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Business Management Journal Program Studi Manajemen
Published by Universitas Bunda Mulia
ISSN : 19070896     EISSN : 25986775     DOI : -
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 269 Documents
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Pengaruh Iklan “Choi Siwon” Mie Sedaap dan Citra Merek terhadap Minat Beli Konsumen Velice Velice; Ongky Alex Sander
Business Management Journal Vol 18, No 2 (2022): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i2.3510

Abstract

The growth of technological has a major influence in advertising agency. Advertising has the aim of introducing its products and stimulating consumer buying interest. In addition to advertising, brand image also has an important role in consumer buying interest. A positive brand image will get positive treatment and affect buying interest from the public. This study aims to examine the variables that have an influence on purchase intention, namely advertising and brand image variables. The data collected in this research is using a questionnaire in the form of a questionnaire. The results of this study are advertising and brand image have a significant and positive influence on buying interest. Of the 176 respondents obtained, this study attracted 160 respondents who were collected online via Google Form. In processing the data, this research uses SmartPls 3.0. The results of this study indicate that the Mie Sedaap Korean Spicy Chicken advertisement has its own charm because it has succeeded in conveying a clear message to consumers and every the public figures has uniqueness. Mie Sedaap has a good and quality brand image because its existence remains consistent and continues to innovate. For further research, it is expected to examine more deeply what makes the advertisement attractive and the supporting factors and also examines more deeply why Mie Sedaap can create and maintain a positive brand image.
Small And Medium-Sized Enterprises and The Application of Knowledge Management in Disaster Condition Pricylia Chintya Dewi Buntuang; Harnida Wahyuni Adda
Business Management Journal Vol 18, No 2 (2022): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i2.3440

Abstract

This study describes the knowledge management applied by small and medium-sized enterprises (SMEs) in both natural and non-natural disaster conditions. SMEs need innovation and creativity to maintain business continuity so the application of knowledge management is important as limited resources greatly affect it. Therefore SMEs need to innovate and show their creativity to get out of the slump caused by the disaster. This study used a quantitative approach by conducting statistical tests and comparative tests. This study involved 200 SMEs affected by natural and non-natural disasters as the population, while the sample size was based on the Slovin formula and was determined randomly. The results of the study showed that there were differences in the knowledge management applied by SMEs during natural and non-natural disaster conditions.
Pengaruh Peer To Peer Lender (P2P) Dan Payment Gateway Terhadap Kinerja UMKM Pada Masa Pandemi Covid-19 Dengan E-commerce Sebagai Variabel Moderating Siti Maysaroh; Diansyah Diansyah
Business Management Journal Vol 18, No 2 (2022): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i2.3021

Abstract

This research is motivated by the fact that several MSME actors have started implementing or using peer to peer lenders, payment gateways and e-commerce in their business activities, especially in Johar Baru District, Central Jakarta. This study aims to determine the effect of peer-to-peer lenders and payment gateways on MSME performance during the Covid-19 pandemic using e-commerce as a moderating variable. Peer To Peer Lenders and Payment Gateways are independent variables and MSME performance is the dependent variable in this study. In this study there is a moderating variable, namely E-commerce. Data analysis method using SmartPLS. The population in this study is MSMEs located in Johar Baru District, Central Jakarta with a total sample of 150 MSMEs with purposive sampling method. The results showed that Peer To Peer Lenders had a significant positive effect on MSME Performance, Payment Gateway had a significant positive effect on MSME Performance, E-commerce had a significant positive effect on MSME Performance. Peer To Peer Lenders moderated by E-commerce have a significant positive effect on MSME performance. While the Payment Gateway moderated by E-commerce has a negative and significant impact on the performance of MSMEs. Keywords: Financial Technology, Peer To Peer Lenders, Payment Gateway, E-commerce. MSME performance.
Analisis Pengelolaan Sumber Daya Manusia dan Budaya Organisasi terhadap Efektivitas Proses Bisnis Jasa Influencer Mikhael Francois Josua; Adi Teguh Suprapto
Business Management Journal Vol 18, No 2 (2022): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i2.3311

Abstract

Technology use has increased in this era of globalization and has many advantages in all spheres, particularly in businesses. Technology is used by businesses as a marketing tool to advertise their services and draw customers in. However, the organization and management of the company's human resources also have an impact on the process of creating commercials. Using multiple regression research techniques, this study was undertaken to ascertain the impact of organizational culture and human resource management on the efficiency of service business processes. The findings show that influencer marketing for services has a major impact on human resource management and organizational culture simultaneously and to a lesser extent. PT. AdAsia Technology Indonesia.
Persepsi Kemudahan dan Kebermanfaatan dalam Penggunaan Aplikasi Simpan Pinjam Online di Koperasi Karunika: Studi Pendahuluan Sakina Nusarifa Tantri; Shine Pintor Siolemba Patiro
Business Management Journal Vol 18, No 2 (2022): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i2.3286

Abstract

Karunika is a cooperative at Universitas Terbuka (UT) which members consists of employees of UT. In February 2021, Karunika launched an online savings and loan application (aplikasi simpan pinjam online) to make it easier for members to make savings and loans. This preliminary study aims at collecting information about perceived ease of use and perceived usefulness in affecting attitudes and interest in using “simpan pinjam online” application at the Karunika Cooperative. This study is qualitative research which collect the data through documentation, observation, and interview. Documentation is carried out to collect information from secondary sources. Observation is made by accessing the application to gain experience. Interviews were conducted with 11 members of Karunika Cooperative to obtain information about the experience of application usage. Karunika members feel the ease and usefulness of using the application due to its accessibility and subjective norms. Karunika members are encouraged to have attitudes and intentions to use the application. Socialization of the application among members of Karunika is lack because the members are spread throughout Indonesia. This causes delays in finding information from experienced members. This research is expected to give contributions to the literature about the usage of information technology in cooperative. This research can be used as the basis for system improvement in Karunika Cooperative and inspire the use of “simpan pinjam online” applications in other cooperatives. For the future research development, the result of this study is also expected to be used to formulate a research instrument to capture the broader phenomenon of using information technology.
Pengaruh Dukungan Organisasi dan Penilaian Kinerja terhadap Prestasi Kerja Reza Damayanti; Ratih Purbasari; Margo Purnomo
Business Management Journal Vol 18, No 2 (2022): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i2.3327

Abstract

The quality of Human Resources is the most influential thing as well as part of an important substance for an organization because of the capacity and capability that makes it effective and efficient in maximizing a target of the organization, all MSMEs in Indonesia touched 64.2 million and brought a role related to the gross domestic product of 60.94% or worth 8,574 trillion. SAP Express through its retail business line will try its best to encourage the progress of MSME businesses in Indonesia by providing relevant services with prime quality. The purpose of this research is to understand and analyze how the influence of organizational support and performance appraisal on employee performance at PT Satria Antaran Prima Area Bandung. In this study, this research uses a research method in the form of Expalanation, which means describing the position of the variable to be studied along with the relationship between one variable and other variables. Based on the level in the explanation, this research turned out to be in the form of associative research. in research conducted by researchers there are independent variables and dependent variables. In this study, basically, researchers have a desire to find out how Organizational Support (variable x1) has an influence and Performance Assessment (variable x2) has an influence on Work Performance (y).
Kualitas Jasa Audit dalam Perspektif Dimensi Budaya Hofstede Samirah Dunakhir
Business Management Journal Vol 18, No 2 (2022): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i2.3259

Abstract

This study aims to understand the role of cultural values on the perception of the importance of service quality factors in providing audit services. Hofstede presents six national cultural values, four of which have been used extensively in the accounting and auditing research literature. In Hofstede's cultural perspective, Indonesia is a country with cultural values: high power distance; low uncertainty avoidance; collectivism; and feminists. The sample in this study is the practitioners in audit market. Data was collected by using semi-structured interview technique. Data analysis was carried out using qualitative descriptive analysis with a Content Analysis approach. The themes in the interview transcripts were highlighted using Nvivo's QSR software program. The results showed that the cultural value of "expect good treatment" was identified in the respondents' answers during interviews that discussed the quality factor of audit services. This cultural value is one of the cultural values mentioned by Hofstede held by community groups with a cultural dimension of "high power distance". This shows that in discussing the rules that must be applied in maintaining audit quality, local cultural values must be considered. Different community groups have different cultural values.
The Influence of Sharia Good Corporate Governance on Financial Performance (ROA) Of Sharia Banking In Indonesia for the 2016-2020 Period Ari Kurniawan Putra
Business Management Journal Vol 19, No 1 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i1.3449

Abstract

This study aims to determine the partial effect of Good Corporate Governance with the following indicators; board of directors, board of commissioners, audit committee, and board of sharia supervisory, on financial performance using financial ratios, namely ROA (return on assets) during the 2016-2020 period. The population in this study is Islamic banking companies listed on the Indonesia Stock Exchange. The determination of the sample using purposive sampling included as many as 11 samples of companies in 5 years. The data analysis technique used in this research is multiple regression analysis using the panel data method. The results of the study indicate that partially the board of directors and the board of commissioners affect the financial performance, while the audit committee and sharia supervisory board do not affect the financial performance. Besides, the indicators of Good Corporate Governance (board of directors, board of commissioners, audit committee, board of sharia supervisory) simultaneously affect the financial performance with the value of R square indicating that variable X has a large contribution to variable Y.
Peran Mediasi Brand Satisfication terhadap Faktor-Faktor yang Dapat Memprediksi Purchase Decision Steven Leoti Aliman; Keni Keni
Business Management Journal Vol 19, No 1 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i1.4063

Abstract

Fast Moving Consumer Good (FMCG) consists of products which are consumed frequently, thereby several FMCG firms offer products with similar benefits. Hence, in order to maintain and increase their market share, FMCG firms have to understand factors affecting consumers’ decision to purchase FMCG products. This research is aimed to empirically examine the influence of perceived value, social media marketing, and brand trust on consumer’s purchase decisions directly and indirectly through brand satisfication. Sample selection was done by using non-probability sampling method, which is convenience sampling technique on 226 consumers of shampoo in Jakarta. The questionnaire was distributed online through Google Form. Hypothesis testing was done by using PLS-SEM method. This study indicated that perceived value, social media marketing, brand trust, and brand satisfication have a positive and significant influence on purchase decision, but brand trust does not have a positive and significant influence on purchase decision. Furthermore, perceived value and brand trust have a positive and significant influence on brand satisfication, but brand trust does not have a positive and significant influence on brand satisfication. Lastly, brand satisfication can positively and significantly mediate perceived value and social media marketing on purchase decision, but it cannot positively and significantly mediate brand trust and purchase decisions.
Mediasi Motivasi Kerja Hubungan Kompetensi Dalam Meningkatkan Kinerja Pegawai Ani Setyowati; Moh. Mukhsin; Indra Suhendra; Didit Haryadi
Business Management Journal Vol 19, No 1 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i1.3666

Abstract

The aspect that can be used as a benchmark for an agency in managing its human resources is employee performance. The purpose of this study, among others, to test and analyze the factors in improving the performance of employees with competence through work motivation. This research was conducted at the Department of Public Works and Spatial Planning with a population of 198 using a sample of 150 respondents. The questionnaire method was distributed using an interval scale of 1 strongly disagree 10 strongly agree. The data analysis technique used SEM PLS. The results of this study indicate the influence of competence on employee performance, the influence of competence on work motivation, the influence of work motivation on employee performance and work motivation can be a mediation in improving employee performance.

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