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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,017 Documents
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MEMPERTAHANKAN RETENSI PELANGGAN YANG DIPENGARUHI OLEH KEPUASAN PELANGGAN KUALITAS PELAYANAN DAN KEPERCAYAAN PELANGGAN PADA PT PIRANTI BERKAH TRAVELINDO Wiryono, Setyo Legowo; Supriyadi, Andhi; Putri, Julian Andriani
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12652

Abstract

This research aims to determine and explain the influence of customer satisfaction, service quality and customer trust spatially and jointly on customer retention. The research was conducted using quantitative methods. The sample was 90 customers of PT. Piranti Berkah Travelindo Tool taken using the Census technique. The data collection technique uses a questionnaire, and the data is tested and analyzed using multiple linear regression analysis with SPSS version 20. Based on the research data analysis, it can be concluded that (1) customer satisfaction has a positive and significant effect on customer retention, (2) service quality has a positive effect and significant to customer retention (3) customer trust has a positive and significant effect on customer retention, (4) customer satisfaction, service quality and customer trust together have an effect on customer retention Keywords: Customer Satisfaction, Service Quality, Trust and Customer Retension
PENGARUH PENDIDIKAN DAN LATIHAN TERHADAP KOMPETENSI GURU DAN KOMITMEN KERJA GURU SERTA DAMPAKNYA TERHADAP KUALITAS PENDIDIKAN DI SMA NEGERI SE KECAMATAN DEMAK KABUPATEN DEMAK Hendrajaya, Hendrajaya
JURNAL ILMIAH EDUNOMIKA Vol. 6 No. 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.12653

Abstract

To increase the educational quality, it was needed the teacher’s competence, the work teacher’s work commitment, and the training and education. The purpose of this research was to explain the influence of the training and education toward teachers’ competence and teahers’ work commitment and the effect on educational quality in Demak Subdistrict, Demak Regency. The research was conducted by using the quantitative method, inferential type. The research was conducted on 65 teachers of State Senior High School in Demak Subdistrict, Demak Regency. The technique of data collection was using questionnaire and analyzed by using SPSS for windows version 17.0. The result of this research showed that (a) the training and education program influenced teachers’ competence, (b) the training and education influenced teachers’ work commitment, (c) the training and education influenced educational quality, (d) teachers’ competence influenced educational quality, (e) teachers’ work commitment influenced educational quality, (f) teachers’ competence did not mediate the effect of the training and education on educational quality, (g) teachers’ work commitment did not mediate the effect of the training and education on educational quality. Keywords : Training and Education, Teachers’ Competence, Teachers’Work Commitment, Educational Quality
PENGARUH LOKASI, SARANA DAN PRASARANA SERTA PELAYANAN TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN (Studi Kasus pada hotel-hotel di Kabupaten Semarang ) Hendrajaya, Hendrajaya
JURNAL ILMIAH EDUNOMIKA Vol. 7 No. 1 (2023): EDUNOMIKA : Vol. 07, No. 01, 2023
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i1.12654

Abstract

The aim of this research is to know the influence of the Location, Facilities and Service toward the Satisfaction of the customers and the implication toward the Loyality of customers.This research used primary data about the standart quality of location (7 items), standart quality of facilities (18 items), standart of service (16 items), standart quality of customer satisfaction (7 items) and variable of customer loyality (6 items). All items above are measured using likers scale and analized of its validity and reliability. Data gathering is using questioneair techningue to the 168 quests of hotel in Semarang. Data analysis is using path analysis, t-test, f-test and coefficient of determanition. The result of the researct shows that of the hypothesis are not all acceptable, it is incated that location doesn’t influent positively and significantly toward the customers satisfaction, mean while facilities influents positively and significantly with analysis t-test (2,160) > t-table (1,654) and analysis sig.(0,032) < (0,05), sercice influences positively and significantly toward customers satisfaction with the analysis t-test (2,411) > t-table (1,654) and analysis sig.(0,017) < (0,05), customer satisfaction is not intervening between location and customer loyality because the direct influence > the indirect influence (6,8%) > (1,6%). Customers satisfaction is entervening between facilities and customers loyality, the influence as much as (6,2 %), customer satisfaction is not intervening between service and loyality because direct influence > indirect influence (23,5%) > (6,8%), customers satisfaction influents positively and significantly toward customers loyality with the analysis t-test (11,264) >f-table (2,26) and analysis sig (0,000) < (0,05), r2 (0.199) which means it has a 19,9% positive influence toward customers loyality. Customer satisfaction is intervening between facilities toward customers loyality Hotel in Semarang. KeyWords : Location, Facilities, Service, Customers Satisfaction, Customers Loyality.
PENGARUH KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN PELANGGAN PERUSAHAAN INSTALASI TENAGA LISTRIK Prabawa, Santosa Tri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12673

Abstract

This research aims to determine and analyze the influence of service quality on the level of customer satisfaction of electric power installation companies in Surakarta. The object of this research is PT. Serkolians Aman Nusantara Unit Surakarta. This research used 74 respondents as research samples and the sampling technique used a non-probability sampling method with purposive sampling technique. The data analysis method used is a quantitative analysis method which includes validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing via t test, F test and R2 test. The F test results for all variables of physical evidence, reliability, responsiveness, assurance and empathy simultaneously influence the level of customer satisfaction with the calculated F test results > Ftable (4.73 > 2.34). Testing the t-test hypothesis shows that the physical evidence variable has a positive and significant effect on the level of customer satisfaction with a significant level of physical evidence of 0.17 < 0.05 and the tcount value (2.108) > ttable value (1.667). The reliability variable has a positive and insignificant effect with the results of a significant reliability value of 0.857 > 0.05, and the tcount value (0.181) < ttable value (1.667). The responsiveness variable has a positive and significant effect on the level of customer satisfaction with a significant responsiveness value of 0.049 < 0.05, and the calculated t value (2008) > ttable value (1.667). The guarantee variable has a positive and significant effect on the level of customer satisfaction with a significant guarantee value of 0.011 < 0.05, and the calculated t value (2.619) > ttable value (1.666) 0.11 < 0.05. The empathy variable has a positive and insignificant effect on the level of consumer satisfaction with a significant empathy value of 0.394 > 0.05, and a tcount value (0.858) < ttable value (1.667). The coefficient of determination test (R2) seen in the Adjusted R Square is 0.604, indicating that 60.4% of customer satisfaction at PT. Serkolians Aman Nusantara Surakarta Unit can be explained by the service quality variable.
HUBUNGAN BRAND EXPERIENCE DAN BRAND AUTHENTICITY TERHADAP BRAND LOYALTY: BRAND LOVE SEBAGAI VARIABEL MEDIASI Sari, Vincentia Indah Puspita; Rahardani, Margareta Ernanda
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12674

Abstract

Kecintaan terhadap merek dianggap sebagai keterikatan emosional antara konsumen dengan merek dan akan membuat konsumen enggan atau sulit untuk beralih ke merek lain. Kecintaan merek dapat memediasi hubungan antara pengalaman merek dan loyalitas merek serta ekspresi diri merek dengan loyalitas merek. Berkaitan dengan hal tersebut, penelitian ini bertujuan untuk mengetahui peran brand love sebagai variabel yang memediasi hubungan antara brand experience dan brand loyality serta brand authenticity dengan brand loyality. Penelitian ini menggunakan sampel masyarakat yang menggunakan sepatu brand lokal di Indonesia yaitu Ventela, Compass, Aerostreet, Patrobas dan Brodo. Merek sepatu lokal dipilih karena industri ini saat ini sedang berkembang pesat. Jumlah sampel sebanyak 150 responden. Metode pengambilannya menggunakan purposive sampling. Metode yang digunakan yaitu dengan SEM-PLS serta alat statistik yang digunakan yaitu SmartPLS 3.0. Temuan penelitian ini yaitu semua hipotesisnya berpengaruh positif dan signifikan, serta mampu menunjukkan peran brand love sebagai variabel mediasi.
PENGARUH PROGRAM LOYALITAS, PERSEPSI NILAI, DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP KEPUASAN PELANGGAN YANG BERDAMPAK PADA LOYALITAS PELANGGAN (STUDI PADA KONSUMEN BY.U) Kamal, Nuvaily Rizqy; Artanti, Yessy
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12675

Abstract

Selama dekade terakhir, internet telah menunjukkan pertumbuhan substansial dalam jumlah pengguna dan penjualan. Demi keberlangsungan, By.U sebagai layanan seluler digital pertama di Indonesia harus mencari cara untuk memuaskan pelanggan dan menjadi pelanggan setia. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh program loyalitas, persepsi nilai, dan persepsi kemudahan penggunaan terhadap kepuasan pelanggan yang berdampak pada loyalitas pelanggan. Kuantitatif konklusif kausalitas sebagai jenis penelitian dan sampel yang valid sebanyak 103 responden yang diambil dari kuesioner online. Untuk menganalisis ini, analisis jalur dengan Software Amos 24 digunakan sebagai teknik analisis data. Hasil penelitian menunjukkan bahwa ada pengaruh program loyalitas, persepsi nilai, dan persepsi kemudahan penggunaan terhadap kepuasan pelanggan dan loyalitas pelanggan, serta ada pengaruh kepuasan pelanggan terhadap loyalitas pelanggan. Dengan demikian, hasil penelitian ini dapat disumbangkan sebagai referensi bagi semua pihak, terutama sebagai bahan referensi By.U dalam menjaga dan meningkatkan loyalitas pelanggan.
PERAN KEPUASAN KONSUMEN DALAM MEMEDIASI CUSTOMER VALUE DAN CUSTOMER EXPERIENCE TERHADAP LOYALITAS PELANGGAN (Studi Pada Pelanggan di Konter Bintang Phone Cell) Widyakto, Adhi; Rachmawati, Dyah Ayu; Riyanto, Sugeng; Susanto, Susanto
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12677

Abstract

This research aims to examine and analyze the influence of Customer Value and Customer Experience on Customer Loyalty through Customer Satisfaction as an intervening variable for customers at the Bintang Phone Cell Counter. The dependent variable used in this research is Customer Satisfaction (Z), Customer Loyalty (Y), while the independent variables used are Customer Value (X1) and Customer Experience (X2). The sample in this study was 96 respondents. The sampling technique uses purposive sampling with the criteria being that the respondent is at least 18 years old and has made at least 2 purchases. The analytical methods used are Convergent Validity, Discriminant Validity, Composite Reliability, Inner model. The results of the research conducted show that Customer Value and Customer Experience have a positive and significant effect on Customer Satisfaction, the Customer Value and Customer Experience variables have a negative and insignificant effect on Customer Loyalty, the Customer Value variable has a positive and significant effect on Customer Loyalty through Customer Satisfaction, and The Customer Experience variable has a positive and significant effect on Customer Loyalty through Customer Satisfaction
PENGARUH BAURAN KOMUNIKASI PEMASARAN BERBASIS INSTAGRAM MELALUI BRAND AWARENESS TERHADAP MINAT PEMBELIAN PRODUK DALAM PENYELENGGARAAN SOLO ART MARKET (SAM) Rahardani, Margareta Ernanda; Sari, Vincentia Indah Puspita
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12679

Abstract

This research was conducted to examine the influence that occurs between the marketing communication mix, especially advertising as well as public relations and publicity through brand awareness on purchasing interest. Apart from that, this research also reviewed the level of brand awareness that was formed during the implementation of the Solo Art Market (SAM) event. This descriptive quantitative research was conducted on 100 respondents who were SAM visitors who had followed Instagram @soloartmarket.id. The results of this research are that the brand awareness level of SAM visitors is at the purchase stage with a value of 3.96. Advertising does not have an influence through brand awareness on purchasing interest, while public relations and publicity have an influence. This is in line with what was conveyed by respondents through the evaluation form for the implementation of the SAM event.
ANALISIS KINERJA KEUANGAN PERUSAHAAN YANG TERGABUNG DALAM INDEKS SAHAM SYARIAH INDONESIA (ISSI) YANG MELAKULAN STOCK SPLIT TERHADAP RETURN SAHAM Permatasari, Maharani; Isnaini, Desi; Setiawan, Evan
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12680

Abstract

This research aims to test whether there is an influence of Return on Assets (ROA), Total Assets Turnover (TATO), Earning Per Share (EPS) and Price Earning Ratio (PER) on Stock Return with a total sample of 7 companies that carry out stock splits which are members of Indonesian sharia stock index (ISSI) in the 2019-2022 period. Research data was collected using documentatiom and library methods and analyzed using multiple linear regression. The results of the F hypothesis test research show a sig value of 0,773 > 0,05, so it can be caonclude that Return on Assets (ROA), Total Assets Turnover (TATO), Earning Per Share (EPS) and Price Earning Ratio (PER) do not have an effect together as stock returns. The t test results show a sig value of ROA 0,934, TATO 0,386, EPS 0,407 and PER 0,659 where the sig value of all variables is greater than 0,05 so it can be conclude that Return on Assets (ROA), Total Assets Turnover (TATO), Earning Per Share (EPS) and Price Earning Ratio (PER) have no partial effect on stock returns.
ANALISIS FRAUD HEXAGON MODEL TERHADAP KECURANGAN LAPORAN KEUANGAN PADA PERUSAHAAN SUB SEKTOR PROPERTI DAN REAL ESTATE YANG TERDAFTAR DI BEI TAHUN 2019-2022 Apsari, Hirawresti Langen; Gondo, Imelda
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12681

Abstract

This study aims to analyze of the fraud hexagon model, namely pressure which is proxied by financial targets and financial stability, capabilities that are proxied by changes in directors, opportunities proxied by ineffective monitoring, rationalization proxied by change in auditors, arrogance proxied by frequent number of CEO's picture, and collusion proxied by government projects, political connections and state-owned enterprises to financial statement fraud. The sample of this study is property and real estate sub sector companies listed on the Indonesia Stock Exchange (IDX) in 2019-2022. This study uses secondary data, namely financial reports and annual reports. The samples of this study consist of 85 companies with 340 unit analysis with purposive sampling technique. This study uses the data panel regression analysis technique with EViews 12 analysis tool. The results of this study found that the elements of pressure, capability and rationalization measured through financial targets, change of directors and change in auditors had a significant effect on financial statement fraud. Meanwhile, financial stability, ineffective monitoring, frequent number of CEO's pictures, government projects, political connections and state-owned enterprises have no significant effect on financial statement fraud in property and real estate sub sector companies listed on the IDX in 2019-2022.

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