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Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi
Published by Universitas Pembangunan Nasional Veteran Jakarta
ISSN : -     EISSN : 2656050X     DOI : 10.33822/.v3i1
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Adalah jurnal ilmiah Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta. Terbit secara berkala 1 tahun 2 kali. Mengangkat tulisan hasil penelitian maupun pemikiran ilmiah yang mencakup bidang ilmu komunikasi, komunikasi pembangunan, public relations, periklanan, dan jurnalistik.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 15 Documents
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Search results for , issue "Vol 7 No 1 (2024): January" : 15 Documents clear
Instagram sebagai Media Informasi Digital Perpustakaan Universitas Pembangunan Nasional “Veteran” Jakarta Sinaga, Saidun; Muqsith, Munadhil Abdul; Ayuningtyas, Fitria
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.5444

Abstract

The development of information technology enables libraries to improve the effectiveness and the efficiency of services to users by utilizing social media as a communication tool. UPNVJ Library chose Instagram as a platform because of its popularity and suitability of features with utility. The purpose of this study is to analyze the strategy applied by UPNVJ Library in utilizing Instagram as a communication media to improve services to users. This study uses a descriptive qualitative approach to explore the strategy of UPNVJ Library to use Instagram. The results of the study showed that UPNVJ Library uses Instagram as a communication media by using four pillars of social media strategy, namely communication, collaboration, education, and entertainment when providing information through content. In addition, UPNVJ Library adjusts a good strategic communication to notice the most aspec like caption, hashtag, story, highlight, direct message, comment, and like. The another factor which is related to planning content. However, this research found some obstacles in managing Instagram UPNVJ Library’s, the weakness of staff, the least followers in civitas, the difficulty to find them, and hot to make the captions. So to control this researches to recommended some solution, as a increase the staff, make the formation and the training, promotion and hation and make the riset socialization and make the riset of the another account library Instagram so can make the inspiration for other, the references about them and another interesting and relevant.
Strategi Personal Branding Anies Baswedan dalam Membangun Komunikasi Politik Melalui Instagram Kurniasih, Erni; Setianti, Yanti
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.6074

Abstract

Individuals employ personal branding as a strategy to establish credibility and identity in the public sphere, particularly through social media platforms like Instagram. Anies Baswedan, an Indonesian politician, effectively leveraged social media, particularly Instagram, to bolster his personal branding and political communication. This study aims to scrutinize Anies Baswedan's personal branding strategy in shaping political communication via Instagram, emphasizing its distinctiveness, relevance, and content consistency. Employing a qualitative approach, data was collected through observation and content analysis of Anies Baswedan's Instagram account (@aniesbaswedan) from October 16, 2017, to Monday, May 15, 2022. Findings reveal that Anies Baswedan's personal branding on Instagram for political communication exhibits uniqueness, relevance, and consistency, pivotal elements of his branding strategy. His authenticity and everyday life aspects fostered a relatable atmosphere with followers, coupled with a rhetorical, relaxed, natural, and persuasive communication style. Content consistently addressed current issues, delivering leadership messages through diverse visual and narrative formats. Anies Baswedan's Instagram-based personal branding strategy effectively optimizes uniqueness, relevance, and consistency to enhance political communication and strengthen audience connections. Public figures and politicians can glean insights from Anies's Instagram personal branding strategy to enhance communication and audience engagement. This underscores the significance of personal branding in the realm of political communication on social media platforms such as Instagram.
TikTok Effect: Study Of Citayam Fashion Week Zubaidi, Advan Navis
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.6406

Abstract

This study looks into how TikTok mediated the activities of its users in exploring fashion hobbies, particularly in the street event known as Citayam Fashion Week (CFW).  Previous studies looked into TikTok as a social media used for various purposes, including health information platforms, promotion channels, and education resources. This study aims to provide a distinct point of view of TikTok, specifically in the Indonesian context, by looking into TikTok as a social space for people from diverse backgrounds. Further, this study also will investigate how TikTok mediated its users to express their interests or hobbies, and how the fact will impact their social life. In doing so, I employ qualitative content analysis to examine online materials related to CFW. It includes videos uploaded on online platforms such as YouTube, TikTok, or mainstream media outlets. This study found that TikTok dissolves the boundaries between social classes. TikTok users from different backgrounds could express their ideas without the necessity of specific requirements. In addition, TikTok also economically affects people involved in its content, either actors on the TikTok video or people behind the scenes.
Analisis Wacana pada Akun Twitter @DivHumas_Polri dalam Manajemen Krisis Tragedi Kanjuruhan Putri, Wahyu; Afrilia , Ascharisa Mettasatya; Istiyanto, Bekti; Hermawan, Rizal Rizky
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.6422

Abstract

Polri as a law enforcement agency has a role as a community protection agency and should have a positive reputation in society. However, the fact is that Polri's reputation has suffered a significant decline after the Kanjuruhan tragedy. A number of public opinions, especially on social media, ultimately cornered the Police so that it had a negative impact on the existence of the Police's reputation. Police Public Relations utilizes Twitter social media to restore reputation after the Kanjuruhan tragedy. This study aims to analyze the discourse developed by Polri Public Relations as a crisis management strategy. This research is a descriptive study using qualitative methods and using the theoretical approach of critical discourse analysis proposed by Van Dijk. The results of the study show that the public relations discourse of the National Police through Twitter social media shows an image restoration strategy of denying it by blaming other parties. This is reflected in the text which focuses on describing the parties involved as the trigger for the Kanjuruhan tragedy. Accuracy in choosing a strategy can strengthen organizational attitudes and be able to change public opinion from negative and antipathy to positive and sympathy.
Komodifikasi Kehidupan di Desa pada Akun Instagram @hidupdidesa_ Wardani, Ayu; Misbah, Nuril Ashivah; Hayati, Kumala
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.6535

Abstract

The Instagram platform is a medium used to share information from its users. The information shared in each account has its own characteristics and goals. The @hidupdidesa_ account is one of the Instagram accounts that uses representations of village life as its hallmark. Natural life in the village with agricultural characteristics is the main thing displayed in every @hidupdidesa_ content. Purpose: This research aims to analyze the commodification of village life on the @hidupdidesa_ Instagram account through Roland Barthes semiotic analysis. Methods: : In dissecting the commodification used by the @hidupdidesa_ Instagram account, Roland Barthes' semiotic analysis method is used. Conclusion: Commodification is an effort used to create a commodity, which then leads to the desire for profit. The @hidupdidesa_ account on the Instagram platform makes the arena of village life a form of content commodification. In @hidupdidesa_ uploads, life in the village is represented as comfortable, fertile, beautiful, and far from urban modernization. Implications: Based on Roland Barthes analysis of signifiers and signs (semiotics), it is found that there are various messages about unusual rural life on @hidupdidesa_ Instagram content, where the messages constructed in rural life lead to the meaning of messages about sustainable life. The meaning of the sustainable life message is illustrated in the representation of cooking from scratch, Do It Yourself, and environmentally lifestyles.
Isu Perpanjangan Masa Jabatan Presiden Tiga Periode di Media Massa terhadap Sikap Publik Radita Gora; Aladdin, Yuri Alfrin
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.6637

Abstract

The issue of extending the President's term of office to three terms has become very strong along with the issue of postponing the 2024 Election circulating in the community, which has then invited controversy in society and also massive coverage in the mass media, including hot discussions on social media. The media has a big role to influence public attitudes. So, through the Inoculation theory, we attempt to examine explanatively the issue of extending the presidential term of office in the media on public attitudes using a quantitative approach. Based on the research results, it shows that there is an influence between the issue of extending the President's term of office and postponing the 2024 Election on public attitudes which show disapproval of these two issues. The public believes that extending the presidential term of office and postponing elections is a violation of the constitution and also creates a sense of distrust among respondents towards the current government. Apart from that, respondents also linked the two issues circulating in the mass media and online media to the interests of IKN and also considered that the government was not functioning well in accordance with the mandate of the constitution.
Elimination of Negative Stigma through the Use of Media Technology by Librarians with Blind Disabilities Sabarina, Gustiana; Valentino, Rahmat Alifin; Ramdani, Alwan Husni
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.6705

Abstract

This research examines the efforts of librarians with visual disabilities to remove negative stigma from society. Research focus on the use of technological media by librarians with visual disabilities to eliminate the negative stigma towards blind people who are considered unable to use technological media. Previous studies agree that every librarian's activities require visual support in all their work. The use of technological media by librarians with disabilities is a social construction of technology as an effort to change social relations in society. This research aims to find out how the use of technological media by librarians with visual disabilities in eliminating the negative stigma. This research uses a qualitative methodology with a case study approach. Data collection techniques include observation and interviews. The data obtained is explained through the stages of data reduction, data presentation and verification. Librarians with visual disabilities have the skills to operate technological media with the help of special software for blind people. Skills in using technological media are demonstrated to users who come to the library. Skills in using technological media supported by special software are demonstrated by blind librarians to users with the aim of changing the negative stigma that assumes that people with disabilities cannot use technological media in their activities. The use of technological media by librarians with disabilities is a socio-technological construction and an adaptation strategy to change their relationship with the social environment.
Kampanye Inklusivitas LGBT Disney: Analisis Konten Kualitatif dalam Film Strange World (2022) Hamzah Tegar Ashari; Ali Nuke Affandy; Ngatma'in
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.6740

Abstract

This research examines Disney's propaganda of the LGBT inclusivity through Strange World (2022) movie. Previous researchers agree that Disney has several times included propaganda of certain values in its films, such as feminism, racial issues, and world wars. Based on this, we assume that Disney also propagates the value of LGBT inclusivity that encourages acceptance of LGBT people at large, from their idealism to their communities. This research explores how Disney incorporates the value of LGBT inclusivity in the movie Strange World (2022) using a descriptive qualitative approach. This approach was chosen because it is able to present an in-depth understanding of LGBT representation in Strange World (2022). The primary data in this research is the film Strange World (2022) which is analyzed using Edo Kuckartz's qualitative content analysis (QCA) technique. The results showed that the LGBT campaign was carried out in the film Strange World (2022) by displaying LGBT representation manifestly and latently. The representation is shown through the homosexual pairing of the main character, Ethan Clade and Diazo, as well as the transvestite character, Caspian. Another form of the campaign is shown through the "peer group support" scene category that shows acceptance and support for the homosexual relationship of Ethan and Diazo.
Analisis Pemanfaatan Teknologi Informasi dan Komunikasi (TIK) Digital untuk Pemasaran Ikan Skala Mikro : Systematic Literature Review Leonardi, Aska; Sjafri, Aida Vitayala; Saleh, Amiruddin; Fatchiya, Anna
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.6873

Abstract

Fish is a perishable commodity, so it takes fast time to reach consumers. However, many obstacles are experienced in marketing fish, such as market access, natural barriers, including distance and travel time, institutional barriers including legal restrictions on entry, tariffs, and quotas. This study was conducted to describe the current state of research on the use of ICT in fish marketing to recommend research on fish marketing communications in the future. This study uses a literature review method, by analyzing 22 journal articles based on relevant keyword searches. All samples were then described qualitatively. The results show that the adoption of mobile phones, especially from an economic perspective, can have an impact on increasing market efficiency. The main focus that becomes an opportunity to contribute to a fish marketing communication strategy is research on the competence of fish marketers in using ICT.
Implementasi Excellence Public Relations dan Coordinated Management of Meaning pada Sosialisasi Empat Pilar Utama SABar School, Banyumas Turistiati, Ade Tuti; Nan Kinasih, Eyora Jasmine; Nurcandrani, Prita Suci
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.7127

Abstract

SABar School (Sekolah Alam Baturraden) applies four main pillars namely the pillars of morals, logic, leadership, and entrepreneurship in the student learning process. However, the view of the Banyumas community is that SABar School is only a school that involves more playing than learning activities. Parents are worried that sending their children to SABar School will be left behind in academics. This research aims to analyze the implementation of excellence in public relations and coordinated management of meaning towards the socialization of the four main pillars of SABar School. This research uses a qualitative descriptive research method with data collection techniques of observation and in-depth interviews with ten informants, supported by secondary data through literature studies. The research shows that SABar School's role in socializing activities on the four main pillars implements eight of the ten premises of public relations excellence. Two premises that have not been implemented are the integration premise because SABar School does not yet have a dedicated PR division and the independence premise. The management function of PR is still one with other management. Meanwhile, the results of coordinated management of meaning on the four main pillars show that SABar School has achieved a level of coordination.

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