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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,937 Documents
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PENGARUH INOVASI PRODUK, BRAND IMAGE DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN ( STUDI KASUS TERHADAP KONSUMEN SCARLETT WHITENING SURAKARTA ) Rizka Indiswari Ramadhani; Sudarwati Sudarwati; Raisa Aribatul Hamidah
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4539

Abstract

Along with the development of competition in the skin care industry in the commercial world, many companies take advantage of opportunities to create new changes for new businesses, the role of innovation, brand image and brand ambassador is expected to help companies win the competition and create good value in the eyes of consumers. This study aims to determine the effect of Product Innovation, Brand Image and Brand Ambassador on Purchase Decisions on Scarlett Whitening Products in Surakarta City. The approach used is a quantitative approach. The population is consumers who have used the Scarlett Whitening product twice, while the sample used is 100 respondents using purposive sampling technique. The results of research on Product Innovation, Brand Image, Brand Ambassador each have a positive and significant effect on Decision Making for Purchasing Scarlett Whitening Products in Surakarta City. Keywords: Purchase Decision, Product Innovation, Brand Image, Brand Ambassador,
PENGARUH INVESTMENT OPPORTUNITY SET (IOS) TERHADAP KINERJA KEUANGAN PERUSAHAAN DENGAN MANAGEMENT OWNERSHIP SEBAGAI VARIABEL MODERASI (STUDI KASUS PADA PERUSAHAAN SEKTOR FOOD AND BEVERAGE YANG TERDAFTAR DI BEI) Erna Hayati; Fitri Nurjanah; Violyvya Ardiantika Putri
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4417

Abstract

The company's financial performance is a measure that can show the extent to which a company has achieved success. Investment Opportunity Set (IOS) is one of the factors that determine financial performance. Management ownership as one of the factors in good corporate governance that can strengthen or weaken the relationship between IOS and the company's financial performance. So the purpose of the proposed research is to prove whether the Investment Opportunity Set has an effect on financial performance with a moderating effect of management ownership. Food and beverage sector companies are used as case studies in this study. The food and beverage sector is one sector that is considered to still be able to survive in the midst of the economic crisis due to the Covid-19 pandemic. The data used is the annual report of the food and beverage sector companies from 2015 to 2020. The method in analyzing the data in this study uses the Moderated Regression Analysis (MRA) method. The results of hypothesis testing indicate that IOS partially has a significant effect on improving the financial performance of manufacturing companies on the Indonesia Stock Exchange in the food and beverage sector. While the very small percentage of Management ownership causes this variable to have no significant effect either partially or as a moderating variable.
PENGARUH PERCEIVED SERVICE QUALITY, PERCEIVED VALUE, CUSTOMER SATISFACTION TERHADAP CUSTOMER LOYALTY PENGGUNA JASA GRABFOOD DI SOLO RAYA Shinta Hari Fitriana; Ari Susanti
JURNAL ILMIAH EDUNOMIKA Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.4720

Abstract

The purpose of this research is to realize and analyze the Influence of Perceived Service Quality, Perceived Value, Customer Satisfaction on Customer Loyalty of GrabFood Service Users in Solo Raya. The sample in this research was 140 persons with data assembly techniques by questionnaires. Hypothesis tough uses multiple linear regression analysis and then the data is treated with the SPSS 23 suite. The results of this research presented that perceived service quality and perceived value did not have a significant influence on customer loyalty. Customer satisfaction has a significant impact on customer loyalty. Keywords: Quality of Service, Value, Customer Satisfaction, Customer Loyalty.
PENGARUH KEPERCAYAAN, WORD OF MOUTH, KUALITAS PRODUK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN Riska Putri Septia Ardhana; Ginanjar Rahmawan
JURNAL ILMIAH EDUNOMIKA Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.4978

Abstract

Currently, skincare is a very important mandatory requirement for women because basically every woman always wants to look beautiful. Due to the COVID-19 pandemic, many activities are carried out at home. This makes not a few people who experience skin problems that look dull and unhealthy. These problems can be overcome by using skincare. The purpose of this research is to find out trust, word of mouth, product quality and lifestyle affect the purchasing decisions. The number of respondents used in this research is 97 with the criteria that consumers have used Scarlett Whitening. Data collection is by means of questionnaires, using multiple linear regression analysis tools. This research shows that trust, word of mouth, product quality and lifestyle have a significant effect on purchasing decisions. Keyword: Trust, Word Of Mouth, Product Quality, Lifestyle, Purchasing Decisions
PENGARUH PROFITABILITAS DAN LIKUIDITAS TERHADAP FINANCIAL DISTRESS DENGAN STRUKTUR MODAL SEBAGAI VARIABEL MODERATING PADA PERUSAHAAN PERDAGANGAN ECERAN YANG TERDAFTAR DIBURSA EFEK INDONESIA PERIODE 2016-2020 Meita Sekar Sari; Arie Sarjono Idris; Dewi Silvia; Suhendar Suhendar; Nur Salma; Ines Aryani
JURNAL ILMIAH EDUNOMIKA Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.4924

Abstract

This study aims to determine the results of the effect of profitability and liquidity on financial distress with capital structure as a moderating variable in retail trading companies listed on the Indonesia Stock Exchange for the 2016- 2020 period. The sample used in this study amounted to 11 retail trading companies listed on the IDX. This study uses quantitative informasi and the type of informasi used in this study is secondary informasi in the form of company financial statements obtained from the official web of the Indonesia Stock Exchange. Based on the results of statistical tests using the SPSS 25 program, it can be concluded that: 1) Profitability proxied to ROA has a positive and significant effect on financial distress in retail trading companies listed on the Indonesia Stock Exchange for the 2016- 2020 period. 2) Liquidity as proxied by the Current Ratio has a negative and significant effect on financial distress in retail trading companies listed on the Indonesia Stock Exchange for the 2016- 2020 period. 3) ROA and Current Ratio simultaneously have a significant and significant effect on financial distress. 4) Capital structure moderates the effect of ROA on financial distress by weakening indications of bankruptcy. 5) Capital structure moderates the effect of the Current Ratio on Financial distress by weakening the indication of bankruptcy.
Minat Beli Sebagai Variabel Intervening Pada Pengaruh Citra Merek Dan Promosi Terhadap Keputusan Pembelian Mascara Maybelline Mely Susianawati; Andri Nurtantiono
JURNAL ILMIAH EDUNOMIKA Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.4977

Abstract

The reason for this reasoning is to determine the impact of Brand Image and Promotion on Purchase Decisions with Purchase Intention as an intermediary variable. This strategy uses path analysis. The test used was 97 respondents. Collecting information by means of a questionnaire. It turns out that the variables of Brand Image and Promotion have an impact on Buying Interest at the same time. The Brand Image variable displays a noteworthy impact on Purchase Intention. The progress variable is partially unimportant for intentional purchases. The concurrent impact of Brand Image, Promotion, and Buying Interest factors have a synchronous impact on Purchase Decision. Partial Impact of Brand Image and Purchase Interest have an impact on Purchase Decision, while promotion is not affected by Purchase Decision. Keyword: Brand Image, Promotion, Purchase Interest, Purchase Decision
PENGARUH RETURN ON EQUITY TERHADAP NILAI PERUSAHAAN DENGAN CORPORATE SOCIAL RESPONSIBILITY SEBAGAI VARIABEL MODERATING PADA PERUSAHAAN MANUFAKTUR SUBSEKTOR FARMASI PERIODE 2016-2020 Ulfi Jefri; Sita Nurhasanah; Rika Kartika
JURNAL ILMIAH EDUNOMIKA Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.4926

Abstract

The manufacturing industry is an industry that excels compared to other sectors, despite the pressure from the coronavirus outbreak. conventional medicine, pharmacy with a growth percentage of 5.59 percent. This study has the aim of understanding the partial relationship of X with Y and Z moderating X against Y in the Pharmacy sub-sector manufacturing industry listed on the Indonesia Stock Exchange (IDX) for the 2016-2020 period. The research method used is descriptive quantitative, and the population used is the entire manufacturing industry focused on the pharmaceutical sub-sector with a total of 10 companies and a sample of 7 companies, the observation period is 2016-2020. The results showed that the tcount of the Return On Equity (ROE) variable on Firm Value (X versus Y) using SPSS showed tcount > ttable (5.278 > 2.035) and showed sig results of (0.000 < 0.05). And Corporate Social Responsibility (CSR) which is used for the moderating variable, the results of the MRA test are obtained showing the results of sig 0.011
PENGARUH CURRENT RATIO DAN DEBT TO ASSET RATIO TERHADAP RETURN ON ASSETS (Studi Empiris Perusahaan Manufaktur Sub Sektor Makanan dan Minuman di BEI Tahun 2015-2019) Mega Arum; Ersi Afrisah
JURNAL ILMIAH EDUNOMIKA Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.4925

Abstract

This study was conducted to determine the effect of the Current Ratio and Debt To Asset Ratio on Return On Assets (Empirical Study on Food and Beverage Sub-Sector Manufacturing Companies Listed on the Indonesia Stock Exchange in 2015-2019. The determination of the sample in this study used purposive sampling, associative and associative methods). The analysis used is quantitative data analysis. Results Based on the partial test, it shows that the Current Ratio has an effect on Return On Assets, and the Debt To Asset Ratio has no effect on Return On Assets in Food and Beverage Sub-Sector Manufacturing Companies Listed on the Indonesia Stock Exchange in 2015-2019. Simultaneously Current Ratio, and Debt To Asset Ratio have an effect on Return On Assets in Food and Beverage Sub-Sector Manufacturing Companies Listed on the Indonesia Stock Exchange in 2015-2019. The percentage contribution of the influence of Current Ratio and Debt To Asset Ratio on Return On Assets is 45.5%, while the remaining 54.5% can be explained by other factors not examined in this study.
SIFAT ORGANOLEPTIK PADA MIE BASAH DENGAN SUBSITUSI TEPUNG IKAN KEMBUNG (RASTRELLIGER SP.) DAN TEPUNG DAUN KELOR (MORINAGA OLEIFERA L.) Anna Sarmpumpwain; Rosita Antariksawati
JURNAL ILMIAH EDUNOMIKA Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.5268

Abstract

Noodles are a type of food favored by all people and are often used as a substitute for rice. The nutritional content of protein in noodle products is very low, so it is necessary to add a high protein composition such as mackerel and vitamins derived from Moringa leaf vegetables which are high in vitamin A, which aims to increase the nutritional value of wet noodles, in order to determine the nutritional content of this innovation, it is important conducted a study on the organopleptic properties of wet noodles with the substitution of mackerel fish meal (Rastrelliger sp.) and Moringa leaf flour (Moringa oleifera L.)”. This research is a quasi-experimental research conducted in a laboratory. The design used is One Shot Case Study, and analyzed with SPSS 20 to determine the average percentage of each parameter and narrated descriptively. Based on the organoleptic test conducted on the same 20 panelists for 2 days, from the three formulas of wet noodles with the substitution of mackerel fish meal and Moringa leaf flour, the results for the color of the formula that were most favored by the panelists were F2 as much as 55% stated sua. The most preferred aroma by the panelists was F2 as much as 62.5% said they liked it. The taste that the panelists most liked was F1 as much as 47.5% said they liked it, and the texture that the panelists liked the most was F2 as much as 45% said they liked it. The conclusion of this study shows that wet noodles with the substitution of mackerel flour and Moringa leaf flour can add nutritional value such as macro nutrition, namely Energy, Protein, Fat, and Carbohydrates.
STRATEGI PENGELOLAAN PIUTANG PERUSAHAAN OTOMOTIF DIMASA PANDEMI COVID 19 DALAM MENJAGA PROFITABILITAS Asraf Asraf; Mardahleni Mardahleni; Roza Gustika; Ilham Kurniawan
JURNAL ILMIAH EDUNOMIKA Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.5831

Abstract

The Covid 19 pandemic even though it has shown signs of abating, the impact on the industry remains large and requires a recovery process to return to normal. During the pandemic, various strategies are needed for the industry to maintain the level of profitability or at least be able to survive at a safe level of profitability or even survive the dream until it suffers a loss that is burdensome for the survival of the company. This study will analyze how the receivables strategy can contribute to the profitability of Automotive Industry companies in Indonesia. The analysis was conducted on 14 automotive companies listed on the Indonesia Stock Exchange by testing the effect of receivables turnover on profitability ratios (ROA, ROE and NPM). The results showed that the receivables turnover did not have a significant effect on the profitability ratios. This means that in the case of the automotive industry, the receivables strategy does not show a significant contribution to efforts to maintain the level of profitability in the automotive industry in Indonesia. This finding indicates that the role of financial institutions is still quite dominant in supporting sales and facilitating customer purchases on credit. Keywords: Accounts Receivable Turnover, Return On Assets, Return On Equity, Net Profit Margin

Page 44 of 294 | Total Record : 2937

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