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Enrichment : Journal of Management

enrichment
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Published by Institute of Computer Science

ISSN : 20876327 EISSN : 27217787 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen

Articles 1,382 Documents

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Review of Using Instagram Social Media as a Promotional Media on Online Shop Trustworth.id Endang Dwi Amperawati
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

In general social media is a media that is used as a means of association online on the Internet. Instagram is one application that is loved. The media used to share photos and videos and can share on other social networking services. In this regard, the author takes the title Review of the Use of social Instagram Media as a Media Promotion at the trustworth.id. The author uses descriptive qualitative analysis research methods, with data collection methods in the form of observation, interviews, and documentation. The results obtained are social media use Instagram as a media campaign on the online shop trustworth.id like features instastory, feature feed Instagram, features the caption, as well as the endorsement and giveaway, 3 of the 4 factors that determine trustworth.id using social media Instagram as a promotional media are cognitive factors, affective and social integration, the use of social media Instagram as a promotional media has been effective because the cost of promotion through social media Instagram is relatively cheap, makes it easy for consumers to access Instagram, easy to use, easy to do promotions and does not need to come directly to the store but the constraints encountered in the promotion such as consumers who are impatient, doubtful and ask lots of questions by giving understanding and explanation that to reply to the chat from the lowest order and provide testimonial results.

The Influence of Point of Purchase, Brand Image and Increasing Turnover of Mutouch Product Sales in Yogya Riau Junction Wala Erpurini; Hakim Mulfatama; Restu Astuti
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This research aims to determine the effect of point of purchase and brand image on increasing sales turnover of Mutouch products in Yogya riau junction, the population in this study is consumers who shop for products in yogya riau junction, respondents in this study were 80 people, this research method uses the descriptive and associative research, which examines the effect between the independent variables and the dependent variable. The results of the research through descriptive analysis show that point of purchase and brand image on increasing sales turnover of Mutouch products in Yogya Riau Junction are in a fairly good category, the data analysis technique used is path analysis, associative testing shows the effect of point of purchase on turnover by 27, 33%, the influence of brand image on turnover by 29.6%, the effect of point of purchase and brand image on increasing sales turnover of Mutouch products in Yogya Riau Junction by 57,0%

The Effect of Sharia Financial Literature, Government Support and Sharia Fintech on MSME Sustainability Deni Pandu Nugraha; Iffan Ahmad Gufron; Pringgondani Pringgondani; Ilhamdi Ilhamdi
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This study aims to formulate the importance of sharia financial literacy and sharia fintech to determine the sustainability of MSMEs which must be supported by appropriate government policies. This will determine the future strategy of MSMEs, in the sustainability of productivity and MSME development by accelerating the acceleration of sharia fintech adoption due to the pandemic-covid situation. In this causal research, data collection was done via online questionnaires to 236 SMEs between April 2021 and November 2021. Data analysis and path modeling was performed using smartPLS 3.0 software. The result shows that sharia fintech and government support have a direct influence on the sustainability of MSMEs. This indicates that an increase in the use of sharia fintech will increase the sustainability of MSMEs and government support can increase sustainability by making direct policies for MSME sustainability and indirect policies by increasing sharia fintech, meanwhile financial literacy sharia does not have a direct effect on the sustainability of MSMEs but has an indirect effect by increasing the use of sharia fintech.

Factors Affecting Employee Work Productivity During the Covid-19 Pandemic Encep Saefullah; Arta Rusidarma Putra; Tabroni Tabroni
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The variables of this research are Leadership (X1), Compensation (X2), Work Discipline (X3), Work Environment (X4), Work Supervision (X5) and Work Productivity (Y). The purpose of this study was to determine the effect of variables X1, X2, X3, X4 and X5 on variable Y partially and simultaneously during the Covid-19 pandemic. This study uses a statement instrument distributed to 68 employees of PT. "X" as the research sample. Data analysis using the PLS method which is an alternative method of analysis with Structural Equation Model (SEM) based on variance. The results of this study indicate that leadership has a positive and significant effect on work productivity, compensation does not have a significant effect on work productivity, work discipline does not have a significant effect on work productivity, the work environment has a negative and significant effect on work productivity and work supervision does not. has a significant effect on work productivity. From the analysis of the factors that affect work productivity, only leadership and work environment have a positive and significant effect on work productivity.

Analysis of Business Strategy Plan on MCU at Sartika Asih Bandung Purwadi Purwadi; Ratih Tresnati; Albert Hendarta
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i2.409

Not optimal facilities, services, minimal customer visits and market share opportunities that have not been maximized from the Unit MCU are the problems behind this research. The purpose of this study is to describe the current condition of the MCU Unit and to describe the analysis of the business strategy plan for the development of the Unit MCU based on SWOT, BMC and BSC. The type of research used is descriptive qualitative. The research method used is Case Study. The object of research is Sartika Asih Hospital, Bandung. Data collection techniques using interviews, observation and documentation. The data analysis technique is Content Analysis & Context Analysis and validated through the technique and time triangulation method. The results showed that the Business Strategy Plan for the unit MCU includes strategic plans and business plans, based on SWOT analysis, BMC, BSC and a combination of BMC and BSC. Sartika Asih Hospital Bandung has sufficient strength to take advantage of existing opportunities. The strategy in managing the Unit MCU must be managed by identifying existing threats and weaknesses and overcoming them with the strengths and opportunities they have. Aspects of the business plan which includes corporate, capacity, marketing, personnel and financial aspects must be able to be a way to achieve the goal of becoming a Unit MCU Professional, Accurate, Fast and Affordable.

Influence of Brand Equity Dimensions on the Business Purchase Behavior of the Crispy Chicken Franchise in Tegal City Sari Wiyanti; Niken Wahyu Cahyaningtyas
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Crispy chicken in Indonesia becomes a competititve business and easy business to run. The risk of the crispy chicken franchise business is very low because the crispy chicken franchise brand is know to consumers. The franchisor built his brand equity, by developing a crispy chicken franchise. Franchise prefer to buy a crispy chicken franchise business that has high brand equity. The survey was toward 100 respondent and collected 75 questionnaires from crispy chicken traders in Tegal City. Data analysis techniques using multiple linear regression. The results can conclude that the dimensions of brand equity simultaneously affect business purchase behavior of the crispy chicken franchise in Tegal city.

Data Envelopment Analysis Approach for Efficiency Comparison of Banking System Rendra Erdkhadifa; Risdiana Himmati
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This study aims to calculate the level of banking efficiency that needs to be known to be associated with the performance of the banking management macro and micro variable. So banking industry in practice can arrange a program to increase efficiency and to anticipate the influence of anything that can makes banking will be lost .Bank with a good the efficiency in general is able to provide good service for customer. Efficiency of bank usually set pricing with the form of the high interest margin .The variables input used in this research is amount of labor .And the output to calculate efficiency are interest income of the money and the amount of funds which has been distributed. Then, comparing two different principle banking between bank syariah mandiri and bank mandiri. By using the method of measurement efficiency with DEA CCR, in two banks was efficient in some specified time. And then using DEA aggressive appears that the efficiency that tends to look the differences between DMU from both banks. From the, observation bank Syariah mandiri is much better because it can reach effieciency 12nd DMU. If calculating unefficiency that bank syariah mandiri also is better than bank mandiri.

The Effect Of Consumer Decision Making Style On Consumer Satisfaction And Repurchase Intention In Buying Sneakers Products Online In Indonesia I Made Bagus Suryawan; Pujianto Yugopuspito
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The technology development and the growth of internet users are running very fast. The increase in internet users affects the shopping behavior of Indonesian consumers where everything is done digitally, such as online shopping for the fashion sector, specifically sneakers, so many online shops have emerged that sell sneakers. This study aims to analyze the effect of consumer decision-making style on consumer satisfaction and repurchase intention in purchasing sneakers online in Indonesia. In analyzing consumer decision-making style, a measurement instrument is used, namely consumer style inventory which has 8 variables and is used as an independent variable. Consumer satisfaction is used as the intervening variable and repurchase intention is the dependent variable. This study uses quantitative research methods with PLS-SEM data analysis. Respondents were collected by the accidental sampling of people on the big islands of Indonesia who had shopped for sneakers online. 196 respondents met the requirements using a questionnaire with a Linkert scale. The results show that habitual style, novelty style, recreational style, and perfectionist style positively influence consumer satisfaction. Brand consciousness style, price-conscious style, impulsiveness style, and confused by over choice style have no positive effect on consumer satisfaction. Meanwhile, consumer satisfaction has a dominant positive effect on repurchase intention.

Customer Switching-Behavior Case Ojek Offline To Ride Hailing Influenced By Price, Service Quality, And Customer Experience Muhammad Khoir Rozin
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Currently, Indonesian always use transportation modes to carry out their daily activities. Developments that occur in the transportation sector combined technology and conventional concepts which were previously ojek offline into ojek online (ride-hailing). This study aims to determine the effect of price, service quality, and customer experience on customer switching-behavior in the case of ojek offline to ojek online. Sampling used is convenience sampling by distributing questionnaires to people who had used ojek offline and switched to ojek online, then the results of the questionnaire were processed using PLS-SEM analysis. This study measures the effect of price, service quality, and customer experience on customer switching-behavior by using a Likert scale. The sample in this study used convenience sampling with totals 201 respondents consisting of customers who have used ojek offline and then have switched to ojek online. This study obtained the results that price, service quality, and customer experience have a simultaneous effect on customer switching-behavior by 77.2% on customer switching-behavior. The results of the dimensions to customer experience affect 100% with accessibility, customer recognition, personalization, helpfulness, and value for time which have a significant influence on customer experience. However, the dimensions of competence and promise fulfillment do not significantly affect the customer experience.

The Influence of Good Corporate Governance, Free Cash Flow, Leverage and Profitability on Earnings Management in Automotive Sector Companies listed on the Indonesia Stock Exchange Fitri Yana Sari; Shinta Bella Wijaya; Ninta Katharina
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The subject of this survey is automotive companies on the IDX. Several companies have studied the value of corporate governance, free cash flow, profitability and results management over the years. This decrease cannot maximize the use of agents and independent auditors in corporate governance, and it is not optimal for companies to use both the shares raised by investors and the shares of the company itself, and the company, resulting in low profits. Leverage, on the other hand, increases in some firms, and an increase in the debt held by firms increases leverage. This means that most of the capital and assets owned by the company are due to its liabilities. The aim of this research is to provide empirical evidence on committee size, audit committee ratios, ownership of independent bodies, manager's ownership, free cash flow, and the impact of debt and profitability on management results. is to get. Survey method by type, type and quantitative research. Quantitative research was chosen as the data collection method. The analysis used is the multiple analysis method. The results of the research show that the size of the audit committee, independent committee, management ownership, net cash flow and leverage ratio have an effect on earnings management in the automotive sector industry which is listed on the BEI. Transactions and profitability owned by institutions partially affect profits on the IDX.

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Hengki Tamando

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enrichment@iocspublisher.org

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Romeby Lestari Housing Complex Blok C Number C14, North Sumatra, Indonesia

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Hengki Tamando

Contact Email enrichment@iocspublisher.org

Phone +6281381251442

Journal Mail Official enrichment@iocspublisher.org

Editorial Address Romeby Lestari Housing Complex Blok C Number C14, North Sumatra, Indonesia

Location Unknown, Unknown INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

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Abstract

Abstract

Abstract

Contact Name
Hengki Tamando

Contact Email
enrichment@iocspublisher.org

Phone
+6281381251442

Journal Mail Official
enrichment@iocspublisher.org

Editorial Address
Romeby Lestari Housing Complex Blok C Number C14, North Sumatra, Indonesia

Location
Unknown,

Unknown

INDONESIA