Creative Research Management Journal
Jurnal Ilmiah CREATIVE RESEARCH MANAGEMENT JOURNAL dikelola dan diterbitkan Prodi Manajemen Fakultas Ekonomi Unihaz merupakan media publikasi hasil penelitian dalam bidang ilmu manajemen dan bisnis, termasuk aplikasinya, baik marketing, finance, operational, management information system, human resource & strategic. Redaksi menerima tulisan berupa hasil penelitian yang belum pernah dipublikasikan dan jurnal ini diterbitkan 2 kali dalam setahun. Selanjutnya jurnal ini terbuka bagi masyarakat ilmiah tidak terbatas pada civitas akademika Fakultas Ekonomi Unihaz saja tetapi terbuka bagi dosen, peneliti dari perguruan tinggi lain, dan professional
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108 Documents
<![CDATA[NIAT MEMBELI PRODUK SCARLETT: PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA ]]>
<![CDATA[Alimin, Erina]]>;
<![CDATA[Ferliyanti , Herlina]]>;
<![CDATA[Sabri, Sabri]]>;
<![CDATA[Nouvel, Ahmad]]>;
<![CDATA[Gurhanawan, Gurhanawan]]>;
<![CDATA[Susanti, Melly]]>
<![CDATA[ Creative Research Management Journal Vol 6 No 2 (2023): December ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Hazairin SH ]]>
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DOI: 10.32663/qc29ek82
<![CDATA[Scarlett is one business in the beauty industry that is expanding right now. The purpose of this study is to determine the ways in which product quality, price, and brand image affect customers' inclinations to purchase Scarlett items. This kind of study is informal and quantitative. Random sampling was utilized in the sampling process, and 105 respondents made up the sample. Students utilizing Scarlett goods were the target audience for the traditional survey. Limitations in the research on how interest in buying Scarlett products is influenced by price, product quality, and brand image. Decisions about how many products to buy at once in a Scarlett store may be influenced by the results of this research.]]>
<![CDATA[ANALISIS PERILAKU GENERASI MILENIAL TERHADAP PRODUK SKINCARE THE ORIGINOTE ]]>
<![CDATA[Dwi Putri, Adinda Azmi]]>;
<![CDATA[Firmathoina, Aisyah]]>;
<![CDATA[Sya’ban, Muhammad Adib]]>;
<![CDATA[Nofirda, Fitri Ayu]]>
<![CDATA[ Creative Research Management Journal Vol 6 No 2 (2023): December ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Hazairin SH ]]>
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DOI: 10.32663/8kjnq016
<![CDATA[This research was carried out with the aim of finding the influence of e-commerce, trust and brand image on purchasing decisions. The research procedure involved the application of linear regression analysis, t test, f test, and calculation of determinant coefficients on a sample of 50 students at Muhammadiyah University of Riau. Data collection was carried out using a questionnaire. The findings from the research show that there is a negative impact of e-commerce and trust on purchasing decisions and conversely, brand image has a positive influence on purchasing decisions. The t and f tests show that the influence of e-wom, brand trust and brand image on purchasing decisions is significant. In addition, brand image has been shown to have a considerable positive impact on purchasing decisions, with brand standing out as the most influential factor. The limitation of this research lies in the use of data that includes respondents' views on the statements submitted in the research questionnaire, some respondents filled out the questionnaire without taking each statement seriously. However, it is hoped that the indicators presented in this research can serve as guidelines for sellers of The Originote skincare products in Pekanbaru.]]>
<![CDATA[PENGARUH FINANCIAL LITERACY, FINANCIAL EXPERIENCE, DAN FINTECH TERHADAP FINANCIAL BEHAVIOR MASYARAKAT KOTA DEPOK ]]>
<![CDATA[Farah Salsabila Putri Waluyo]]>;
<![CDATA[Arif Widodo Nugroho]]>;
<![CDATA[Deni Adha Akbari]]>
<![CDATA[ Creative Research Management Journal Vol 6 No 2 (2023): December ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Hazairin SH ]]>
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DOI: 10.32663/6rtapz94
<![CDATA[This study aims to find out how the influence of financial literacy, financial experience, and financial technology (fintech) on financial behavior in Depok City. In this study using a quantitative approach. The data source in this study uses primary data by collecting data through questionnaires distributed to people in Depok City who use e-payments. The sampling technique in this study was using purposive sampling, so the number of samples in this study was 210 respondents. As for the data analysis technique in this study using Partial Least Square (PLS) with the help of SmartPLS 4 for windows. The results of this study indicate that financial literacy and financial technology have a positive and significant impact on financial behavior among e-payment users in Depok City. As for financial experience, it has no influence on financial behavior. This can happen because when people in Depok City make payments, they are still not careful in deciding their finances and they have different characteristics.]]>
<![CDATA[PENGARUH PENYEBAB KEGAGALAN BERWIRAUSAHA TERHADAP PEMBELAJARAN DARI KEGAGALAN BERWIRAUSAHA DAN DAMPAKNYA TERHADAP KINERJA UMKM ]]>
<![CDATA[Majdina, Nur]]>;
<![CDATA[Jalaludin, Engga]]>;
<![CDATA[Waliamin, Janusi]]>;
<![CDATA[Latifah, Firda Zahro]]>;
<![CDATA[Hayati, Husnul]]>
<![CDATA[ Creative Research Management Journal Vol 7 No 1 (2024): June ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Hazairin SH ]]>
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DOI: 10.32663/mtrk0p36
<![CDATA[The main objective of this research is to examine the influence of the causes of entrepreneurial failure by using two types of causes of entrepreneurial failure (internal causes and external causes) on learning from entrepreneurial failure and its impact on the performance of SMEs in DKI Jakarta. The research method used in this research is a quantitative research method using a survey with the analytical tool used, namely Smart PLS version 3.0. which aims to examine the variables that cause internal failure, the causes of external failure, learning from entrepreneurial failure and its impact on business performance variables. The research results show that the variable learning from failure has a significant positive effect on business performance. Likewise, the variables that cause entrepreneurial failure from internal factors have a positive and significant effect on learning from entrepreneurial failure. However, in contrast to the results of testing variables that cause failure from external factors on learning from entrepreneurial failure, it shows that there is no influence on the causes of entrepreneurial failure from external factors on learning from entrepreneurial failure. It is hoped that this research can provide suggestions and input, especially for SMEs, so that they can turn entrepreneurial failures into lessons to improve business performance. This research also has several limitations, including that the SME business sector in this research is still too general, and this research only uses subjective performance measures.]]>
<![CDATA[PENERAPAN GREEN INDUSTRY DAN GREEN HUMAN RESOURCE MANAGEMENT TERHADAP KINERJA KARYAWAN ]]>
<![CDATA[Afriyeni, Afriyeni]]>;
<![CDATA[Tiarawati, Tiarawati]]>
<![CDATA[ Creative Research Management Journal Vol 7 No 1 (2024): June ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Hazairin SH ]]>
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DOI: 10.32663/8xqx6n88
<![CDATA[Green Industry and Green Human Resource Management are one of the sustainability methods implemented by a company. This research aims to analyze the extent to which the implementation of Green Industry and Green Human Resource Management can improve employee performance, both from the aspects of productivity and environmental sustainability. This type of research is quantitative. The population of this study was all employees of the HR & General Department at PT Semen Padang, totaling 38 people taken by total sampling. Data were processed using multiple linear regression using a questionnaire. The research results show that there is an influence between green industry (X1) on employee performance, there is an influence of green human resource management (X2) on employee performance and there is a relationship between green industry and green human resource management on the performance of PT Semen Padang employees.]]>
<![CDATA[MODEL BARU PENGEMBANGAN KARYAWAN ADMINISTRATIF DI PERGURUAN TINGGI SWASTA: INTEGRASI TEKNOLOGI DAN KOMPETENSI SOFT SKILLS ]]>
<![CDATA[Wiyono, Darul]]>;
<![CDATA[Ambiapuri, Ema]]>;
<![CDATA[Ekawati Permana, Tatiek]]>
<![CDATA[ Creative Research Management Journal Vol 7 No 1 (2024): June ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Hazairin SH ]]>
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DOI: 10.32663/bxkryx21
<![CDATA[This research aims to explore the influence of Technology Integration and Soft Skills Competence on the Development of Administrative Staff in Private Higher Education Institutions in Bandung. In the modern era marked by technological advancements and the complexity of job demands, this study is relevant for examining how the integration of technology and the development of soft skills competence can affect administrative staff in higher education institutions. The research methodology adopts a quantitative approach with a Total Population of 414 employees from 138 institutions, and a sample of 203 employees selected through Area Probability Sampling. Data collection is conducted using a questionnaire, and data analysis is performed utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that both Technology Integration and Soft Skills Competency have a positive and significant influence on the development of administrative staff, with the Mediating Effect of Development Model Effectiveness playing a pivotal role. Limitations of the study include potential constraints on generalization within the context of private higher education institutions in Bandung. The research contributes by providing strategic recommendations to enhance technology integration, develop soft skills competencies, and design effective development models for administrative human resources. These findings are expected to serve as a foundation for efforts to improve the performance and development of administrative staff in higher education institutions.]]>
<![CDATA[PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENTTERHADAP IMPULSE BUYING BEHAVIOR ]]>
<![CDATA[Marthasari, Garnis]]>;
<![CDATA[Yulinda, Ade Tiara]]>
<![CDATA[ Creative Research Management Journal Vol 7 No 1 (2024): June ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Hazairin SH ]]>
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DOI: 10.32663/51r07n89
<![CDATA[This research aims to find out how Shopping Lifestyle and Fashion Involvement influence the Impulse Buying Behavior (case study of consumers at the Gallery RJ store in Bengkulu City). The research method used was quantitative, with a sample of 96 respondents from Gallery RJ buyers. Data analysis includes the Classic Assumption Test, Multiple Linear Regression, Coefficient of Determination (R2), and Partial tests (t test), Simultaneous (F test). The research results show that Shopping Lifestyle has a significant and positive influence on Impulsive Buying Behavior H1 is accepted, likewise Fashion Involvement also shows a significant positive influence on Impulsive Buying Behavior H2 is accepted. Meanwhile, the F Shopping Lifestyle (X1) and Fashion Involvement (X2) tests have a significant influence on Impulse Buying Behavior (Y) at Gallery RJ Bengkulu City so that H3 is accepted. The coefficient of determination shows that together Shopping Lifestyle and Fashion Involvement make a big contribution in influencing Impulsive Buying Behavior at Gallery RJ Bengkulu City. And the most dominant factor with the largest regression coefficient value is the Fashion Involvement variable (X2)]]>
<![CDATA[PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN KEPEMIMPINAN TRANSAKSIONAL TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) KARYAWAN RSKJ PROVINSI BENGKULU ]]>
<![CDATA[Novianti, Rike]]>;
<![CDATA[Herfianti, Meiffa]]>
<![CDATA[ Creative Research Management Journal Vol 7 No 1 (2024): June ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Hazairin SH ]]>
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DOI: 10.32663/f6eemq71
<![CDATA[Leadership is the main key to the success of a company in achieving a goal. A company requires appropriate transformational leadership and transactional leadership to encourage the emergence of organizational citizenship behavior in each employee. The purpose of this research is to determine the influence of transformational leadership and transactional leadership on organizational citizenship behavior (OCB) in RSKJ employees in Bengkulu Province. The population that will be used in this research is employees of the RSKJ nursing section of Bengkulu Province, totaling 100 employees. This research uses a nonprobability sampling technique with the technique taken, namely saturated sampling (census). Saturated sampling technique is a sample determining technique when all members of the population are used as samples. So the sample used in this research was 100 employees of the RSKJ nursing section of Bengkulu Province. This research uses quantitative methods and data collection techniques by means of observation and distributing questionnaires. Then the questionnaire data was processed using SPSS version 26. Based on the results of this research, it can be concluded that the results of hypothesis testing from the t test (partial) and F test (simultaneous) have a positive and significant effect on the transformational leadership and transactional leadership variables on organizational citizenship behavior.]]>
<![CDATA[SOCIAL NETWORK ANALYSIS DALAM PENGGUNAAN TAGAR #BOYCOTT SEBAGAI DAMPAK KONFLIK ]]>
<![CDATA[Salam, Muhammad Fachrul]]>;
<![CDATA[Khairunnisa, Namirah]]>;
<![CDATA[Sucipto, Kiky Resky Ramadhani]]>
<![CDATA[ Creative Research Management Journal Vol 7 No 2 (2024): December ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Hazairin SH ]]>
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DOI: 10.32663/hwm58750
<![CDATA[This study analyzes the #BoycottMcDonalds hashtag network on Twitter social media using Social Network Analysis (SNA) method to identify influential actors and the level of interaction that occurs in the network using centrality, density, and modularity metrics. Of the 2,468 tweets obtained through crawling Twitter data using the Twitter API, after the data preparation stage (pre-processing) there are only 810 tweets that are ready to be analyzed in Gephi. Determining influential actors in the #BoycottMcDonalds hashtag network is calculated using centrality metrics, namely degree centrality, closeness centrality, betweenness centrality, and eigenvector centrality. The analysis results show that the irishpopeye account occupies the highest position in out-degree with a weight of 43 and in closeness centrality with a weight of 1.0. The second influental account is the mcdonalds account with the highest eigenvector centrality weight of 1.0 and the third influential account is the drloupis account with a fairly high eigenvector centrality and degree centrality value. As for the level of the interaction that occurs in the network, based on the modularity metric value obtained of 0.934 and density of 0.001 which indicates that the level of interaction in the #BoycottMcDonalds network is low.]]>
<![CDATA[ANALISIS KINERJA PADA POPULARITAS GIM FREE FIRE DI INDONESIA: PENDEKATAN BERBASIS KONTEN ]]>
<![CDATA[Setianto, Diki Putra]]>;
<![CDATA[K, Erna Ferrinadewi]]>
<![CDATA[ Creative Research Management Journal Vol 7 No 2 (2024): December ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Hazairin SH ]]>
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DOI: 10.32663/y6wjwk95
<![CDATA[This study explores the performance and popularity of the Free Fire game in Indonesia through a content-based approach using the Technology Acceptance Model (TAM). The research aims to evaluate how TAM constructs, such as perceived usefulness and ease of use, influence user reviews and gameplay satisfaction. Secondary data from user reviews on the Google Play Store, collected between April and June 2024, were analyzed using content analysis with NVivo 12. Key findings reveal that server stability and technical performance significantly impact user satisfaction, while competitive gameplay modes enhance engagement. Frequent terms like "help" and "account" highlight ongoing technical challenges, particularly in account management and customer support. This study contributes to understanding player behavior in mobile gaming and offers insights for developers to optimize user experiences and enhance game features. Limitations include reliance on secondary data and a focus on the Indonesian market. Future research could expand to comparative studies across regions.]]>
