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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,467 Documents
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Optimizing Tourism Supply Chain: Improving Service Quality and Tourist Loyalty Nurita Andriani; Miftahul Jannah; Nurul Ilyana Muhd Adnan
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4266

Abstract

Tourism supply chains are essential in delivering services to consumers and supporting destination competitiveness. This study examines the effect of service quality of tourism supply chain on tourist satisfaction and loyalty. Using a quantitative design with purposive sampling, data were collected from 150 respondents aged 17 years and above who had traveled through a travel agency. The data were analyzed with Partial Least Squares–Structural Equation Modeling. The results show that service quality of tourism supply chain has a significant positive effect on both satisfaction and loyalty. However, satisfaction does not influence loyalty and does not mediate the relationship between service quality of tourism supply chain and loyalty. These findings indicate that service quality plays a more direct role in shaping tourist loyalty, while satisfaction alone may not ensure repeat visits. The study contributes to tourism supply chain research and suggests that destination managers should prioritize improving service quality integration to strengthen tourist loyalty.
Optimizing Digital Marketing for Competitive MSMEs: Integration of E-Commerce and Social Media in Gorontalo Deby Rita Karundeng; Mohamad Afan Suyanto
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4270

Abstract

Despite their substantial economic contribution, many MSMEs still struggle to optimize digital marketing, as their use of social media and e-commerce remains fragmented and limited, reducing competitiveness in wider markets. This study aims to examine the utilization of digital marketing among MSMEs in Gorontalo, focusing on the integration of e-commerce and social media. Using a mixed-methods approach, data were collected through surveys, focus group discussions, and in-depth interviews with MSMEs, government, and academics. Results show that while most MSMEs rely on Facebook and WhatsApp for promotion, their use of e-commerce platforms such as Shopee and Tokopedia remains limited due to high shipping costs, limited human resources, and weak content management strategies. Analytical findings highlight three key barriers: low digital readiness, lack of platform synergy, and structural challenges such as logistics costs. In response, this study proposes an integrative digital marketing model consisting of three components: digital readiness, strategic alignment, and platform synergy. The model has been preliminarily validated with MSME actors and is considered relevant and applicable. The findings contribute to designing policies, academic interventions, and practical strategies to enhance MSME competitiveness in the digital era.
Optimizing Information Media Management in the Digital Era for National Resilience Gatot Repli Handoko; Swastiningsih; Heru Yulianto
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4272

Abstract

The rapid growth of digital media has transformed information dissemination in Indonesia, but it also fuels the spread of hoaxes, hate speech, and divisive content, threatening national resilience. This study aims to analyze how information media management can be optimized to strengthen national unity and security. Using a qualitative descriptive-analytical approach, the research examines government reports, academic studies, and news articles to explore challenges and strategies in managing digital media. The findings reveal that hoaxes and hate speech, particularly on social media, erode public trust and deepen social polarization, with significant cases during the coronavirus disease pandemic. Government efforts, including cyber patrols and public education, are hindered by weak coordination among institutions and low media literacy among citizens. Digital infrastructure, such as media centers and online reporting platforms, shows potential but faces limitations due to budget constraints and lack of expertise. Strengthening media management requires improved institutional coordination, enhanced digital tools, and widespread media literacy programs. This study concludes that a comprehensive approach combining technology, regulation, and public engagement is essential to counter disinformation and foster a resilient society capable of maintaining national values and unity in the digital era.
Exploring Cultural Values, Dynamic Capabilities, and Organizational Performance in Family-Owned Paint Manufacturing Companies Erwin Widjaja; Achmad Setyo Hadi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4276

Abstract

Family businesses in Indonesia’s paint manufacturing industry face intense competition, increasing demands for innovation, and dynamic regulatory pressures that require balancing cultural value preservation with the development of adaptive capabilities. This study aims to explore the relationship between organizational cultural values, dynamic capabilities, and organizational performance within the context of family businesses, with a particular focus on the subjective experiences of leaders. The research employs a qualitative interpretative phenomenological approach (Interpretative Phenomenological Analysis/IPA) through case studies of two family-owned paint manufacturing companies, collecting data via in-depth interviews with CEOs and conducting thematic analysis of interview transcripts. The findings reveal that core cultural values such as family loyalty, trust, harmony, and long-term orientation serve as the foundation for building sensing, seizing, and reconfiguration capabilities that enable firms to adapt to market and regulatory changes. The integration of cultural values and dynamic capabilities has been shown to drive revenue growth, operational efficiency, customer satisfaction, and sustainable competitive advantage. The study concludes that the synergy between organizational cultural values and dynamic capabilities not only determines the performance success of family businesses but also strengthens strategic resilience in competitive traditional industries. Theoretically, this research enriches the understanding of how cultural value–capability integration operates within the Resource-Based View framework, while practically it offers managerial recommendations for family businesses to maintain a balance between cultural heritage and innovation for long-term sustainability.
Decoding Consumer Trust through the Lens of Micro-Influencer Authenticity in Emerging Markets Enggal Sriwardiningsih; Erric Wijaya; Firdaus Putra
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4277

Abstract

The rapid growth of social media in emerging markets has elevated the role of micro-influencers in shaping consumer behavior. This study investigates how micro-influencer authenticity (openness, consistency, emotional proximity) affects consumer trust and, in turn, purchase intention. A quantitative survey was administered to 85 respondents aged 18–35 who actively follow micro-influencers on Instagram and TikTok. Data were analyzed using validity and reliability tests, multiple regression, and mediation analysis (PROCESS Model 4) in SPSS. Results show that authenticity dimensions jointly explain 62% of variance in consumer trust (R² = 0.62), with openness (β = 0.41, p < 0.001), consistency (β = 0.33, p = 0.001), and proximity (β = 0.29, p = 0.002) all significant predictors. Consumer trust significantly predicts purchase intention (β = 0.56, p < 0.001), and mediates the effect of authenticity on purchase intention (indirect effect = 0.35, 95% CI [0.19, 0.50]). The findings indicate that authenticity functions primarily as a trust-builder, and trust serves as the key mechanism translating authenticity into purchase intent. Practical implications for marketers and influencer selection strategies are discussed.
The Impact of Digital Competence and Innovative Organizational Culture on Innovative Performance in Indonesian Public Sector Rati Pundissing; Randi Tangdialla; Ade Lisa Matasik
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4281

Abstract

Digital transformation is critical for local governments like Tana Toraja Regency, where limited infrastructure and bureaucratic challenges hinder public service innovation. This study aims to examine how digital competence and innovative organizational culture influence the innovative performance of civil servants. The research used a quantitative approach with an explanatory correlational design, collecting data from 365 civil servants in Tana Toraja through proportionate stratified random sampling. Questionnaires measured digital competence, innovative organizational culture, and innovative performance. Data were analyzed using Structural Equation Modeling–Partial Least Squares. The findings show that digital competence strongly enhances innovative organizational culture (path coefficient 0.63) and innovative performance (path coefficient 0.41), while innovative organizational culture boosts innovative performance (path coefficient 0.46), explaining 57% of its variance. These results, significant at p less than 0.001, highlight the importance of digital skills and a supportive culture in driving innovation. The study, limited to Tana Toraja, offers a strategic human resource management model to improve digital literacy and foster an innovative culture, providing policy recommendations for local governments to enhance public services despite regional constraints.
The Impact of Circular Economy Impact on Health and Education for Transforming Waste into Wealth in Southeast Asia Joko Sangaji; Wiwiek Rabiatul Adawiyah; Istiqomah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4286

Abstract

resource efficiency, waste minimization, and regenerative systems. This quantitative study investigates the relationship between circular economy implementation and its effects on public health and educational outcomes in Southeast Asia. Using panel data from five ASEAN countries Indonesia, Malaysia, Thailand, Vietnam, and the Philippines covering the 2015–2023 period, multiple regression analysis was employed to examine the correlation between CE implementation indicators and key health and education variables. The results reveal a significant negative association between the CE Implementation Index and national health burden (β = -0.47, p < 0.01), alongside a positive association with educational infrastructure (β = 0.53, p < 0.01). Path analysis further indicates that 35% of the circular economy’s influence on education is mediated through improved health conditions. The predictive model suggests that a 10% increase in CE implementation could reduce per capita healthcare expenditure by approximately USD 22.7 and enhance classroom availability by 5.3%. These findings underscore the need for integrated policy frameworks that harmonize environmental, health, and education strategies to advance sustainable development goals across Southeast Asia.
The Influence of Business Type on Social Media Platform Preferences and Digital Marketing Effectiveness Ahmad Efendi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4294

Abstract

The advancement of digital technology has significantly reshaped marketing practices, with social media emerging as one of the most influential tools for business promotion and customer engagement. In this context, this study sets out to explore how different types of businesses influence the selection of social media platforms, and in turn, how these choices affect the overall effectiveness of digital campaigns. To address this objective, a quantitative survey was conducted involving 350 business actors operating in Makassar. The data were analyzed using multiple regression and mediation analysis, enabling a robust examination of the relationships between business characteristics, platform preferences, and marketing outcomes. The empirical findings suggest that businesses offering visually oriented products such as those in the fashion and culinary sectors tend to select platforms like Instagram, TikTok, and Facebook, given their visual and interactive features that align well with product presentation and consumer appeal. The study emphasizes the strategic importance of achieving a strong fit between business type and platform selection. By doing so, it provides a practical framework that can help MSMEs and other enterprises design more effective and targeted digital marketing strategies, tailored to their internal characteristics and operational needs.
The Impact of Emotional attachment, Customer Experience, and Binge-Watching on SVOD Loyalty through Customer Satisfaction Ni Luh Gde Sulastri Diva Astuti; Agus Fredy Maradona
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4298

Abstract

Technological progress has significantly accelerated the expansion of Subscription Video-on-Demand (SVOD) services, reshaping the way audiences access and enjoy digital entertainment. This study examines the effects of emotional attachment, customer experience, and binge-watching behavior on customer loyalty, with customer satisfaction serving as a mediating factor. A quantitative approach was employed using data from 250 respondents selected through a convenience sampling method. Data were collected via online questionnaires and analyzed using Structural Equation Modeling with the SmartPLS software. The results reveal that emotional attachment positively and significantly influences customer satisfaction, whereas customer experience and binge-watching show no significant impact. Additionally, emotional attachment, customer experience, binge-watching, and satisfaction do not have a significant direct effect on customer loyalty. Mediation analysis demonstrates that customer satisfaction mediates the relationship between emotional attachment and customer experience with loyalty, while binge-watching remains unaffected. These findings highlight the crucial mediating role of customer satisfaction in strengthening loyalty, emphasizing that emotional bonds and experiential factors foster long-term engagement, whereas binge-watching behavior tends to be temporary and does not contribute meaningfully to sustained loyalty among SVOD users.
The Influence of SHRM and Organizational Culture on Digital HR Transformation in Public Sector Agencies Dian Intan Tangkealo; Srisetyawanie Bandaso; Marniati
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4300

Abstract

The digital era demands innovative human resource management strategies and supportive organizational cultures to enhance public sector efficiency, yet their integration remains underexplored in local government contexts. this study aims to examine how strategic human resource management and organizational culture drive digital human resource management transformation in North Toraja Regency, focusing on developing an integrative model to improve bureaucratic responsiveness. A quantitative approach with a causal-associative design was employed, involving 359 civil servants selected through purposive sampling. Data were collected via questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares. The findings confirm that strategic human resource management positively influences digital human resource management transformation by enhancing workforce digital capabilities. Organizational culture also significantly contributes by fostering adaptability and openness to technological change. Additionally, strategic human resource management shapes a collaborative and innovative culture, strengthening transformation efforts. These results highlight the synergy of strategic human resource management and organizational culture in advancing digital transformation in North Toraja’s local government. The study concludes that aligning human resource strategies with cultural reforms is essential for effective digital transformation, offering practical insights for local governments to enhance digital competencies and bureaucratic efficiency.

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