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Contact Name
Ellen Rusliati
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+6281394411226
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INDONESIA
Jurnal Riset Bisnis dan Manajemen
Published by Universitas Pasundan
ISSN : 19790600     EISSN : 25809539     DOI : -
Core Subject : Economy,
The journal’s aim is to foster greater understanding of advancements in all areas of business and management by providing a platform to the scholars for disseminating their research works. The journal’s welcomes empirical and theoretical research papers and literature reviews from academicians, practicing managers, and research scholars on issues of current interest in all sub-areas of business and management.
Articles 174 Documents
THE EFFECT OF INFLUENCER ON ENGAGEMENT, EXPECTED VALUE, AND PURCHASE INTENTION Ni Wayan Ayu Padma Audre Yane Putri; Osa Omar Sharif
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 2 (2021): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.3866

Abstract

All e-commerce in Indonesia is competing with one another to be the best, creating consumer buying interest. Tokopedia, one of the e-commerce, uses influencers on social media to add customer purchase intention as its marketing media. This study was conducted to determine the effect of Influencers on engagement, expected value, and purchase intention at Tokopedia Indonesia. The method used in this study was a quantitative method, with the type of causal research. The population taken was Tokopedia users in Jabodetabek, with a sample of 385 respondents. The technique used was non-probability sampling with convenience sampling. Data was collected by distributing online questionnaires with google forms, and the data analysis technique used was structural equation modelling (SEM). This study showed that the presence of influencers had a positive influence on engagement, expected value, and purchase intention at Tokopedia.
EFFECT OF FINANCIAL PERFORMANCE, BUSINESS RISK, AND SALES GROWTH ON CAPITAL STRUCTURE Agus Dwi Cahya; Prahadhita Nerissa Putri; Retno Dwi Pangesti; Selvi Wahyuningsih
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 2 (2021): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.3974

Abstract

The purpose of this study was to determine the effect of financial performance, business risk, and sales growth on capital structure. The population in this study was 1 (one) Micro, Small and Medium Enterprises (UMKM) Lanthing batik fashion craft in Gunting village, Gilangharjo, Pandak sub-district, Bantul regency. The type of research used in this research is descriptive research using a quantitative approach. Types and sources of data obtained from primary data from UMKM Batik Lanthing with interview data collection techniques, documentation, and observations. The analysis technique used in this study is multiple linear regression analysis, t test, and F test. The results of this study indicate that the financial performance, the business risk variable does not have a significant effect on the capital structure, and the sales growth variable has a significant effect on the capital structure. It can be concluded that the variables of financial performance, business risk, and sales growth together have a significant effect on the capital structure.
ISLAMIC WORK ETHOS, ISLAMIC LEADERSHIP, AND EMPLOYEE PERFORMANCE Robby Ardiansyah; Ina Ratnamiasih
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 2 (2021): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.4525

Abstract

Employee performance is a problem that has always been a priority for all organizations. This is also undeniable by agencies such as the Ministry of Religion in Sukabumi. In this study, employee performance is the main factor that is the concern of this study which is associated with Islamic Work Ethics and Islamic Leadership. The purpose of this study was to determine the influence of Islamic work ethic and Islamic leadership on the performance of employees of the Ministry of Religion in Sukabumi.The population of the study was 57 employees at the Ministry of Religion of Sukabumi with the sample taken using the census technique. The research method that was used is quantitative using verification and descriptive analysis. By using regression analysis and multiple correlations, it is known that Islamic work ethic and Islamic leadership have a large influence on employee performance with Islamic leadership having a greater influence than Islamic work ethic.
EFFECT OF FINANCIAL LITERACY, FINANCIAL ATTITUDE, AND FINANCIAL INCLUSION ON FINANCIAL BEHAVIOR Sjahmagri Priatama Sukma; Mahir Pradana
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i01.5163

Abstract

Students who are financially dependent on parents and financial-independent students are affected by Covid-19. Preventing financial problems can be carried out by good financial literacy. Based on precedent studies, financial literacy in Telkom University students was good; however, in reality, a protest emerged regarding tuition fees, generating a gap between the theory and reality. This study aimed to test a financial literacy argument of Telkom University students and the reality during pandemic. The study employed a quantitative method, verificative description, and purposive non-probability sampling technique. The study respondents amounted to 100 students of Business Administration undergraduate study. Data were analyzed using path analysis. From the hypothesis testing results, the financial literacy variable affected financial attitude, financial inclusion, and financial behavior. The inclusion variable affected and mediated the effect of financial literacy on financial behavior. Meanwhile, financial attitude did not affect and mediate the effect of financial literacy on financial behavior. Keywords: Financial; Financial Literacy, Financial Attitude; Financial Inclusion; Financial Behavior; Students
THE INFLUENCE OF ADVERTISING, DIRECT MARKETING AND EVENT EXPERIENCE ON BRAND AWARENESS AND THEIR IMPACT ON PURCHASE DECISION Dicki Prayudi; Rusli Nugraha
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i01.4668

Abstract

The new model of business selling dried flower in Sukabumi has become an interesting research object to test its marketing variables. In this study, the variables used to determine the extent to which the Brand Awareness variable is formed from the Advertising variable, the direct marketing variable and the Event & Experience variable, impacted on purchasing decisions. The method used is descriptive quantitative. The model was analyzed by structural equation modeling (Structural Equation Modeling) based on components or variants (component bases) which is popular with Partial Least Square (PLS). The results show that the three variables tested significantly affect Brand Awareness, namely the Total Effect value of 0.028 for Advertising, 0.096 for Direct Marketing, and 0.0558 for Event & Experience. The conclusion in this study describes the variables that strongly support the creation of Brand Awareness in a product between Advertising, Direct Marketing and Ecent & Experience; a strengthened Event & Experience has a significant influence
EARNING PER SHARE AND DEBT TO EQUITY RATIO ON STOCK RETURN OF INDUSTRIAL SECTOR MANUFACTURE CABLE COMPANIES IN INDONESIA Unggul Prayoga Ningtyas; Faizal Ridwan Zamzany; Ummu Salma Alazizah
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i01.5059

Abstract

This study aims to determine and analyze The Effect of Earning Per Share and Debt to Equity Ratio on Stock Return of Industrial sector manufacture cable companies in Indonesia. This research uses a case study method, because the nature and types of data are secondary. This means that the researcher acts as a second party because it is not obtained directly. Secondary data was obtained from the company's financial statements which were downloaded from www.idx.co.id. The results of the studied show that the Earning Per Share (EPS) and Debt to Equity Ratio (DER) variables as the X variable simultaneously affect the Stock Return as the Y variable. The test results of multiple correlation coefficient analysis (R) stated that there was a very strong relationship between the independent variable and the dependent variables. Simultaneous test results show that the Earning Per Sahre (EPS) and Debt to Equity Ratio (DER) variables simultaneously affect Stock Return. These results are shown through f arithmetic 4.982264 > f table (2;27) = 2.08 with a probability value of 0.014398 ​
THE EFFECT OF SECURITY, EASY OF TRANSACTION ON PURCHASE DECISIONS at JD.ID Popo Suryana
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i01.4511

Abstract

The development of the internet facilitates human activities, especially in buying and selling transactions. This study aims to determine the effect of shopping safety and shopping convenience on purchasing decisions at JD.ID for students in Bandung students. The research method used is descriptive and verification with a sample size of 100 respondents. The analysis method uses multiple regression and coefficient of determination. The results of the descriptive analysis show that the shopping security variable is still not safe, the ease of shopping variable is still not easy, and the purchasing decision variable is still not good. The results showed that security and convenience had a positive and significant effect on purchasing decisions of 77.9%. The magnitude of the partial effect of shopping security is 59.76%, ease of shopping is 18.14%.
WORK CULTURE AND JOB SATISFACTION ON PERFORMANCE WITH MOTIVATION AS INTERVENING VARIABLE Desratri Nisa Romadhani; Kusuma Chandra Kirana; E. Didik Subiyanto
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i01.5164

Abstract

This study aims to determine the effect of work culture and job satisfaction on employee performance with work motivation as an intervening variable in Badan Pertanahan Nasional (BPN) Kulon Progo. This study uses the Accidental Sampling method with a research sample of 61 employees. Based on this research the work culture had no effect on work motivation meanwhile job satisfaction had positive effect on work motivation. Work motivation and work culture had a significant and positive on performance. Job satisfaction had no significant effect on performance. Work motivation did not have an impact to work culture on employee performance but it had a significant impact to job satisfaction on employee performance.
DETERMINANTS OF INDONESIAN BANKING PROFITABILITY Sholikha Oktavi Khalifaturofi'ah; Achmad Saiful Ulum
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i01.5008

Abstract

This study aims to investigate determinants of Indonesian banking profitability. The determinants of banking profitability are bank specifics and macroeconomic indicators. This study uses balanced panel data involving 18 banks in Indonesia for the period 2009-2019. The research method used is panel regression method. Empirical findings indicate that bank specifics, such as bank liquidity and capital, have a positive and significant effect on banking profitability, while the cost-to-income ratio and leverage has a negative and significant effect on banking profitability. The results of this study have considerable implications for policy. The government needs to regulate inflation, exchange rates, and interest rates. The results of this study can help policy makers, governments, bankers, and bank managers to better understand the various determinants of bank profitability.
DO FINANCIAL RATIO PREDICTING FINANCIAL DISTRESS IN LOCAL GOVERNMENT Melati Tegari Islamiyah; Ifa Ratifah; Firdaus Firdaus
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i01.4797

Abstract

This study was conducted with the aim of testing and analyzing the effect of financial independence and the degree of decentralization on financial distress in districts and cities in West Java province for the 2015-2019 period. The sampling technique used is non-probability sampling with sampling the sample is saturated sampling. The method used in this research is descriptive and verification method. The data collection technique used was secondary data obtained from the Supreme Audit Agency (BPK). The population of this study is all districts and cities in West Java Province in the 2015-2019 Fiscal Year. The number of regencies and cities in West Java Province in the 2015-2019 Fiscal Year is 27. The results of data analysis show that financial independence has a negative effect on financial distress and the degree of decentralization has a positive effect on financial distress

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