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<![CDATA[Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pasien Pada Rumah Sakit Umum Daerah Kota Cilegon ]]>
<![CDATA[Mahfudhoh, Mahfudhoh]]>;
<![CDATA[Muslimin, Ikhwanul]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 1 (2020): JIMKES Edisi April 2020 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v8i1.310
<![CDATA[The hospital is a public facility owned by the government and the private sector which has a very strategic role in efforts to improve public health services. The new health care paradigm requires hospitals to provide quality services according to the needs and desires of patients while still referring to the professional and medical code of ethics. In the rapid development of technology and increasingly fierce competition, the hospital is required to improve the quality of its services. Quality is the core survival of an institution. Therefore, hospitals are required to always maintain consumer confidence by increasing the quality of service so that customer satisfaction increases. This study aims to analyze the influence of service quality on patients satisfaction. The research method used in this study is a survey method with correlation techniques. Data collection techniques using observation, interviews, and questionnaires (questionnaire). The results showed that the analysis of variable X obtained an average of 3.55, meaning that the quality of service at the Regional General Hospital (RSUD) of Cilegon City was in the Good category of 72.67%. Analysis of variable Y obtained an average of 3.50, which means that patient satisfaction at the Regional General Hospital (RSUD) of Cilegon City is in the good category of 70.1%. Analysis of product moment coefficient obtained r = 0.511 means that it has a moderate correlation between variable X and variable Y. The relationship pattern of variables is shown by a simple linear regression equation that is Y = 14.614 + 0.563 X. It shows that the variance that occurs in the variable quality of service can affect performance by 26%, while the remaining 74% is influenced by other factors not examined. Keywords : service quality, patient satisfaction, hospital]]>
<![CDATA[Analisis Pengaruh Public Relation dan Sales Promotion Terhadap Minat Beli Pada Produk Starbucks di Kota Bogor ]]>
<![CDATA[Maulana, Ardhi]]>;
<![CDATA[Mulyana, Mumuh]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v8i2.327
<![CDATA[Technology and industry in Indonesia grow very rapidly and have an impact on changing lifestyle of the community which becomes easier, faster and more economical. So this is what cause the community to be very spoiled by all the conveniences of today’s development. However, the rapid growth of thr coffeeshop business lately has incrased competition. So that demand evey company engage in this industry must pay attention to and balance every need and desire of customer expectations so that statisfaction and trust can always be created which can ultimately lead to puchace interest. Therefore, it is important to conduct research to determne how the influence of public relation and sales promotion on buying interest in Starbucks products. The purpose of this study was to determine the effect of each indicator of Public Relation and Indicator of Sales Promotion on Purchase Interest in Starbucks product. This research uses quaanttative methods and data collection is done by distributing questioners online, to people who know Starbuck but have never bought, with a total sample of 100 people. With technical analysis using the Structural Equation Model (SEM). Which is processed using the AMOS 25 program. The result obtained in this study are variables Public Relation and Sales promotion have a positive and significant effect purchase intention. Keywords : public relation, sales promotion and purchase intention]]>
<![CDATA[Pengaruh Store Atmosphere dan Experiential Marketing Terhadap Keputusan Pembelian Di Kopi Daong Pancawati ]]>
<![CDATA[Tantowi, Achmad Imam]]>;
<![CDATA[Pratomo, Anton Widio]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v8i2.328
<![CDATA[This study aims to find out: (1) How is the influence of Store Atmosphere on purchasing decisions (2) How is the influence of Experiential Marketing on Purchasing Decisions. (3) How is the influence of Store Atmosphere and Experiential Marketing on Purchasing Decisions. The total sample of 140 respondents using the Hair formula. The data used are primary data derived from answers to questionnaires. Data processing using Statistical Package For Social Science (SPSS 25) analysis with multiple regression analysis methods, hypothesis testing, and f test. The results of this study are as follows: (1) Store Atmosphere has a positive and significant effect on purchasing decisions in Daong Pancawati coffee with a multiple regression value of 0.353 and has a significant value of 0,000. (2) Experiential Marketing has a positive and significant effect on purchasing decisions in Daong Pancawati Coffee with a multiple regression value of 0.444 and has a significant value of 0,000. (3) Store Atmosphere and Experiential Marketing have a positive and significant effect on purchasing decisions in Daong coffee with a calculated F value of 108.153 and is greater than the f table of 3.06 and has a significant value of 0,000. Keywords: Store Atmosphere, Experiential Marketing and Purchasing Decisions]]>
<![CDATA[Pengaruh Electronic Word Of Mouth Dan Promosi Media Sosial Terhadap Minat Beli Pada Produk Fashion Eiger ]]>
<![CDATA[Sinaga, Bona Aripin]]>;
<![CDATA[Sulistiono, Sulistiono]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v8i2.329
<![CDATA[Eiger as a fashion brand and outdoor equipment often promotes social media through advertisements on social media, but the advertisement is sometimes not well targeted, so it is seen by many people who do not like to do outdoor activities, which makes the promotion by Eiger ineffective. This study aims to 1). Knowing the effect of eWOM on buying interest in Eiger fashion products in Bogor, 2). Knowing the effect of promoting social media on buying interest in Eiger fashion products in Bogor, and 3). To determine the effect of electronic word of mouth and social media promotion on buying interest in Eiger fashion products in the city of Bogor. This research uses a quantitative approach involving 100 respondents. Primary data collection using a questionnaire and secondary data collection using literature study. Hypothesis testing in this study uses multiple linear regression analysis with a significance value ï¡ = 5% using SPSS 22 analysis tools. The results of the study show that simultaneously electronic variable word of mouth and social media promotion variables have positive and significant influence on buying interest. Partially the electronic word of mouth variable has a positive and significant influence on buying interest, as well as the variable of social media promotion which has a significant and positive influence on buying interest. Keywords: electronic word of mouth, buying interest, social media promotion]]>
<![CDATA[Pengaruh Persepsi Harga, Varian, dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Xiaomi ]]>
<![CDATA[Tobing, Odrick Helsar L.]]>;
<![CDATA[Setiawan, Budi]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v8i2.330
<![CDATA[This study aims to see if Perception Of Price, Variance and Products, and Quality Of Products affect bot partial and simultaneous Decision Of Purchase. The population in this study was a student of IBIK Bogor who once use Xiaomi’s Smartphone in IBIK Bogor with 100 samples. The Slovin method used a is a non-sampling method with an approximate sampling type. The result of this study are as follows: (1) a Partial Value perceotions affect the decision of the purchase with a higher value T count than T table(3.316> 1.94). (2) a partial Product Variant affects the decision of the purchase with value of T greater than T table (3,461> 1.94). (3) The Quality of The Product is partial to the decision of the Purchase with a value of T count greater than T table (2.813> 1.94). (4) Perceptions Of Price, Variance Of Products, and Quality Of Products Simultaneously have positive and significant effects on purchasing decisions with greater F count than F table (65.297> 3.09) and significant value of 0.000. (5) The three independent variables (Value Perceptions, Product Variant, and Product Quality) are able to explain variations in dependencies (Purchasing Decision) of 67,3%, while 32,7% of purchasing decision are affected by other independent variables Keywords: perceived price, products’ varians, product quality, buying decision]]>
<![CDATA[Pengaruh Desain Produk, Pengetahuan Produk, Dan Kesadaran Merek Terhadap Minat Beli Produk Eiger ]]>
<![CDATA[Irvanto, Ogy]]>;
<![CDATA[Sujana, Sujana]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v8i2.331
<![CDATA[Trading competition between companies is getting tighter, as consumers' needs for products increase. Consumers can now choose the brand of products they need. In the increasingly fierce competition in the business world, in line with the increasingly dynamic desires and needs of consumers. The purpose of this study is (1) to determine the effect of product design on consumer buying interest in Eiger products. (2) to determine the effect of product knowledge on consumer buying interest in eiger products. (3) to determine the effect of brand awareness on consumer buying interest in eiger products. (4) to determine the effect of product design, product knowledge, and brand awareness together on consumer buying interest in eiger products. The number of respondents in this study amounted to 250 respondents drawn from the people of Bogor City. This research uses quantitative methods, and data collection is done by distributing questionnaires online. Sampling using non-probability sampling method with purposive sampling technique. With analytical techniques using the Structural Equation Model (SEM) which is processed using the AMOS 25 program. The results obtained in this study are product design influential and significant to buying interest, product knowledge has an effect on and significant on buying interest, product knowledge has an effect on and has significant influence on buying interest . Keywords: Product Design, Product Knowledge, Brand Awareness and Purchase Interest]]>
<![CDATA[Pengaruh Personal Selling, dan Slogan Iklan Terhadap Brand Awareness Produk Yakult ]]>
<![CDATA[Efendi, Rahayu]]>;
<![CDATA[Mashadi, Mashadi]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v8i2.332
<![CDATA[Yakult is the first probiotic drink in Indonesia since 1991. Until now, Yakult is still the number one pioneer of fermented milk drinks in Indonesia. The purpose of this study is to determine the effect of Personal Selling on Brand Awareness, determine the effect of Advertising Slogans on Brand Awareness, and to determine the effect of Personal Selling and Advertising Slogans on Brand Awareness together. This research was conducted with a quantitative descriptive approach with a random sampling method. The number of respondents in the study were 100 respondents who will be analyzed using SPSS 22 software. The statistical method used is multiple linear regression by testing the classical assumptions, correlation coefficients and coefficient of determination, and conducting hypothesis testing (f test and t test). The results showed that Personal Selling did not affect Brand Awareness positively and significantly, while Advertising Slogans affected Brand Awareness positively and significantly. Meanwhile, together with Personal Selling and Advertising Slogans, it affects Brand Awareness. If the personal selling and advertising of a company is getting better, then the potential Brand Awareness of the public towards the company will also increase, conversely if consumers do not have an interest in personal selling or advertising carried out by the company, the potential Brand Awareness owned by consumers will also be low . Keywords: Brand Awareness, Personal Selling, Ad Slogans]]>
<![CDATA[Analisis Internship Bagi Peningkatan Kompetensi Mahasiswa ]]>
<![CDATA[Lutfia, Dinar Dinasty]]>;
<![CDATA[Rahadi, Dedi Rianto]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 3 (2020): JIMKES Edisi Desember 2020 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v8i3.340
<![CDATA[The most important aspect in undergoing an internship (internship) is to produce students who are more ready to undergo the world of work and professionally, which is carried out through internship activities. With internship activities, students can find out what skills they have so far. This study aims to determine the effect of internships on student competencies. This type of research uses qualitative research, namely, the data obtained is theory development and describes theory. The data collection technique was carried out using observation and interviews which were conducted through question and answer between the researcher and the resource person. The results of the case studies show that the internship program has a very meaningful role or contribution for students to improve the competence of soft skills & hard skills. And it also shows that the habits and attitudes that students have are very important compared to the knowledge and skills that can be obtained in a short time and increasing student competence through apprenticeship programs can reach professional standards and serve as a provision for experience for working in the next place. Keywords : Internship, competence, soft skill, hard skill]]>
<![CDATA[Analisis Profil Penggunaan Layanan Peer-to-peer Lending Pada UKM di Kota Salatiga ]]>
<![CDATA[Kristianti, Ika]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 3 (2020): JIMKES Edisi Desember 2020 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v8i3.343
<![CDATA[The COVID-19 pandemic in Indonesia has inflicted an inevitable income drop to many businesses, including Small Medium Enterprise (SME). In order to continue running their operational activities and keep fulfilling its obligations, some SMEs started to use P2P lending services as one of its capital sources. The purpose of this study is to portray the profile of P2P lending user, especially in Salatiga. This research is conducted by using qualitative research methodology with descriptive approach. Some SMEs believe that P2P lending can provide them with support in fulfilling their obligations. But in the other hand, there are others which argue that the services provided by P2P lending are inefficient and ineffective in fulfilling their business obligations.]]>
<![CDATA[Analisis Loyalitas Merek Pada Konsumen Minuman Kesehatan ]]>
<![CDATA[Muhamad, Tito]]>;
<![CDATA[Nastiti, Heni]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 3 (2020): JIMKES Edisi Desember 2020 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v8i3.344
<![CDATA[Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh kepuasan pelanggan, promosi dan citra merek terhadap loyalitas merek serta pengaruh citra merek sebagai variabel mediasi. Populasi dalam penelitian ini adalah target demografi konsumen YouC1000 berusia 15-30 tahun. Ukuran sampel diambil sebanyak 75 responden, dengan teknik pengambilan sampel non-probability sampling dengan metode sampel purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner online berbentuk google form. Teknik analisis yang digunakan adalah metode analisis inferensial melalui PLS (Partial Least Square) dengan software SmartPLS 3.2.9. Hasil penelitian ini menunjukan bahwa (1) kepuasan pelanggan berpengaruh positif dan signifikan terhadap citra merek, (2) kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas merek, (3) promosi berpengaruh positif dan signifikan terhadap citra merek, (4) promosi berpengaruh positif dan signifikan terhadap loyalitas merek, (5) Citra merek tidak berpengaruh terhadap loyalitas merek, (6) Kepuasan pelanggan melalui citra merek tidak berpengaruh terhadap loyalitas merek, (7) promosi melalui citra merek tidak berpengaruh terhadap loyalitas merek. Serta memiliki nilai R-Square adjusted sebesar 0,685.]]>
