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INDONESIA
Jurnal Riset Bisnis dan Manajemen
Published by Universitas Pasundan
ISSN : 19790600     EISSN : 25809539     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The journal’s aim is to foster greater understanding of advancements in all areas of business and management by providing a platform to the scholars for disseminating their research works. The journal’s welcomes empirical and theoretical research papers and literature reviews from academicians, practicing managers, and research scholars on issues of current interest in all sub-areas of business and management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 174 Documents
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THE MEDIATING ROLE OF JOB SATISFACTION AND PROFESSIONAL COMMITMENT IN ENHANCING THE PERFORMANCE OF FEMALE LECTURERS Novita, Novita; Fatkhurahman, Fatkhurahman; Priadana, Sidik; Tri Juniarti, Atty
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.19241

Abstract

The role of female lecturers in education is very important and has a significant impact, female lecturers bring a unique gender perspective to learning and research, which is often underrepresented. The performance of female lecturers is an interesting topic to discuss because it involves various factors related to academic productivity, gender challenges, and social roles. This study aims to convince the impact of family social support and encouragement on happiness and reliable commitment and its implications on the ability of female lecturers in large schools in Riau Province. Using a survey method with an illustration of 220 female lecturers who are married with a proportional random sampling technique, information is combined using a questionnaire and analyzed using SEM analysis equipment. The results of the study convince that family social support and encouragement have an important influence on happiness and reliable commitment and have important implications for the ability of female lecturers.
THE IMPACT OF DIGITAL MARKETING ON MARKETING OUTCOMES OF SMES THE MEDIATING ROLE OF INNOVATIVE PRODUCT DEVELOPMENT Sundari, Eva; Afwa, Awliya; Pratama, Dani
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.19444

Abstract

Over recent decades, digital innovations in product creation, communication, and marketing have gained significant attention in research and decision-making across businesses of various scales. Technological advancements have greatly influenced corporate marketing strategies, consumer purchasing behav-ior, and market structures. This study examines the impact of digital marketing on marketing performance in Small and Medium Enterprises (MSME) in Pek-anbaru, with product innovation as a mediating factor. Targeting SMEs that utilize digital marketing, a purposive sampling method selected 53 Pekanbaru SMEs that met the research criteria. Path analysis through Structural Equation Modeling-Partial Least Squares (SEM-PLS) was applied as the analytical method. Findings indicate that digital marketing significantly enhances both marketing performance and product innovation. Furthermore, product innova-tion directly improves marketing performance, underscoring its role as a medi-ator in the relationship between digital marketing and marketing performance in Pekanbaru MSME.
ANALISIS PENGARUH EMPLOYEE ENGAGEMENT DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR TERHADAP KINERJA KARYAWAN PT. AGRO KARUNIA BESTARI Heriyono, Heriyono; Dhameria, Vita
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.19740

Abstract

A success of organization in runging its activities is determined by human resources as activity executors. The existence of public organization’s success is defined by the human resources. Researh method employed was purposive sampling with the number of samples were 120 employees of PT Agro Karunia Bestari. The data were analyzed by using Structural Equation Model (SEM) with statistical package AMOS 22. The results of hypothetical testing were (1) Employee engagement and organizational citizenship behavior had a positive and significant influence towards organizational citizenship behavior, (2) Employee engagement a had positive and insignificant influence towards employee performance, (3) Perceived organizational support had a positive and significant influence towards employee performance, and (4) Organizational citizenship behavior had a positive and significant influence towards employee performance.
IMPROVING FINANCIAL PERFORMANCE THROUGH PROBABILISTIC INVENTORY MANAGEMENT AND COST EFFICIENCY ANALYSIS: LEARN FROM A DAIRY MILK COOPERATIVE Yunani, Akhmad; Firmialy, Sita
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.19992

Abstract

The study mainly focused on the inventory management of wheat pollard, the most essential material for the production of concentrates required by cooperative members. A probabilistic inventory management model is applied to address the issue of uncertainty in concentrates requirements. The model recommends a potential inventory cost savings. More precisely, the model suggests to order an amount of 60,000 kg of wheat pollard and transport using three trucks with the capacity of 20 tons respectively. As a consequence, the company save IDR32.63 million of inventory cost each year. In addition, the cooperative can meet nearly all requests for wheat pollard with a 98% service level. The study’s findings indicate that adopting the probabilistic inventory management model can enhance the financial performance of the cooperative through inventory cost efficiency. The study highlights the importance of inventory management in bridging cooperative long-term productivity and uncertainty, an area still underexplored in operations research.
UNLOCKING KNOWLEDGE: THE IMPACT OF SERVANT LEADERSHIP, UNIVERSITY CULTURE, AND FACULTY COMMITMENT ON KNOWLEDGE SHARING Nursaimatussaddiya, Nursaimatussaddiya; Maipita, Indra; Cen, Cia; Sari, Dian; Ekawati, Yuni
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.20037

Abstract

This research is motivated by service leadership, higher education culture, commitment, knowledge sharing performance at the North Sumatra Polytechnic. This research was conducted at the Region I Polytechnic of North Sumatra. The aim of this research is to analyze and study descriptively and verifiably the influence of service leadership, higher education culture, and lecturer commitment to the dissemination of knowledge and empowerment on lecturer performance. The research method used is a quantitative method carried out descriptively and verified. The sampling technique was carried out using proportional stratified random sampling. Data sources from primary and secondary data through observation and distribution of questionnaires. The data analysis technique used is SEM. Verifiable research results show that service leadership, higher education culture, and commitment have a positive and significant effect on the dissemination of knowledge.
THE CAPITAL ADEQUACY RATIO MODERATED ENTERPRISE RISK MANAGEMENT ON FINANCIAL DISTRESS Lusmeida, Herlina; Gunawan, Ezra
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.20287

Abstract

Over recent decades, digital innovations in product creation, A corporation is in financial distress when it is having trouble making ends meet.  Examining how operational, credit, liquidity, and market risk relate to financial hardship is the primary goal of this study. Also, this study aims to examine Indonesian banking businesses listed on the BEI from 2015 to 2022 to see whether the capital adequacy ratio may mitigate the effect of risk management on financial hardship.  Logistic regression analysis, performed in Stata 17.0, is the backbone of this study methodology.  Purposive sampling is used in the sampling procedure.  The findings reveal that credit risk has no effect on financial hardship, but operational risk, liquidity risk, and market risk do. The capital adequacy ratio decreases the detrimental effects of liquidity risk and market risk on financial issues, while reducing the positive effects of operational risk and credit risk, according to this study.
UNDERCONFIDENCE INFLUENCES LONG TERM AND SHORT TERM DECISIONS IN CRYPTOCURRENCY INVESTMENT Astiti, Ni Putu; Kepramareni, Putu
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.20332

Abstract

According to prospect theory, investors evaluate gains and losses with certain tendencies. Investors assess losses and avoid risk in the domain of gains. When faced with choices involving potential losses or gains, loss aversion can lead to a tendency to avoid risks that could result in losses, even if the potential gains are substantial. The population in this study is cryptocurrency investors in Bali, whose number is unknown. The sample was determined based on the opinion that the number of indicators x 5-10, which is 150 samples. The sampling technique used is purposive sampling with the criterion that cryptocurrency investors have been investing for a minimum of 2 years. The data analysis technique used is SEM-PLS. Underconfidence does not affect cryptocurrency investment performance. Underconfidence positively affects Long Term Investment Decision and short term investment decision. Long Term Investment Decision and short term investment decision positively affect cryptocurrency investment performance.
IMPACT OF 5S ON BUSINESS PERFORMANCE THROUGH LEAN MANAGEMENT AND BLUE OCEAN LADERSHIP IN THE INDONESIAN MANUFACTURING INDUSTRY Maemunah, Siti; Rayyan, Rayyan
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.20421

Abstract

Business competition in the manufacturing sector is increasingly high and unpredictable. Tight investment in capital and human resources requires companies to ensure 5S practices, the basic concepts of Japanese culture and lean management need to be applied to improve business performance in Indonesia, especially at PT. Manufacturing. This research uses a PLS-SEM approach. A total of 85 respondents were in division head positions. The research results show that 5S has no direct or indirect influence on business performance. The results show that lean management and blue ocean leadership do not have a mediating effect between 5S and business performance. Blue ocean leadership has not been implemented optimally by the leadership, so performance has not met expectations. Contribution of researchers to PT. Manufacturing helps top management in companies implement and execute 5S well in the company. The second contribution concerns the need to improve lean management in the pull system.
EXPLORING THE IMPACT OF CUSTOMER EXPERIENCE AND PERCEIVED ENJOYMENT ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF TRUST IN TIKTOKSHOP Amelia, Emi; Hurriyati, Ratih; Sultan, Mokh. Adib; Kamaludin, Ahmad; Januar, Muhammad
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.22406

Abstract

Customer loyalty is crucial for a company's long-term success, particularly in competitive e-commerce. This study examines the impact of customer experience and perceived enjoyment on customer loyalty, with trust as a mediator, in the TikTok Shop context. Using a quantitative approach, data were collected from 150 TikTok Shop users who completed at least three transactions. SEM-PLS analysis shows that perceived enjoyment has a stronger direct effect on trust and loyalty than customer experience. The model explains 71.4% of trust variance and 62.1% of customer loyalty variance. The findings highlight the need for e-commerce businesses to enhance retention by ensuring seamless, enjoyable interactions and fostering trust through transparency, reliability, and engaging features. This study underscores the importance of integrating customer experience with trust-building strategies in social commerce.
CHARACTERISTICS OR STRATEGY? THE MODERATING ROLE OF MARKET KNOWLEDGE IN SHAPING SMES’ INTERNATIONAL MARKETING DECISIONS Koeswandi, Tika; Gaffar, Vanessa; Wibowo, Lili; Andriana, Denny; Primaskara, Ery
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.24326

Abstract

In an increasingly globalized market, SMEs face distinct challenges in making effective international marketing decisions (IMD). This study explores how International Entrepreneurial Marketing Strategy (IEMS) and internal SME characteristics influence IMD, with market knowledge as a moderating variable. Based on a survey of 220 export-oriented SMEs in West Java, Indonesia, moderated regression analysis reveals that both SME characteristics and IEMS significantly affect IMD. However, market knowledge only strengthens the influence of IEMS on IMD, without moderating the effect of internal characteristics. These findings highlight the strategic value of market knowledge in enhancing entrepreneurial marketing effectiveness. Integrating internal capabilities with contextual insight enables SMEs to make informed, agile, and competitive decisions. The study offers valuable theoretical contributions and practical implications for policymakers and international marketing strategists in emerging market contexts.

Page 16 of 18 | Total Record : 174

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