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Creative Research Management Journal
Published by Universitas Prof. Dr. Hazairin, SH
ISSN : -     EISSN : 26211092     DOI : 1032663
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Jurnal Ilmiah CREATIVE RESEARCH MANAGEMENT JOURNAL dikelola dan diterbitkan Prodi Manajemen Fakultas Ekonomi Unihaz merupakan media publikasi hasil penelitian dalam bidang ilmu manajemen dan bisnis, termasuk aplikasinya, baik marketing, finance, operational, management information system, human resource & strategic. Redaksi menerima tulisan berupa hasil penelitian yang belum pernah dipublikasikan dan jurnal ini diterbitkan 2 kali dalam setahun. Selanjutnya jurnal ini terbuka bagi masyarakat ilmiah tidak terbatas pada civitas akademika Fakultas Ekonomi Unihaz saja tetapi terbuka bagi dosen, peneliti dari perguruan tinggi lain, dan professional
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 108 Documents
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PENGARUH HRM PRACTICE, INDIVIDUAL INNOVATION DAN JOB SATISFACTION TERHADAP EMPLOYEE PERFORMANCE DIMEDIASI OLEH HRIS USAGE Sinaga, Windy Saroh; Meilani, Yohana F. Cahya Palupi
Creative Research Management Journal Vol 7 No 2 (2024): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/6kn0x276

Abstract

This study aims to determine the effect of human resource management practices, individual innovation capability, and job satisfaction on employee performance, with HRIS usage as a mediator. A cross-sectional method was used to obtain quantitative data through an online questionnaire, adapted from existing questions in previous literature. Data were collected from all members of the target population, consisting of 69 non-managerial HR division employees at private company XYZ, who had worked for at least one year, using a census or saturation sampling technique. The data were then analyzed using PLS-SEM software. The results showed a significant relationship between human resource management practices, individual innovation capability, job satisfaction, and HRIS USAGE on employee performance. However, HRIS USAGE did not mediate the relationship between human resource management practices, individual innovation capability, job satisfaction, and employee performance among HR division employees at private company XYZ. This study was only empirically tested within the HR division using saturated sampling or a census approach, resulting in limitations in the generalizability of the findings. These findings offer managerial implications that can help private company XYZ improve employee performance.
ANALISIS KOMPARATIF PREDIKSI KEBANGKRUTAN DENGAN METODE ALTMAN Z-SCORE DAN ZMIJEWSKI X-SCORE Hafizah, Dita; Sa'adah, Lailatus
Creative Research Management Journal Vol 7 No 2 (2024): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/09awrs60

Abstract

The purpose of this study is to determine if there is a difference between the Altman and Zmijewski methods in predicting bankruptcy. This type of research is comparative with quantitative methods. The sample used is transportation subsector companies listed on the Indonesia Stock Exchange for the 2019-2023 period, totaling 7 issuers, using purposive sampling technique. This study uses the independent sample t-test comparative test. The results of the research in the Independent Sample T-Test test are a t value of -2.686 with a probability of 0.010. This means that there are differences between Altman and Zmijewski methods in predicting bankruptcy. The Altman method is superior in predicting bankruptcy with an accuracy rate of 74.29%, while the Zmijewski method obtained an accuracy value of 37.14%. This means that the Altman method is more accurate and reliable in predicting corporate bankruptcy compared to the Zmijewski method.
MINAT BERKUNJUNG : CONTENT MARKETING DAN KEARIFAN LOKAL   DESA WISATA KAMPUNG ADAT Fahimah, Mar'atul; Faizah, Avina Auliatul
Creative Research Management Journal Vol 7 No 2 (2024): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/e70fs367

Abstract

This study aims to examine the effect of Content Marketing and Local Wisdom on Visitor Interest in Segunung Traditional Village Tourism Village Wonosalam, Jombang Regency, East Java. Segunung Traditional Village Tourism Village is a rural-based tourist destination rich in Javanese culture and traditions, offering a unique experience for tourists who want to experience local wisdom and natural beauty. This study uses an associative method with a quantitative approach. The population in this study were potential visitors who saw the Instagram content of the Kampung Adat Segunung Wonosalam tourist village. To obtain data in accordance with this study, researchers used a quantitative approach. The sampling technique uses purposive technique. Data collection by questionnaire. The total respondents in this study were 100 respondents. This study uses multiple linear regression analysis techniques. Based on the test results, it is said that Content Marketing and Local Wisdom partially and simultaneously have a positive and significant effect on Visiting Interest. Content Marketing that is informative and accurate, as well as content that displays real conditions related to tourist village destinations, can increase visitor interest. Local Wisdom, such as local skills that seek to preserve the culture and livelihoods of the community, as well as local decision-making processes that involve the community, create a unique attraction that attracts visitors.
PEMETAAN LITERATUR KAPABILITAS DINAMIS PADA UMKM DI INDONESIA: TINJAUAN LITERATUR SISTEMATIS Maulidan, Rahmat; Gunanjar, Imam; Ridwan Verinanda, Muhammad; Syahputra, Rico; Hardianti, Anisha
Creative Research Management Journal Vol 8 No 1 (2025): September
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/pxv3y031

Abstract

This study presents a systematic analysis of the conceptual development of dynamic capabilities in the context of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. To remain competitive, MSMEs are required to possess a high level of adaptability. One relevant approach to explaining this adaptive capability is the concept of dynamic capabilities, which includes the abilities to sense, seize, and reconfigure. The objective of this study is to map the development of literature related to dynamic capabilities within the Indonesian MSME context and to identify existing conceptual and practical gaps. The research method employed is a Systematic Literature Review (SLR). Literature was collected from leading databases such as Google Scholar, DOAJ, Emerald, and SINTA using the Publish or Perish application, covering the period from 2020 to 2024. From the 49 selected articles, a process of screening, coding, and thematic analysis was conducted. The findings indicate that dynamic capabilities significantly contribute to the resilience, innovation, and performance of MSMEs. However, there remain inconsistencies in definitions and measurement approaches. Moreover, this study is limited to the MSME sector, which restricts the generalizability of the findings. The main contribution of this study is to provide a systematic mapping of recent literature and to propose future research directions and policy recommendations that support the strengthening of dynamic capabilities among MSMEs, particularly in the face of business environmental uncertainty.
PERAN STRATEGIS KEMITRAAN BUMDES DALAM PEMBANGUNAN DESA BERKELANJUTAN DI INDONESIA Kreshna Reza, Heru; Judijanto, Loso; Susanti, Melly; Vanny Varera, Restyan
Creative Research Management Journal Vol 8 No 1 (2025): September
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/s2dtc594

Abstract

This research aims to evaluate the role of Village-Owned Enterprises (BUMDes) in supporting village economic independence, improving community welfare, and achieving Sustainable Development Goals (SDGs). Descriptive qualitative method, using instruments of in-depth interviews, observation, and document analysis. The sampling technique used was purposive sampling, focusing on BUMDes in Bengkulu Province. The research shows that BUMDes has succeeded in increasing village income by around 20% in the last two years. In addition, the BUMDes programme also encourages sustainable natural resource management, creates new jobs, and improves the capacity of village communities in managing businesses. 70% of villages involved in the strategic partnership have implemented new technologies that focus on agricultural and natural resource efficiency. This research is limited to BUMDes in Bengkulu Province, so it cannot describe the overall dynamics of BUMDes in Indonesia. This research can significantly contribute to the development of village development policies, community empowerment, as well as the implementation of SDGs at the village level, with a focus on sustainable natural resource management and local economic improvement through BUMDes.
PENGARUH PERSONAL BRANDING GREENFLUENCER TERHADAP GREEN PURCHASE BEHAVIOR DENGAN MEDIATOR GREEN TRUST Nur Bhakti Pertiwi, Widya; Putri Wenang Lusianingrum, Farah; Johan Widikusyanto, Muhammad; Wahyuni Purbohastuti, Arum
Creative Research Management Journal Vol 8 No 1 (2025): September
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/8tn7gj28

Abstract

This study aims to analyze the influence of greenfluencer personal branding on green purchase behaviour with green trust as a mediating variable. This research employs a quantitative approach using a survey method. A questionnaire was distributed to 100 respondents across five provinces on the island of Java. Data analysis was conducted using Structural Equation Modelling (SEM) with the AMOS 23 application. Personal branding has a positive effect on green trust. Green trust significantly influences green purchase behaviour. Personal branding does not have a direct effect on green purchase behaviour. Green trust fully mediates the influence of personal branding on green purchase behaviour. This study is limited to the geographic area of Java and the involvement of respondents who follow specific green influencers on Instagram. This research contributes to the fields of green marketing, consumer behaviour, and digital communication, particularly in building green trust through greenfluencer personal branding.
PENGARUH E-WOM, PROMOSI, DAN BRAND LOVE  TERHADAP KEPUTUSAN PEMBELIAN SKINCARE THE ORIGINOTE Fauziah Aryanti, Mega; Astini, Rina
Creative Research Management Journal Vol 8 No 1 (2025): September
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/dfj09a81

Abstract

This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), promotion, and brand love on the purchase decision of The Originote skincare products. The research employed a quantitative method using a survey of 105 respondents who had previously used the products. Data were analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS. The results indicate that E-WOM and brand love have a positive and significant effect on purchase decisions, while promotion has a positive but not significant effect. The adjusted R² value of 66.1% suggests that the independent variables substantially explain the dependent variable. This study is limited to users of The Originote products, so the findings may not be generalized to other brands or product categories. The contribution of this research lies in enriching the literature on digital marketing and brand loyalty, as well as providing practical implications for skincare industry players in designing more effective brand communication strategies.
PENGARUH PROMOSI, LIVE STREAMING DAN CELEBRITY ENDOSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC Zulfa, Derina; Astini, Rina
Creative Research Management Journal Vol 8 No 1 (2025): September
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/6e58j620

Abstract

The skincare industry in Indonesia has grown rapidly along with the increasing use of social media and e-commerce as marketing channels. Skintific, a skincare brand active in Indonesian e-commerce, is one example of a company that leverages digital marketing strategies. This study aims to analyze the influence of promotion, Live streaming, and Celebrity Endorsers on purchasing decisions for Skintific products. This research employed a quantitative approach using a survey of 102 consumers in West Jakarta. Data were analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0. The results show that promotion has a positive and significant effect on purchasing decisions, Live streaming has a positive and significant effect, and Celebrity Endorsers have the strongest influence. The implication of this study is that skincare companies should optimize the combination of promotion, interactive Live streaming, and collaboration with credible Celebrity Endorsers to enhance consumer purchasing decisions.

Page 11 of 11 | Total Record : 108

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