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Agus Mursidi
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Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora)
Published by Universitas PGRI Banyuwangi
ISSN : 25412523     EISSN : 25416130     DOI : https://doi.org/10.36526/js
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Other
The aim of this journal publication is to disseminate conceptual thoughts or ideas and research results that have been achieved in the field of history Santhet: (Journal of Education, History and Humanities) mainly focuses on the main problems in the development of the field of history as follows: 1. Historical Education 2. History 3. Humanities
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 775 Documents
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THE INFLUENCE OF SOCIAL CAPITAL AND ENTREPRENEURIAL ALERTNESS ON THE ENTREPRENEURIAL INTENTION OF ENTREPRENEURSHIP STUDY PROGRAM STUDENTS AT UNIVERSITAS PGRI SUMATERA BARAT: PENGARUH MODAL SOSIAL DAN ENTREPRENEURIAL ALERTNESS TERHADAP ENTREPRENEURIAL INTENTION MAHASISWA PROGRAM STUDI KEWIRAUSAHAAN UNIVERSITAS PGRI SUMATERA BARAT Muhammad Tsabit; Yuhendri LV
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.5013

Abstract

Someone who wants to become an entrepreneur must have entrepreneurial intentions. This entrepreneurial intention is still a problem in the entrepreneurship study program at Universitas PGRI Sumatera Barat. The purpose of this study was to analyze the effect of social capital and entrepreneurial alertness on entrepreneurial intentions in entrepreneurship study program students at Universitas PGRI Sumatera Barat, analyze the effect of social capital on entrepreneurial intentions in entrepreneurship study program students at Universitas PGRI Sumatera Barat, and analyze the effect of entrepreneurial alertness on entrepreneurial intentions in entrepreneurship study program students at Universitas PGRI Sumatera Barat. This study uses a quantitative approach with a causative type. Sampling in this study using total sampling technique. The research instrument of this study used a questionnaire. The data analysis technique of this research is multiple linear regression analysis. The results showed that together there is a significant influence between Social Capital, and Entrepreneurial Alertness on entrepreneurial intentions of Entrepreneurship Study Program Students of Universitas PGRI Sumatera Barat, Social Capital has no significant effect on entrepreneurial intentions in Entrepreneurship Study Program students of Universitas PGRI Sumatera Barat, and Entrepreneurial Alertness has a significant influence on entrepreneurial intentions in Entrepreneurship Study Program students of Universitas PGRI Sumatera Barat. This study concludes that to increase entrepreneurial intention requires an increase in entrepreneurial alertness.
The Influence of Interpersonal Communication and Internship Experience on the Work Readiness of Students of the Faculty of Economics and Business, Padang State University: Pengaruh Komunikasi Interpersonal Dan Pengalaman Magang Terhadap Kesiapan Kerja Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Negeri Padang Mutiara Annisa; Dessi Susanti
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.5014

Abstract

Aimed to analyze how interpersonal communication and internship experience affect job readiness among students. This research emerged from the pressing issue of elevated unemployment rates among university graduates, stemming from inadequate preparation and a dearth of relevant experiences. This quantitative study employed questionnaires to measure levels of interpersonal communication, internship experience, and job readiness. The participants in the study were drawn from the vibrant community of students at the Faculty of Economics and Business at the University of State Padang. A thorough statistical analysis was undertaken to delve into the intricate relationships among a range of variables. The findings revealed notable beneficial impacts of interpersonal communication and internship experience on job readiness. Students with good interpersonal communication skills and meaningful internship experiences demonstrated higher preparedness for entering the workforce
THE INFLUENCE OF FAMILY ENVIRONMENT AND ENTREPRENEURIAL LITERACY ON ENTREPRENEUR BEHAVIOR OF PMW STUDENTS: Pengaruh Lingkungan Keluarga Dan Literasi Kewirausahaan Terhadap Perilaku Wirausaha Mahasiswa Penerima PMW Suci Ramadhani; Yuhendri LV
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.5015

Abstract

The entrepreneurial behavior exhibited by students who receive the UNP PMW remains suboptimal. This resaerch aim to investigate the effects of family environment and entrepreneurial literacy on the entrepreneurial behavior of these students, both independently and in combination. A quantitative approach utilizing a causal research design is applied, with proporetional random sampling as the chosen sampling technique. The research instrument includes a questionnaire to measure the family environment and entrepreneurial behavior variables, along with a set of questions to assess entrepreneurial literacy. Data analysies is conducted through multiple linear regression. The results reveal a significant combined effect of both family environment and entrepreneurial literacy on the entrepreneurial behavior of PMW UNP recipient students. Furthermore, both family environment and entrepreneurial literacy have a notable individual impact on entrepreneurial behavior. The study concludes that improving both the family environment and entrepreneurial literacy is crucial for fostering better entrepreneurial behavior among these students
THE EFFECT OF PRODUCT QUALITY AND CONSUMER DISSATISFACTION ON WARDAH LIPSTICK BRAND SWITCHING BEHAVIOR IN PADANG STATE UNIVERSITY STUDENTS: Pengaruh Kualitas Produk dan Ketidakpuasan Konsumen terhadap Perilaku Peralihan Merek Lipstik Wardah pada Mahasiswa Universitas Negeri Padang Nabila Noer Istiqamah; Annur Fitri Hayati
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.5016

Abstract

The purpose of this study was to investigate how it affects the quality of the poduk and consumer dissatisfaction with the brand switch on Wardah lipsticks. This study uses a causal research design and quantitative methodology. The population of this study consisted of Padang State University students who had worn Wardah lipstick and switched brands. Sampling was 100 and the sampling method was purposive sampling. The findings of the study revealed that (1) there was a significant negative influence of product quality on the brand change of Wardah lipstick products in female students at Padang State University. (2) consumer dissatisfaction has a significant positive influence on the brand change of Wardah lipstick products in Padang State University students. (3) the significant influence between product quality and consumer dissatisfaction on the switch of Wardah Lipstick Brand to female students at Padang State University
THE INFLUENCE OF FINANCIAL LITERACY, HEDONIC LIFESTYLE, AND POCKET MONEY ON PERSONAL FINANCIAL MANAGEMENT BEHAVIOR OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, PADANG STATE UNIVERSITY: Pengaruh Literasi Keuangan, Lifestyle Hedonis, dan Uang Saku Terhadap Perilaku Pengelolaan Keuangan Pribadi Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Negeri Padang Annisa Khariani; Friyatmi
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.5017

Abstract

Students from Padang State University's Faculty of Economics and Business will be the subjects of this study, which seeks to answer questions about their own money management habits as a function of financial literacy, hedonic lifestyle, and pocket money. This study used a quantitative methodology based on an associative descriptive approach. Using a proportionate random selection approach, 97 students were chosen as the sample for this study. Multiple regression analysis is the data analysis approach used in this study. A student's personal financial management behavior can be influenced by financial literacy, hedonic lifestyle, pocket money, and all three factors combined. The findings of this study should provide students with the knowledge and skills necessary to effectively manage their own money and steer clear of any financial difficulties in the future
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH ON AZARINE SUNSCREEN PURCHASE INTENTION THROUGH BRAND IMAGE ON TIKTOK USERS IN PADANG CITY: Pengaruh Social Media Marketing Dan Electronic Word Of Mouth Terhadap Purchase Intention Sunscreen Azarine Melalui Brand Image Pada Pengguna Tiktok Di Kota Padang Dea Putri Ananda; Thamrin
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.5019

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing dan electronic word of mouth terhadap purchase intention sunscreen azarine melalui brand image pada pengguna tiktok di kota padang. Dalam penelitian ini digunakan 161 sampel yang kemudian diolah menggunakan aplikasi Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa : (1) Social Media Marketing memiliki pengaruh positif terhadap purchase intention pada produk sunscreen Azarine di TikTok (2) eWOM memiliki pengaruh positif terhadap purchase intention pada produk sunscreen Azarine di TikTok (3) Social media marketing memiliki pengaruh positif terhadap brand image pada produk sunscreen Azarine di TikTok (4) eWOM memiliki pengaruh positif terhadap brand image pada produk sunscreen Azarine di TikTok (5) Brand image memiliki pengaruh positif terhadap purchase intention pada produk sunscreen Azarine di TikTok (6) Social media marketing memiliki pengaruh positif terhadap purchase intention pada produk sunscreen Azarine di TikTok yang dimediasi oleh brand image (7) eWOM memiliki pengaruh positif terhadap purchase intention pada produk sunscreen Azarine di TikTok yang dimediasi oleh brand image
THE EFFECT OF HEDONIC SHOPPING MOTIVATION AND SHOPPING LIFESTYLE ON IMPULSE BUYING THROUGH POSITIVE EMOTION AS A MEDIATING VARIABLE IN SHOPEE E-COMMERCE SERVICE USERS IN PADANG CITY: PENGARUH HEDONIC SHOPPING MOTIVATION DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING MELALUI POSITIVE EMOTION SEBAGAI VARIABEL MEDIASI PADA PENGGUNA LAYANAN E-COMMERCE SHOPEE DI KOTA PADANG Fathurrizqi Aulia; Thamrin
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.5020

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh hedonic shopping motivation dan shopping lifestyle terhadap impulse buying melalui positive emotion sebagai variabel mediasi pada pengguna layanan e-commerce shopee di Kota Padang. Dalam penelitian ini digunakan 170 sampel yang kemudian diolah menggunakan aplikasi Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa : (1) Hedonic shopping motivation memiliki pengaruh positif dan signifikan terhadap impulse buying, (2) Shopping lifestyle memiliki pengaruh positif dan signifikan terhadap impulse buying, (3) Positive emotion memiliki pengaruh positif dan signifikan terhadap impulse buying, (4) Hedonic shopping motivation memiliki pengaruh positif dan signifikan terhadap positive emotion, (5) Shopping lifestyle memiliki pengaruh positif dan signifikan terhadap positive emotion, (6) Hedonic shopping motivation memiliki pengaruh positif dan signifikan terhadap impulse buying yang dimediasi oleh positive emotion, (7)
THE EFFECT OF STORE ATMOSPHERE AND EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION AT SALEJOURN CAFE AND SPACE PADANG: PENGARUH STORE ATMOSPHERE DAN EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN DI SALEJOURN CAFE AND SPACE PADANG Fanisa Nadya Putri; Fitria Ridhaningsih
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.5021

Abstract

This study aims to determine the influence of store atmosphere and experiential marketing on customer loyalty mediated by customer satisfaction at Salejourn Cafe and Space Padang. In this study, 110 samples were used which were then processed using the Partial Least Square (PLS) application. The results of this study show that: (1) Store Atmosphere has a positive effect on customer loyalty at Salejourn Cafe and Space Padang (2) Experiential Marketing has a positive effect on customer loyalty at Salejourn Cafe and Space Padang (3) Store Atmosphere has a positive effect on customer satisfaction at Salejourn Cafe and Space Padang (4) Experiential Marketing has a positive effect on customer satisfaction at Salejourn Cafe and Space Padang (5) Customer Satisfaction has a positive effect on customer loyalty at Salejourn Cafe and Space Padang (6) Customer satisfaction mediates the relationship between store atmosphere and experiential marketing on customer loyalty at Salejourn Cafe and Space Padang
THE INFLUENCE OF ADVERTISING DISCLOSURE AND CELEBRITY-PRODUCT CONGRUENCE ON CONSUMER PURCHASE INTENTION IN SOCIAL MEDIA : Pengaruh Advertising Disclosure dan Celebrity-Product Congruence Terhadap Minat Pembelian Konsumen Di Social Media Silvina Maulidya; Perengki Susanto
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.5022

Abstract

Idonesia is among the 10 countries with the highest percentage of internet users who frequently shop online. Indonesian consumer behavior has also shifted. People now tend to seek information and product recommendations through digital platforms before making a purchase. This study aims to review the influence of Advertising Disclosure and Celebrity-Product Congruence on sponsored advertisements on social media on Consumer Purchase Intention on Social Media. The population in this study were consumers who were active on social media in Padang City. While the number of samples in this study was 257 respondents. Data collection was carried out by distributing questionnaires directly online via Google Form and data processing was carried out using Smart PLS 4.0 software.The findings of this study indicate that: Advertising Disclosure has a positive and significant influence on Consumer Purchase Intention, Celebrity-Product Congruence has a positive and significant influence on Consumer Purchase Intention, In the current study provides insight into the relationship between Advertising Disclosure, Celebrity-Product Congruence, and Consumer Purchase intention on beauty influencer content on Social Media Tiktok. Therefore, with new findings, this study expands the literature the relationship between Advertising Disclosure and Celebrity-Product Congruence on consumer purchase intention in the West Sumatra region
Analisis Framing Pemberitaan Pemilu Presiden 2024 di Media Online Detik.com Periode Bulan Februari Harahap, Tondini Alief; Harahap, Aprilinda
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.5023

Abstract

This study raises a study of the analysis of the framing of the 2024 election news, specifically the news of the presidential and vice presidential candidates which focuses on the framing of the news published by the detik.com media, furthermore, the writing of this article uses a qualitative research method that uses a research approach and analysis of news about the presidential candidates in February, in line with that the framing analysis included in the results of this study uses the framing analysis proposed by Robert M. Etnman which emphasizes four main aspects of analysis such as, problem definition, diagnosis of causes, moral assessment and recommendations for resolution. The final results of this study conclude that detik.com's news in February regarding the 2024 presidential election highlights statements from each candidate and also the campaign teams and several other aspects, and also provides positive moral assessments and sentiments in several aspects, and limits several issues that need to be limited, but not all news meets the four aspects of Robert M. Etnman's analysis method, such as not explaining the background of the problem and also recommendations for resolution. This study focuses on how the media has a central role in forming public assumptions in the 2024 presidential election.

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