Jurnal Industri Kreatif dan Kewirausahaan
The journal accepts articles based on research and also community service about entrepreneurship with various fields such as Application and game development, product design, fashion, film, video animation, handicrafts, culinary, music, performing arts, fine arts and television / radio
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<![CDATA[PEMANFAATAN MICRO INFLUENCER SEBAGAI PERTIMBANGAN KONSUMEN DALAM MEMILIH KULINER KAKI LIMA ]]>
<![CDATA[Handaruwati, Indah]]>;
<![CDATA[Dewi, Adhita Maharani]]>
<![CDATA[ Jurnal Industri Kreatif dan Kewirausahaan Vol 6, No 2 (2023): DESEMBER ]]>
Publisher : <![CDATA[Universitas Sahid ]]>
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DOI: 10.36441/kewirausahaan.v6i2.1697
<![CDATA[The pandemic has forced business actors to innovate a lot, from products to services. This effort is focused on behavior changes that occur in society. Business actors must be good at reading what consumers need and ensure the right marketing strategy to get the right target. With all the regulatory limitations to prevent the spread of Covid 19, business actors are implementing new strategies to keep marketing their products running. Utilization of Influencers allows businesses to capture changes in consumer behavior directly. This concept not only helps business continuity in a pandemic, but also has the potential to create a shift towards the necessary changes going forward. The results of the study show the role of micro influencers for 40 respondents who become informants to act as their reference when consumers are choosing street food places. Respondents can confirm the cleanliness of the place, service, price when viewing the show and reading comments about the show. Impressions and content created by micro influencers influence thoughts and decisions about a place to eat.]]>
<![CDATA[WORKSHOP DESIGN KONTEN PEMASARAN DIGITAL MENGGUNAKAN CANVA ]]>
<![CDATA[Amrina, Uly]]>;
<![CDATA[Oktora, Raden Adriyani]]>
<![CDATA[ Jurnal Industri Kreatif dan Kewirausahaan Vol 6, No 2 (2023): DESEMBER ]]>
Publisher : <![CDATA[Universitas Sahid ]]>
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DOI: 10.36441/kewirausahaan.v6i2.1819
<![CDATA[This community service activity was carried out in the form of a workshop by the implementing team from the Industrial Engineering Undergraduate Study Program, Faculty of Engineering, Mercu Buana University in collaboration with the Budi Andhika Selaras Foundation. The aim of this activity is to help provide knowledge and skills and train MSME business actors to be more creative and independent in creating interesting and effective Digital Marketing content. This activity method includes 3 stages, namely the preparation stage in the form of identifying target needs, the workshop implementation stage and the evaluation stage of activity results. This workshop activity uses the Canva application, which is a graphic design application that is user-friendly and easy to use, and is considered suitable for MSMEs. This application is practiced directly in the form of content creation training - content such as flyer content, leaflets, banners, promotional videos, etc. Participants who took part in this workshop were 26 MSME workers in the Cinere area in the fields of cosmetics, food, drinks and clothing. As a result of this activity, each participant was able to create marketing content using the Canva application with various designs produced. The evaluation results after the activity took place showed that all participants were satisfied and gave good appreciation to this workshop activity. This activity is expected to provide broad benefits, both academically and in improving the quality of MSMEs in Indonesia.]]>
<![CDATA[MENGEMBANGKAN UMKM KUE ADREM G&G MBAK ASIH ]]>
<![CDATA[Putranti, Latifah]]>;
<![CDATA[Aryandha, Pradita Nindya]]>;
<![CDATA[Herdiany, Hapsari Dyah]]>;
<![CDATA[Hasbi, Syahrul]]>
<![CDATA[ Jurnal Industri Kreatif dan Kewirausahaan Vol 6, No 2 (2023): DESEMBER ]]>
Publisher : <![CDATA[Universitas Sahid ]]>
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DOI: 10.36441/kewirausahaan.v6i2.1288
<![CDATA[This community service is an activity to revive MSMEs that have been affected by the Covid-19 pandemic. One way to increase sales figures again is to improve product packaging and digital marketing to make it more attractive and informative. In addition, product packaging and digital marketing are tools for promotion. Promotion is an attempt to inform a product with the aim of attracting potential consumers to buy or consume it so that sales are expected to increase. Adrem Cake GG Mbak Asih is an MSME engaged in the culinary field of Bantul, DIY. Community service is carried out in two stages. The first stage is education about the importance of packaging and digital marketing to support sales and promotions. The second stage is to provide training on packaging selection, practice of packaging products, explaining websites and placing business locations on Google Maps. After that, mentoring is carried out so that it can be implemented optimally.]]>
<![CDATA[UPAYA PENGUSAHA MUDA MERAIH KEBERHASILAN BERWIRAUSAHA DALAM BISNIS JAS FORMAL “PROPAGET” MELALUI USAHA E-COMMERSE ]]>
<![CDATA[Nurpatimah, Aam]]>;
<![CDATA[Solihah, Zahira Auladina]]>;
<![CDATA[Sianturi, Risbon]]>
<![CDATA[ Jurnal Industri Kreatif dan Kewirausahaan Vol 6, No 2 (2023): DESEMBER ]]>
Publisher : <![CDATA[Universitas Sahid ]]>
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DOI: 10.36441/kewirausahaan.v6i2.1914
<![CDATA[The movement of technological advancements, especially in social media, is very tied to today's life. Social media has very helpful uses in various aspects of life, one of which is in the field of entrepreneurship. From this, it is necessary to understand how important the use of social media is to the chances of success of a business. The research method used is the descriptive method. In addition, in obtaining data using interview techniques with Propaget business owners as the subject studied. The research findings found that efforts to achieve the success of Propaget's business in its management, where Propaget's business has 2 admins and 2 employees for promotion on social media by displaying video content and doing live broadcasts on social media such as Shopee and tik-tok shop as a marketing strategy. Currently, the production of suits, pants and vests, robes, ordinary cocoa, and children's cocoa can reach 200 pcs a day. Thus, Propaget's formal suit business can achieve success in making profits in entrepreneurship through social media.]]>
<![CDATA[PEMASARAN DIGITAL PENGEMBANGAN USAHA HANDMADE AKSESORIS “SARACA” ]]>
<![CDATA[Faizatul, Zelyn]]>;
<![CDATA[Mashudi, Mashudi]]>
<![CDATA[ Jurnal Industri Kreatif dan Kewirausahaan Vol 6, No 2 (2023): DESEMBER ]]>
Publisher : <![CDATA[Universitas Sahid ]]>
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DOI: 10.36441/kewirausahaan.v6i2.1619
<![CDATA[E-commerce is a marketing or advertising medium that is very close to the target market. Society now relies on digital communication. This is an opportunity for business people to make e-commerce as a medium to attract consumer attention to the products they want to offer. This is the background for the conduct of Digital Marketing research on Saraca Handmade Accessories Business Development. The purpose of this study is to find out in depth about how digital marketing strategies and management by these business people. The research was conducted using descriptive qualitative methods. The research data used is primary data obtained through in-depth interviews with handmade accessories business owners "SARACA". The results of the study found that Saraca's handmade accessories business has experienced developments in digital marketing, by continuing to strive for the implementation of digital management skills, leadership, and workplace.]]>
<![CDATA[PENGARUH COUNTRY OF ORIGIN, ONLINE CUSTOMER REVIEW DAN PRODUCT KNOWLEDGE TERHADAP PURCHASE DECISIONS (STUDI PADA MAHASISWA DI KABUPATEN GARUT PENGGUNA SMARTPHONE SAMSUNG) ]]>
<![CDATA[Muharam, Husni]]>;
<![CDATA[Setiawan, Rahyuniati]]>;
<![CDATA[Wardi, Tamia Aprilla]]>
<![CDATA[ Jurnal Industri Kreatif dan Kewirausahaan Vol 6, No 2 (2023): DESEMBER ]]>
Publisher : <![CDATA[Universitas Sahid ]]>
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DOI: 10.36441/kewirausahaan.v6i2.1964
<![CDATA[Smartphone merupakan salah satu kebutuhan masyarakat modern saat ini untuk menunjang aktivitasnya dan menjadi kebutuhan gaya hidup yang penting di masyarakat modern saat ini. Pasar smartphone di Indonesia sangat diminati. Karena permintaan begitu besar sehingga produksi dalam negeri tidak dapat dibuat, produk luar negeri masuk dan mengambil alih. Melihat kondisi tersebut Penelitian ini mencoba untuk menganalisis pengaruh Country Of Origin, Online Customer Review dan Product Knowledge terhadap Purchase Decisions (studi pada mahasiswa di Kabupaten Garut pengguna Smartphone samsung). Penelitian ini mengandalkan pendekatan kuantitatif. Populasi pada penelitian ini adalah seluruh mahasiswa di Kabupaten Garut dimana kriteria yang ditentukan adalah mahasiswa yang pernah membeli dan menggunakan smartphone samsung, lalu diproporsikan dengan presentase dari 4 kampus terbesar yang ada di Kabupaten Garut diantaranya Universitas Garut, Institut Pendidikan Indonesia, Institut Teknologi Garut dan STIE Yasaanggana. Sampel yang diambil sebanyak 96 responden. Kriteria pengambilan sampel menggunakan unknown population, dengan teknik sampling yaitu purposive sampling yang selanjutnya pengumpulan data dengan kuesioner. Analisis data dilakukan dengan menggunakan analisis deskriptif dan pls-sem. Hasil temuan dalam penelitian ini menunjukan bahwa semua variabel didapatkan gambaran kondisi baik. Temuan lain diantaranya Country Of Origin berpengaruh terhadap Purchase Decisions, Online Customer Review tidak berpengaruh terhadap Purchase Decisions, Product Knowledge berpengaruh terhadap Purchase Decisions.]]>
<![CDATA[PENGGUNAAN DESIGN THHINKING DALAM PENGEMBANGAN PRODUK DISTRO “START FROM SCRATCH” ]]>
<![CDATA[Aripradono, Heru Wijayanto]]>;
<![CDATA[Lim, Daniel]]>
<![CDATA[ Jurnal Industri Kreatif dan Kewirausahaan Vol 6, No 2 (2023): DESEMBER ]]>
Publisher : <![CDATA[Universitas Sahid ]]>
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DOI: 10.36441/kewirausahaan.v6i2.1795
<![CDATA[Currently, in Indonesia, the fashion industry is growing rapidly, especially in line with technological advances. Apparel industry or fashion owrld is also one of the sectors whose development is being prioritized out of the five manufacturing sectors. Distro clothing is ready-to-wear clothing that is currently growing and popular. This distribution is the fastest growing fast fashion clothing concept that has spread rapidly throughout the world because it is the most purchased item and the price is also cheap. To be able to attract consumers and competitive in the market, innovation is needed in a product or business that must be solved. This research was conducted with the aim of understanding the application of design thinking method in the development of clothing products that will be sold to the market. Apart from that, it also aims to encourage creativity and innovation in the clothing industry, solve problems and create creative solutions, understand consumer needs more deeply, and reduce the risk of failure. This study uses the design thinking method which consists of five stages, namely empathize, define, ideate, prototype, and test. The result of this research is that the application of design thinking can be used as a method for designing or developing a product because it functions to find solutions or assist in solving problems and assist in understanding market movements.]]>
<![CDATA[PENDAMPINGAN JURU SEMBELIH HALAL DI RPH PAK PUJI, DESA KARANGBENER, KECAMATAN BAE, KABUPATEN KUDUS ]]>
<![CDATA[Edris, Mochamad]]>;
<![CDATA[Krisnanda, Krisnanda]]>;
<![CDATA[Munachifdlil'ula, Ahmad Nilnal]]>;
<![CDATA[Mukhlisin, Ahmad]]>;
<![CDATA[Ashari, Ashari]]>;
<![CDATA[Sholichin, Ahmad]]>
<![CDATA[ Jurnal Industri Kreatif dan Kewirausahaan Vol 6, No 2 (2023): DESEMBER ]]>
Publisher : <![CDATA[Universitas Sahid ]]>
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DOI: 10.36441/kewirausahaan.v6i2.1850
<![CDATA[Program pendampingan juru sembelih halal (Juleha) di rumah potong hewan (RPH) merupakan program yang dirancang untuk dapat meningkatkan pemahaman maupun keterampilan (skill) para juru sembelih halal (Juleha) dalam menyediakan dan mengimplementasikan produk halal di masyarakat. Adapun tujuan dari program pendampingan ini yaitu untuk meningkatkan pemahaman dan keterampilan (skill) juru sembelih halal dan memastikan kehalalan dan kualitas produk terjaga guna memenuhi kebutuhan akan produk halal di masyarakat. Program Pengabdian kepada Masyarakat (PkM) ini memberikan pendampingan kepada juru sembelih halal (juleha) di RPH Pak Puji. Dalam implementasi produk halal di RPH akan berdampak pada kualitas dan kehalalan produk yang dihasilkan oleh RPH tersebut yang berujung produk tersebut dikonsumsi oleh masyarakat. Adapun program pendampingan juru sembeli halal (juleha) ini bekerja sama dengan RPH Pak Puji untuk memberikan pendampingan kepada juleha berbasi ASUH (Aman, Sehat, Utuh, dan Halal). Hasil dari program pendampingan ini dapat meningkatkan pemahaman dan keterampilan para Juleha dalam standar produksi halal, meningkatkan kualitas produk halal, serta memberikan kontribusi bagi masyarakat dalam hal pemenuhan kebutuhan produk halal yang berkualitas di masyarakat. Program pendampingan ini juga dapat memperkuat kepercayaan konsumen terhadap produk halal yang beredar di masyarakat, di mana para juru sembelih halal (juleha) telah memiliki pemahaman dan keterampilan terkait dengan penyediaan dan pengimplementasian produk halal.]]>
<![CDATA[PEMBERDAYAAN KELOMPOK IBU-IBU PKH DALAM PEMBUATAN MAKANAN SEHAT DI KAMPUNG BULANG KOTA TANJUNGPINANG ]]>
<![CDATA[Solina, Emmy]]>;
<![CDATA[Syafitri, Rahma]]>;
<![CDATA[Elsera, Marisa]]>;
<![CDATA[Rahmawati, Nanik]]>;
<![CDATA[Taufiqurrahman, Taufiqurrahman]]>;
<![CDATA[Anggriawan, Dedi]]>
<![CDATA[ Jurnal Industri Kreatif dan Kewirausahaan Vol 6, No 2 (2023): DESEMBER ]]>
Publisher : <![CDATA[Universitas Sahid ]]>
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DOI: 10.36441/kewirausahaan.v6i2.1733
<![CDATA[Program Keluarga Harapan (PKH) is provided by the government for poor families as an effort to accelerate poverty reduction. The Bulang Village area will receive PKH as many as 270 families in 2021. Those who received assistance formed a KUBE (Kelompok Usaha Bersama) group in the form of a home industry. The methods used are socialization and training, discussion and practice or simulation with a participatory approach. This activity provides training and knowledge about healthy food preparations which usually use sugar which is now replaced with honey. Because the gluten content in sugar is very high which will cause diabetes. The aim is to develop the home industry, it is hoped that it can become a job opportunity, especially for housewives, in an effort to improve the social welfare of the family. The products that will be produced are processed foods made from bananas which will be made into banana cakes, crispy bananas and banana nuggets. The result is increased knowledge, skills, health, economy and independence for PKH members.]]>
<![CDATA[DIGITAL BRANDING SEBAGAI OPTIMALISASI PENINGKATAN INOVASI, DAYA SAING, PENDAPATAN UKM DI ERA NEW NORMAL ]]>
<![CDATA[Ardana, Rizki Amalia HM]]>;
<![CDATA[Rafidah, Rafidah]]>;
<![CDATA[Erliyana, Nova]]>
<![CDATA[ Jurnal Industri Kreatif dan Kewirausahaan Vol 6, No 2 (2023): DESEMBER ]]>
Publisher : <![CDATA[Universitas Sahid ]]>
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DOI: 10.36441/kewirausahaan.v6i2.1673
<![CDATA[The increasingly rapid development of business certainly creates very tight competition, and the UKM sector is no exception. In addition, the presence of digital technology presents online businesses that provide opportunities and threats for UKM. In an increasingly fierce competition, UKM are required to continue to innovate, be creative and innovative in their business so that they are not immersed in market competition and this needs to be done to increase the income of UKM themselves. This study aims to find out how digital branding is implemented as an optimization of increasing innovation, competitiveness, and UKM income in the city of Jambi in the new normal era, a case study of UKM actors in the Kota Baru sub-district of Jambi. In this study using a qualitative approach that is descriptive, data collection methods by observing, interviewing and documentation. The data collection technique in this study used a purposive sampling technique. The informants in this study were UKM in Kota Baru District, Jambi. The results of this study indicate that the implementation of digital branding has been optimized by several UKM, but there are still UKM who have not optimized the implementation of digital branding in their business. Lack of knowledge about digital use, old age, capital, and lack of follow-up from the local government regarding the application of digital branding to UKM.]]>
