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INDONESIA
Jurnal Riset Bisnis dan Manajemen
Published by Universitas Pasundan
ISSN : 19790600     EISSN : 25809539     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The journal’s aim is to foster greater understanding of advancements in all areas of business and management by providing a platform to the scholars for disseminating their research works. The journal’s welcomes empirical and theoretical research papers and literature reviews from academicians, practicing managers, and research scholars on issues of current interest in all sub-areas of business and management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 174 Documents
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CORPORATE BUSINESSES STRATEGY OF SINGLE CUSTOMER Ishak, Riza; Ardhiadi, Rizky
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 2 (2024): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i2.14152

Abstract

Model company relationship management most important,to improve the production system related to planning and delivery, online production information system, for internal and customers increase the number of sales from the previous year. Increase production capacity, quality of production machinery, and capital for financial rating. The conclusion that the strategy carried out is with the worst scenario, because it does not guarantee that a business will be sustainable, because even though single consumer. The novelty in article, most of approach riset strategy company have face more customer, whereas this article contains a study that is to a single customer with the characteristics of a Government Company, so Porter's theory of competitive strategy does not become relevant to this type of Kwh Meter business, whereas many companies are modeled as supplying to a single customer.
PENGARUH ENVIRONMENTAL LEADERSHIP TERHADAP GREEN COMPETITIVE ADVANTAGE DENGAN GREEN HUMAN CAPITAL SEBAGAI MODERASI Rachmawati, Sistya; Murwaningsari, Etty
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 2 (2024): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i2.15290

Abstract

The purpose of this study is to analyze (1) The influence of environmental organizational culture, environmental leadership, and environmental capability on green competitive advantage. (2) Green human capital moderates the influence of environmental organizational culture, environmental leadership, and environmental capability on green competitive advantage. Conducted with taking the secondary data namely all company listed on the Indonesian Stock Exchange whith purposive sampling criteria during 2018-2022 period with 256 observation. The results of this study indicate environmental organizational culture and environmental capability have no influence on green competitive advantage, while environmental leadership has influence on green advantage, green human capital strengthens the influence of environmental organizational culture. Variable control green structural capital and green relational capital has no significant influence on green competitive advantage.
GREEN MARKETING STRATEGY, GREEN SUPPLY CHAIN MANAGEMENT, ON BUSINESS PERFORMANCE: GREEN INNOVATION AS MEDIATION Rahmatullah, Arwin; Sutiono, Heru; Kusmantini, Titik
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 2 (2024): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i2.16775

Abstract

This study aims to determine the role of green marketing strategy, green supply chain management on business performance with green innovation as a mediating variable in the creative economy in Yogyakarta. This research uses descriptive quantitative. The sample in this study were 60 SMEs. The sampling technique using purposive sampling. The data analysis method used in research is a Structural Equation Model (SEM) with Partial Least Square (PLS) 4.0. The results of this study The results of this study are green marketing strategy and green supply chain management affect business performance business performance. Green marketing strategy and green supply chain management affect green innovation. Green innovation affects business performance. Green innovation does not mediate the relationship of green marketing strategy to business performance. However, green innovation mediates the relationship between green supply chain management to business performance.
Pengaruh Pembiayaan Terhadap Profitabilitas Bank Umum Syariah: Analisis Sebelum Dan Selama Pandemi Saiq, Moh. Rif'an; Faisal, Yudi
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 2 (2024): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i2.16963

Abstract

The study aims to examine the effect of sharia financing on the profitability of islamic banks. Sharia financing is measured from the financing most widely used by sharia banks, namely sales and purchase financing and profit sharing financing, while profitability is measured using ROA. This study uses a quantitative method with a comparative descriptive approach. The results of the study before Covid-19 showed that sales and purchase financing had a significant positive effect and profit sharing financing had a significant negative effect on profitability. While during Covid-19, the results of the study showed that sales and purchase financing had a positive but insignificant effect and profit sharing financing did not have a negative effect on profitability. This influence can be interpreted that the more the sales and purchase financing increases, the more profitability will increase, conversely, the more the profit sharing financing increases, the profitability of sharia banks will decrease.
MARKETING PERFORMANCE IMPROVEMENT MODEL THROUGH DIGITAL INNOVATION OF BANKING PRODUCTS: MODERATION ROLE OF DIGITAL LITERACY Faizal, Mohamad; Hurriyati, Ratih; Hendrayati, Heny; Sultan, Mokh.
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 2 (2024): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i2.18448

Abstract

This study aims to explore the improvement of marketing performance by digital service quality through digital innovation of banking products, with digital literacy moderation. The design of this study is an explanatory survey of 384 Bank Mandiri customers who use the Livin' by Mandiri application in Region VI/Java 1 under the West Java Regional Office. Data analysis is a descriptive and verification method using Partial Least Square (PLS). The findings are that Bank Mandiri's marketing performance can be implemented well through digital innovation of banking products, which is based on the quality of digital services, strengthened by digital literacy. The novelty is related to placing the Digital Innovation of Banking Product variable as a mediator, and Digital Literacy as a moderation. The implication is that Bank Mandiri needs to elaborate digital innovation of banking products to ensure the products and services align with customer expectations and needs in marketing performance.
PERILAKU KEWARGANEGARAAN KONSUMEN TERHADAP KINERJA USAHA: KECERDASAN ARTIFICIAL SEBAGAI MODERASI DALAM UKM Utama, Andyan; Shiratina, Aldina; Marlapa, Eri; Ali, Anees
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.17383

Abstract

The purpose of this study is to analyze the influence of Customer Experience (CE) and Brand Commitment (BC) on Business Performance (BP) and to examine the mediating role of Customer Citizenship Behavior (CCB). The study also aims to evaluate the moderating role of Artificial Intelligence (AI) in the relationship between CE and BC with BP. This research employs a quantitative approach with a survey design. The sample consists of 150 MSMEs in Tasikmalaya City, analyzed using SEM-SmartPLS4. The findings reveal that CE and BC have a positive and significant effect on CCB and BP. Additionally, CCB has a positive and significant impact on BP and mediates the influence of CE and BC on BP. However, AI does not moderate the relationships between CE and BP or BC and BP.
Exploring the Paradoxes of Tourism: How Memorable Experiences, City Branding, and Destination Image Influence Revisit Intentions? Astuti, Widji; Natsir, Mokhamad; Elmas, Muhammad
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.17579

Abstract

This study addresses a critical gap in tourism literature by examining how memorable tourism experiences, city branding, and destination image collectively influence revisit intention through tourist satisfaction in Batu City Tourism Village. Using Structural Equation Modeling (SEM) on data from 155 visitors surveyed within six months of their visit, the results show that while memorable experiences and city branding enhance satisfaction, they do not directly impact revisit intention. In contrast, destination image significantly influences revisit intention, highlighting its critical role in shaping tourist behavior. The findings challenge the assumption that positive experiences and strong branding alone ensure return visits, emphasizing the complexity of tourist decision-making. Additionally, tourist satisfaction mediates these relationships but proves insufficient on its own to guarantee revisit intention. These insights underscore the need for dynamic tourism strategies that prioritize enhancing destination image while offering compelling reasons for tourists to return, ensuring alignment with evolving preferences and expectations.
TRANSFORMING PRODUCT INNOVATION TO MEET CUSTOMER NEEDS THROUGH AI MARKETING, A CUSTOMER FEEDBACK ANALYSIS WITH GPT-4O MINI Sudirman, Ivan; Sudirman, Iman; Setiawan, Margareth; Rahmatillah, Intan
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.18021

Abstract

This research uses GPT to conduct sentiment analysis on customer reviews for biodegradable products. Sentiment analysis uses 4 categories, namely positive, negative, neutral and mixed, then for product improvement this study focuses on negative sentiment by adding negative sentiments from the mixed sentiments. Data collected from Amazon reviews regarding one brand of biodegradable trash bag in several stores. The GPT-4o Mini model was then used to categorize sentiment.The results of sentiment analysis show that most reviews are positive, but there are also many negative sentiments regarding product durability, leakage and price. The model used is able to accurately identify and extract negative sentiment even from a mixed sentiment, thereby providing a more complete understanding of customer dissatisfaction. This research emphasizes the importance of integrating AI-driver sentiment analysis into the marketing process.
BUILDING BRAND IMAGE IN THE REFILL PERFUME INDUSTRY THROUGH CUSTOMER EXPERIENCE CREATION AND WORD OF MOUTH Sujono, Hernandi; Hurriyati, Ratih; Wibowo, Lili; Hendrayati, Heny
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.18771

Abstract

The rise in perfume usage has led to many brands or companies establishing refill perfume businesses. The refill perfume industry currently faces challenges in building a strong brand image. This research aims to examine the influence of customer experience and word of mouth in establishing the brand image of the refill perfume industry. The method used in this study is a quantitative descriptive approach with Structural Equation Modeling-Partial Least Square (SEM-PLS). The analysis tool used is SmartPLS. The population for this study consists of refill perfume consumers from each branch of refill perfume stores in five major cities in West Java Province: Bandung, Tasikmalaya, Garut, Bekasi, and Cirebon. The minimum sample size taken is 332 respondents, using cluster sampling. The results of this study indicate the influence and significance of customer experience and word of mouth in building the brand image of the refill perfume industry.
EXPLORING CO - CREATION IN SMALL MEDIUM ENTERPRISES (SMes): STRATEGY, IMPLEMENTATION AND CHALLENGES Handayani, Made; Sri Darma, Gede; Oka Martini, Ida Ayu
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.18828

Abstract

This study aims to explore co-creation applied by small and medium enterprises. Various studies on co-creation have been conducted,but there are still few that specifically explain the implementation strategy and challenges of SMEs in implementing co-creation, most suggest the application of innovation in the implementation of SME strategy. This review uses 53 literatures over the past 10 years from 2015 to 2024. This review found that the co-creation strategies used by SMEs are customer segmentation, use of digital platforms, building customer communities. The implementation of co-creation in SMEs is in the form of platform-based collaboration, collaboration with suppliers and partners, and providing a fast feedback mechanism. The challenges faced by SMEs in implementing co-creation are limited resources, customer expectation management, lack of expertise in digital technology, and intellectual property risks.

Page 15 of 18 | Total Record : 174

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