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Enrichment : Journal of Management

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Published by Institute of Computer Science

ISSN : 20876327 EISSN : 27217787 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen

Articles 1,382 Documents

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The Effect Of Growth Hacking, Brand Image, Electronic Word Of Mouth On Repurchase Decisions On Beauty Products (Study On Adara Cosmetics) Nafiria Zephaniah Abraham; Lamhot Henry Pasaribu
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Market competition in the field of beauty products is getting tougher, causing many manufacturers to issue strategic marketing steps to introduce their products to the public. Manufacturers must have creative ways to appear superior to their competitors. Especially in today's digital era which increases opportunities for online customers to get access more easily to products or services of interest at competitive prices. Growth hacking, brand image, and electronic word of mouth are thought to effect repurchase intention. This research method uses inferential research type. The research sample used purposive random sampling technique. The data source uses primary data by distributing questionnaires. The analysis technique used is SEM-PLS and using a computer program. The results of the study showed that: (1) Growth Hacking has a positive and significant effect on Repurchase Intention; (2) Brand Image has a positive and significant effect on Repurchase Intention; (3) Electronic word of mouth has a positive and significant effect on repurchase intention

Alignment of Workforce Strategies with Business Values for Relationship Manager at a Branch Networking Organization Sally Notariza Taher
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Objectives: This research will assess a full-scope alignment between the activities of Relationship Manager, the design of performance score cards and their correlations to the value produced to the bank, and the rewards (compensation) received by RM. It is essential for the bank to have complete scope alignment to guarantee that activities will contribute to the achievement of bank-wide revenue targets and that RM will receive rewards in proportion to their contributions.“Alignment of Workforce Strategies with Business Values Framework”This starts from a phenomenon that occurs in branch network organisation in the banking industry, namely the decision to reward RM (Relationship Manager) which is calculated based on activity-based (RM activities in offering products) or value-based, namely revenue generated from the sale of banking products offered by RM. RM plays a key position in the branch network organization and serves as a point of contact between banks and their clients. This RM engages in activities such as the provision of banking products including deposits, insurance, investments, and account opening. If customers successfully acquire all of these products, the bank will get value in the form of revenue. To qualify as a value-based reward, RM compensation (rewards) must be computed as the total of the percentage of revenue. Method/Analysis: This research will focus on sales organizations with a branch network organisation in the banking industry. In order to provide systematic information about a phenomenon and to describe the current state of an identified variable, the analysis will first start with descriptive analysis, continue with correlational analysis to determine the extent of a relationship between two or more variables using statistical approach.Findings: The outcomes of the analysis indicate that RM activities have been governed into a scorecard, with Wealth Management having the largest weightage (50%) and having a significant correlation with business value (revenue). Consequently, we should be able to find a positive correlation between the overall score-card outcomes and the amount of revenue earned. The revenue that RM brings in is also strongly correlated with the rewards (compensation) that RM receives.

The Influence of Manpower Competence on Capital Investment Collection and their Implications on Performance (Case Study on MSMEs Assisted by the West Java Chamber of Commerce) R Susanto Hendiarto; Fenna Tiara Rizky Maulany
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The current problem is that performance is still far from expectations, while the accumulation of capital investment has not been encouraging, this is presumably because the competence of the workforce is still concerning. This study aims to determine the effect of workforce competence on the accumulation of capital investment and its implications for the performance of a case study on the West Java Chamber of Commerce and Industry fostered business in Bandung. The research method applied is in the form of a descriptive analytical survey method, while the sample used is 46 respondents. The variables studied from each respondent are workforce competence, capital investment accumulation, and performance. The type of data collected is primary data. The results of the study indicate that the competence of the workforce has no and no significant effect on the accumulation of capital investment. the accumulation of capital investment has no effect and is significant on performance. The implication is that the competence of the workforce needs to be applied programmatically and massively. The object of this research is the sample of respondents used is still limited to the business assisted by the West Java Chamber of Commerce in Bandung, therefore further research is necessary based on more varied sampling with a longer duration, in order to obtain generalizable results.

Effect of Working Capital Turnover on Economic Profitability at PT. Vale Indonesia, Tbk Rati Pundissing; Chrismesi Pagiu
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This study aims to provide empirical evidence regarding whether or not there is an influence or relationship between working capital turnover and economic profitability at PT. Vale Indonesia, Tbk. The type of research used is quantitative research with data analysis techniques that become the research reference, namely based on the financial ratio measurement scale and statistical analysis using SPSS version 16. The results show that there is a significant effect of working capital turnover on economic profitability as indicated by the t-test which is significant at 0.003 which is less than 0.05 or sig 0.003 < 0.05. t count > t table that is 5.506 > 2.571 then H 0 is rejected, and Ha is accepted. The correlation coefficient is 0.927, meaning that the relationship between working capital turnover (X) and economic profitability (Y) is very strong, which is in the range of 0.80 – 1,000 based on Pearson's provisions. While the value of the coefficient of determination (R 2) is 0.858. This means that working capital turnover (X) affects economic profitability (Y) by 85.8 % and the remaining 14.2% is influenced by other variables not included in the study.

Universitas Terbuka (UT) Market Segmentation Analysis In South Sulawesi Abdul Rahman rahim; Hasanuddin; Anfas; Syafiuddin
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

This study aims to identify market segments, analyze the target and positioning of Universitas Terbuka (UT) and determine strategies and implementations to increase the number of students. The method used was a survey method. Data collections were questionnaires and interviews. The collected data were analyzed using descriptive analysis. The results show that enrolling at Universitas Terbuka has so far been dominated by applicants aged 21-50 years, generally women, mostly working in the informal sector, earning less than 5 million Indonesian rupiahs, and coming from all regions. Generally, they feel they know UT but know more when they have become UT students. However, around 23.7 percent know UT from 2-5 years before becoming UT students. The media with the biggest contribution to introducing UT are friends, family, and leaders where they work, another part of them stated that the information is from those who studied at UT. Furthermore, only 14 percent stated that they knew UT from TV or social media. Then, the main consideration in deciding to register at UT was the cost factor. They consider the cost of tuition at UT is cheap, although some still think that tuition fees are still expensive but still affordable. After becoming UT students, they admit that communication with all components that play a role in learning at UT goes well. Further, argue that it is necessary if UT always informs/establishes cooperation with various parties, especially government and private institutions, especially in the regions.

The Influence of Customer Loyalty And Interest Buy Against Sales Target Pt Sinar Rezekimas Makmur Kelvin Alwendo; Thomas Sumarsan Goh; Wily Julitawaty; Syawaluddin
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The sales target is the value to be achieved when the business is doing marketing. Customer loyalty is evidence of consumer loyalty to use a product or service continuously because having high satisfaction with the product or service to be used will tend to arise to recommend products or services to other potential customers. Buying interest is a desire to buy a product or service due to both external and internal influences where previously an evaluation of the product or service to be purchased was carried out. This type of research is descriptive quantitative. The data analysis technique used is multiple regression analysis, partial test, simultaneous test and coefficient of determination test. The measurement scale uses a Likert scale. The results of the study partially proved that customer loyalty had a significant positive effect on the sales target of PT Sinar Rezekimas Makmur. The results of the study partially proved that buying interest had a significant positive effect on the sales target of PT Sinar Rezekimas Makmur. The results of the study simultaneously proved that customer loyalty and buying interest had an effect on the sales target of PT Sinar Rezekimas Makmur

The Role Of Work Discipline In Improving Employee Performance Pt.Anisa Jaya Utama Atikotul Maula; Nandang; July Yuliawati
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The purpose of this study is to determine the role of work discipline in improving employee performance at PT. Anisa Jaya Utama. The research was conducted at PT. Anisa Jaya Utama which is located at Jl.Raya Tamelang, Krajan Hamlet, Mekarjaya Village, Purwasari District, Karawang Regency. The population in this study was 120 employees. The method used in this study is a qualitative descriptive method with data collection techniques, namely observation, interviews, and questionnaires. The result of this study is that there are still many undisciplined employees which results in decreased achievements in their performance. This can be proven from the results of observations, interviews and questionnaire results. And the solution provided so that the role of work discipline in PT. Anisa Jaya Utama is: 1) The company provides attendance tools in the form of fingerprints, or other android applications. 2) Given a letter of reprimand both oral and written. For a written reprimand the company gives SP1, SP2, SP3 until it is issued. 3) Sops are made for employee attendance, such as SOPs for incoming employees and SOPs for returning employees

Implementation Of Provision Of Compensation in Improving Employee Performance at PT. Bumi Artha Sedayu Karawang Rindi Faridhoh; Nandang; July Yuliawati
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This study aims to determine the implementation of compensation in improving employee performance at PT. Bumi Artha Sedayu Jl Raya Klari no 23-24 East Karawang District. The method used in this research is a qualitative research with triangulation method as a source to analyze using interview, observation and survey instruments. The results of this study indicate that the implementation of compensationprovided for now is still lacking, and performance is still lacking. Pthe company must provide a salary with the Karawang UMR standard, he added in the provision of insurance and to improve employee performance the company must maximize unit sales so that the realization is according to the predetermined target.

T The Impact Of Job Security And Work Engagement Onto Organization Commitment: A Case Study Of Tenured Faculty Of Universitas Islam Negeri (Uin) Syarif Hidayatullah Jakarta Rochimah Imawati
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Hypothetically, employees will be committed to their organizational obligation and responsibility if their job are secure and they are highly engaged in their works, and their organizational commitment in turn benefits the company for which they work. However, this hypothesis must be first validated and its truth must be first justified so that it becomes a scientific fact. This study aims at proving the hypothesis validity of the effect of job security and work engagement onto organizational commitment. To do so, 60 (sixty) persons of tenured faculty of FIDIKOM (Faculty of Computer Education) were taken as research sample. This study uses a quantitative method with a descriptive and verification approach, while the sampling technique used is purposive sampling by incidental sampling. The research instrument in this study is a questionnaire, the results of which are in the form of a scale. The scale uses a Likert scale. The hypothesis testing in this study uses Moderated Regression Analysis (MRA). The results showed that Job Security had a significant/significant effect on Organizational Commitment. Work engagement has a significant/significant effect on Commitment Organization. Job Security, Work Engagement, and Moderation have a significant/significant effect on Organizational Commitment.

The Determinant Factors that Influence Repurchase Intention of Samsung Smartphone in Jabodetabek Michael Rusiviro Jacob; Margaretha Pink Berlianto
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.927 KB)

Smartphone users has increase rapidly in Indonesia, many people start to use smartphone and one of the manufacturers of smartphone is Samsung. Samsung has been the leader of Smartphone in Indonesia for years, but recently it experienced a drop in worldwide sales and also in Indonesia. This study aims to find the determinants that influence Samsung Smartphones repurchase intention. This study uses 9 variables and uses SEM-PLS data analysis method. All respondents used in this research are 280 respondents that resides in Jabodetabek area and have used Samsung smartphone. The result show that brand preference, brand experience, and brand loyalty have a positive effect towards repurchase intention. Meanwhile, other variables such as self-congruity has no positive effect towards repurchase intention

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Hengki Tamando

Contact Email enrichment@iocspublisher.org

Phone +6281381251442

Journal Mail Official enrichment@iocspublisher.org

Editorial Address Romeby Lestari Housing Complex Blok C Number C14, North Sumatra, Indonesia

Location Unknown, Unknown INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

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Abstract

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Abstract

Contact Name
Hengki Tamando

Contact Email
enrichment@iocspublisher.org

Phone
+6281381251442

Journal Mail Official
enrichment@iocspublisher.org

Editorial Address
Romeby Lestari Housing Complex Blok C Number C14, North Sumatra, Indonesia

Location
Unknown,

Unknown

INDONESIA