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International Journal of Economics Development Research (IJEDR)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157903     EISSN : 2715789X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
IJEDR focuses on economics, innovation, and investment. Dedicated to enhancing economics development a country, regional and the world in general. IJEDR invites papers on Economics field (Economic growth, Monetary and fiscal policy effect, Innovation practices, Innovation impact, Corporate finance, Financial econometrics, Investment, Banking, International finance, stock exchange).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 835 Documents
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Development of Tourism in Kerinci Regency Based on E-Tourism to Enhance Tourist Decision-Making and Drive Regional Economic Growth Lestari, Anggia Ayu; Efrianto, Efrianto
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.7054

Abstract

To establish Kerinci Regency as a premier tourist destination, a strategic development model is essential. This study aims to develop a tourism promotion model utilizing digital platforms such as websites, social media, and other online tools to enhance accessibility and visibility for tourists. Using the Quantitative Strategic Planning Matrix (QSPM) method, supported by the IE Matrix and SWOT analysis, data were collected through Focus Group Discussions (FGDs) involving key stakeholders and tourists. The analysis results indicate that the IE Matrix places the development strategy in quadrant I (Growth and Build), highlighting the need for an aggressive strategy. The QSPM analysis identifies the top-priority strategy as leveraging technology to expand promotional outreach. This approach emphasizes the critical role of e-tourism in driving tourism growth and supporting regional economic development.
Market Penetration Traffic Referencing Seasonal Patterns based on Marketing Value Andriyansah, Andriyansah; Puji, Sri Lestari; Maesaroh, Imas; Ayuni, Devi; Minrohayati, Minrohayati; Firmansyah, Firmansyah; Yolanda, Ledy
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.7064

Abstract

This study analyses market penetration traffic as a strategic instrument integrating value-based marketing with market performance. Using a descriptive qualitative approach, this study identifies three zones of market penetration traffic: green, yellow, and red. The findings show that the effectiveness of market penetration depends on the company's ability to integrate value-based marketing with market sensing capability. The green zone requires maintenance and expansion strategies, the yellow zone needs strategy optimisation, and the red zone necessitates fundamental transformation. The findings indicate the importance of continuously monitoring traffic indicators for marketing strategy adjustment. Managerial implications emphasise the development of effective feedback mechanisms to optimise market penetration and customer value creation.
Maximizing Business Brand Awareness Through Brand Ambassadors, Content Marketing, and Taglines: An Instagram-Based Study on @npureofficial Ardhita, Dynda Sovia; Rusdianto, R. Yuniardi
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.7076

Abstract

The beauty industry continues to grow rapidly, encouraging brands to create innovative marketing strategies to increase brand awareness amidst increasingly fierce competition. Social media platforms, such as Instagram, are the main means for brands, one of which is N'PURE to attract audience attention by utilizing Brand Ambassadors, Content Marketing, and Taglines. The purpose of this study is to examine the impact of brand ambassadors, content marketing, and taglines on brand awareness on followers of the @npureofficial Instagram account. The method applied in this research is quantitative, with data collected using a questionnaire. A total of 100 respondents were used as samples in this study, with the criteria that followers of the @npureofficial Instagram account were over 17 years old. The data analysis technique used multiple linear regression, Data analysis was carried out using the Statistical Package for the Social Sciences version 30. The findings of this study indicate that brand ambassadors, content marketing and taglines simultaneously and partially have a significant impact on brand awareness. This shows that marketing strategies that include brand ambassadors, content marketing and taglines are effective in increasing brand awareness.
Business Growth through Consumer Insights: The Economic Influence of Taste, Product Excellence, and Price Haikal, Fikri; Ambarwati, Rita; Adji, Kumara
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i6.7088

Abstract

This research aims to analyze the influence of taste, product excellence, and cost impact or price on purchasing decisions for Sempol Gendut.Located on JL DR Wahidin GG 4 RT 011 RW 002 Bulusidokare Village, Sidoarjo District, Sidoarjo Regency, East Java, 61216. The data collection method uses a questionnaire and observation. The sampling method employed is simple random sampling, and the data analysis is conducted using the SEM PLS approach.Data processing in this study was carried out using Smart PLS version 4.0. Hypothesis testing was conducted through path direct effect tests and indirect effect tests. The analysis results revealed that the taste variable has a positive and significant influence on purchasing decisions, while the product excellence and cost variables also demonstrated positive and significant effects.
Unlocking Economic Value in Healthcare: Applying Importance-Performance Mapping Analysis (IPMA) to Identify Key Drivers of Patient Satisfaction in Medical Check-Up Services Sidik, Nuraini; Antonio, Ferdi
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i6.7096

Abstract

Medical check-up services are essential for clinics to enhance patient satisfaction and loyalty. This study examines the effectiveness of the service quality model, encompassing infrastructural quality, interactional quality, outcome quality, procedural quality, and personnel quality, in measuring satisfaction with medical check-up services. A quantitative survey was conducted with patients, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Importance-Performance Map Analysis (IPMA) was applied to identify key indicators for improvement and areas of strength. This study obtained 211 respondents who had undergone medical check-ups, and questionnaires were distributed directly at the clinicThe results showed that outcome quality has the strongest influence on satisfaction (0.362), followed by procedural quality (0.242), while personnel quality had the weakest effect (0.121). The IPMA highlighted indicators of Outcome Quality 1 (comprehensive medical reports) and Procedural Quality 1 (efficient workflows) as priority areas for improvement, while Outcome Quality 2 (clear and understandable results) demonstrated high performance and importance, warranting continued focus. These findings suggest that improving clinical outcomes and streamlining procedural efficiency are crucial for enhancing satisfaction. The study provides practical recommendations for clinic managers to prioritize service improvements that align with patient expectations, thereby enhancing overall satisfaction and loyalty.
Analysis of purchasing decisions through advertising on social media, product completeness and brand image on the Tokopedia application Sumadi Saputra; Muinah Fadhilah; Agus Dwi Cahya
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4141

Abstract

This research aims to determine the influence of "Advertising on Social Media, Product Completeness and Brand Image on Purchasing Decisions on the Tokopedia Application". The type of research used is quantitative research. The population of this research is Tokopedia application users in Yogyakarta who make a minimum purchase once and have a minimum age of 17 years. The research sample consisted of 100 respondents. This research uses a purposive sampling technique. This research analysis model uses the SPSS 23 application. Data was collected using a questionnaire. The analysis techniques used are Multiple Linear Regression Analysis, Classical Assumption Test, Hypothesis Testing, and Coefficient of Determination. The results of this research show that the variable advertising on social media, brand image has a significant influence and the product completeness variable has no influence on purchasing decisions. Advertising variables on social media, product completeness, and brand image simultaneously influence purchasing decisions.
Credit Default Prediction Model Using Machine Learning for Credit Monitoring: Empirical Study on Banking in Indonesia Andri Ismatullah Gani; Irene Rini Demi Pangestuti
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4214

Abstract

Credit default is the failure of a borrower to make required principal or interest repayments on a debt. In credit risk management, it is important for banks to anticipate credit defaults, whether in the credit underwriting process or in the area of credit monitoring. In this study we focus on the use of machine learning in the area of credit monitoring to predict default of working capital credit and investment credit based on non-demographic debtors’ data, where we then test model’s accuracy and level of precision that can be achieved, and identify variables that have high importance on the predictive model. Finally we evaluate the model in terms of their explainability using eXplainable Artificial Intelligence (XAI) tools to identify the relationship of the variables with credit default. We use monthly snapshot of sampled credit accounts data from 105 banks in Indonesia for the period of August 2018 to December 2019 to build a classification machine learning model, and finally evaluate the model in terms of their explainability using SHapley Additive exPlanations (SHAP) as one of the algorithms for eXplainable Artificial Intelligence (XAI) tool. The machine learning model we built can achieve 98.85% accuracy overall and 75% precision in predicting true positive or correctly predicting credit is defaulted. And by using SHAP, we can understand how each variables contribute to the model’s prediction result and thus its relationship with credit default, where most are consistent with previous researches.
Analysis Of Irgift.Id Promotion Strategies By Utilizing Tiktok Social Media In Increasing Sales Volume Firdha Amalia Nareswari; Yanda Bara Kusuma
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4379

Abstract

This research uses Irgift.id which is one of the business fields in the floriculture sector. The purpose of this study is to determine and analyze promotional strategies using the use of TikTok social media in an effort to increase sales volume. The research method used is descriptive qualitative method using SWOT analysis techniques and data collection techniques through in-depth interviews, observation and documentation related to promotional strategies in identifying strengths, weaknesses, opportunities, and threats at Irgift.id. Informants in this study include the owner or owner, employees, and consumers. The results of this study obtained IFAS results which showed strengths with a score of 2.69 and weaknesses with a score of 0.42. While the EFAS results show opportunities with a score of 2.31 and threats with a score of 0.74. Based on the SWOT analysis diagram, Irgift.id is in quadrant I using the SO strategy, namely the company has opportunities and strengths so that it can take advantage of existing opportunities so that the strategy that can be applied is to support the growth of agrarian policies (growth oriented strategy) to increase sales volume
Analysis of the Effect of Regional Financial Performance on Regional Inequality in Java, Sumatra and Sulawesi Provinces in 2016-2022 Putri Miswa Laila Kumara; Yuni Prihadi Utomo
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4390

Abstract

This study aims to measure the direction and magnitude of the influence of Regional Financial Independence Ratio (DDF), Effectiveness Ratio of Local Revenue (REPAD), Regional Expenditure Compatibility Ratio (RKBD), GRDP Per Capita (PDRBPKP) and Population Density (KPD) on Regional Inequality in the Provinces of Sumatra, Java and Sulawesi in 2016-2022. This research uses panel data analysis. The results found that the Fixed Effects Model (FEM) was selected as the best estimation model, as this model has high predictive power. Partially, the variables Regional Financial Independence Ratio (DDF), Effectiveness Ratio of Local Revenue (REPAD) and GRDP Per Capita (PDRBPKP) affect the variable Regional Inequality in the provinces of Sumatra, Java and Sulawesi in 2016-2022. A high Regional Financial Independence Ratio indicates efficient resource allocation and regional economic sectors that effectively reduce regional inequality. An increase in the Efficiency of Regional Local Revenues, which are not always evenly distributed, can increase inter-regional inequality. A high GRDP per capita does not always reflect an equitable distribution of wealth in society, which can increase interregional inequality. Policies are needed to strengthen regional autonomy and optimize financial management.
The Effect of Content Marketing and Online Customer Reviews on Purchase Intention Through Customer Trust as an Intervening Variable on Food and Beverage Products in Mojokerto Renanda Auresty Faradita; Nurhadi Nurhadi
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4467

Abstract

This study aims to determine the effect of content marketing on online customer reviews on purchase intention through customer trust in followers of the @kulineran.mjk Instagram account. This type of research is associative quantitative research with the method of Partial Least Square analysis technique with smartPLS 4.0 software. The number of samples was 160 respondents using the Slovin formula and the method of drawing samples with non-probability sampling, namely with purposive sampling technique. Data collection by questionnaire via direct message. Based on the research that has been done, the results show that content marketing has a significant effect on customer trust, online customer review has a significant effect on customer trust, customer trust has a significant effect on purchase intention, content marketing has a significant effect on purchase intention, online customer review has a significant effect on purchase intention through customer trust, online customer review has a significant effect on purchase intention through customer trust

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