Enrichment : Journal of Management
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
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<![CDATA[Positioning Women Entrepreneurs in Small and Medium Enterprises in Indonesia – Food & Beverage Sector ]]>
<![CDATA[Sutrisno]]>;
<![CDATA[Pandu Adi Cakranegara]]>;
<![CDATA[Eka Hendrayani]]>;
<![CDATA[Jean Richard Jokhu]]>;
<![CDATA[Muhammad Yusuf]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i5.964
<![CDATA[The food and beverage industry is a significant business sector in Indonesia. Indonesian women are known to dominate the SMEs in this sector. There is a major reason for the dramatic increase in female entrepreneurs in Indonesia. Unfortunately, a lack of success and sustainability factors is a current barrier for a culinary business. The goal of this research is to identify the characteristics of today's female entrepreneurs and to look into the gap between the wave of female entrepreneurs and business sustainability. Research questions help to strengthen the problem statement by determining the research objectives. Researchers pose four research questions, followed by four hypotheses. To evaluate research work, this study employs a qualitative methodology. 108 female entrepreneurs were surveyed and interviewed by the researchers. The findings of the study highlight the primary reasons, failure factors, success factors, and obstacles to running.]]>
<![CDATA[The Effect of Leverage on Stock Prices is Moderated by Liquidity in Food and Beverage Subsector Companies on the Indonesia Stock Exchange ]]>
<![CDATA[Rosmayani]]>;
<![CDATA[Syamsul Ridjal]]>;
<![CDATA[Edy Jumady]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i5.972
<![CDATA[This study aims to examine and analyze the effect of leverage on stock prices moderated by liquidity in food and beverage sub-sector companies listed on the Indonesia Stock Exchange. Data collection uses secondary data, namely the company's financial statements for the 2018-2021 period using purposive sampling technique with 10 companies so that 40 samples are obtained. The results of these financial statements have been tested for classical assumptions, linear regression tests and Moderated Regression Analysis (MRA). The results showed that the first, second, and third hypotheses were rejected because leverage and liquidity had no partial effect on stock prices and liquidity was unable to moderate the effect of leverage on stock prices. Meanwhile, the fourth hypothesis is accepted because leverage and liquidity have no simultaneous effect on stock prices.]]>
<![CDATA[Financial Performance and Firm Value of Aviation Sector ]]>
<![CDATA[Desiana Rachmawati]]>;
<![CDATA[Zenita Kurniasari]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i5.974
<![CDATA[This study aims to determine the financial performance based on the liquidity, solvency and profitability ratios and the effect on firm value. This research is a quantitative study using secondary data in the form of financial reports. The sample used is the airline sub-industry listed on the IDX, which publishes financial reports and annual reports for the 2017-2020 period. The analysis was carried out using multiple linear regression. Based on hipothesis test results, the liquidity ratio does not affect firm value. While the solvency ratio and the profitability ratio partially affect the firm value. Companies need to manage debt so that it is not too large and poses a solvency risk. Then, companies need to increase ancillary revenue in order to increase profit, so that profitability increases and will have an impact on increasing company value.]]>
<![CDATA[Analysis of the influence of green brand image, green satisfaction and green trust on green brand equity ]]>
<![CDATA[Erlyna Hidyantari Hidyantari]]>;
<![CDATA[Rd. Nia Kania Kurniawati]]>;
<![CDATA[Mira Gayatri Kartika]]>;
<![CDATA[Bambang Purwoko]]>;
<![CDATA[Ahmad Gamal]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i5.976
<![CDATA[This study aims to determine and explain the effect of green brand image, green satisfaction and green trust on green brand equity. The type of research used is explanatory with a quantitative approach. The population in this study were students of the Faculty of Economics & Business Semester VII and were still active at W.R. University. Supratman Surabaya. The sample used in this study was 62 respondents who were taken using purposive sampling and data collection methods using questionnaires or online questionnaires. Data analysis used is descriptive statistical analysis and multiple linear regression analysis. The research data was processed using multiple linear regression with the SPSS version 23 program. The results of this study indicate that green brand image has no effect on green brand equity, while green satisfaction and green trust have an effect on green brand equity of Sostro tea box products.]]>
<![CDATA[Analyze of Customer Based Brand Equity on Customer Loyalty in Fast Food Restaurant at Batam City ]]>
<![CDATA[Helna Febriana]]>;
<![CDATA[Fendy Cuandra]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i5.977
<![CDATA[This study explains factors that influence customer loyalty towards fast food restaurants in Batam City. Factors tested in this study are brand image, brand awareness, perceived quality, service quality and brand identification on customer loyalty mediate by customer satisfaction and customer based brand equity. This research use causal comparative and purposive sampling method which only selected respondent who live in Batam City and eat fast food. Questionnaires distribute through google form to collect respondents and get 360 respondent. Data processed using SmartPLS 3.0 software. The result research shows that brand image, brand awareness, service quality and perceived quality significantly affect customer loyalty while brand identification does not affecr customer satisfaction because consumers feels that consuming fast food due to their interest in fast food not because identification to customer social class.]]>
<![CDATA[Implementation of Raw Material Control Management System in Food Factories ]]>
<![CDATA[Irma Hakim]]>;
<![CDATA[Asdi]]>;
<![CDATA[Entar Sutisman]]>;
<![CDATA[Muhammad Rizki]]>;
<![CDATA[Pandu Adi Cakranegara]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i5.982
<![CDATA[Raw material control is done to ensure that raw materials are available when needed and in compliance with expectations. An extremely significant issue with a company's production efficiency is overcoming raw material inventories. The corporation will be exposed to a significant cost risk if the amount of raw materials it owns exceeds the needs that are anticipated for the production process, including risks related to storage costs and material deterioration. The research goal is to develop a raw control management system based on the study problem by modifying the way raw materials are used in the warehouse using the FIFO (First in First Out) technique. The study's findings include a functional system analysis, which includes the ability to manage user data, raw material production order data, raw material management, and raw material purchasing management. System outputs include reports on production orders, raw materials, and financial data pertaining to raw material purchases. Five blackbox testing scenarios demonstrate that the system is reliable and operating as needed by users.]]>
<![CDATA[Influence of organizational culture and self efficacy on employee performance (PT Java Indosinergi Creative) ]]>
<![CDATA[Ahmad Dicky Ariyanto]]>;
<![CDATA[Achmad Sani Supriyanto]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i5.983
<![CDATA[In line with the development of the increasingly global business world, the management of an organization must be carried out professionally and productively, so that the organization can still maintain survival and continue to develop along with the times. Every effort in achieving company goals cannot be separated from the role of human resources. Human resources are considered important because they can affect the efficiency and effectiveness of the organization, and are the main expenses of the organization in carrying out its activities. Quantitative research methods Research methods based on the philosophy of positivism, are used to research on specific populations or samples with the aim of testing established hypotheses. This type of research uses explanatory research. The result of this study is that Organizational Culture has a positive and significant effect on Employee Performance at PT Java Indosinergi Creative, Self efficacy has a positive and significant effect on Employee Performance at PT Java Indosinergi Creative, Organizational Culture has a positive and significant effect on work motivation at PT Java Indosinergi Creative, Self efficacy has a positive and significant effect on job satisfaction at PT Java Indosinergi Creative.]]>
<![CDATA[Determining the Company Marketing Sales Perfomance Using the Operational Competitiveness Rating Analysis (OCRA) Method ]]>
<![CDATA[Ismawati]]>;
<![CDATA[Pandu Adi Cakranegara]]>;
<![CDATA[Amin Budiastuti]]>;
<![CDATA[Kurniawansyah]]>;
<![CDATA[Tienni Mariana Simanjorang]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i5.986
<![CDATA[Sales marketing can assist improved sales for a firm and can undoubtedly play a significant role in the process of introducing a new product. One of the initiatives in human resource management to build and enhance employee capabilities, particularly sales marketing in support of increasing sales, which is one of the company's goals, is sales marketing performance appraisal. Company executives typically assess each marketing salesperson's sales turnover when deciding which among them is the finest marketing salesperson. The goal of this study is to apply an operational competitiveness rating analysis method (OCRA) marketing performance assessment model with the assessment criteria namely discipline (C1), softskill and hardskill (C2), quality of work (C3), and absenteeism (C4) in order to avoid mistakes in decision-making or to give the impression of subjectivity in determining the best salesman. The study's findings, specifically the calculation of the final value of the ranking, led to an analysis showing how heavily the final result of the preference value for each alternative is influenced by using the maximum and minimum values for the performance rating of the alternatives in extraction.]]>
<![CDATA[Analysis of the Purpose of Use of Funds on the Performance of Companies Conducting Initial Public Offerings (IPO) in 2016-2020 ]]>
<![CDATA[Mesy Ayusari]]>;
<![CDATA[Fajri Adrianto]]>;
<![CDATA[Mohamad Fany Alfarisi]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i5.993
<![CDATA[One of the objectives of a company conducting an IPO is to obtain long-term funding and short-term funding without being burdened by interest. As mentioned earlier, the company was founded for the company's sustainability in the long term related to capital such as acquisitions, investments, paying debts, expanding, and many others. Not only in the initial release of shares to the capital market, the ease of obtaining capital will also apply in the future. Several things can be done by companies after carrying out an IPO such as private placement, secondary offering, or through a limited public offering. The first hypothesis found that fixed asset investment partially has a significant effect on profitability. The second hypothesis found that working capital financing has a significant effect on profitability in IPO companies for the 2016-2020 period. The results of testing the third hypothesis found that investment in share of stock partially has a significant effect on profitability. The results of testing the fourth hypothesis found that dept repayment partially has no significant effect on profitability. And the results of testing the fifth hypothesis found that leverage has no significant effect on profitability]]>
<![CDATA[Mupu Jeruk Attractions as a Sustainable Tourism Alternative ]]>
<![CDATA[Imaddudin Imaddudin]]>;
<![CDATA[Francisca Titing Koerniawaty]]>;
<![CDATA[Firman Sinaga]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i5.1001
<![CDATA[Tourism acts as a leading sector that will help the recovery of other sectors in the tourism supply chain. The potential of agro-tourism becomes a sustainable tourism opportunity by playing an integrated 4A role. This study aims to analyze the potential of sustainable 4A tourism in special interest tourism. This study uses a qualitative descriptive method through data collection by means of observation, and in-depth interviews supported by a SWOT analysis from the side of sustainable tourism 4A (Attractions, Accessibility, Ancilliary, and Amenity). The results showed that Mupu Jeruk provides a unique experience by picking fruit and getting education and entertainment that is integrated with the concept of tourism and has tourism potential to be developed into a tourist destination of particular interest as an alternative to fruit picking and edutainment tourism supported by 4A which can attract stakeholders. as a promised development prospect]]>
