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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,608 Documents
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Analisis Peran Kinerja Customer Service Dan Teller Terhadap Kepuasan Nasabah Bank Zuziana Zesaria Evalin; Iswandi Sukartaatmadja; Muhammad Noorman Mulyadi
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 2 (2021): JIMKES Edisi Agustus 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i2.767

Abstract

The principal problem of this study is Whether the role performance of customer service will increase customer satisfaction at Bank BJB Leuwiliang Bogor District? 1) what Is the role of the performance of the teller will increase customer satisfaction at Bank BJB Leuwiliang Bogor District? 2)what Is the role of the performance of the customer service and tellers to improve customer satisfaction of Bank BJB Leuwiliang Bogor District? . The purpose of this study, namely: 1) To find out whether the role performance of customer service will increase customer satisfaction at Bank BJB Leuwiliang Bogor Regency. 2)To find out whether the role performance of the teller will increase customer satisfaction at Bank BJB Leuwiliang Bogor Regency. 3)To find out whether the role performance of customer service and teller will increase customer satisfaction at Bank BJB Leuwiliang Bogor.This research use approach of kualititatif, and the analysis used is multiple linear regression . The sampling technique used is by distributing questionnaires to 100 customers of BJB Leuwiliang with the hope of answers the results of the questionnaires the customer can determine the performance of the customer service and tellers to improve customer satisfaction BJB Leuwiliang. Based on the results of this study, prove that the value R of 0.797 indicates the relationship between the variables of role performance of customer service and teller to the satisfaction of the customer is significant , the Variable Role Performance of Customer Service to the Satisfaction of the Customer Based on the results of testing for X1, i.e., the Role Performance of Customer Service obtained t count value that is 4.147, which means t count > t table (4.147 >2.01174) . And sig t < 0.05 (0.00 < 0.05). Then Ho is rejected and Ha accepted, so it can be concluded that the partial variables Role Performance of Customer service have a significant influence on the variable Customer Satisfaction. Variable Role Performance of the Teller to the Satisfaction of the Customer Based on the results of testing for X2, i.e., the Role Performance of the Teller obtained by value t calculate namely 3.242 which means t count > t table (3.242 > 2.01174). And sig t < 0.05 (0.002 < 0.05). Then Ho is rejected and Ha accepted, so it can be concluded that the partial variables Role of the Performance of the Teller has a significant influence on the variable Customer Satisfaction. Keywords : Customer Service, Tellers, Customer Satisfaction
Dampak Partisipasi Anggota Kelompok Wanita Tani Terhadap Kesejahteraan Keluarga Danti Astrini
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 2 (2021): JIMKES Edisi Agustus 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i2.769

Abstract

Pandemi Covid 19 sudah menyebabkan perubahan perekonomian di sejumlah Negara, Indonesia adalah salah satunya. Untuk dapat memperbaiki perekonomian diperlukan partisipasi dari seluruh elemen masyarakat, salah satunya adalah kaun wanita. Kelompok wanita tani adalah salah satu kelompok yang berisikan wanita-wanita yang tergabung untuk mempelajari berbagai hal terutama permasalahan pertanian dan menjalin silaturahmi. Penelitian ini diharapkan dapat memetakan bagaimana profil dari anggota kelompok wanita tani dan bagaimana kegiatan kelompok wanita tani ini dapat mempengaruhi kesejahteraan keluarga. Berdasarkan hasil penelitian diperoleh hasil bahwa usia anggota KWT di dominasi oleh lansia, dengan 63% dari responden berusia diatas 50 tahun. Sebanyak 63% dari responden berstatus menikah. Pekerjaan anggota KWT didominasi oleh Ibu Rumah Tangga. Seluruh anggota KWT menyelesaikan pendidikan dasar 12 tahun, dan anggota KWT didominasi lulusan Strata 1. Lebih dari 75% responden memiliki pendapatan keluarga perbulan lebih besar dari Rp 5.000.000. Anggota KWT sebagian besar sudah mengikuti KWT dlebih dari 1 tahun. Seluruh anggota KWT merasakan adanya peningkatan kesejahteraan dan peningkatan pendapatan semenjak mengikuti kegiatan kelompok wanita tani. Rata-rata kenaikan pendapatan < 2 persen perbulan. Kata kunci: Kelompok Wanita Tani, Kesejahteraan Keluarga, Peningkatan Pendapatan
Analisis dan Perancangan Sistem Informasi Promosi Berbasis Web Bagi UKM di Wilayah Kota Bogor Edi Nurachmad; Septian Cahyadi
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 2 (2021): JIMKES Edisi Agustus 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i2.770

Abstract

Dimasa pandemi seperti sekarang ini, transaksi pembelian dan penjualan terhadap produk yang ditawarkan susah dilaksanakan karena adanya pembatasan interaksi sosial diantara manusia, yang mengakibatkan UKM sulit untuk menjual produk-produknya. Perkembangan teknologi informasi, terutama internet tentunya bisa dijadikan suatu media untuk mengatasi masalah tersebut. Keberadaan suatu sistem informasi berbasis website, diharapkan dapat membantu pemasaran terutama dalam penyampaian informasi produk dan harga secara detail kepada konsumen. Melihat kondisi seperti itu, maka perlu adanya suatu sistem informasi yang komunikatif berbasis web yang tentunya diharapkan dapat menyelesaikan permasalahan terutama penyampaian informasi produk-produk unggulan UKM di kota Bogor. Kata Kunci : Internet, UKM, Market Place, Sistem Informasi
Dampak Literasi Dan Inkuisi Keuangan Terhadap Kinerja Pelaku UMKM Di Kota Bogor Ratih Puspitasari; Danti Astrini
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 2 (2021): JIMKES Edisi Agustus 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i2.771

Abstract

Tujuan penelitian ini adalah untuk mengkaji lebih lanjut. (1) Bagaimana pengaruh literasi keuangan terhadap kinerja pelaku UMKM di kota Bogor? (2) Bagaimana pengaruh inklusi keuangan terhadap kinerja pelaku UMKM di kota Bogor? (3) Bagaimana pengaruh literasi keuangan dan inklusi keuangan terhadap kinerja pelaku UMKM di kota Bogor? Metode penelitian yang digunakan dalam penelitian ini adalah metode survey dengan menggunakan kuesioner. Penelitian ini dibatasi hanya pelaku UMKM di kota Bogor yang dilakukan pada bulan November 2020. Data yang digunakan di dalam penelitian ini merupakan data hasil survei terhadap 102 responden. Hasil penelitian menunjukkan bahwa Literasi keuangan berpengaruh terhadapa kinerja UMKM, Inklusi keuangan tidak berpengaruh terhadap kinerja UMKM, Literasi keuangan dan inklusi keuangan secara bersama-sama berpengaruh terhadap kinerja UMKM dan Hasil uji koefisien determinasi (R2) menunjukkan bahwa nilai nilai R2 variabel kinerja UMKM sebesar 0.47 artinya variabel kinerja UMKM sebesar 47% dipengaruhi oleh variabel literasi keuangan dan inklusi keuangan sedangkan sisanya 53% diperngaruhi oleh variabel lain di luar dari model penelitian ini.
Persepsi Peserta Terhadap Aplikasi Mobile JKN Berbasis Technology Acceptance Model Di Klinik Pratama Surya Medika Semarang Harsono Harsono; Sigit Sugiharto; Rinayati Rinayati
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 2 (2021): JIMKES Edisi Agustus 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i2.793

Abstract

The JKN Mobile Application is an application designed by BPJS Health to balance the current increasing use of mobile technology and to provide easy acces and convenience for JKN participants online. This study aims to determine the extent to which JKN participants perceptions of the JKN Mobile Application are measured using the TAM (Technology Acceptance Model) analysis model based on the usefulness (perceived usefulness) and ease of use (perceived ease of use) This research is a quantitative descriptive study using a cross-sectional research design with a research sample of 38 JKN participants registered at the Pratama Surya Medika Clinic Semarang through random sampling with the research instrument used is a questionnaire. The results showed that the overall JKN mobile application was rated 82,5% as very useful and 84% very easy to operate so it was very helpful and supportive for JKN participants in getting health services at the Pratama Surya Medika Clinic Semarang Keywords: JKN Participant Perception, JKN Mobile Application, TAM (Technology Acceptance Model)
Tantangan Technopreneur Bagi Umkm Di Kota Bogor Sebagai Strategi Bertahan Di Era Pandemi Covid-19 Ani Mekaniwati; Yulia Nurendah; Dwi Maulina; Nadia Sabila Hanifah
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.797

Abstract

The creation of entrepreneurs (entrepreneurs) is an alternative solution to various problems in society such as poverty and social inequality, increasing unemployment of productive age and depletion of energy supply reserves, all of which require creative and innovative actions. Technopreneur, one part of the development of entrepreneurship (entrepreneur) provides an overview of entrepreneurship by using technology-based innovation. With the technopreneurship development model, it can provide benefits or impacts, both economically, socially and environmentally. Technopreneurs can be interpreted as job creators who will actively encourage Indonesia to have a strong and competitive economic foundation. Inclusive economic growth and sustainable development need to continue to receive attention and support from various groups, namely the support of the government, the private sector, the community and of course support from academics in achieving the Sustainable Development Goals (SDGs). The economic impact is increasing efficiency and productivity, increasing income, creating new jobs and moving other economic sectors. Keywords: Entrepreneur, Technopreneur, MSME
Pengaruh Kualitas Produk, Citra Merek, Kepercayaan Konsumen Terhadap Keputusan Pembelian Motor Yamaha Mio Ina Sulistianti; Sulistiono Sulistiono
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.798

Abstract

This study aims to determine whether the effect of Product Quality, Brand Image, and Consumer Trust partially and simultaneously influence the Purchase Decision. The population in this study are consumers who use or have used Yamaha Mio in Bogor City with a total sample of 170 people. Data testing is done using SPSS 23 software. The results of this study are as follows: (1) Product quality partially influences purchasing decisions with a t count value greater than t table (2,996 > 1.65). (2) Brand Image partially influences purchasing decisions with the t-count value greater than t-table (2.892 < 1.65). (3) Consumer Confidence partially influences purchasing decisions with a t-count value greater than t-table (3.903 > 1.65). (4) Product Quality, Brand Image, and Consumer Trust simultaneously have a positive and significant effect on Purchase Decisions with a calculated F value greater than F table (45.189 > 2.66) and a significance value of 0.000. Keywords : Effect of Product Quality, Brand Image, Consumer Trust and Purchase Decision.
Pengaruh Persepsi Harga, Kualitas Produk, dan Promosi Penjualan Terhadap Keputusan Pembelian Motor Honda Vario Stefani Stefani; Adil Fadillah
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.799

Abstract

The purpose of this study is to analyze the effect of price perception, product quality,and sales promotion on purchasing decisions for Honda Vario (Case Study on Consumersin Bogor). Price Perception, Product Quality, and Sales Promotion have an important rolefor the creation of Purchase Decisions. The purposes of this study are (1) to determine theeffect of price perception on purchasing decisions, (2) to determine product quality onpurchasing decisions. (3) To find out sales promotion on purchasing decisions. (4). Todetermine the effect of perception of price, product quality, and sales promotion togetheraffect purchasing decisions, the number of respondents in this study were 220 respondentswho were taken from those who knew and had bought a Honda Vario motorcycle in BogorCity. The research data was processed using SPSS version 22 . The results of this studyare as follows: (1) Price Perception partially affects purchasing decisions with a t-countvalue greater than t-table ( 4.053 > 1.65 ) and a significant value of 0.000 < 0.05; H0 isrejected H1 is accepted. (2) Product quality partially influences purchasing decisions witha t-count value greater than t-table (3.324 > 1.65) and a significant value of 0.001 <0.05;H0 is rejected H2 is accepted. (3) Sales Promotion partially affects the Purchase Decisionwith a t-count value greater than t-table ( 4.099 > 1.65 ) and a significant value of 0.000 <0.05; H0 is rejected H3 is accepted. (4) Perception of Price, Product Quality, and SalesPromotion simultaneously have a positive and significant effect on Purchase Decisions witha calculated F value greater than F table (518.425 > 2.65) and with a significance value of0.000 and less than (α = 5%) = 0.05. (5) The three independent variables (Price Perception,Product Quality, and Sales Promotion) are able to explain the variation in the dependentvariable (Purchase Decision) by 87.8%, while 12.2% Purchase Decision is influenced byother independent variables.Keywords: Price Perception, Product Quality, Sales Promotion, and Purchase Decision
Kinerja Layanan dan Kepuasan Nasabah Masa Pandemi Covid-19 Pada Bank BNI Cabang Bogor Syarief Gerald Prasetya; Yustiana Wardhani
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.886

Abstract

The research is aimed at describing service quality and customer satisfaction with PT Bank BNI services during the COVID-19 pandemic. The study used 60 customers to be selected randomly as samples. The analysis method uses Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The results of the analysis found that the performance of services provided by PT Bank BNI Bogor Branch has been able to meet the interests of customers by 83.07%. Then it is known that several attributes are the main priority because their performance is still below the interests of customers, namely the queuing system during the Covid-19 pandemic, the speed of customer service during the Covid-19 pandemic, bank operational schedules during the Covid-19 pandemic, guarantees of getting quality service. the Covid-19 pandemic, the completeness of the facilities/equipment provided, the alertness to customer complaints during the Covid-19 pandemic, the speed in resolving the Covid-19 pandemic problems, the readiness to overcome queues during the Covid-19 pandemic and the readiness of officers when needed. From the results of the CSI analysis, it is known that the level of customer satisfaction is 77.61% which is included in the satisfied category. Thus the services provided by PT Bank BNI Bogor Branch during the Covid-19 pandemic can be said to be good but they still have to continue to make improvements so that their service performance is getting better.
Penerapan Hukum Bisnis Sebagai Upaya Menstimulus Kinerja UMKM Dari Perspektif Marketing Tubagus Dicky Faldy Syahid Noor; Yulia Nurendah; Weman Suardy
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.921

Abstract

Micro, Small, and Medium Enterprises are business activities that are able to expand employment opportunities and provide broad economic services to the community, and can play a role in the process of equity and increase people's income, encourage economic growth and play a role in realizing national stability. MSMEs need knowledge related to the legalization of designs, packaging, for example the procedures for registering products for Trademarks, Copyrights, Industrial Designs and brand disputes. Keywords: Legality, Micro, Small, and Medium Enterprises, SWOT

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