriptive and verification method. The source of data in this study were employees of the Regional Development Planning Board of West Java Province. Primary data was collected by using questionnaires and interviews with Regional Development Planning Board of West Java Province employees. Secondary data is collected by tracing documents that are relevant to the problem under study. The results of descriptive data analysis on research variables, showed that organizational culture, motivation, training, and employee performance at the Regional Development Planning Board of West Java Province were in the good category. Organizational culture, motivation, and training have a significant role in order to improve employee performance, which is equal to 72.2%. Motivational variables have a more dominant role in order to improve the performance of employees of the Regional Development Planning Board of West Java Province because they have the highest beta value, 37.1%.

THE ROLE OF ORGANIZATIONAL CULTURE, MOTIVATION, AND TRAINING, IN ORDER TO INCREASE EMPLOYEE PERFORMANCE AT THE BAPPEDA (REGIONAL DEVELOPMENT PLANNING BOARD) OF WEST JAVA PROVINCE Sriyono Suhodo, Tanto; Deden Komar Priatna; Tunggul Harymurtie
Dinasti International Journal of Education Management And Social Science Vol 1 No 5 (2020): Dinasti International Journal of Education Management and Social Science (June 20
Publisher : DINASTI PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i5.348

The performance of members of an organization is needed to support organizational performance. The performance of employees at the BAPPEDA (Regional Development Planning Board) of West Java Province will affect the performance of this government agency. The purpose of this study was to find out how much the role of organizational culture, motivation, and training in order to improve the performance of employees in the Regional Development Planning Board of West Java Province, both simultaneously and partially. The method used in this study is descriptive and verification method. The source of data in this study were employees of the Regional Development Planning Board of West Java Province. Primary data was collected by using questionnaires and interviews with Regional Development Planning Board of West Java Province employees. Secondary data is collected by tracing documents that are relevant to the problem under study. The results of descriptive data analysis on research variables, showed that organizational culture, motivation, training, and employee performance at the Regional Development Planning Board of West Java Province were in the good category. Organizational culture, motivation, and training have a significant role in order to improve employee performance, which is equal to 72.2%. Motivational variables have a more dominant role in order to improve the performance of employees of the Regional Development Planning Board of West Java Province because they have the highest beta value, 37.1%.

INTERCORRELATION OF INSOMNIA, SLEEP DURATION, INTERNET USE DURATION AND INTERNET ADDICTION ON MILLENNIAL IN JAKARTA Prabowo, Hendro; Mahargyantari Purwani Dewi; Nadia
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 5 (2020): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i5.349

With 171,260,000 internet users, Indonesia is the fifth of the internet users in the world. This study aims to examine the intercorrelation between insomnia, sleep duration, internet use duration and internet addiction in 259 millennial respondents. The instruments used were the Insomnia Severity Index (ISI) and the Internet Addiction Test (IAT). The results showed that 79.5% of the participants had sleep duration of less than 6.5 hours per day and 72% of them were also reported had internet use duration of more than 6 hours per day. Result also found that there is a positive correlation between insomnia and internet addiction, negative correlation between insomnia and sleep duration, positive correlation between insomnia and internet use duration, negative correlation between internet addiction and sleep duration, positive correlation between internet addiction and internet use duration, and negative correlation between sleep duration and internet use duration.

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Ebit Bimas Saputra

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+6282287504359

Journal Mail Official
dinasti.info@gmail.com

Editorial Address
Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan

Location
Kota tangerang selatan,

Banten

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ebit Bimas Saputra

Contact Email -

Phone +6282287504359

Journal Mail Official dinasti.info@gmail.com

Editorial Address Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan

Location Kota tangerang selatan, Banten INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ebit Bimas Saputra

Contact Email
-

Phone
+6282287504359

Journal Mail Official
dinasti.info@gmail.com

Editorial Address
Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan

Location
Kota tangerang selatan,

Banten

INDONESIA