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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,017 Documents
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CUSTOMER DELIGHT DAN ADVOKASI PASIEN: PERAN PELAYANAN PRIMA MENYENANGKAN PASIEN PADA KIDS DENTAL SPA Tenovita Sari, Fajar; Purwanto, Purwanto; Fatchurrohman, Mochamad
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15890

Abstract

Understanding how service excellence influences pediatric dental patient behavior is critical in formulating effective marketing strategies. This study examines the feelings and actions of patients (parents and children) when they receive excellent service compared to others, using the concept that emotions can be triggered by certain events to understand their impact on patient behavior (affective event theory). In a survey of 136 pediatric dental patients, we analyzed how service excellence affects three types of customer behavior: Customer delight, speaking positively about the product or service (customer advocacy), and patient loyalty. The results showed that excellent service increases (pediatric) patient delight, encouraging them to advocate and return for dental care. However, unexpectedly, our findings also show that the effect of service excellence in increasing patients' customer delight tends to be lower in those with a high tendency to seek attention (attention-seeking motive), due to a lack of authenticity or perceived benefit from the treatment received. Therefore, this study reveals the complex dynamics of service excellence in enhancing patient delight, advocacy, and patient loyalty, while demonstrating the importance of individual differences in influencing these processes.
THE INFLUENCE OF DIGITAL CULTURE ON EMPLOYEE PERFORMANCE WITH GENERATIONAL ALIGNMENT AS A MODERATING VARIABLE Erni, Erni; Artis, Artis; Sihite, Mislan; Novilia, Fitri; Ishak, Ishak
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15975

Abstract

ABSTRACT This study is a quantitative study with an explanatory approach, namely an approach that makes a number of previous studies, especially the three studies mentioned above, the main spearhead for building the arguments presented in this article. The data used in this article is primary data distributed through an online questionnaire. The data contains 5 statement items from 10 questions related to Digital Culture, Employee Performance, and Generational Alignment. The data obtained were analyzed using the smart PLS 4.0 analysis tool. The result in this article show that the Digital Culture variable can have a positive relationship direction and a significant influence on Employee Performance because the P-Value value is positive and is below the significance level of 0.05, namely 0.008. This is because a good Digital Culture if owned by an employee can make employees change difficult work into easy, increase productivity, and increase creativity. With these three things, it can also improve Employee Performance. In addition, in the next row, the second hypothesis in this article can also be proven because the P-Values also tend to be positive and are also below the significance level of 0.05, namely 0.000, which is smaller than the direct influence of 0.008. Thus, the first and second hypotheses in the article can be accepted and proven. Keywords: Digital Culture, Employee Performance, Generational Aignment
PERSPEKTIF PERUSAHAAN: MENILAI FINANCIAL SUSTAINABILITY MELALUI ANALISIS RASIO LIKUIDITAS, PROFITABILITAS, DAN AKTIVITAS Ramadhani, Alia Pramudita; Sari, Shinta Permata
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16052

Abstract

Financial sustainability is the company’ ability to maintain financial performance and business sustainability in the long term. Financial Sustainability is also important for companies to predict the potential going concern for its future. This study aims to analyze financial sustainability from the company’s perspective through analysis of liquidity, profitability, and activity ratios in consumer non cyclicals sector companies listed on the Indonesia Stock Exchange for the 2021-2023 period. The sampling technique used is a purposive sampling technique with the number of samples are 101 data over the 2021-2023 period. The research method used is quantitative method with multiple linear regression analysis as a data analysis technique. The result of this study suggest that liquidity and profitability ratios affect financial sustainability, while activity ratios do not affect financial sustainability. Keywords : financial sustainability, liquidity, profitability, activity.
INITIAL PUBLIC OFFERING (IPO): TINJAUAN NON KEUANGAN TERHADAP TINGKAT UNDERPRICING Nastiti, Nadila Tri; Sari, Shinta Permata
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16053

Abstract

Initial Public Offering is a company's initial effort to attract investors on the stock exchange. In the stock offering, the company will get public attention to buy its shares by setting a lower initial stock price. This research objective is to analyze the effect of non-financial variables on the level of underpricing in go public companies that conduct Initial Public Offering. Non-financial variables used in research include underwriter reputation, aditor reputation, company age, oversubscription, and independence of the board of commissioners. The samples are 64 companies which are sourced from secondary data collected by purposive sampling method during 2021-2023. The data is processed with multiple regression analysis. The results show that the underwriter reputation has an effect on the level of underpricing, meanwhile auditor reputation, company age, oversubscription, and independence of the board of commissioners have insignificant effect on the level of underpricing. Keywords : underpricing, underwriter reputation, auditor reputation, company age, oversubscription, independence of the board of commissioners.
DISIPLIN KERJA DAN KERJASAMA TERHADAP KINERJA KARYAWAN RUMAH SAKIT: STUDI PADA RUMAH SAKIT UMUM DAERAH GUNUNGKIDUL YOGYAKARTA Kuncorowati, Heru; Wahyujatmiko, R. Suprono; Supardin, Lalu; Saputri, Lilien Oktatibi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16106

Abstract

Hospitals have characteristics as complex service organizations, managing high risks and operating in a dynamic regulatory environment. Staff discipline and teamwork are needed to manage complex work, reduce work error rates, improve work safety and work quality. This study aims to determine and analyze the effect of work discipline and teamwork on employee performance at Wonosari Gunungkidul Yogyakarta Regional Hospital. The study was conducted through a survey using a questionnaire to 100 respondents who were hospital employees. The analysis in this study used multiple linear analysis. The results of the study found the effect of work discipline and cooperation on employee performance at Wonosari Gunungkidul Yogyakarta Regional Hospital.. Keywords : Work Discipline, Teamwork, Employee Performance, Hospital
PERAN MODERASI ETIKA KERJA DALAM MENENTUKAN MINAT MENABUNG MASYARAKAT KOTA PALOPO PADA PERBANKAN SYARIAH Lahila, Andi; Asri, Muhammad; Zainuddin, Zainuddin
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16111

Abstract

Penelitian ini bertujuan untuk menganalisis peran moderasi etika kerja dalam menentukan minat menabung masyarakat Kota Palopo pada perbankan syariah. Pendekatan kuantitatif digunakan dengan metode survei untuk mengumpulkan data dari responden masyarakat Kota Palopo. Instrumen penelitian berupa kuesioner dengan skala Likert yang mencakup variabel minat menabung, etika kerja, dan faktor-faktor lain yang memengaruhi keputusan menabung. Sampel penelitian diambil menggunakan teknik purposive sampling, dengan jumlah responden sebanyak Data yang terkumpul dianalisis menggunakan software SPSS. Analisis meliputi uji validitas, reliabilitas, regresi linier, dan analisis interaksi untuk menguji peran moderasi etika kerja. Hasil penelitian menunjukkan bahwa etika kerja memiliki pengaruh signifikan sebagai variabel moderasi dalam hubungan antara faktor-faktor pendorong ekonomi dan minat menabung di perbankan syariah. Selain itu, faktor religiusitas dan kemudahan akses layanan perbankan juga ditemukan berkontribusi positif terhadap minat menabung.Penelitian ini memberikan implikasi bahwa perbankan syariah dapat meningkatkan minat menabung masyarakat dengan mempromosikan nilai-nilai etika kerja yang sejalan dengan prinsip syariah. Strategi ini dapat diterapkan melalui kampanye edukasi keuangan dan penguatan layanan berbasis kepercayaan
Evaluating the Impact of Celebrity Endorsers and Country of Origin on Consumer Purchase Decisions Fauziridwan, Meydy
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16118

Abstract

This study aims to evaluate the impact of Country of Origin (COO) and celebrity endorsement on consumer purchase decisions, focusing on Innisfree skincare products among students at Universitas Muhammadiyah Purwokerto. A quantitative research approach using Structural Equation Modeling (SEM) was employed, with data collected from 294 respondents. The findings reveal that COO significantly influences purchase decisions, where the perception of the country of origin, particularly South Korea, enhances consumer trust and perceived product quality. On the other hand, celebrity endorsement was found to have no significant impact on purchase decisions, although there is potential for improvement with better alignment between the celebrity and the brand. The interaction between COO and celebrity endorsement strengthens brand perception, particularly among young consumers who are influenced by digital media. This study provides insights into the importance of COO in marketing strategies for skincare products, while celebrity endorsement serves as an additional factor that can increase brand attractiveness.
REVOLUSI RASA TRADISIONAL (INOVASI BAKSO ACI SAMBAL IJO INSTAN OLEH KYLAFOOD) DALAM MENINGKATKAN PENJUALAN Mahmudi, Mahmudi; lie, Tjhing Man; Taufiq, Achmad
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16124

Abstract

The purpose of this research is to analyze the traditional taste revolution (innovation of instant aci sambal ijo meatballs by kylafood) in increasing sales. the type of research is a case study. Data collection techniques are observation, interviews, documentation. Data analysis with miles Huberman. Based on the results of this study, it can be concluded that the innovation of Instant Aci Sambal Ijo Meatballs by Kylafood has succeeded in significantly increasing market acceptance and sales of their products. A well-planned marketing strategy and positive consumer response to the traditional flavors presented are key factors in this success. However, challenges such as wider market penetration and competition with similar products need to be addressed to maintain sustainable growth. Recommendations for Kylafood include further development of innovative product variations as well as strengthening more aggressive marketing strategies to maintain their position in this competitive market
AN ANALYSIS OF PARAPHRASING TECHNIQUE USED BY STUDENT OF ENGLISH DEPARTMENT Lia, Agnes Mejika April; Angraini, Nike; Anggraini, Dita Rizki
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16161

Abstract

Paraphrasing is an important technique in academic writing to avoid plagiarism,understanding the material and convey information in your own language. This research examines the paraphrasing methods employed by English study program students at Indo Global Mandiri University in Palembang using qualitative research, specifically thematic analysis, and data collection techniques including tests and interviews. The study involved 8 out of 16 eighth-semester students. For the test, the participants paraphrased a descriptive text provided by the researcher, and the interview comprised 8 questions related to paraphrasing. The findings revealed that most techniques used by students were changing vocabulary and the obstacles when paraphrasing texts were lack of vocabulary and poor/lack of documentation skills. Moreover, the research found that the conditions for students to use paraphrasing were to avoid plagiarism, avoid direct quotations in writing, increase the clarity of writing, and complete writing assignments during class.
STRATEGI MEMPERTAHANKANKAN USAHA PEDAGANG DI TENGAH PERKEMBANGAN ERA (E-COMEMMERCE) MENURUT PERSPEKTIF ISLAM PADA PEDAGANG PASAR TRADISIONAL MODERNT (PTM) KOTA BENGKULU Hanipah, Mei Alfiani; Setiawan, Romi Adetio; Syaifuddin, Syaifuddin
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16162

Abstract

This research aims to find out the survival strategies of traders in modern traditional markets (Ptm) amidst the rise of online shopping (e-commerce) and to find out survival strategies according to an Islamic perspective. This research uses descriptive qualitative methods for SWOT with primary and secondary data sources. The results obtained from the SWOT analysis show that the position of the modern market in Bengkulu City is strong, so the recommended strategy is the SO strategy, namely utilizing support from the government, maintaining product quality, maintaining good working relationships, costs, low production and expanding the network. Forms of competition that exist in the modern traditional market in Bengkulu City include competition on price, location, service quality and product completeness. And the strategy carried out by the modern traditional market according to an Islamic perspective is in accordance with the marketing management strategy in Islam, namely being honest in explaining goods and promoting goods, being fair in setting prices.

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