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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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Qualitative Analysis of the Perceived Value of Repeat Visits at the Wonokromo Traditional Market in Surabaya Auliyah, Ruodlotul
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research aims to determine the role of perceived value in the intention to revisit the Wonokromo Traditional Market, Surabaya. This study used qualitative research methods. As in the stages of conducting observations, interviews, and documentation. The data source was obtained when conducting direct research at the Wonokromo Traditional Market, Surabaya. The research results show that the analysis of perceived value in intention to revisit the Wonokromo Surabaya Traditional Market looks at quality, emotional, price, and social value. The presence of new visits by visitors, because they received information from previous visitors’ experiences, is evidence that visitors get a high level of satisfaction with their shopping experience, which is then realized through recommendations for visits for new visitors. Theoretically, the findings of this research contribute to the understanding of the multifaceted nature of perceived value in the context of traditional markets, emphasizing the interconnected roles of quality, emotional, price, and social values. Additionally, the observed phenomenon of new visits driven by positive word-of-mouth and shared experiences underscores the significance of social influence in shaping consumer behavior, suggesting that the perceived value not only influences individual intentions but also propagates through social networks, highlighting the broader social implications of consumer satisfaction and recommendation behaviors in traditional market settings.
Analisis Penyusunan dan Pelaksanaan Anggaran Pada BAPPEDA Aceh Barat Daya Munawarah, Munawarah; Darmayanti, Cici
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i1.2409

Abstract

A budget is a written plan that describes the estimated income and expenditure planned by an individual, organization, or government entity within a certain period of time. This research aims to determine the preparation and implementation of the budget at the Regional Development Planning Agency of Southwest Aceh Regency. This is useful for the development of the Southwest Aceh region in identifying the effectiveness of the budget preparation and implementation process by BAPPEDA to support regional development planning. The type of research used in this research is descriptive qualitative research. The subject of this research is the finance section of Development Planning Agency at Sub-National Level (Badan Perencanaan Pembangunan Daerah/BAPPEDA) Aceh Barat Daya. The data sources used in this research are primary data and secondary data. Primary data in this research comes from observations made by researchers and direct interviews with several heads of fields, namely the Head of Reports and Programs, the Head of P2EP3 and the Head of PPKAPM. The results of the research show that the preparation of the budget at BAPPEDA Aceh Barat Daya has been carried out very well and the implementation of the BAPPEDA Aceh Barat Daya budget for the 2022 Fiscal Year has been efficient.
Assessment of the Economic Value of Mangrove Resources Hillary, Janne; Ekowati, Titik; Setiawan, Bambang
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2410

Abstract

Mangrove resource that people often visit, has characteristics that are quite vulnerable to environmental disturbance. Maroon Mangrove Edupark is a mangrove resource in Semarang, located close to Maroon beach and Ahmad Yani International Airport. The presence of mangroves in Maroon Mangrove Edupark, is expected to protect Maroon coastal area and the airport from the coastal disaster, as well as to make it as a new sustainable ecotourism site. This study assessed the benefits of mangrove resource in Maroon Mangrove Edupark according to visitor perception, and provide the economic valuation toward mangrove plantation in there. Economic valuation measurement employed was TCM (Travel Cost Method). The economic surplus value per individual per visit is Rp 173.010,00. The value indicates the benefits of environmental services greater than the cost incurred. Besides that, only 35,54% of mangrove forest has been utilized. For optimalizing the values, increasing the number of mangroves were planted along with maintenance should be done.
Operational Management Analysis in Increasing Company Turnover Labibah, Hanifah; Sukamto, Dessy; Hadi Prayitno, S.; Salim, Agus; Dwiningwarni, Sayekti
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i1.2411

Abstract

MSMEs are one effort to reduce unemployment in Indonesia. The development of MSMEs in Indonesia cannot be separated from the following factors, including the use of technological facilities; information and communication; ease of borrowing business capital; reduction in final Income Tax (Pajak Penghasilan/PPh) rates. One of the MSMEs in Mojokerto Regency is Haniprint, a business in the printing and gift sector. This business is a new business, which started in 2020. The aim of this research is to explain the operational management implemented at Haniprint; starting from the customer service process to the order finishing process. This research also explains the influence of implementing operational management on increasing Haniprint's turnover. This study uses a qualitative method. This research method aims to explain the situation of a business in the printing and gift sector in depth and is carried out by collecting as much data as possible. The data collection process was carried out by means of interviews and experiencing processes in the printing and gift sector. The results of the research show that good operational management greatly influences the increase in turnover, but this is not the only factor that influences the increase in turnover. Customer needs in certain months of each year also influence the increase in turnover.
Electronic Word Of Mouth, Brand Image, Purchase Intention And Customer Purchase Decisions For Skinceuticals Users Zahid, Frediyono; Ruswanti, Endang
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i1.2414

Abstract

This research is a quantitative study with a causal relationship to determine the direct influence of electronic word of mouth, brand image, purchase intention and purchase decision as well as determine the indirect influence of electronic word of mouth, brand image, purchase intention and purchase decision on users of skinceuticals products. Data collection was carried out using the information gathering method through a survey with a questionnaire. The population in this study is someone who already uses skinceuticals products, regularly uses skinceuticals products, lives in Jabodetabek and is at least 20 years old. The sampling method used was non-probability sampling with purpose sampling technique. Based on the research results, 6 hypotheses can be accepted, namely Electronic of Mouth (E-WOM) influences brand image, Brand image influences purchasing intentions, Purchase intentions influence purchasing decisions and those that are not accepted Electronic of Mouth (E-WOM) influences purchasing intentions, Electronic of Mouth (E-WOM) influences purchasing decisions. Brand image influences purchasing decisions. Therefore, it is important for skin ceuticals to improve Electronic of Mouth which can improve purchasing decisions. The aim of this research is to determine the direct influence of Electronic word of mouth, brand image, purchase intention and purchase decision and also to determine the indirect influence of Electronic word of mouth, brand image, purchase intention and purchase decision shown to consumers who use skinceuticals products. Keywords: electronic word of mouth,brand image, purchase intention and purchase decision
The Effect of Green Marketing on Product Purchasing Decisions with E-Wom as a Mediating Variable Romadhany, Yoga Itsna; Hakim, Lukman
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i1.2419

Abstract

Marketing communications in this modern era has experienced very significant developments. The increasingly advanced development of the times demands that everything must change in such a way, keeping up with current developments in the field of marketing communications. The aim of this research is to analyze the influence of Green Marketing on Garnier product purchasing decisions in Surakarta with E-Wom as an intervening variable. This type of research is quantitative research. The population of this research is Garnier product users in Surakarta. This research uses primary data. So the minimum sample that researchers can take is 100 respondents. Sampling technique in this research. using purposive sampling. This research uses SMARTPLS 3.0 software. This research uses Structural Equation Model (SEM) analysis with Partial Least Square (PLS). The results of this research are that Green Marketing has a positive and significant influence on Purchasing Decisions. Green Marketing has a positive and significant influence on E-WOM. E-WOM has a positive and significant influence on purchasing decisions. E-WOM can mediate the relationship between Green Marketing and Purchasing Decisions.
The Implementation of Fingerprint Absence and Online Absence in Improving Work Discipline Ferdye, Muhammad Amin; Supriaddin, Nofal; Putera, Asrip
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out the level of employee work discipline based on the fingerprint attendance system and online attendance system, as well as to find out the factors that strengthen employee work discipline in the fingerprint attendance system and online attendance system. This research is descriptive research with qualitative analysis methods, with an interactive model using the Miles & Huberman approach. The results of this research show that the fingerprint attendance system is good in terms of increasing employee time discipline and regulatory discipline because it has a good security system. However, this attendance system has not had a positive impact on increasing responsible discipline. The results of research on the online attendance system are that the online attendance system is good in terms of increasing responsible discipline, because the online attendance system is integrated with daily performance reports, thereby increasing employee motivation at work. On the other hand, online attendance still needs to be developed to improve time discipline. The weakness of this system is that it also has a wide coordinate point for absences, making it possible for employees to be absent even when they are outside the office.
The Effect of Human Resource Development, Work Capability on Work Ethic and Employee Performance Mubaraq, Arya Fadh; Kamaluddin, Murdjani; Ruslan, Ruslan
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i1.2431

Abstract

Satisfactory performance does not occur automatically, therefore an assessment of the work carried out by employees is required. The purpose of this research is to test and analyze the influence of HR development on employee work ethic, HR development on employee performance, work ability on employee work ethic, work ability on employee performance, work ethic on employee performance, the role of work ethic in mediating the influence of human resource development on employee performance and the role of work ethic in mediating the influence of ability on employee performance. This research was conducted at BPPW, BPJN and BP2JK Southeast Sulawesi. The number of respondents to this research was 183 people, consisting of 59 BPPW employees, 100 BPJN employees and 24 BP2JK Southeast Sulawesi employees. This research uses quantitative descriptive analysis methods. The results of the research are; HR development has a positive and significant effect on employee work ethic, HR development has a positive and significant effect on employee performance, Work ability has a positive and significant effect on employee work ethic, Work ability has a positive and significant effect on employee performance, Work ethic has a positive and significant effect on performance employees, work ethic can mediate the influence of human resource development on employee performance, work ethic can mediate the influence of work ability on employee performance.
Trends in Digital Marketing Research: Bibliometric Analysis for 2019 – 2023 Andriansyah, Andriansyah; Anshori, Mochammad; Andiyani, Nurita
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital Marketing (DM) is an important aspect in an industry, especially in the digital era. This study aims to analyze publication trends related to DM, technological innovation, and environmental aspects in the last five years 2019-2023 using bibliometric analysis. Data taken from the Scopus database was refined into 218 publications. The trend of DM-related publications related to technological innovation and sustainability has increased significantly in the last five years, and the most publications will occur in 2023, reaching 79 documents. The trend of the most published sources is Sustainability with a total of 23 published articles. Network cluster analysis identified six main research focuses: The relationship of DM and marketing strategy, digital transformation, social media, big data, sustainability, and the role of DM in Covid-19. The implication is that DM is still a central issue in the business world, while marketing strategies need to continue to adapt their digital marketing strategies to dynamic changes in the business sphere, paying attention to aspects of technological innovation, consumer behavior and sustainability in order to be able to read maps of market trends and consumer interests to achieve maximum goals.
University Student Satisfaction: Online Text Review of Private University in Surabaya Noerhartati, Endang; Budiharseno, Rianmahardhika Sahid
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i1.2454

Abstract

In the contemporary educational landscape, online platforms have become crucial in assessing student satisfaction, which is an essential indicator of educational quality. This study investigates student satisfaction at private universities in Surabaya, Indonesia, through the lens of online text reviews. Utilizing a dataset of 1548 reviews, this research employs a co-occurrence network analysis to identify key factors influencing student perceptions. Our findings reveal that aspects such as campus facilities, quality of education, and economic considerations significantly impact satisfaction levels. The implications of these insights are substantial for institutional strategies aimed at improving student experience and enhancing educational outcomes. The study contributes to the understanding of student satisfaction in a digital era, highlighting the role of online reviews in shaping educational improvement efforts.

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