Jurnal Informatika Ekonomi Bisnis
Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun yaitu pada bulan Maret, Juni, September, dan Desember. Semua publikasi di jurnal ini bersifat terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan.
Jurnal Informatika Ekonomi Bisnis sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis dalam bidang informatika ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada masyarakat luas, serta sebagai sumber referensi akademisi dalam bidang informatika ekonomi dan bisnis.
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616 Documents
<![CDATA[Moderasi Hubungan Financial Literacy dengan Keputusan Investasi terhadap Peran Herding Behavior bagi Investor Pemula ]]>
<![CDATA[Syailendra Eka Saputra]]>;
<![CDATA[Rizky Natassia]]>;
<![CDATA[Hayu Yolanda Utami]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
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DOI: 10.37034/infeb.v4i4.179
<![CDATA[The role of herding behavior (HD) is very much needed in moderation to support Investment Decisions (IC) for novice investors. This study aims to measure the size of Financial Literacy (FL) in making the right decisions. The data processed in this study are 158 novice investor respondents who invest in stock-type securities in Indonesia. The sampling method was carried out randomly (probability sampling) which was collected through the Google form. The data analysis method used is to answer the truth of the hypothesis using the help of the Structural Equation Model (SEM). The results of hypothesis testing found that FL had a positive and significant effect on KI and HD. The magnitude of the influence value is less than 0.05. The same test model for HD also has a positive effect on KI with a value smaller than 0.05. The test value of this effect on HD is not a direct effect, with a coefficient value of -0.039 which is smaller than 0.05. The conclusion of this study is that HD does not moderate the relationship between FL and KI for novice investors who invest in stock-type securities in Indonesia. So that this research can be used as a reference in making decisions for novice investors.]]>
<![CDATA[Analisis Sosial Media Marketing terhadap Purchase Intention ]]>
<![CDATA[Prasetyo Hartanto]]>;
<![CDATA[Ratih Hurriyati]]>;
<![CDATA[Puspo Dewi Dirgantari]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022) ]]>
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DOI: 10.37034/infeb.v4i4.180
<![CDATA[The purpose of this study is to analyze the effect of Social Media Marketing on Customer Purchase Intentions. The data used in this study were obtained directly from distributing online. The number of respondents in this study was 115 people. The results of testing the hypothesis in this study indicate that: Firm- Created Social Media Communication has a positive and significant effect on User-Generated Social Media Communication,and Brand Passion. Meanwhile, User-Generated Social Media Communication has no effect on Brand Passion. The results of the study also show that Brand Passion has a positive and significant effect on Brand Loyalty and Purchase Intention. Brand Loyalty also has a positive and significant effect on consumer Purchase Intention. As for the limitations in this study, it only uses one company brand as the object studied, so the results cannot be generalized to coffee shop company brands as a whole and also the selection of respondents is only in Indonesia so it is not can represent the behavior of Starbucks consumers as a whole spread across many countries. Furthermore, this study has not been able to reveal the overall factors that influence purchase intention due to limited variables in this study which are only limited to social media marketing which is divided into two parts; firm-created social media communication and user-generated social media communication, brand passion and brand loyalty so that there are other variables that are not included in this study.]]>
<![CDATA[Kebijakan Hutang Melalui Free Cash Flow, Kepemilikan Manajerial dan Kebijakan Deviden ]]>
<![CDATA[Hasmaynelis Fitri]]>;
<![CDATA[Depi Gusti Apriyanti]]>;
<![CDATA[L Lusiana]]>;
<![CDATA[Ramdani Bayu Putra]]>;
<![CDATA[Sitti Rizki Mulyani]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022) ]]>
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DOI: 10.37034/infeb.v4i4.181
<![CDATA[This study aims to determine the relationship between the influence of Managerial Ownership, Dividend Policy and Investment Opportunity Set on debt policy with Free Cash Flow as a Moderating Variable in Manufacturing Companies listed on the Indonesia Stock Exchange (IDX) for the 2016-2020 period. The population in this study are manufacturing companies listed on the Indonesia Stock Exchange in 2016-2020, totaling 195 companies. The sample of this research is 66 companies in 5 years, so the total data obtained is 330 using purposive sampling technique. The data in this study is secondary data in the form of annual data obtained from the official website of the Indonesia Stock Exchange, the official website of the company concerned. The data analysis method used in this research is descriptive statistical test, classical assumption test, panel data regression analysis and hypothesis testing using Eviews 9. The results show that a) Managerial Ownership has a positive and significant effect on debt policy, b) Dividend Policy has no effect on debt policy c) Investment Opportunity Set has no effect on debt policy d) Free cash flow is able to strengthen the influence of managerial ownership on debt policy e) Free cash flow is not able to strengthen the effect of dividend policy on debt policy. f) Free cash flow is not able to strengthen the effect of investment opportunity set on debt policy.]]>
<![CDATA[Pengujian Monday Effect dan Weekend Effect Terhadap Return Saham Perusahaan di Jakarta Islamic Indeks (JII) Periode Sebelum dan Sesudah Covid - 19 ]]>
<![CDATA[Tony Iswadi]]>;
<![CDATA[Tuffahati Septia Nada]]>;
<![CDATA[Riandy Mardhika Adif]]>;
<![CDATA[Welhendra]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022) ]]>
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DOI: 10.37034/infeb.v4i4.182
<![CDATA[Covid-19 is a pandemic event that has drastically affected the world economy, including activities that occur in the capital market. The existence of this pandemic period became the impetus to test the Monday Effect and Weekend Effect phenomena on Company Stock Returns in the Jakarta Islamic Index (JII) in the Period Before and After Covid-19. This study aims to determine the significant differences in stock returns that occurred between the Monday before Covid-19 and after Covid-19 on the Jakarta Islamic Index (JII). To find out the significant differences in stock returns that occurred between Fridays before Covid-19. This type of research is a quantitative approach; data collection method is a documentation technique; and the sampling method is purposive sampling technique. The analysis technique used is the Kolmogorov - Smirnov Normality Test, the Independent Sample t - Test, and the Kruskal Wallis Test. This study proves that there is a significant difference between stock returns on Monday before Covid 19 and stock returns on Friday after Covid 19. This can be seen from the significance value of 0.000 which is smaller than 0.05. There is a significant difference between stock returns on Monday before Covid-19 and stock returns on Friday after Covid-19. This can be seen from the significance value of 0.000 <0.05. So that this research can help in taking stock return policies.]]>
<![CDATA[Analisis Digital Advertising Terhadap Purchase Intention melalui Brand Awareness Sebagai Variabel Intervening ]]>
<![CDATA[Muhammad Muchtar]]>;
<![CDATA[Ratih Hurriyati]]>;
<![CDATA[Puspo Dewi Dirgantari]]>;
<![CDATA[Faizal Fardhani Sigarlaki]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022) ]]>
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DOI: 10.37034/infeb.v4i4.183
<![CDATA[Indonesia memimpin jajaran tertinggi pertumbuhan e-commerce tercepat di Dunia di banding sembilan negara lainnya dengan nilai pertumbuhan 78%. Fenomena perkembangan e-commerce ini menyebabkan banyaknya perusahaan-perusahaan startup yang bergerak dibidang e-commerce terus bermunculan. Yang menandakan bahwa bisnis e-commerce menjadi sebuah ladang bisnis yang potensial. Shopee termasuk jenis e-commerce C2C, yaitu C to C (Consumer to Consumer) yang merupakan perdagangan antara individu dengan konsumen. C to C dapat dikatakan transaksi dimana konsumen menjual produk secara langsung kepada konsumen lain dengan menggunakan media elektronik atau online. Shoope merupakan perusahaan e-commerce yang memiliki pangsa pasar tertinggi diantara e-commerce lainnya namun menduduki posisi ketiga di tahun 2022 sebagai e-commerce yang paling diminati. Hal tersebut mengindikasikan bahwa purchase intention mengalami penurunan pada e-commerce Shoppe dan peneliti tertarik untuk menelitinya. Tujuan penelitian ini untuk mengetahui gambaran dan pengaruh variabel digital advertisng terhadap purchase intention yang dimediasi oleh brand awerness. Metode penelitian menggunakan metode kuantitatif dengan analisis deskriptif. Sampel penelitian sebanyak 100 responden. Hasil penelitian menunjukkan bahwa digital advertising berpengaruh positif signifikan terhadap brand awerness, brand awerness berpengaruh positif signifikan terhadap purchase intention, digital advertising berpengaruh positif signifikan terhadap purchase intention. Selain itu, adanya peran brand awerness dalam memediasi pengaruh digital advertising terhadap purchase intention.]]>
<![CDATA[Analisis Pembangunan Infrastruktur Jalan terhadap Pertumbuhan Ekonomi UMKM di Bukit Gado-Gado Kota Padang ]]>
<![CDATA[Riandy Mardhika Adif]]>;
<![CDATA[Rifki Hendri]]>;
<![CDATA[Almizan]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 3, No. 4 (December 2021) ]]>
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DOI: 10.37034/infeb.v3i4.96
<![CDATA[This study aims to determine the analysis of road infrastructure development (X) on the economic growth of MSMEs (Y) in Gado-Gado hill. Infrastructure is the answer to the needs of countries that want to boost economic growth, by helping reduce poverty, improve the quality of life, support the growth of economic centers and increase the mobility of goods and services. Research is a field (Field Research), namely research that takes data directly to the field, this research uses a quantitative approach. The sampling technique was purposive sampling and the number of samples in this study was 51 SMEs. This study uses the Simple Linear Regression model as an analytical tool using the SPSS 21 tool. The results of this study indicate that road Infrastructure Development (X) has a positive and significant effect on MSME economic growth with a tcount value of 6.963> from ttable 1.676 and a significant value resulting in a value of 0.000 <0.05.]]>
<![CDATA[Pengaruh Jumlah Pembiayaan, Pendapatan Nasabah, dan Jangka Waktu Pengembalian terhadap Kelancaran Pembiayaan Nasabah BPRS Carana Kiat Andalas Bukittinggi ]]>
<![CDATA[Adif, Riandy Mardhika]]>;
<![CDATA[Annuara, Muhammad]]>;
<![CDATA[Irsadunas]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022) ]]>
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DOI: 10.37034/infeb.v4i4.184
<![CDATA[This study aims to determine the effect of the amount of financing, customer income and the period of return on customer financing at BPRS Carana Kiat Andalas Bukittinggi. This study used a quantitative method with a questionnaire research instrument with a logistic regression analysis tool from SPSS 22. The sampling method used purposive sampling with the slovin technique, with a total population of 743 financing customers at BPRS Carana Kiat Andalas Bukittinggi and a sample of 80 financing customers at BPRS Carana Tips Andalas Bukittinggi. The results of this study indicate that the amount of financing has a negative influence on the smooth return of financing. Customer income has a positive influence on the smooth return of financing. Meanwhile, the payback period does not affect the smooth return of financing at BPRS Carana Kiat Andalasa Bukittinggi. And simultaneously the variable amount of financing, customer income, and payback period affect the smooth return of financing at BPRS Carana Kiat Andalas Bukittinggi.]]>
<![CDATA[Pengaruh Atraksi Wisata, Amenitas, dan Aksebilitas terhadap Kepuasan Wisatawan di Kawasan Goa Batu Kapal ]]>
<![CDATA[Riandy Mardhika Adif]]>;
<![CDATA[Arif Mai Eka Putra]]>;
<![CDATA[Yenti Afrida]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (March 2023) ]]>
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DOI: 10.37034/infeb.v5i1.187
<![CDATA[This study aims to determine the effect of tourist attractions, amenities, and accessibility on tourist satisfaction in Batu Kapal Caves, South Solok Regency. The type of research used in this research is field research or with a quantitative approach. The processed data is primary data. The subjects of this study were tourists in the southern ship of Batu Kapal Solok. The research instruments used in this study were a questionnaire and a Likert scale. Secondary data was obtained from the Solok Selatan district tourism office. Primary data were obtained from tourist respondents who visited the Batu Caves area of the southern ship of Solok. The results showed that: tourist attractions have a positive and significant effect on tourist satisfaction in the Batu Kapal cave area in South Solok. This is evidenced by the tcount value of 6.137>ttable 1.660 and a significant value of 0.000<0.05. Amenities have a positive and significant effect on tourist satisfaction in the ship rock cave area in South Solok. This is evidenced by the tcount value of 11.123>ttable 1.660 and a significant value of 0.000<0.05. Accessibility has no positive and significant effect on tourist satisfaction in the Batu Kapal cave area in South Solok. This is evidenced by the tcount -1.334<ttable 1.660 and a significant value of 0.185>0.05. Tourist attractions, amenities, and accessibility together have a positive and significant effect on tourist satisfaction in the Batu Kapal cave area in South Solok. This is evidenced by the fcount value of 104.384>ftable 2.70 and a significance value of 0.000<0.05.]]>
<![CDATA[Strategi Pemasaran Restoran Ayam Geprek Sa’i Menurut Perspektif Etika Bisnis Islam ]]>
<![CDATA[Aminatus Zuhriyah]]>;
<![CDATA[Ainol]]>;
<![CDATA[Waqi’atul Aqidah]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (March 2023) ]]>
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DOI: 10.37034/infeb.v5i1.190
<![CDATA[This study aims to investigate business marketing strategies from the perspective of Islamic business ethics. The marketing strategy implemented at the Ayam Geprek Sa'i Kraksaan Restaurant and Islamic business ethics are in accordance with the regulations. The research method used is a qualitative method, while the type of research is descriptive. The location of this research is at the Geprek Sa'i Chicken Restaurant. Determination of informants using purposive techniques. Data collection techniques, data reduction, data presentation, and drawing conclusions. Data validity uses triangulation techniques. Based on the results of the research, the implementation of the marketing strategy carried out by the Geprek Sa'i Chicken Restaurant is seen from the principles of Islamic business ethics which include unity in providing food menus to consumers, showing a friendly attitude and smiling. Balance, which is applied to act fairly towards consumers. Free will, namely giving customers the freedom to ask questions about things they don't understand. Responsibility, which is related to economic freedom in the principle of responsibility for truth, honesty, and wisdom in promoting the appropriate menu.]]>
<![CDATA[Analisis Proses Rekrutmen dan Seleksi Karyawan Pada PT. Bakrie Sumatera Plantations Tbk Ditinjau dari Perspektif Islam ]]>
<![CDATA[Muhammad Fikri Adrian]]>;
<![CDATA[Tuti Anggraini]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (March 2023) ]]>
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DOI: 10.37034/infeb.v5i1.191
<![CDATA[The purpose of this study was to determine the employee recruitment and selection process carried out by PT Bakie Sumatera Plantations from an Islamic perspective. The research method used is descriptive qualitative. Retrieval of data obtained using interview techniques and field observations. The implementation of the recruitment and selection carried out by PT Bakrie Sumatera Plantations prioritizes the capabilities of prospective employees. The method used by PT Bakrie is also in accordance with Islamic principles which use an open system by using social media and cooperation with the Department of Labor as information dissemination. The nepotism that was carried out at PT Bakrie was based on the ability of prospective employees with a record of passing the tests determined by the company.]]>
