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International Journal of Economics Development Research (IJEDR)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157903     EISSN : 2715789X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
IJEDR focuses on economics, innovation, and investment. Dedicated to enhancing economics development a country, regional and the world in general. IJEDR invites papers on Economics field (Economic growth, Monetary and fiscal policy effect, Innovation practices, Innovation impact, Corporate finance, Financial econometrics, Investment, Banking, International finance, stock exchange).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 835 Documents
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Analysis of HR Development on HR Competency and Performance Mediated by Readiness for Change in The Era of Industrial Revolution 4.0 Ananto Pramandhika; Intan Ratna Wati
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4559

Abstract

The Industrial Revolution is a condition that has an impact on various areas of life caused by global change. In the Industrial Era 4.0, cyber technology is combined with automatic technology. The implementation concept focuses on the concept of automation that technology carries out which in the end can minimize or even eliminate individual labor. The research problem is how to improve HR competency and performance through HR development and readiness for change. The aim of this research is to analyze the influence of HR development on readiness for change in improving HR competency and performance. The sample for this research is employees of PT. Indofood CBP Sukses Makmur, Tbk. Semarang Branch Instant Noodle Division, a total of 203 respondents. SEM analysis with AMOSS software was used to analyze the data. The results of the analysis showed that human resource development had an effect on readiness for change in increasing competence and readiness for change. These empirical findings indicate that human resource development has a significant positive effect on competence; HR development has a significant positive effect on HR performance; HR development has a significant positive effect on readiness for change; readiness for change has a significant positive effect on competency and readiness for change has a significant positive effect on HR performance.
Analysis of the AISAS Model in the Digital Marketing Strategy of Our Bento in Tasikmalaya City Balebat Dwi Adisubagja; Adam Hermawan; Btari Mariska Purwaamijaya
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4585

Abstract

The Food and Beverage industry is currently experiencing rapid growth, and every sector within it must innovate to maintain a competitive edge. This study discusses sales in culinary products analyzed through the AISAS model (Attention, Interest, Search, Action, Share). The research subjects are informants who are the owners of Our Bento. Our Bento is an SME in the culinary field that combines modern and traditional flavors. This descriptive research gathers data through interviews. The results of the AISAS model analysis in digital marketing strategy include: 1. Attention (consumer attention through visual content), 2. Interest (consumers receive information, generate interest, and feel compelled to seek more information), 3. Search (consumers have a high level of curiosity), 4. Action (consumers decide to use the offered products), 5. Share (satisfied consumers are likely to share with others).
The Impact of Financial Inclusion and Financial Technology on Economic Growth in Indonesia Jhoni Lumintang; Idah Zuhroh; Firdha Aksari Anindyntha
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4615

Abstract

Economic growth is one of the important aspects that is of concern because it is connected to the welfare of the community and the state of a good economy, where the financial sector plays an important role in increasing economic growth. The objective of this research is to examine the effects of financial inclusion and fintech on Indonesia's economic growth. Data processing analysis in this researc using panel data regression. The results of the saving accounts and the amount of commercial bank lending have a positive and significant effect on, bank offices has a negative insignificant effect and fintech lending has a positive insignificant and effect on economic growth. To encourage economic growth, banking service providers distribute funds to the public and all industrial sectors and innovate on products and make efficiency in their services as well as analyze every risk, and for fintech companies to educate and introduce digital financial products to every element of society.
The Influence of Brand Image, Brand Trust, and Product Quality on Cosmetic Brand Loyalty (Study on Maybelline Lipstick Product Customers in Surabaya City Area) Sonia Ayu Cahyani; Rusdi Hidayat Nugroho
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4657

Abstract

In the era of globalization, technological advancements have begun to develop rapidly, prompting companies, especially in the skincare sector, to compete in introducing their products. Currently, the demand for cosmetics is increasing, and beauty products or cosmetics are undergoing many changes with the release of the latest innovations. Loyalty to a brand depends on the extent to which the brand image reflects its unique products, the trust it has in the brand, and the quality of products that consumers consider safe, according to their desires. The type of research used is quantitative research. The population in this study is all customers of Maybelline Lipstick products in the Surabaya City area. This study used a sample of 200 respondents using non-probability sampling method and sampling technique, namely purposive sampling. And using multiple linear regression analysis to analyze the data. The results of this study indicate that the variables of Brand Image, Brand Trust, and Product Quality collectively influence Brand Loyalty. The Brand Image variable does not have a significant impact on Brand Loyalty. The Brand Trust variable has a positive and significant effect on Brand Loyalty. The Product Quality variable also has a positive and significant effect on Brand Loyalty
The Effect of Beauty Influencer Credibility and Electronic Word Of Mouth on Purchase Intention Skintific Skincare Products Through Customer Trust Variable Farahsalsabil Yudhiane Cantika; Nurhadi Nurhadi
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4677

Abstract

This study aims to examine the impact of Tasya Farasya’s credibility as a beauty influencer and electronic word of mouth (E – WOM) on purchase intention through by consumer trust in Skintific skincare products in Surabaya. This study uses quantitative methods. The population of this study is a consumer of Skintific skincare products in Surabaya. The sample size was 150 respondent was taken using purposive sampling. Data collection techniques use quesionnaires distributed through Whatsapp, Instagram, and Twitter. The analysis techniques uses Partial Leas Square (PLS) with SmartPLS 4.0 software. The result showed that credibility of beauty influencers and electronic word of mouth significantly affect purchase intention. Credibility of beauty influencers does not significantly affect purchase intention. Electronic word of mouth has affect but not significantly purchase intention. Customer trust significantly affect purchase intention. Beauty influencer credibility has a significant indirect effect on purchase intention through consumer trust, while electronic word of mouth also has a significant indirect effect on purchase intention through consumer trust.
The Influence of Capital, Labor, and Raw Materials on Production Output at CV. Alphie Bag Company in Bogor City Halid Adli; Yanda Bara Kusuma
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4684

Abstract

This study delves into the influence of capital, labor, and raw materials on production output at CV. Alphie, a bag company in Bogor city. Employing quantitative methods with regression analysis, secondary data from CV. Alphie's reports were collected, encompassing production outputs from 2019 to 2022. Utilizing census sampling, 48 data points were obtained. The data underwent analysis using IBM SPSS version 25, and various tests were conducted, including assessments for classical assumptions, linear regression analysis, and determination coefficient testing. Results indicate that simultaneously, capital, labor, and raw materials exert a significant impact on production output. However, partially, only Labor has a significant influence on Production Output, while Capital and Raw materials do not. The findings contribute valuable insights into the factors influencing production output in manufacturing firms. Furthermore, the study has implications for managerial practices, offering guidance for optimizing production processes and resource allocation at CV. Alphie and similar companies.
Impact of Service Quality, Price, and Product Quality on Customer Loyalty through Customer Satisfaction: A Case Study of Shoessimple.id Dammandtyo Tegar; Rusdi Hidayat Nugroho
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4710

Abstract

The continuous growth of the global economy drives business competition to become increasingly fierce, including the rapid growth of startups. This research will discuss the aspects influencing business competition, namely Service Quality, Price, and Product Quality on Customer Loyalty through Customer Satisfaction. This research employs an associative research type with a quantitative approach, collecting data through questionnaire distribution. The sample consists of 200 respondents of shoessimple.id shoe washing service customers selected using Non-Probability Sampling-Purposive Sampling techniques. Data analysis is conducted using path analysis method with SPSS 2.0 for Windows statistical software.  The research findings indicate that service quality, price, and product quality significantly affect customer satisfaction. Furthermore, customer satisfaction also plays a significant role as an intervening variable mediating the relationship between service quality, price, and product quality with customer loyalty. These findings provide a better understanding of the factors that can enhance customer loyalty in the shoe washing service industry and offer guidance for the management of Shoessimple.id Shoe Washing Service to improve their service quality.
Analyzing the Impact of Content Marketing, Instagram Social Media, and Customer Reviews on Repeat Purchases: A Case Study of PT Jokopi Indonesia Group Oktaviani Dwi Wulansari; Rusdi Hidayat Nugroho
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4722

Abstract

This study investigates the impact of content marketing, Instagram social media, and customer reviews on repeat purchases at PT Jokopi Indonesia Group, a coffee shop chain in Surabaya. Employing an associative research approach with a quantitative method, the study involved 200 Jokopi customers in Surabaya City with a purchase history of more than 2 times, selected through purposive sampling.The findings revealed that individually, content marketing, Instagram social media, and customer reviews significantly influence repeat customer purchases. Moreover, collectively, these three variables also exhibit a significant impact on repeat purchases. Hence, it can be inferred that content marketing strategies, Instagram social media presence, and customer reviews play a pivotal role in fostering customer loyalty and encouraging repeat purchases at Jokopi coffee shops.  
The Influence of Product Diversity, Experiential Marketing and Service Quality on Customer Satisfaction Dimas Oktorio Fadilla; Nurhadi Nurhadi
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4723

Abstract

This study was conducted to determine the effect of product diversity, experiential marketing, and service quality on consumer satisfaction of coffee shops in Bojonegoro. The type of research used is quantitative research. The population in this study is coffee connoisseurs located in Bojonegoro Regency. This study used a sample of 151 respondents using non-probability sampling methods and sampling techniques, namely purposive sampling. Multiple linear regression analysis was applied to analyze data tested with SPSS version 25. This research states that simultaneously product diversity, experiential marketing, and service quality affect consumer satisfaction. Partially, product diversity, experiential marketing, and service quality have a significant effect on consumer satisfaction.
The Influence of Marketing Communication and Price Perception on Customer Loyalty, with Service Quality as an Intervening Variable, in Tokopedia E-Commerce: A Comparative Study of Millennials and Generation Z Dika Riva Adhilni; Yanda Bara Kusuma
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4734

Abstract

This study aims to examine the influence of marketing communication and price perception on customer loyalty on the Tokopedia e-commerce platform, considering service quality as an intervening variable. The study also dissects the differences in customer responses based on age groups, specifically millennials and Generation Z. The research method used is a quantitative method with a sample size of 137 respondents. The data collection technique employed is questionnaire distribution. The data analysis technique used is descriptive statistical analysis to describe the relationship between variables. Data analysis was conducted using SPSS version 26, involving several tests such as classical assumption tests, path analysis, T-tests, and determination coefficient tests. The results indicate that marketing communication and price perception, through service quality, do not directly affect customer loyalty, and service quality also does not significantly influence customer loyalty. However, partially, marketing communication and price perception do influence customer loyalty. These findings provide valuable insights into the factors influencing customer loyalty and suggest implications for Tokopedia to pay more attention to its service quality to maintain customer loyalty.

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