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Jurnal Manajemen Bisnis dan Kewirausahaan
Published by Universitas Tarumanagara
ISSN : -     EISSN : 25980289     DOI : http://dx.doi.org/10.24912/jmbk
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal Manajemen Bisnis dan Kewirausahaan published by Magister Manajemen Universitas Tarumanagara. Jurnal Manajemen Bisnis dan Kewirausahaan accepts articles or manuscript in the management and business field from various source, academics and researchers, both national and international.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 958 Documents
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Analisis Strategi Manajemen PT Hanjaya Mandala Sampoerna Tbk. Untuk Menjadi Market Leader dalam Industri Rokok Sri Septia; Riris Loisa
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 3 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i3.7917

Abstract

The purpose of research at PT HM Sampoerna, Tbk is to assess the company's business in the period 2013-2017. The results of the business assessment of each company can be information for investors and creditors to make a decision whether it is good for them to rotate the assets they have in the company. Business performance assessment conducted by the author at PT HM Sampoerna, Tbk is analyzing the SWOT, PORTER, PEST (Political, Economic, Social, and Technology) strategies, analyzing financial statements, and analyzing bankruptcy. The author uses a mixture of qualitative and quantitative methods in the research approach by using the income statement and balance sheet obtained from secondary data where all data is publicly available and can be accessed by anyone. Data analysis uses library research and analysis procedures. The results showed the level of leverage ratios and the level of liquidity ratios at PT HM Sampoerna, Tbk experienced fluctuations in each year but remained above the average industry company. While the level of profitability ratios has increased and is also well above the average industry company. The results of the analysis of the z score of PT HM Sampoerna, Tbk are far from the level of bankruptcy. Researchers can give advice to PT HM Sampoerna, Tbk to improve their income by changing credit sales to cash sales and also by looking at the strengths, weaknesses, opportunities and obstacles owned by PT HM Sampoerna, Tbk.
Jurnal Manajemen Bisnis dan Kewirausahaan Admin Magister Manajemen
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 3 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i3.7922

Abstract

Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 3 - Edisi Mei 2020
Strategi Pemasaran Melalui Pesan Dalam Iklan Rokok Sampoerna Hijau Di Televisi Versi Datang Kondangan Yehuda Yehuda
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v2i2.4826

Abstract

Commercial advertisement aims to convey communication messages that are delivered by the company to potential customers. Advertising is a medium where someone shows something to others, with hope that the other person will do something to fulfill the desire of the message sender. In commercial advertisement, a company does its effort to sale its product by using engaging languages. However, there is a unique thing in the world of cigarette advertising in Indonesia. Government regulations prohibit cigarette manufacturers to promote their products using a direct language in broadcast media. This encourages cigarette manufacturers to do creative things in creating ads. One way is by using pictures, signs, and implied languages. Based on the principles in the theory of speech acts, Austin (1978: 101) distinguished three kinds of speech acts, namely locution, ilocution and perlocution, that occur simultaneously. In this journal, the author will focus on a Cigarette Ad namely Sampoerna Hijau version of "Visiting Invitation", with its tagline "The Pleasure of Togetherness". The analysis on this ad aims to analyze what implied messages actually in this ad, which are more detailed, such as the form of speech acts locution, ilocution and perlocution in advertising. The advertisement "Visiting Invitation" does not seem to have anything to do with Sampoerna Hijau Cigarettes. Thus, it is necessary to do analysis using Semiotics method to find the relationship between the advertisement  and the expectation of producer to make the audience buy his product.
Pengaruh Perceived Value, Brand Image, dan Trust Terhadap Loyalitas Pelanggan Yustinus Ericko Kelvianto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 2 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i2.7510

Abstract

The purpose of this research is to understand the effect of perceived value, brand image, and trust to Customers' Loyalty. The research design is based on descriptive method and the data was collected through primary data with five Likert-Scales questionaire. The samples of this research are customer who use one of the LCC flight service at least 2 times in 3 months. Convenience sampling method was used in order to gather data. Out of 200 questioners, 167 questioners were computed with SPSS to give the results. This research about The Effect of Perceived Value, Brand Image, and Trust to Customers' Loyalty can be concluded that Customers' loyalty is affected positively by the perceived value, brand image, and trust. Thus, the company should improve their perceived value, brand image, and trust to maintain and increase their customer's loyalty.
Pengaruh Kualitas Jasa, Kemudahan Transaksi, Dan Promosi Terhadap Loyalitas Konsumen Pt Xyz: Kepuasan Konsumen Sebagai Variabel Mediasi Laura Debora
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 6 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v2i6.4912

Abstract

This study aims to determine the main factors that can affect consumer loyalty PT XYZ. Based on previous research, three independent variables were obtained, namely: service quality, ease of transaction, and promotion. With variables mediating customer satisfaction. Loyalty is seen as one of the important criteria for companies to gain competitive advantage. The type of research conducted is descriptive research using a questionnaire distributed to 150 respondents in Jakarta. Data retrieval is done by non probability sampling method. Data analysis using regression analysis with SPSS. The results of the research findings prove that previous studies that the three independent variables taken significantly influence customer satisfaction in shaping consumer loyalty, service quality and promotion variables through mediation of customer satisfaction have a significant effect.
Pengaruh Waktu Tunggu, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Maskapai Garuda Indonesia Di Terminal 3 Bandara Soekarno Hatta Bunga Ayu Lestari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 4 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v2i4.4872

Abstract

This study to determine the effect of waiting time, price and quality of service to customer satisfaction and analyze the most dominant variable affecting consumer satisfaction. Based on the results of this study is expected to realize the management of companies more effective and efficient. Population in this research is all passengers who use flight service from Garuda Indonesia Airlines terminal 3 at the Soekarno Hatta Airport Tangerang. Sampling technique conducted by the writer is Purpose Sampling, so that in the study only taken 100 passengers that using Garuda Indonesia Airlines. Method of data collection using questionnaire method and data analysis test method using quantitative analysis with hypothesis proof. Hypothesis testing conducted is classical assumption test, multiple linear regression analysis, coefficient of determination (R2), “t” test ND “F” test. Based on the result of data analysis and hypothesis testing, it can be concluded as follows : 1)Waiting time partially influential and significant to customer satisfaction, 2) price partially influential and significant to customer satisfaction, 3) quality of service partially significant and significant customer satisfaction, 4) waiting time, price and service quality simultaneously have an effecr on and significant to customer satisfaction.
Pengaruh Partisipasi Anggaran, Komitmen Organisasi, Motivasi Terhadap Kinerja Manajerial Pada Perusahaan Pt. Zzz Jonathan Jonathan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 4 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v3i4.4985

Abstract

This research aims to determine the effect of budget participation, organization’s commitment and motivation toward managerial performance. The population included was employees in beverage company in Jakarta. Sampling was collected by using a purposive sampling method and the number of sample obtained 139 samples that meet the criteria and free from outliers. In addition to the above primary data, this study also collected secondary data from literatures and studies. Multiple Regression analysis was used as analytical technique. The result showed that budget participation, organization’s commitment and motivation jointly have significant positive effect on managerial performance. The study therefore recommends among others that all those presently involved in the implementation of budgets should be educated on the purpose and objectives of budgetary control and that lower level managers and staffs who are directly involved in the implementation of the budget should be co-opted into the budget setting process.
Pengaruh Employee Engagement Dan Lingkungan Kerja Terhadap Motivasi Kerja Karyawan Di Divisi Human Capital Management Bank Xyz Christy Kristanti dan Anas Lutfi
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 2 (2017): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i2.4777

Abstract

The purpose of this research is toexamine wether Employee Engagement and Work Environment can influence Work Motivation. The populations of this research are employeeat Bank XYZ and the samples are employee in Human Capital Management Division.Number of employee in Human Capital Management is 156 employees. The samples are collected from 148 respondents by online questionnaires with the non probability sampling technique with purposive sampling method. The analysis technique used is multiple linear regression with supported application SPSS 23 version. The result from data analyze showed that Employee Engagement affectedWork Motivation.
Analisis Pengaruh EPS, ROE, DPS dan ROA Terhadap Harga Saham Perusahaan Perdagangan Besar yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2013-2016 Yang Yang
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 2 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i2.7518

Abstract

This study examines the effect of Earning Per Share (EPS), Return On Equity (ROE), Dividend Per Share (DPS) and Return On Asset (ROA) toward Stock Price. This research is used sampling technique is purposive sampling with criteria as follow (1) wholesale company which have go public and active traded in Indonesia Stock Exchange with period 2013-2016;(2) wholesale company that provide annual reports during 2013-2016;(3) wholesale company that still running their business during 2013-2016. Sample was acquired 24 wholesale company that’s fulfill the criteria and this research is using secondary data that’s obtained from www.idx.co.id. The method of analysis used in this research is regression analysis of data panel with the Fixed Effect Model method. The result of this research show that Earning Per Share (EPS), Return On Equity (ROE), and Return On Asset (ROA) partially have not significant effect on stock price of wholesale company while Dividend Per Share (DPS) have significant effect on stock price of wholesale company, however simultaneously have significant effect on stock price of wholesale company. Prediction capability from these variables towards stock price is indicated by adjusted R Squared 96.33% where the residues 3.67% is caused by other factor which not in this research.
Pengaruh Brand Authenticity Terhadap Brand Attachment (Studi Kasus Pada Sepatu Olahraga Adidas) Erwin Saputra
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 6 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v2i6.4907

Abstract

Adidas is one of the most famous brands of sports shoes in the world after Nike. This can be seen from the sales data of Adidas’ sports shoes which were ranked second in 2017. Even though the sales of Adidas’ sports shoes increased compared to 2016, Adidas’ sales were still far below Nike’s. Adidas can utilize the brand authenticity that they have to increase their consumer’s brand attachment, so it can increase their sales. This study used a questionnaire method distributed to 192 respondents in Jabodetabek who had used Adidas’ sport shoes and then processed the data using SPSS. From this study it can be concluded that the brand authenticity significantly and positively influences the brand attachment of Adidas sports shoes users. In addition, it was also found that brand experience can positively moderate the influence of brand authenticity on brand attachment from Adidas sports shoes users.

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