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Creative Research Management Journal
Published by Universitas Prof. Dr. Hazairin, SH
ISSN : -     EISSN : 26211092     DOI : 1032663
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Jurnal Ilmiah CREATIVE RESEARCH MANAGEMENT JOURNAL dikelola dan diterbitkan Prodi Manajemen Fakultas Ekonomi Unihaz merupakan media publikasi hasil penelitian dalam bidang ilmu manajemen dan bisnis, termasuk aplikasinya, baik marketing, finance, operational, management information system, human resource & strategic. Redaksi menerima tulisan berupa hasil penelitian yang belum pernah dipublikasikan dan jurnal ini diterbitkan 2 kali dalam setahun. Selanjutnya jurnal ini terbuka bagi masyarakat ilmiah tidak terbatas pada civitas akademika Fakultas Ekonomi Unihaz saja tetapi terbuka bagi dosen, peneliti dari perguruan tinggi lain, dan professional
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 120 Documents
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PROFITABILITY OF THE TOURISM SUB-SECTOR: BEFORE, DURING AND AFTER THE COVID-19 Endang Afriyeni; Jumyetti Jumyetti
Creative Research Management Journal Vol 8 No 2 (2025): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/h4ze6704

Abstract

The purpose of this study was to assess the ability of tourism sub-sector companies listed on the Indonesia Stock Exchange to attain profits by utilizing all available capabilities and resources, including sales performance, asset utilization, and capital efficiency. The measurement period was before, during, and after the Covid-19. Using descriptive analysis methods. Using secondary data obtained from idx.co.id. The sampling technique was based on purposive sampling, resulting in 28 samples of tourism, hotel, and restaurant sub-sector companies listed on the Indonesia Stock Exchange. Profitability was measured using the profit margin ratio, ROA, and ROE. The results of this study prove that profitability before Covid-19 based on profit margin was better during the Covid-19 than before and after Covid-19. Meanwhile, based on ROA and ROE, it shows that the ability to manage company assets and capital showed better results after Covid-19 than the period before and during Covid-19. Losses during the pandemic were caused by decreased revenue in this tourism sector. The decrease in revenue occurred due to decreased hotel revenue, tour package revenue, vehicle rentals, and others. This study's limitations are that it only measures a company's ability to generate profits using all its capabilities and resources. This research is expected to provide insight into how the tourism sector survived and recovered from the crisis. This study compares three time periods, providing a more comprehensive view of the impact and recovery from the crisis.
PENGARUH KEPERCAYAAN DAN EMOSI DALAM ULASAN DARING MULTIMODAL TERHADAP KEPUTUSAN KONSUMEN Baiq Candra Herawati; Rini Anggriani; Arwin Yafi Rahmatullah
Creative Research Management Journal Vol 8 No 2 (2025): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/6kab8013

Abstract

This study aims to examine the influence of trust and emotional cues embedded in multimodal online reviews on consumer travel decision making. This study employs a systematic literature review approach. Data were collected from 115 empirical journal articles indexed in Scopus and Web of Science, published between 2023 and 2025. The review focuses on text, image, video, influencer, and live-stream-based online reviews related to consumer behavior in travel and service contexts. The findings indicate that trust related cues such as credibility, message consistency, and transparency significantly enhance consumers’ cognitive evaluations, while emotional engagement generated through visual and interactive content strengthens affective responses. The interaction of trust and emotion consistently influences purchase intention and visitation intention. Visual and interactive review formats intensify emotional immersion, whereas text-based reviews reinforce informational reliability. This study is limited to secondary data derived from published empirical studies and does not involve primary behavioral or experimental data. This research contributes to applied consumer behavior, digital marketing, and tourism studies by providing an integrated framework explaining how trust and emotion function across multimodal online review formats to influence consumer decisions.
PENGARUH FINTECH PAYMENT, PERILAKU KONSUMTIF, DAN PENGENDALIAN DIRI TERHADAP PENGELOLAAN KEUANGAN PENGGEMAR K-POP Herlina Herlina; Fransisca Carolina; Jeammy Nolen
Creative Research Management Journal Vol 8 No 2 (2025): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/yx2kxb80

Abstract

South Korean culture's influx into Indonesia has had a significant impact on various aspects of people's lives. One of the most impacted areas is the music world, particularly the music genre known as Hallyu or the Korean wave, commonly referred to as K-Pop. K-Pop fans have specific needs and desires that must be met, but remain limited by their financial situation. Therefore, financial management is crucial for them. This study aims to analyze the influence of fintech payments, consumer behavior, and self-control on the financial management of K-Pop fans. The sampling method used was non-probability sampling with a purposive sampling approach. The total number of respondents was 486 people, with the criteria being K-Pop fans aged at least 15 years and having purchased merchandise, concert tickets, or other items related to K-Pop. In the data analysis process, the researcher used multiple linear regression with the help of SPSS. The results showed that fintech payments did not significantly influence financial management, while consumer behavior and self-control had a significant influence on the financial management of K-Pop fans. This finding provides an empirical contribution by confirming that K-Pop fans' financial management is more determined by psychological and behavioral factors, especially consumer behavior and self-control, than by the use of fintech payments, so that the implications emphasize the importance of financial education policies and programs that focus on controlling consumption and strengthening self-control rather than simply literacy in the use of digital payment technology.
ANALISIS FAKTOR ANTESEDEN NIAT PERUBAHAN PERILAKU MENJADI WIRAUSAHA Nonie Magdalena; Nur Nur
Creative Research Management Journal Vol 8 No 2 (2025): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/t8r69j98

Abstract

This study aims to examine various factors that function as antecedents influencing individuals’ intentions to engage in behavioural change toward becoming entrepreneurs. This research is classified as basic research. The research instrument consisted of a questionnaire administered to 182 respondents. Data were collected through an online survey using google forms and examined using classical mediation regression. The findings indicate that knowledge and self-awareness significantly influence attitudes. Attitude serves as a full mediating factor in the relationship between knowledge and the intention to change behaviour toward entrepreneurship. In addition, attitude acts as a partial mediator in the relationship between self-awareness and the intention to change behaviour toward entrepreneurship. This study is limited to examining attitudes, intentions, and the roles of knowledge and self-awareness in shaping behavioural change intentions within the framework of the Theory of Planned Behavior (TPB). This research contributes to the development of TPB, particularly in the context of entrepreneurial behavioural change intentions. The findings are expected to provide insights for the Indonesian government in designing normative policies, especially in formal and non-formal education, to support the growth of entrepreneurship in Indonesia.
KEPUASAN KERJA SEBAGAI MEKANISME MEDIASI ANTARA DISIPLIN KERJA, LINGKUNGAN KERJA, DAN KINERJA KARYAWAN Marwan Effendi; Vina Puji Rahayu; Andy Rustandy
Creative Research Management Journal Vol 9 No 1 (2026): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/gyf4sa05

Abstract

This study aims to examine the effects of work discipline and the work environment on employee performance through the mediating role of job satisfaction among employees of PT Hamada Logistik Indonesia. A quantitative research design was employed using a census survey involving all 62 employees of the company. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that work discipline has a positive and significant direct effect on employee performance, whereas the work environment does not have a significant direct effect on employee performance. However, both work discipline and the work environment significantly influence employee performance indirectly through job satisfaction. The study is limited to a single logistics company with a relatively small sample size; therefore, the findings should be generalized with caution. This study contributes to the human resource management literature by providing empirical evidence that job satisfaction serves as a mediating mechanism through which work discipline and the work environment influence employee performance in the logistics industry. The findings also provide practical insights for managers in designing integrated human resource policies that strengthen work discipline, improve the work environment, and enhance job satisfaction to achieve better employee performance.
PENGARUH PROFITABILITAS, LEVERAGE, DAN LIKUIDITAS TERHADAP RETURN SAHAM PADA PERUSAHAAN INDEKS IDX 30 Rama Fitriani; Teti Anggita Safitri
Creative Research Management Journal Vol 9 No 1 (2026): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/6077q953

Abstract

This study aims to analyze the effect of profitability, leverage, and liquidity on stock returns in non-banking IDX30 index companies for the 2023-2025 period. This study uses a quantitative method with secondary data obtained from annual financial reports and stock price data of companies on the IDX30 index selected through purposive sampling. Data were collected through documentation and literature studies. The research variables consist of stock returns, profitability (ROA), leverage (DER), and liquidity (CR). Data analysis uses descriptive statistics, classical assumption tests, and multiple linear regression using the IBM SPSS statistics 27 application. The results show that profitability and leverage have no significant effect on stock returns, while liquidity has a significant negative effect on stock returns. Simultaneously, profitability, leverage, and liquidity have a significant effect on stock returns. This study is limited to non-banking IDX30 companies for the 2023-2025 period with profitability (ROA), leverage (DER), and liquidity (CR) variables. This study is useful for company financial management to pay more attention to the efficiency of current asset management to avoid over-liquidity conditions that are negatively perceived by the market. For investors, to avoid using a high liquidity level (CR) as the sole indicator of investment security, consider macroeconomic factors, market sentiment, and other indicators such as Earnings Per Share (EPS) and Price to Book Value (PBV), which may be more relevant in predicting stock returns on the IDX30 index. This information can also add to the research literature in the capital market and serve as a reference for future research.
PRODUCT DIFFERENTIATION AND DIGITAL PROMOTION IN A BAKSO RUSUK MICROENTERPRISE IN KONAWE Melati Melati
Creative Research Management Journal Vol 9 No 1 (2026): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/z4ztqe80

Abstract

This study analyzes the marketing strategy of a Bakso Rusuk culinary microenterprise in Konawe Regency by treating product differentiation and digital promotion as integrated practices for building market positioning. The qualitative case study used an in-depth interview with the owner, two to three hours of direct observation during operating hours, and field notes; the data were analyzed descriptively through thematic organization. Market appeal was shaped by the distinctiveness of beef-rib meatballs, the use of Instagram, Facebook, and WhatsApp, affordable pricing, friendly and quick service, and local ingredients and labor. The study's novelty lies in explaining how local product identity, digital communication, service quality, and locally embedded resources operate as a configuration in a regional culinary microenterprise. Theoretically, differentiation and digital promotion are mutually reinforcing rather than separate practices. Practically, owners should clarify product identity, highlight visual uniqueness, strengthen customer relationships through WhatsApp, and communicate local value consistently.
PERAN DIGITAL MARKETING DALAM MENDUKUNG RESILIENSI BISNIS UMKM DI TENGAH VOLATILITAS NILAI TUKAR RUPIAH: KAJIAN LITERATUR Pefriyadi Pefriyadi
Creative Research Management Journal Vol 9 No 1 (2026): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/qsrhc862

Abstract

This study examines the role of digital marketing in supporting the business resilience of Micro, Small, and Medium Enterprises (MSMEs) amid rupiah exchange rate volatility. It employs a Systematic Literature Review (SLR) based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) 2020 guidelines. Literature was collected from the Scopus, Google Scholar, and Garuda databases, covering publications from 2020–2025. The search identified 186 articles, which were systematically screened through duplicate removal, title and abstract screening, eligibility assessment, and quality appraisal, resulting in 38 articles for the final synthesis. Data were analyzed using data extraction, thematic categorization, and narrative synthesis to identify patterns and conceptual relationships across previous studies. The findings indicate that digital marketing supports MSME business resilience by expanding market access, improving promotional efficiency, strengthening customer relationships, diversifying marketing channels, and enhancing adaptability to economic uncertainty. Digital tools, including social media, content marketing, Search Engine Optimization (SEO), marketplaces, and e-commerce platforms, provide opportunities for MSMEs to sustain business performance during exchange rate fluctuations. This study is limited by its reliance on secondary data, making the findings conceptual rather than empirically validated. Nevertheless, it contributes to the literature on marketing management, entrepreneurship, and MSME development by positioning digital marketing as an adaptive capability that supports business resilience and informs sustainable digital transformation strategies.
FAKTOR ANTESEDEN NIAT BELI ONLINE: STRATEGI PEMASARAN BERBASIS KONSUMEN FOMO Gilberth Harlan Martogi Lumbanbatu; Nonie Magdalena
Creative Research Management Journal Vol 9 No 1 (2026): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/dcxcvv13

Abstract

The growing popularity of viral products has positioned consumers with high levels of Fear of Missing Out (FOMO) as a primary target of digital marketing strategies. This study examines the effects of social media marketing activities, perceived product quality, and social connectedness on the online purchase intention of FOMO-driven consumers. Data were collected from 174 Generation Z social media users with high FOMO buying power through purposive sampling. A structured questionnaire was administered via Google Forms, and the data were analyzed using multiple linear regression with SPSS 29. The findings reveal that social media marketing activities and social connectedness exert significant negative effects on the online purchase intention of FOMO-driven consumers, whereas perceived product quality has a significant positive effect on their online purchase intention.
ANALISIS ONLINE PURCHASE AVOIDANCE BERDASARKAN KELEBIHAN INFORMASI INFLUENCER MEDIA SOSIAL DAN KEBINGUNGAN KONSUMEN Gernin Hizkia Patasik; Nonie Magdalena
Creative Research Management Journal Vol 9 No 1 (2026): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/bgzrw406

Abstract

Excessive exposure to influencer-generated information on social media serves as a stressor that elicits consumer confusion as a psychological strain, which subsequently results in online purchase avoidance. This study aims to examine the direct and indirect effects of social media influencer information overload on online purchase avoidance through consumer confusion. An explanatory causal research design was employed, with skincare products serving as the research context. The study sample consisted of 137 Indonesian individuals who use Instagram and TikTok and have viewed or watched skincare-related content shared by social media influencers. Data were analyzed using mediation regression with the Sobel test in SPSS version 29. The findings indicate that social media influencer information overload has a significant effect on consumer confusion, while consumer confusion significantly influences online purchase avoidance. However, social media influencer information overload does not exert a significant direct effect on online purchase avoidance. The Sobel test further confirms that consumer confusion fully mediates the relationship between social media influencer information overload and online purchase avoidance

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