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International Journal of Economics Development Research (IJEDR)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157903     EISSN : 2715789X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
IJEDR focuses on economics, innovation, and investment. Dedicated to enhancing economics development a country, regional and the world in general. IJEDR invites papers on Economics field (Economic growth, Monetary and fiscal policy effect, Innovation practices, Innovation impact, Corporate finance, Financial econometrics, Investment, Banking, International finance, stock exchange).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 835 Documents
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The Influence of Organizational Commitment and Training on Employee Performance Through Loyalty as a Moderating Variabel Muhammad Fauzy Hamdani; Yanda Bara Kusuma
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4735

Abstract

Human resources play a crucial role in the success of organizations. This research aims to determine the influence of organizational commitment and training variables on employee performance, as well as the moderating role of loyalty variable in influencing the relationship between organizational commitment, training, and employee performance. The data used are primary data obtained from questionnaires distributed to the research sample. The population in this study consists of all employees of CV. Litera Jannata Perkasa. A sample of 68 respondents was selected using purposive sampling technique. Data were analyzed using Moderated Regression Analysis technique. The research findings indicate that partially, organizational commitment and training significantly influence employee performance, while training does not have a significant effect. However, in the regression analysis test results, loyalty moderates the influence of organizational commitment on employee performance. Conversely, loyalty is unable to moderate the influence of training on employee performance. These findings provide valuable insights into the factors affecting employee performance in companies and offer implications for practice by providing guidance to enhance human resources at CV. Litera Jannata Perkasa and similar companies.
Employee Satisfaction of PT Bukit Asam TBK'S Development Program Haniyah Qurratul `Aini; Alldila Nadhira Ayu Setyaning
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4748

Abstract

This study aims to evaluate employee satisfaction with the development program at PT Bukit Asam Tbk. The research approach used is descriptive quantitative by collecting primary data through questionnaire surveys and observations and secondary data from company statistical datasets. The results showed that in 2022, PT Bukit Asam Tbk has realized training programs for 992 employees. The level of employee satisfaction with the training material, instructor's ability, and training atmosphere showed an average value of 3.8 (agree). Furthermore, the assessment of supervisor and coworker satisfaction with employee performance after training received an average value of 3.7 (effective). This indicates that the development program conducted by PT Bukit Asam Tbk has a positive impact on improving employee performance. This study recommends that companies use information systems to facilitate the management of employee data and training programs and provide opportunities for employees to propose training according to their needs.
The Influence of Brand Ambassador, Digital Marketing and Tagline on Tokopedia's Brand Awareness in Jakarta City Miranda Maharani Tobing; Siti Ning Farida
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4754

Abstract

This research was conducted to understand the influence of brand ambassador, digital marketing, and tagline on brand awareness of Tokopedia in Jakarta. The increasing sophistication of technology has led to changes in consumer behavior, particularly in the context of online shopping through marketplaces. The study aimed to investigate the impact of brand ambassador, digital marketing, and tagline on brand awareness. The research design involved a quantitative approach, utilizing regression analysis. The participants were consumers of Tokopedia in Jakarta. The results indicated that brand ambassador, digital marketing, and tagline have a positive influence on brand awareness. Simultaneously, all three variables significantly affect brand awareness. However, when analyzed individually, it was found that brand ambassador and tagline do not have a significant impact, while digital marketing does.
High Risk Factors of The Balikpapan RU-V RDMP Mega Project on Project Success Ambarwaty Syahdiana Umar; Surya Raharja
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4787

Abstract

A project's ability to manage risks and overcome challenges that arise during implementation can play a large role in determining its success. Project success can also be measured through the level of innovation implemented and operational efficiency achieved. This research aims to examine how natural risks, design risks, resource risks, financial risks, and legal and regulatory risks influence project success. The problem in this research is project quality problems which can result in delays in project implementation. The analysis method uses quantitative with multiple regression analysis techniques. Population of all employees on the Balikpapan RDMP Project. The sample was determined using purposive sampling, namely Leaders, Managers and Field Staff, totaling 66 employees. The research results show that the natural risk p-value is 0,000, resource risk p-value 0,044, and financial risk p-value 0.048 which means influentialsignificant negative impact on the success of the RU-V RDMP Balikpapan mega project, while the design risk p-value is 0,994and regulatory legal risk, the p-value of 0.674 has no effect on the success of mega projects.
The Influence of Celebrity Endorsement, Product Quality, To Buying Decission with Brand Image as Intervention Variables Ishak genius oberio; Agus Dwi Cahya; Henny Welsa
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4845

Abstract

This study aims to examine the relationship between celebrity endorsement, product quality, and purchasing decisions using brand image as an intervention variable. The research focus is on the user of Garnier products in Yogyakarta. Researchers want to know how celebrity endorsements and product quality affect sales and how brand image can mediate the relationship between the two independent variables. The research method employed quantitative analysis with data collection via an online survey of Garnier product users in Yogyakarta.. The data was analyzed using a two-track regression technique to identify the relationship between independent variables (celebrity endorsement, product quality) and intervening variables (brand image), followed by dependent variables. The findings of this study show that the variable Celebrity endorsment has a significant impact on brand image and purchase intent, while the variable Brand image can mediate the impact of Variable Celebrity endorsment on purchase intent, and Variable Brand image can mediate the impact of Variable Quality.
The Effect of Live Streaming, Price Discounts, Product Reviews on Impulse Buying Behavior at Shopee E-Commerce Nala Mutimmul Faidah; Rusdi Hidayat Nugroho
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4854

Abstract

Online shopping is a familiar activity. Currently, most consumers prefer to shop online in e-commerce rather than shopping directly. This is influenced by the many benefits obtained when shopping online. Currently, live streaming is being intensively carried out by sellers to promote their products. Like the live streaming feature in the shopee application, this feature spoils its consumers, namely by shopping when live streaming takes place consumers will get discounts and free shipping vouchers. This research is a study of the effect of live streaming, discounts, product reviews on impulse buying behavior in shopee e-commerce. This study uses associative research and the research approach used is a quantitative approach. While the sempel in this study was drawn using purposive sampling method with a total sempel of 200 respondents. The results of this study indicate that live streaming, price discounts, and product reviews simultaneously have a significant and significant effect on impulse buying on shopee e-commerce users in Surabaya. Live streaming and discount variables have a positive and significant effect on impulse buying variables because by viewing live streaming videos, customers know the details of the products being sold and get discount vouchers that increase customer interest in impulse buying. Meanwhile, the product review variable has a negative and insignificant effect on the impulse buying variable because customers know the quality of the product through previous customer responses.
The Influence of Content Marketing, Influencer Marketing and Electronic Word of Mouth on Consumer Loyalty of Kanzler Products in Tiktok Platform Nadila Ayu Citra Armana; Indah Respati Kusumasari
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4863

Abstract

Social media is currently the most crucial platform for entrepreneurs trying to sell their goods. Many firms, like PT Macroprima Panganutama, are embracing influencer and content marketing as techniques to draw buyers to their products because of the popularity of social media and the ease with which people can use the Internet. Additionally, entrepreneurs can simply disseminate information about their goods and services through a range of media, including text, photos, and videos—basically, electronic word-of-mouth marketing. Through tiktok platforms, this study investigates the effects of electronic word-of-mouth, influencer marketing, and content marketing on consumer loyalty to Kanzler products in Surabaya. The purpose of this research is to investigate the potential impact of content marketing, influencer marketing, and electronic word of mouth on consumer loyalty. With a sample size of 100 respondents, purposive sampling was used to obtain sampling. This research uses a quantitative methodology using multiple linear regression analysis to handle data collected through distributing questionnaires. The research result indicate that while influencer marketing has a positive and significant impact on consumer loyalty, content marketing has a positive and significant impact on consumer loyalty, and electronic word of mouth has no impact on consumer loyalty.
The Influence of Marketing Communication, Service Quality, Price and Product Quality on Repeat Purchases Anggy Wahyu Priandini; Rita Ambarwati; Herlinda Maya Kumala Sari
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of marketing communications, service quality, price and product quality on repeat purchases of Mie Gacoan products in Sidoarjo This research uses quantitative research with hypothesis testing The sample used in this research was 96 respondents The analysis tool used in this research, namely the path analysis technique, was carried out using SmartPLS (Partial Least Square) software version 3.0 for Windows Primary data in this research was obtained from a questionnaire whose measurement used a Likert scale which was tested for validity and reliability The results of this research prove that marketing communication influences repeat purchases; service quality influences repeat purchases,; price influences repeat purchases,, product quality influences repeat purchases.
Risk-Taking as Moderating Variable for The Impact of Financial Literacy, Financial Inclusion and Digital Technology Utilization on MSMEs’ Performance Marina Marina; P. Basuki Hadiprajitno
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4961

Abstract

This research aims to find out how the superiority of human resources as MSME actors affects the performance of the MSMEs they manage, with moderate risk taking. The measures used as human resource excellence, or as independent variables are financial literacy, financial inclusion, use of digital technology, and moderated risk taking. Meanwhile, the dependent variable is the performance of MSMEs. The research method uses quantitative experiments, namely to test a proposed hypothesis. Structural Equation Modeling (SEM) data analysis technique using the SMARTPLS4 analysis tool. The research population is the alumni association business forum of SMA Negeri 28 Jakarta which consists of 237 MSME players. Of the 132 respondents who filled out the questionnaire, the data that could be used was 99 research samples. The results of the research show that financial literacy and the use of digital technology have a significant positive effect on the performance of MSMEs, risk taking can moderate the effect of financial literacy on the performance of MSMEs in a significantly positive way, financial inclusion has no significant effect on the performance of MSMEs, risk taking cannot moderate the effect of financial inclusion and use digital technology on the performance of MSMEs. The practical implications that can be made by MSME players by increasing the use of digital technology are effectively helping product marketing, learning facilities, and other conveniences that are often done digitally.
Linking Fishery to Deforestation Case Study in Indonesia Johansen, Johansen; Ariani, Mintarti; Pratono, Aluisius Hery
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.4966

Abstract

Indonesia possesses abundant natural resources and biodiversity, especially within its fisheries industry. Despite this abundance, the nation faces challenges due to population growth and globalization, often associated with deforestation. A report from the FAO outlined various concerns regarding the correlation between forest area impacts and fish catches, considering a nursery area perspective. However, from a socio-economic standpoint, population growth consistently leads to heightened resource utilization. An inferential analysis study involving forest area, GDP, and fish catch biomass from 1990 to 2020 indicated that both forest area and GDP have a significant influence on fish catch biomass. The study revealed a consistent trend: fish catches tended to increase in the following year, but fish catch biomass showed a tendency to decrease five years later. The findings show a 99.9% coefficient of determination, suggesting a highly significant relationship. This research emphasizes the complex linkages among economic progress, forest depletion, and fishing activities, underscoring the essential role of sustainable resource management in addressing changes in both society and the environment.

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