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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,467 Documents
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The Roles of Marketing Competencies, Product Innovation, and Decentralization in Driving Consumer Loyalty on Creative MSMEs Safitri Nurhidayati
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4307

Abstract

Indonesia’s creative industry, a key economic driver, faces challenges in marketing management competencies, impacting product innovation and consumer loyalty. This study explores how these competencies influence innovation and loyalty in subsectors like fashion, culinary, and handicrafts, with decentralization as a moderating factor. The objectives are to assess the effect of marketing management competencies on product innovation and consumer loyalty and to examine decentralization’s role in shaping business performance. A quantitative survey was conducted with 412 micro, small, and medium enterprises across 15 provinces, using Structural Equation Modeling for analysis. Findings show that marketing management competencies significantly enhance product innovation (β = 0.742, p < 0.001) and consumer loyalty (β = 0.658, p < 0.001), with product innovation mediating this relationship (indirect effect = 0.293, p < 0.01). Decentralization strengthens these effects in regions with robust local policies, with the Creative Marketing Competence Index revealing 67% higher innovation and 52% better retention for high-scoring enterprises. The study concludes that strengthening marketing competencies and leveraging decentralized policies are crucial for enhancing competitiveness in Indonesia’s creative industry, offering practical insights for enterprises and policymakers.  
The Role of Accountable Village Fund Management in Supporting Village SDGs in Penusupan Village, Central Java Diryo Suparto; Kushandajani; Ida Hayu Dwimawanti; Tri Yuningsih
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4308

Abstract

This study analyzes the accountability of village fund management and its relevance to the achievement of the sustainable development goals. The village fund, mandated by Law Number 6 of 2014, has become a key instrument for supporting rural development, yet accountability issues related to planning, implementation, and reporting remain common. The study aims to assess how accountability mechanisms function at the village level and how they contribute to sustainable development outcomes. Using a qualitative descriptive approach with a case study design, data were collected through interviews with village officials, the village consultative body, and community members, as well as through analysis of the village budget and fund realization reports. The results show that the village demonstrates relatively good accountability, evidenced by transparent village meetings, public access to financial information, and the use of digital applications for fund management. However, limitations persist, including low digital literacy, limited community oversight, and potential overlap with regional programs. The study suggests strengthening institutional capacity, optimizing digital tools, and increasing community involvement to support more accountable and sustainable village governance.
Optimizing Social Media for Hotel Marketing and Consumer Behavior Insights Yuyun Yuniarsih
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4311

Abstract

The hospitality industry in Bandung faces intense competition, with consumer behavior increasingly shaped by social media as a source of travel information and recommendations. This study aims to analyze how hotel uses social media to strengthen marketing management and understand consumer behavior. A descriptive qualitative approach was employed, involving in-depth interviews with the hotel’s digital marketing team, questionnaires with 20 active social media users, observations of social media accounts, and analysis of promotional reports. The findings show that the hotel uses Instagram, TikTok, Facebook, and YouTube to highlight its European-style architecture, promote seasonal discounts, and collaborate with influencers, resulting in a 15% increase in bookings. Social media enables quick responses to inquiries, personalized guest communication, and insights into consumer preferences, with 70% of visitors relying on online reviews before booking and 40% attracted by photo spots. The attention, interest, search, action, share model explains how consumers engage with and share content, boosting organic promotion. This study provides practical strategies for hotels to enhance digital marketing and contributes to understanding consumer behavior in Bandung’s tourism sector, recommending further exploration of diverse platforms and larger samples.
Patient Perceptions and Trust in Artificial Intelligence for Radiology Services: Evidence from Indriati Solo Baru Hospital Devanti Octavia Ellyamurti; Radityo Fajar Arianto
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4315

Abstract

Artificial Intelligence (AI) has emerged as a transformative innovation in radiology, offering faster and more accurate diagnostic capabilities. However, patient acceptance and trust remain critical challenges that influence its successful implementation. This study aims to analyze the factors influencing patients’ perceptions and trust in the use of AI in radiology services at Indriati Hospital Solo Baru. This study uses a quantitative survey design with a cross-sectional approach and involves 153 respondents who underwent AI-based MRI examinations. Data was collected using a Likert-scale questionnaire with purposive sampling and analyzed using the Partial Least Squares-Structural Equation Modelling (PLS-SEM) method. The analysis results show that trust, efficiency, and being informed have a positive influence on perceived usefulness and perceived ease of use. Additionally, perceived usefulness and perceived ease of use increase the intention to use AI in radiology. The variables of transparency, data security, and privacy were also proven to strengthen the influence of trust on the intention to use AI in radiology. This finding confirms that benefits, convenience, trust, and assurances of transparency and data security significantly influence patient acceptance of AI.
The Effect of Happiness and Positive Organizational Behavior on Productivity in the Workplace Sri Wahyuningsih; Sotya Partiwi E; Wenny Marlini; Siti Nur Azizah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4320

Abstract

This study analyzes the effect of happiness and organizational behavior on employee productivity in the workplace. The research involved 123 employee respondents from seven Indonesian provinces and applied the Partial Least Squares Structural Equation Model (PLS-SEM) for data analysis. The results show that employees’ feelings of happiness and positive organizational behavior positively influence work productivity in the studied workplaces. Happiness in the workplace reflects feelings of pleasure, sincerity, and commitment in performing job duties, which in turn enhances performance. Likewise, positive organizational behavior plays a crucial role in shaping employee attitudes through positive culture, work environment norms, and effective communication, ultimately improving productivity. The findings confirm that happiness can motivate employees to create positive value and contribute meaningfully to organizational success, while positive organizational behavior strengthens performance through supportive psychological and social factors. These findings imply that psychological capital components play a critical role in enhancing employee productivity and positive organizational behavior. Strengthening happiness, self-efficacy, hope, resilience, and optimism within the workplace can serve as an effective strategic approach for organizations to improve individual performance and organizational outcomes.
The Impact of Artificial Intelligence Adoption on Job Satisfaction and Productivity of Healthcare Workers in Hospitals Mochammad Isa Anshori; Ari Akbar; Djamaliyah; Aisyah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4321

Abstract

The integration of artificial intelligence in healthcare is transforming hospital operations, particularly in enhancing employee satisfaction and productivity. While AI offers opportunities to reduce administrative burden, foster teamwork, and improve patient care, it also introduces challenges related to technology adaptation and employee concerns about automation. This study aims to investigate how artificial intelligence adoption influences hospital staff’s job satisfaction and productivity, linking its application not only to efficiency but also to employee engagement and service outcomes. This research employs a qualitative methodology using a case study approach. Data were collected through semi-structured interviews, observation, surveys, and document analysis to capture healthcare workers’ perceptions of artificial intelligence in daily work and its influence on work-life balance. Findings reveal that artificial intelligence enhances job satisfaction by simplifying documentation, supporting skill development, improving decision-making, and creating opportunities for innovation. Productivity improvements include faster clinical decisions, better time management, effective human-technology collaboration, and higher-quality patient care. artificial intelligence adoption contributes significantly to operational success in hospitals by fostering innovation, supporting staff development, and balancing technological advancement with human needs, provided continuous training and transparent communication are ensured.
The Role of Entrepreneurial Leadership in MSME Digital Business Development Awaludin; Amirudin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4325

Abstract

Micro, small, and medium enterprises in Medan City face challenges in adopting digital technologies due to limited digital literacy and infrastructure, yet entrepreneurial leadership offers a pathway to overcome these barriers. This study aims to examine the characteristics, challenges, and strategies faced by MSMEs, as well as to analyze the impact of entrepreneurial leadership on digital business development in the digital economy era. Using a descriptive qualitative approach, the research involves in-depth interviews, participatory observations, and documentation with 10 enterprise owners in Medan who have adopted digital tools for at least three years. The findings reveal that proactive, innovative, and adaptive leadership enables these enterprises to use platforms like social media and e-commerce, enhancing market reach and transaction efficiency. However, inconsistent revenue growth highlights the need for sustained content strategies and advanced training, with only half of the enterprises reporting steady turnover increases. Challenges include low digital literacy, unstable internet, and limited human resources. Government and community support, through training and digital networks, strengthens these efforts. The study concludes that entrepreneurial leadership is vital for digital transformation, but success requires ongoing training and collaboration with stakeholders to build a robust digital ecosystem for enterprises in Medan.
Trends and Future Directions in Talent Management: A Systematic Literature Review and Bibliometric Analysis Aji Kresno Murti
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4329

Abstract

This subject has undergone many changes in line with the development of the times. Therefore, this study aims to explore the latest developments by conducting a systematic literature review and bibliometric analysis of talent management based on existing empirical research. The methodology employed in this study is a systematic literature review, utilizing the term “talent management” in article titles, abstracts, and keywords from the Scopus database, yielding 13,582 publications from 2008 to 2025. The collected data will undergo bibliometric analysis using VOSviewer. Research on talent management in 2025 still largely employs classical dimensions such as attraction, recruitment, development, retention, and career management. The conceptual model of talent management has been developed in studies by incorporating digital transformation, AI capability, inclusiveness, shared leadership, organizational culture, and employee value proposition. This study utilizes the Scopus database for talent management articles. Future investigations may enhance generalizability by integrating additional databases such as the Web of Science. The implications relate to organizations’ sustainable management and development in strategies to improve the quality of human resources. This study offers analytical insights to professionals and the broader community regarding sustainable applications in work readiness for the general public.
The Strategic Contribution of Leadership and Empowerment to Organizational Resilience Agus Salim Dasuki; Soewarto Hardhienata; Nandang Hidayat
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4339

Abstract

Rapid technological disruption and increasing uncertainty in the higher education landscape demand that institutions strengthen their organizational resilience through effective leadership, knowledge management, adaptive culture, and empowerment. This study aims to formulate strategies to enhance organizational resilience by examining the direct and indirect effects of visionary leadership as an independent variable and knowledge management, organizational culture, and empowerment as mediating variables. Using a quantitative approach, data were collected from 191 respondents across ten private universities in East Jakarta through multistage random sampling. The study employed survey methods, path analysis, and SITOREM analysis to identify key determinants of resilience. The findings reveal that visionary leadership, knowledge management, organizational culture, and empowerment each have a significant positive influence on organizational resilience. Furthermore, visionary leadership significantly affects knowledge management, organizational culture, and empowerment, which in turn mediate its impact on resilience. These results underscore the importance of integrated leadership practices and adaptive organizational systems in fostering institutional strength amid disruption. The implications of this study highlight the need for policymakers, particularly the Ministry of Education, Culture, Research, and Technology and LLDIKTI Region 3, to support resilience-oriented leadership development and institutional strategies to enhance the quality and sustainability of higher education in Indonesia.
The Effect of Brand Personality in Building Customer Loyalty in Umrah Travel Services through Brand Trust Siti Afin Nur Fitriana; Astrid Puspaningrum; Raditha Dwi Vata Hapsari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4340

Abstract

The increasing enthusiasm of Indonesian Muslims to perform umrah has intensified competition among travel agencies, creating a growing need to understand the factors that shape customer loyalty in this service-based industry. Although prior studies have examined determinants of loyalty, limited research integrates brand personality and brand trust specifically within repeated umrah travel experiences, indicating a clear research gap. This study aims to develop hypotheses regarding the factors influencing brand loyalty, with a particular focus on the effect of brand personality mediated by brand trust. This study also addresses how perceptions of competence, sincerity, and enthusiasm as dimensions of brand personality contribute to customer loyalty. Using a quantitative approach, data were collected from 127 umrah pilgrims who had used the same travel agency more than once during the 2022–2024 period, selected through saturated sampling and analyzed using PLS-SEM. The findings reveal that brand personality significantly enhances brand loyalty, while brand trust acts as a mediating mechanism that strengthens this relationship. Trust functions as a psychological bridge that connects perceived brand characteristics with the decision to remain loyal. The study highlights the importance for Umrah travel providers to cultivate trustworthy and compelling brand identities to maintain customer confidence and long-term loyalty. Keywords: brand personality, brand trust, brand loyalty

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