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INDONESIA
Jurnal Riset Bisnis dan Manajemen
Published by Universitas Pasundan
ISSN : 19790600     EISSN : 25809539     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The journal’s aim is to foster greater understanding of advancements in all areas of business and management by providing a platform to the scholars for disseminating their research works. The journal’s welcomes empirical and theoretical research papers and literature reviews from academicians, practicing managers, and research scholars on issues of current interest in all sub-areas of business and management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 174 Documents
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COST OVERRUNS ON RAILWAY SIGNALLING PROJECT: QUALITATIVE CASE STUDY ON LRS COMPANY Rustandi Rustandi; Ali Muktiyanto; Ceacilia Srimindarti
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i01.5183

Abstract

Railway is a mode of transportation that provides several advantages over other modes in terms of punctuality, capacity and energy efficiency. The signalling system is the main element of the railway which functions to ensure the safety of train travel. Several signalling construction projects carried out by LRS experienced cost overruns. It is necessary to conduct research to determine the causes of cost overruns, as the basis for the improvement process of Project Cost Management. The research was conducted using a qualitative case study method referring to the Miles & Huberman interactive model, with descriptive analysis. Data collection was carried out by triangulation including in-depth interviews, documentation, and FGDs. The selection of informants was carried out using purposive sampling method combined with snowball sampling method. Triangulation of data collection methods and triangulation of sources was carried out to increase the reliability of the research. The study found that the four factors most frequently mentioned by informants as the main causes of cost overruns, namely: Changes in scope; Extension of time; Weak of internal planning and Increase in material prices.
THE EFFECT OF PRODUCT MIX AND COMPANY IMAGE ON PURCHASE DECISIONS ON E-COMMERCE SHOPEE Yudhi Koesworodjati; Muhammad Insan Fadillah
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i01.5325

Abstract

This study aims to determine the effect of product mix and company image on purchasing decisions at Shopee e-commerce. The research method used is descriptive and verification methods with a total sample of 95 respondents. The results showed that there was a positive and significant influence between product mix and company image on purchasing decisions. The amount of influence of product mix and company image on purchasing decisions simultaneously is 70.6%, and the remaining 29.4% is influenced by other variables not examined. Partially, the effect of product mix on purchasing decisions is 54.3%, and the influence of company image on purchasing decisions is 16.3%, so it can be concluded that product mix has the greatest influence on purchasing decisions.
THE EFFECT OF DISCOUNT AND POSITIVE AFFECT ON FINANCIAL PLANNING THROUGH IMPULSIVE BUYING Rinwantin Rinwantin; Yanti Pujiastuti
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i01.4765

Abstract

Financial planning arrangements, can be seen from financial preparedness for emergencies, the community must be able to survive and anticipate unexpected needs. The Harbolnas phenomenon with the existence of free shipping and cashback in the marketplace can increase impulsive buying behavior and can affect emergency fund preparedness. This study aims to determine the effect of discounts and positive affect on financial planning mediated by impulsive buying variables. Respondents in this study amounted to 100 respondents. The results of the research processed using SPSS contain the conclusion that the positive affect variable has a Sig value of less than 0.05 (0.002 < 0.05), which means that the hypothesis is accepted. The positive affect variable has a Sig value of less than 0.05 (0.000 < 0.05). which means the hypothesis is accepted.
THE EFFECT OF BRAND IMAGE AND BRAND TRUST ON BRAND LOYALTY IN PERSIB BANDUNG FOOTBALL CLUB Puspita Yustina Putri Balaw; Marcellia Susan
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 2 (2022): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i2.3984

Abstract

Indonesia has so many football clubs under PSSI, one of which is Persib Bandung from Bandung City. A top club that has many supporters in Indonesia. The good image attached to the club adds to the level of trust which will also affect loyalty to the club. This study was conducted to determine the effect of brand image and brand trust on brand loyalty, and whether brand trust is able to mediate. The method used is descriptive and causal method with a quantitative approach. The sample of this study amounted to 143 respondents, all of whom were members of the Viking Persib Club, with the technique used was non-probability sampling. Data was collected by distributing online questionnaires with google form, and the data analysus technique used was structural equation modeling (SEM). This study shows that brand image has a positive influence on brand loyalty and brand trust is able to mediate the effect of brand image on brand loyalty of Viking Persib Club at Persib Bandung.
ANALYSIS OF MARKETING STRATEGIES IN INCREASING THE NUMBER OF CUSTOMERS IN PERUMDA BPR BANK GRESIK Isnainiah Rachmawati; Wenti Krisnawati
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 2 (2022): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i2.5564

Abstract

The objective of this research is to determine the application of marketing strategies in increasing the number of customers at PERUMDA BPR Bank Gresik. A qualitative descriptive method was implemented in this research, which is intended to collect facts and elaborate in a detailed and thorough manner according to the problem to be solved. SWOT analysis (Strengths, Weaknesses, Opportunities, dan Threats) was also employed in this research to find out the strategy conducted by PERUMDA BPR Bank Gresik in increasing the number of customers. The results show that company situation is in Quadrant I (+,+), Progressivity, PERUMDA BPR Bank Gresik carried out economic and trustworthy services to implement the company vision and mission. This position indicates that the company is in a strong position and is already on track. In the future, company still needs to make efforts to maintain this position.
ANALYSIS OF MILLENIAL GENERATION BEHAVIOR IN FINANCIAL PERSPECTIVE Dewi Ayu Wulandari
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 2 (2022): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i2.5782

Abstract

Nowadays, millennials are at productive age. They are forced to make financial decisions. These decisions require the ability, knowledge, and good financial behavior. This study aims to find out the level of financial capability which is measured by knowledge, skills, and attitude; financial behavior which is measured by practice regarding cash, credit, and saving management, and their effect on financial satisfaction which is measured by subjective assessments of satisfaction of asset, credit, and saving management on millennials in Surabaya, Sidoarjo, Gresik, and Bangkalan regions. Data are obtained through direct and online surveys of 200 millennials using purposive and snowball sampling techniques. The results of this study show that financial capability has a positive effect on financial behavior. The better their financial management ability, the better their financial behavior. Financial behavior has an effect on financial satisfaction and mediates the relation between financial capability and financial satisfaction.
EFFECT INSTAGRAM ON PURCHASE INTENTION BY BRAND AWARENESS DURING PANDEMIC Wina Sugiani Sugana; Theresia Gunawan
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 2 (2022): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i2.5828

Abstract

The purpose of this study was to determine the role of brand awareness that mediates the effect of social media Instagram on purchase intention. This research is quantitative in nature using the SEM (Structural Equation Model) method to test the effect of these three variables. The research respondents were 111 people who were followers of the Coffee Toffee Cafe Bandung Instagram account. Data was collected by distributing questionnaires via google form using convenience sampling technique. The results of this study indicate that brand awareness mediates the effect of social media Instagram on purchase intention significantly and positively at Cafe Coffee Toffee Bandung. Based on the results of this study, it is recommended that the Bandung Coffee Toffee Cafe continues to maintain and improve social media Instagram because it can increase brand awareness and purchase intention from its consumers.
QUALITY OF INVESTMENT DECISION, BUSINESS RISK, EFFICIENCY AND PROFIT GROWTH Axel Giovanni; Yacobo P. Sijabat; Heni Hirawati; Alifa Jauzaa
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 2 (2022): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i2.5829

Abstract

Earnings growth is an indicator that shows the company's capability to increase net profit in a certain period compared to the previous period. This study aims to provide empirical evidence regarding the role of investment decision quality, business risk, and efficiency on corporate earnings growth. The research population includes all companies in the property, real estate and building construction sectors. The research sample was 50 companies which were obtained through purposive sampling method. This research uses linear regression analysis method. The results provide evidence that the quality of investment decisions, business risk and efficiency have a significant role in the earnings growth of the company in the property, real estate and building construction sectors.
THE EFFECT OF PRICE, PRODUCT, SERVICE ON ONLINE SHOP SERVICE USER SATISFACTION Elvina Barutu; Fedita Debyani Siahaan; Kalara Sukmawati Simanjuntak; Hendra Jonathan Sibarani
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 2 (2022): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i2.5834

Abstract

This study aims to determine the effect of price, product quality and application service quality on user satisfaction of online shop application services in Medan-Tembung District, this research method uses quantitative descriptive analysis, the population in this study is online shop application service users in Medan-Tembung District. as many as 146,534 people using a sample of 100 respondents, data analysis techniques using the F test, T test and multiple linear regression, it can be seen the magnitude of the influence of variations in user satisfaction of online shop application services in Medan-Tembung District can be seen from the coefficient of determination value is 71.9%. of 28.1% is influenced by other factors such as discount prices and application speed, based on the results of data analysis in this study shows that partially known variables of price, product quality and application service quality partially have a positive and significant effect on user satisfaction of online shop application services. in Medan-Tembung District.
THE EFFECT OF FINANCIAL RATIOS IN PREDICTING FINANCIAL DISTRESS IN MANUFACTURING COMPANIES Risa Arifiana; Sholikha Oktavi Khalifaturofi&#039;ah
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 2 (2022): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i2.5838

Abstract

The purpose of this study is to analyze the effect of financial ratios in predicting financial distress in manufacturing companies. The sampling technique used in this study is purposive sampling. The research sample is 87 manufacturing companies listed on the Indonesia Stock Exchange (BEI) for the 2016-2020 period. The data analysis technique is logistic regression. The results show that profitability and activity ratio have a negative and significant effect on predicting financial distress. In addition, the liquidity and leverage ratio have no significant effect on predicting Financial Distress. The implication of this study is manufacturing companies have to increase profitability and activity in order to avoid financial distress.

Page 8 of 18 | Total Record : 174

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