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Jurusan Manajemen Fakultas Ekonomi Univ Prof.Dr.Hazairin.,SH Bengkulu Jalan Ahmad Yani No 1 Bengkulu
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Creative Research Management Journal
Published by Universitas Prof. Dr. Hazairin, SH
ISSN : -     EISSN : 26211092     DOI : 1032663
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Jurnal Ilmiah CREATIVE RESEARCH MANAGEMENT JOURNAL dikelola dan diterbitkan Prodi Manajemen Fakultas Ekonomi Unihaz merupakan media publikasi hasil penelitian dalam bidang ilmu manajemen dan bisnis, termasuk aplikasinya, baik marketing, finance, operational, management information system, human resource & strategic. Redaksi menerima tulisan berupa hasil penelitian yang belum pernah dipublikasikan dan jurnal ini diterbitkan 2 kali dalam setahun. Selanjutnya jurnal ini terbuka bagi masyarakat ilmiah tidak terbatas pada civitas akademika Fakultas Ekonomi Unihaz saja tetapi terbuka bagi dosen, peneliti dari perguruan tinggi lain, dan professional
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol 6 No 2 (2023): December" : 7 Documents clear
KINERJA PEGAWAI DILIHAT DARI KOMUNIKASI ORGANISASI DAN LINGKUNGAN KERJA Marlius, Doni; Susanti, Febsri; Fernos, Jhon; Harmen, Andre Andhyka
Creative Research Management Journal Vol 6 No 2 (2023): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/4gzg9t11

Abstract

The purpose of this study was to determine the effect of organizational communication and work environment on the performance of the employees of the West Sumatra Province Investment and One Stop Service (DPMPTSP). The population in this study amounted to 60 employees. The sample taken is the entire population, which is 60 employees. The sampling technique in this study is a total sampling technique. Total sampling technique is a sampling technique in which the entire population is sampled. The analysis technique used in this research is validity, reliability, descriptive analysis, classical assumption test, multiple regression analysis, and t test. The results showed that organizational communication had a positive and significant effect on employee performance, while the work environment had a negative and insignificant effect on employee performance.
PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI KEGUNAAN, DAN PERSEPSI KESENANGAN TERHADAP LOYALITAS NASABAH MOBILE BANKING Risde, Kahti Ramadhia; Kurniawati, Kurniawati
Creative Research Management Journal Vol 6 No 2 (2023): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/2ghd5b61

Abstract

This research aims to prove the influence of perceived ease of use, perceived usefulness, and perceived enjoyment on satisfaction, then prove the influence of satisfaction on loyalty which is mediated by users' love for mobile banking. The type of research carried out was hypothesis testing which was analyzed using the Structural Equation Modeling (SEM) tool with the AMOS program. The research sample taken using a purposive sampling technique with individual analysis units. Primary data collected by distributing questionnaires to 262 respondents. The research results show that there is a positive influence of perceived ease of use, perceived usefulness, and perceived enjoyment on brand satisfaction, there is a mediating role of brand love in the influence of brand satisfaction on brand loyalty. This research is limited to customers who use mobile banking from banks in KBMI IV. Future researchers can examine customers who use mobile banking from banks in general. This research contributes to providing input to the top management of banks in Indonesia regarding what factors can help increase and manage customer loyalty, especially when using mobile banking.
ANALISIS BUDAYA ORGANISASI MENGGUNAKAN HOFSTEDE DAN ORGANIZATIONAL CULTURE ASSESSMENT INSTRUMENT (OCAI)(Studi Kasus pada Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Bengkulu) Herfianti, Meiffa; Nengsih, Mimi Kurnia; Ari Pribowo, M. Galy Njoman
Creative Research Management Journal Vol 6 No 2 (2023): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/0c114m09

Abstract

Organizational culture affects a person's role in carrying out his role. The success of organizational culture is marked by changes in individual behavior that can be emulated by other individuals. This study aims to determine the organizational culture created in the Faculty of Economics and Business, University of Muhammadiyah Bengkulu. The method used in analyzing organizational culture is Hofstede's method and OCAI (Organizational Culture Assessment Instrument) analysis. The results of the analysis using Hofstede's cultural dimensions state that the Faculty of Economics and Business, Muhammadiyah University of Bengkulu is in an organizational culture that has an even distribution of power, is collectivistic, masculinity has a strong influence within the institution, the institution focuses on things that have certainty value, the institution concentrate more on matters that have a long-term, future-oriented nature, and implement pragmatic values and institutions that control the fulfillment of needs and regulations with strict social norms. Meanwhile, based on the OCAI analysis, the current organizational culture and the expected organizational culture in the future is the Clan organizational culture. This means that there is a match between the desires of the leadership and employees because they are in the same organizational cultural orientation, namely a friendly workplace where people share with each other like a big family.
NIAT MEMBELI GREEN PRODUCT PADA GENERASI MILLENIAL DI INDONESIA Ikhsan, Muhammad; Salim, Muhartini; Hayu, Rina Suthia
Creative Research Management Journal Vol 6 No 2 (2023): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/hvgdcd94

Abstract

This study focuses on millennials' intentions to buy green products in Indonesia. The Theory of Planned Behavior (TPB) was applied in this study. The purpose of this study is to investigate the impact of environmental awareness, environmental knowledge, attitudes, behavioral control perceptions, and subjective norms on purchase intent. The quantitative research approach was applied, and primary data were gathered using an online questionnaire. This research included 230 respondents who planned to buy ecologically friendly items. The analysis approach used in this work is Structural Equation Modeling (SEM). AMOS 20.0 for Windows was utilized as the testing software. The data reveal that the higher the level of environmental concern, attitude, and perceived behavioral control, the greater the desire to buy green items among Indonesian millennials. While there is a negative relationship between environmental knowledge characteristics and subjective standards and the propensity to buy green items. Practical advice in this study is that it is hoped that providers of environmentally friendly products (green products) can provide a more detailed explanation of the benefits of green products to the millennial generation in order to create an attitude of care for the environment and provide information that environmentally friendly products are easily obtained in order to encourage consumers to have the intention to buy environmentally friendly products.
NIAT MEMBELI PRODUK SCARLETT: PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA Alimin, Erina; Ferliyanti , Herlina; Sabri, Sabri; Nouvel, Ahmad; Gurhanawan, Gurhanawan; Susanti, Melly
Creative Research Management Journal Vol 6 No 2 (2023): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/qc29ek82

Abstract

Scarlett is one business in the beauty industry that is expanding right now. The purpose of this study is to determine the ways in which product quality, price, and brand image affect customers' inclinations to purchase Scarlett items. This kind of study is informal and quantitative. Random sampling was utilized in the sampling process, and 105 respondents made up the sample. Students utilizing Scarlett goods were the target audience for the traditional survey. Limitations in the research on how interest in buying Scarlett products is influenced by price, product quality, and brand image. Decisions about how many products to buy at once in a Scarlett store may be influenced by the results of this research.
ANALISIS PERILAKU GENERASI MILENIAL TERHADAP PRODUK SKINCARE THE ORIGINOTE Dwi Putri, Adinda Azmi; Firmathoina, Aisyah; Sya’ban, Muhammad Adib; Nofirda, Fitri Ayu
Creative Research Management Journal Vol 6 No 2 (2023): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/8kjnq016

Abstract

This research was carried out with the aim of finding the influence of e-commerce, trust and brand image on purchasing decisions. The research procedure involved the application of linear regression analysis, t test, f test, and calculation of determinant coefficients on a sample of 50 students at Muhammadiyah University of Riau. Data collection was carried out using a questionnaire. The findings from the research show that there is a negative impact of e-commerce and trust on purchasing decisions and conversely, brand image has a positive influence on purchasing decisions. The t and f tests show that the influence of e-wom, brand trust and brand image on purchasing decisions is significant. In addition, brand image has been shown to have a considerable positive impact on purchasing decisions, with brand standing out as the most influential factor. The limitation of this research lies in the use of data that includes respondents' views on the statements submitted in the research questionnaire, some respondents filled out the questionnaire without taking each statement seriously. However, it is hoped that the indicators presented in this research can serve as guidelines for sellers of The Originote skincare products in Pekanbaru.
PENGARUH FINANCIAL LITERACY, FINANCIAL EXPERIENCE, DAN FINTECH TERHADAP FINANCIAL BEHAVIOR MASYARAKAT KOTA DEPOK Farah Salsabila Putri Waluyo; Arif Widodo Nugroho; Deni Adha Akbari
Creative Research Management Journal Vol 6 No 2 (2023): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/6rtapz94

Abstract

This study aims to find out how the influence of financial literacy, financial experience, and financial technology (fintech) on financial behavior in Depok City. In this study using a quantitative approach. The data source in this study uses primary data by collecting data through questionnaires distributed to people in Depok City who use e-payments. The sampling technique in this study was using purposive sampling, so the number of samples in this study was 210 respondents. As for the data analysis technique in this study using Partial Least Square (PLS) with the help of SmartPLS 4 for windows. The results of this study indicate that financial literacy and financial technology have a positive and significant impact on financial behavior among e-payment users in Depok City. As for financial experience, it has no influence on financial behavior. This can happen because when people in Depok City make payments, they are still not careful in deciding their finances and they have different characteristics.

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