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Jurusan Manajemen Fakultas Ekonomi Univ Prof.Dr.Hazairin.,SH Bengkulu Jalan Ahmad Yani No 1 Bengkulu
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Creative Research Management Journal
Published by Universitas Prof. Dr. Hazairin, SH
ISSN : -     EISSN : 26211092     DOI : 1032663
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Jurnal Ilmiah CREATIVE RESEARCH MANAGEMENT JOURNAL dikelola dan diterbitkan Prodi Manajemen Fakultas Ekonomi Unihaz merupakan media publikasi hasil penelitian dalam bidang ilmu manajemen dan bisnis, termasuk aplikasinya, baik marketing, finance, operational, management information system, human resource & strategic. Redaksi menerima tulisan berupa hasil penelitian yang belum pernah dipublikasikan dan jurnal ini diterbitkan 2 kali dalam setahun. Selanjutnya jurnal ini terbuka bagi masyarakat ilmiah tidak terbatas pada civitas akademika Fakultas Ekonomi Unihaz saja tetapi terbuka bagi dosen, peneliti dari perguruan tinggi lain, dan professional
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 108 Documents
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PENGARUH KOMITMEN ORGANISASI, ETIKA KERJA DAN KOMUNIKASI TERHADAP LOYALITAS PEGAWAI BPJS KESEHATAN CABANG KOTA BENGKULU Syofian, Syofian; Waliamin, Janusi
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3167

Abstract

The purpose of this research was to determine and analyze the effect of organizational commitment, work ethics and communication on employee loyalty. This research is an explanatory research with a quantitative approach. Total population of 50 people, sample in this study amounted to 50 people, all employees of the Bengkulu City Branch of BPJS or by using the probability sampling. Data analysis techniques in this study are instrument test, classical assumption test, multiple linear regression analysis. The results of this study explain that organizational commitment has a positive and significant effect on employee loyalty, work ethics has a negative and no significant effect on employee loyalty, and organizational communication has a positive and significant effect on employee loyalty. The contribution of this research is for the Bengkulu City Branch of the BPJS to be taken into consideration, input and suggestions for increasing work loyalty towards employees of the Bengkulu City branch of the Health BPJS office regarding organizational commitment, communication work ethics and employee loyalty
PENENTU SIKAP DAN PENGARUHNYA TERHADAP NIAT PEMBELIAN PADA SITUS WEB PENJUALAN KEMBALI Yowanda, Dinda; Kurniawati, Kurniawati
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3086

Abstract

The research was conducted to examine the effect of six consumption values (functional benefits, emotional benefits, social benefits, epistemic benefits, economic benefits and trust) on attitudes towards purchase intention. In addition, the authors also use Thaler's utility theory to determine the indirect effect of utility and transaction utility on purchase intentions. The author conducted a survey of the general public whose respondents had online shopping experience on online resale platforms such as Shopee, Tokopedia and Bukalapak with a total of 220 samples, using the Google form and partial least squares structural equation modeling (PLS-SEM) to test the relationship hypothesis in the model filed. Findings, the results of the study indicate that attitudes mostly function to create positive attitudes there is purchase intention, followed by trust, social, emotional and functional benefits. however, the epistemic and economic benefits of purchasing experience with an online sales website failed to influence positive attitudes in customers
PENGARUH PERSEPSI NILAI TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN PANTAI CAMPLONG DENGAN KEPUASAN SEBAGAI PEMEDIASI Septiyanti, Fauziyah Mubaarokah; Jannah, Miftahul
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3218

Abstract

This research was conducted with the aim of finding the effect of perceived value on revisit intention to return to Camplong beach by including tourist satisfaction as a mediating variable. The sample used is primary data obtained by distributing questionnaires to Camplong beach tourists with a total of 120 respondents. Samples were taken by using nonprobability sampling technique and the type of respondent was taken using purposive sampling technique. This research is a quantitative descriptive research using test instruments, regression analysis and mediation tests as tools to determine the effect of each variable. The results of the study show that price values and emotional values have a positive and significant effect on satisfaction. Social value does not show an effect on satisfaction. Satisfaction influences the intention to return positively and significantly. Satisfaction mediates the price value and emotional value on the revisit intention. However, it failed to mediate social value on the intention to return.
KEPUASAN WISATAWAN DARI PERSPEKTIF CITRA DESTINASI (Studi pada Destinasi Pariwisata di Provinsi Bengkulu) Novrianda, Herry; Shar, Aan
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3101

Abstract

The purpose of the study was to find out how the image of the destination and tourist satisfaction and how the influence of the image on tourist satisfaction in tourism destinations in Bengkulu Province. This research is a conclusive research study of 150 tourists to natural tourist destinations that are included in the Bengkulu Province Tourism Strategic Area Plan (TSAP). Tourist perception was developed to test the hypothesis of the relationship model or the effect of the impact of the destination image on tourist satisfaction. The data analysis methods used are descriptive analysis and multiple linear regression analysis. The findings of this study indicate that tourism destinations have an excellent image; this can be seen from the destination image components, including cognitive and affective images, which are in the excellent category. When viewed from tourist satisfaction towards natural tourist destinations, tourists have been satisfied with tourism destinations. Cognitive and affective images also positively affect tourist satisfaction with tourism destinations. The better the cognitive and affective image, the more tourist satisfaction at natural tourism destinations will increase.
NIAT PERPINDAHAN PELANGGAN PADA E-MARKETPLACE DI KOTA BENGKULU Shandy, Venny Mellandhia; Alfansi, Lizar; Mulyana, Asep; Harsanto, Budi
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3088

Abstract

This study aims to examine and analyze whether there is an influence between price fairness, relationship quality, perceived betrayal on switching intentions. This research uses Partial Least Square Structural Equation Model (SEM PLS). The method used in this study is non-probability sampling. The population used in this study are consumers who have transacted in e-marketplaces and moved to other e-marketplaces in Bengkulu city and 353 samples were selected. The results showed that price fairness had a negative effect on the perception of betrayal, the quality of the relationship had a negative effect on the perception of betrayal, price fairness had a positive effect on the relationship, the perception of betrayal had a positive effect on switching intention, price fairness had a negative effect on switching intentions, and the quality of the relationship had no negative effect. on switching intentions. Even though the quality of the relationship with customers is good, customers can still intend to switch to other e-marketplaces. For further research, the authors suggest examining other factors that may influence the relationship, such as alternative product offerings, prices, promotions, discounts, and others so that this research will be more extensive.
DAMPAK DIGITAL MARKETING, BRAND IMAGE DAN RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LINA MS GLOW KOTA BENGKULU Onsardi, Onsardi; Ekowati, Sri; Yulinda, Ade Tiara; Megawati, Megawati
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3096

Abstract

The purpose of the study is to determine the influence of digital marketing, brand image and relationship marketing on purchasing decisions. This study is a survey study using quantitative methods. Population in this study is the entire Lena MS Glow store composition in Bengkulu city. The number of samples set was 190 with the accedental sampling technique. To collect research data using questionnaires, and data analysis techniques using path analysis with PLS SEM. The results of this study prove that digital marketing has a positive and significant influence on purchasing decisions. Brand image has a positive an significant influence on purchasing decisions. Relationship marketing has a positive and significant influence on purchasing decisions. This research is limited to the Lena MS Glow store custamers in Bengkulu city, with variables of digital marketing, brand image and relationship marketing and purchasing decisions. The results of the study contributed to the Lena MS Glow store as a reference to increase sales volume.
SELF EFFICACY, TOLERANCE FOR RISK DAN ENTREPRENEURIAL EDUCATION DALAM MENUMBUHKAN MINAT WIRAUSAHA MAHASISWA DI KOTA PONTIANAK Irdhayanti, Efa; Ahmadi, Ahmadi; Mufrihah, Mazayatul
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3066

Abstract

The purpose of this study is to identify the effect of self-efficacy, tolerance for risk, and Entrepreneurship education in growing student entrepreneurial interest in Pontianak City. This study uses a causative type of research, namely the type of research with the characteristics of the problem in the form of a causal relationship between two or more variables. Sampling used purposive sampling method. Questionnaires were distributed to 200 respondents. The returned and usable questionnaires were 139 questionnaires. The results of the study are self-efficacy, tolerance for risk and Entrepreneurship education have a positive and significant effect on student entrepreneurial interest in Pontianak City. This research is expected to contribute to educators in formulating teaching materials and contributions to the government as input in making programs related for producing many young entrepreneurs.
PENGARUH DER, ROA, ROE TERHADAP HARGA SAHAM PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Pratama, Heru Andika; Afriyeni, Afriyeni
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3259

Abstract

This study aims to examine the effect of DER, ROA, ROE on stock prices. The sampling technique is a total sampling method in which the entire population is sampled. The research sample is a banking company listed on the Indonesia Stock Exchange (IDX). Where the companies listed on the IDX during the last period, namely 2021, consisted of 44 companies, with a total final sample of 44 companies during the 5 year research period. Data was collected by documentation and literature study methods. Data analysis techniques using the Classical Assumption Test and Hypothesis Testing using panel data regression using Eviews 9. The research findings show that: (1) DER has a significant effect on stock prices, (2) ROA has a significant effect on stock prices, (3) ROE has a significant effect on stock prices
PENGARUH INSTAGRAM DAN NEUROTICISM TERHADAP PEMBELIAN IMPULSIF GENERASI JUNIOR MILLENNIAL MELALUI MEDIASI SELF ESTEEM Veybitha, Yolanda; Andriyani, Ima; Sakarina, Sari; Melvani, Frecilia Nanda
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3128

Abstract

The purpose of this study is to find out the psychology of the millennial junior generation in several big cities in Indonesia who are intensely using Instagram and have an impact on their impulse buying. This study uses quantitative methods. The analytical technique used is SEM (Structural Equation Model) with LISREL software. A total of 390 junior millennial respondents (born 1991-1998) filled out an online questionnaire using a google form. The results showed that instagram had an insignificant direct effect on impulse buying. However, Instagram has a significant indirect effect through self-esteem on impulse buying. Neuroticism has the greatest influence on the impulse buying of millennial juniors. Based on the calculation of the indirect effect, it can be seen that self-esteem in this study is fully mediated for the instagram and neuroticism variables. Thus it can be concluded that Instagram has an important role in the psychological formation of the millennial junior generation. The intensity of excessive use of Instagram can lower self-esteem so that they compensate for these feelings through impulse buying. The limitation in this study is that it only uses one personality characteristic of the five existing personalities. The contribution of this research is to strengthen Murk (2006) self-esteem theory as a development of Rosenberg's (1989) theory. In addition, the results of this study can also be a recommendation for online business people who aggressively advertise their products through Instagram in order to choose the right marketing strategy.
ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB), KESELAMATAN DAN KESEHATAN KERJA (K3) SERTA PENGARUHNYA TERHADAP KINERJA KARYAWAN PT. AIR MURING BENGKULU UTARA Fauzan, Fauzan; Markoni, Markoni
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3223

Abstract

One of the mainstay commodities in Bengkulu Province is rubber plantation products. PT Air Muring Bengkulu Utara is a company engaged in rubber plantations and rubber processing in the form of crumb rubber with Ribbed Smoke Sheet (RSS) quality. This study aims to see the effect of the observed variables, namely Organizational Citizenship Behavior (X1) and Occupational Safety and Health (X2) on Employee Performance (Y) and test the hypotheses that have been formulated. This study uses quantitative data derived from distributing questionnaires to respondents and then processed in statistical analysis. The results of the analysis show that (1) Organizational Citizenship Behavior (X1) Occupational Safety and Health (X2) has a positive effect on Employee Performance (Y). (2) Occupational Safety and Health variables make a greater contribution than Organizational Citizenship Behavior to Employee Performance of PT Air Muring Bengkulu Utara. The implementation of this study shows that companies supported by employees who have good Organizational Citizenship Behavior, Occupational Safety and Health can develop their business

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