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Management Studies and Entrepreneurship Journal (MSEJ)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,363 Documents
 210   211   212   213   214 
Pengaruh Online Customer Review Dan Kualitas Informasi Terhadap Keputusan Pembelian Dengan E-Trust Sebagai Variabel Intervening Pada Fitur Shopee Live Sudrajat, Putri Alviyana Dewi; Nurlenawati, Netti; Triadinda, Dexi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5723

Abstract

This research aims to find out how online customer reviews affect E-Trust, find out the effect of information quality on E-Trust, find out how E-Trust influences purchasing decisions, find out how online customer reviews influence purchasing decisions through E-Trust as an intervening variable, and find out the quality of information influences purchasing decisions via E-Trust as an intervening variable. This research method is quantitative by distributing questionnaires to 180 respondents via Google Form. In this research, researchers used path analysis with the help of the SmartPLS 3.0 application. The population in this research were 180 Shopee Live IKIACES customers. The results of the research obtained were the direct influence of online customer reviews on e-trust has a positive and significant effect, as well as the direct influence of information quality on e-trust has a positive and significants effect. The influences of e-trust on purchasing decisions also has a positive and significants effect. The research results for the e-trust variable intervening variable in this research are able to act as mediation so that it can strengthen the influence of online customer reviews (X1) and information quality (X2) which are independent variables on purchasing decisions as the dependent variable.
Pengaruh Modal Sosial Terhadap Kinerja Anggota Lembaga Kemasyarakatan Di Kelurahan Beringin Yang Dimediasi Knowledge Sharing Pujiastuti, Puput; Kistyanto, Anang; Wijayanti W, Dewie Tri
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5724

Abstract

Subdistrict community institutions are a medium for citizen participation as colleagues of the Village Head, who participate in planning, implementing and supervising development, as well as improving the quality of citizen services in the Subdistrict. Therefore, members of community institutions who have skills and knowledge are needed. This research aims to analyze the influence of social capital with network indicators, norms and trust, on the performance of members of Beringin Village community institutions mediated by knowledge sharing. The respondents in this quantitative research were 82 members of Beringin Village community institutions and were analyzed using SmartPLS. The results of the research show that the influence of social capital on knowledge sharing has a p-value of 0.000 < 0.050 so it has a positive and significant influence. The influence of social capital on member performance has a p-value of 0.000 < 0.050, so it can be concluded that it has a positive and significant influence. The influence of knowledge sharing on member performance has a p-value of 0.801 > 0.050, so it can be concluded that knowledge sharing has no effect on member performance. The influence of social capital on performance through knowledge sharing has a p-value of 0.803 > 0.050, so it can be concluded that knowledge sharing does not mediate the influence of social capital on member performance.
Pengaruh Pendidikan Kewirausahaan Terhadap Minat Berwirausaha Melalui Orientasi Kewirausahaan Individu Sebagai Variabel Mediasi Pada Mahasiswa Pendidikan Fakultas Ekonomika Dan Bisnis Universitas Negeri Surabaya Sofiani, Rosandra Vichi; Subroto, Waspodo Tjipto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5726

Abstract

Indonesia is a country with a high unemployment rate, including among fresh graduates. This of course must be handled, one of which is by developing an entrepreneurial spirit. Every person who has the determination and desire to become an entrepreneur will be useful in opening up employment opportunities, thereby reducing the unemployment rate. Opening job opportunities can be done by anyone who has the opportunity to take advantage of opportunities, including students. This research aims to determine the influence of entrepreneurship education on interest in entrepreneurship through individual entrepreneurial orientation in students. The sample in the research was 155 students from the Education Study Program, Faculty of Economics and Business, Surabaya State University, class of 2020. The analysis technique used in this research was Structural Equation Modeling (SEM) using SMART-PLS software. The results of this research show that directly the exogenous variable, namely entrepreneurship education, has a significant effect on interest in entrepreneurship, and indirectly, individual entrepreneurial orientation succeeds in mediating the relationship between the exogenous variable entrepreneurship education and the endogenous variable interest in entrepreneurship.
Pengaruh Budaya Kerja, Kualitas Pelayanan, Sarana Dan Prasarana Terhadap Kepuasan Masyarakat Di Desa Jejel Kecamatan Ngimbang Lamongan Wati, Aziza Rahma; Safa’atilah, Nurus; Ruswaji, Ruswaji
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5729

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan empat variabel tersebut antara budaya kerja, kualitas pelayanan, sarana dan  prasarana terhadap kepuasan masyarakat. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif. Populasi dalam penelitian ini merupakan Masyarakat Desa Jejel Kecamatan Ngimbang, Kabupaten Lamongan, dan sampel dalam penelitian ini berjumalah 93 responden diperoleh secara langsung dari responden. Pengolahan data dalam penelitian ini menggunakan program software komputer SPSS versi 23. Dari persamaan regresi linier berganda diperoleh nilai varaibel budaya kerja sebesar 0,794 dan nilai Beta sebesar 0,503, dimana nilai tersebut lebih besar dari nilai variabel lainnya sehingga disimpulkan bahwa variabel budaya kerja paling dominan berpengaruh terhadap kepuasan masyarakat desa Jejel Kecamatan Ngimbang Lamongan.
Pengaruh Kepercayaan, Motivasi, Dan Pelayanan Terhadap Tingkat Kepuasan Nasabah PT. Bank Mandiri Taspen Kc Medan Sagala, Kevin Yosua Orlando; Mirza, Deni Faisal; Sinaga, Estetika Debora; Fauzi, Fauzi; Mirza, Muhammad Fadlan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5731

Abstract

The objective of this research is to analyze the influence of Trust, Motivation, and Service on Customer Satisfaction both partially and simultaneously. The research method used in this study is quantitative. The population of this study comprises 10,597 customers, with a sample size of 100 customers. The sampling technique used is random sampling, and data collection methods include questionnaires and interviews. The data analysis technique employed is multiple linear regression analysis. The study results show that the calculated t-value for trust is greater than the critical t-value and the significance value is less than 0.05, specifically, tcount>ttablet_{count} > t_{table}tcount?>ttable? and sig.<0.05sig. < 0.05sig.<0.05 or 0.291<1.9850.291 < 1.9850.291<1.985 and 0.772>0.050.772 > 0.050.772>0.05. This indicates that trust does not have a significant partial effect on customer satisfaction. The calculated t-value for motivation is greater than the critical t-value and the significance value is less than 0.05, specifically, tcount>ttablet_{count} > t_{table}tcount?>ttable? and sig.<0.05sig. < 0.05sig.<0.05 or 2.402>1.9852.402 > 1.9852.402>1.985 and 0.018<0.050.018 < 0.050.018<0.05. This indicates that motivation has a significant partial effect on customer satisfaction. The calculated t-value for service is greater than the critical t-value and the significance value is less than 0.05, specifically, tcount>ttablet_{count} > t_{table}tcount?>ttable? and sig.<0.05sig. < 0.05sig.<0.05 or 2.770>1.9852.770 > 1.9852.770>1.985 and 0.007<0.050.007 < 0.050.007<0.05. This indicates that service has a significant partial effect on customer satisfaction. The study results show that the calculated F-value is greater than the critical F-value and the significance value is less than 0.05, specifically, Fcount>FtableF_{count} > F_{table}Fcount?>Ftable? and sig.<0.05sig. < 0.05sig.<0.05. The values obtained from data processing are F=8.534>2.70F = 8.534 > 2.70F=8.534>2.70 and sig.=0.000<0.05sig. = 0.000 < 0.05sig.=0.000<0.05. This indicates that trust, motivation, and service have a positive and significant effect on customer satisfaction. The determination coefficient test results show that 18.6% of customer satisfaction is influenced by trust, motivation, and service, as indicated by the Adjusted R Square value. The remaining 81.4% is explained by other variables not examined in this study.
Influence Of Organizational Culture And Innovative Behavior Toward Employee Performance In Tandes District City Of Surabaya, East Java Handayani, Tutik; Wijayanti W2, Dewie Tri; Kistyanto, Anang
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5738

Abstract

Quality public service needs to be demonstrated by employees. Good employee performance in providing quality public services can increase public satisfaction. Employees who perform well will be able to provide efficient, responsive and professional services, so that people feel heard and well served. This research aims to analyze and prove the influence of organizational culture and innovative behavior on employee performance in Tandes District, Surabaya City. The research results show that factors consisting of organizational culture and innovative behavior have a real influence simultaneously (together) on employee performance in Tandes District, Surabaya City. Factors consisting of organizational culture and innovative behavior have a real influence partially (individually) on employee performance in Tandes District, Surabaya City. Among the factors consisting of organizational culture and innovative behavior, it turns out that organizational culture has a dominant influence on employee performance in Tandes District, Surabaya City, with a partial influence of 0.623. It is recommended to improve performance oriented towards community services with the principle of placing community needs and satisfaction as the main priority, implementing fast, easy and transparent public services, providing fast and appropriate responses to community complaints, building effective communication and empathy with the community.
The Influence Of Influencer Marketing And Brand Image On The Tiktok App On Fast Fashion Product Purchase Decisions Indrawati, Indrawati; Nurbasary, Anny
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5741

Abstract

The emergence of social media, especially TikTok, changed the fashion industry. With this platform, influencer marketing and brand image have new opportunities to influence consumers' decisions to buy fast fashion items. The study investigated how influencer marketing and brand image on the TikTok app influence consumers' decisions to buy fast fashion products. The data was collected through an online survey conducted on 200 TikTok users in Bandung. Research shows that the influence of influencer marketing and brand image significantly influences consumers' decision to buy something. In addition, there is a positive interaction between the two factors. This suggests that influencer marketing has a greater influence on purchasing decisions when brand image is positive. This research was conducted at Maranatha Christian University. The sample technique used in this study is non-probability sampling. The purpose of this study was to find out how the influence of Influencer marketing and Brand image on purchasing decisions in Fast Fashion at Maranatha Christian University. The data analysis techniques used are classical assumption test and multiple linear regression analysis. Data obtained from the questionnaire will be tested using IBM SPSS. The tests carried out are classical assumption tests (normality, heterokedasticity and multicolonicity) and multiple linear regression (t test, f test, and coefficient of determination). Based on the results of multiple linear regression tests on the T test, it can be concluded that Influencer marketing has an influence on the purchase decisions of fast fashion products because the value of t is calculated > t table. Based on the results of the multiple linear regression test on the T test, it can be concluded that brand image has an influence on purchasing decisions because the t value is calculated > t table. This means that the better the brand image built by a company, the higher the level of purchasing decisions for fast fashion products.
Analysis Of Community Branding Communication On Digitaldesa.Id Social Media: Instagram Case Study With A Critical Discourse Analysis Approach Gumilar, Ade; Harliantara, Harliantara; Prasetyo, Iwan Joko; Farida, Farida; Maella, Nurannafi Farni Syam
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5745

Abstract

This research aims to analyze the brand communication strategy used by Digitaldesa.id on the Instagram platform, focusing on community expression and interaction in social media. The methodology used is critical discourse analysis to understand the narratives and representations created by Digitaldesa.id to build brand identity and image among Instagram users. Data is collected by observing user interactions with content published by Digitaldesa.id and its community. The results of research collected from the Instagram account @digitaldesa.id are that the platform has succeeded in playing an important role in strengthening the DIGIDES brand identity through various informative and inspiring content. Through its focus on education, active interaction, community empowerment, and promotion, this account informs and mobilizes community participation in adopting digital technology at the village level.
Analisis Pengaruh Jumlah Tenaga Kerja, Investasi, Dan Konsumsi Rumah Tangga Terhadap Pertumbuhan Ekonomi Di Provinsi Bali Zahirah, Ayu; Huda, Syamsul; Perdana, Putra
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5757

Abstract

An increase in the economy's ability to produce goods and services within a certain period of time is called economic growth. The number of workers, investment and household consumption are the main components that influence economic growth. These three factors are interrelated and play a role in determining the level of economic growth of a region. An increase in one of these factors can encourage the other two, creating a positive circle supporting sustainable economic growth. However, how these three components impact economic growth is also influenced by government policy and economic stability. Therefore, to achieve optimal economic growth, a balanced strategy is needed that considers these three components. This study aims to understand how the economic development of Bali Province is influenced by various variables, such as investment, number of workers, and household consumption. Researchers use quantitative methods.
Pengaruh Likuiditas Dan Solvabilitas Terhadap Kinerja Keuangan Pada Perusahaan Sub Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Tahun 2022-2023 Hartato, Ervantus; Candra, Yudas Tadius Andi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5758

Abstract

Penelitian ini bermaksud guna memahami pengaruh Likuiditas dan solvabilitas terhadap kinerja keuangan pada perusahaan bidang makanan serta minuman yang tercantum pada Bursa Efek Indonesia tahun 2022-2023. Analisis data yang diaplikasikan yakni analisa statistika deskriptif, uji asumsi klasik, serta regresi linier berganda dengan aplikasi SPSS. Metode sampel penelitian mengaplikasikan purposive sampling dengan sampel sejumlah 56 perusahaan sub sektor makanan serta minuman yang tercantum pada BEI Tahun 2022-2023. Hasil penelitian ini menunjukan variabel current ratio berpengaruh tehadap kinerja keuangan serta debt to equity ratio berpengaruh terhadap kineja keuangan pada perusahaan manufaktur sub sektor makanan serta minuman yang tercantum pada BEI.

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